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Pengaruh Promosi dan Harga terhadap Minat Beli Ulang Konsumen pada Aplikasi Gofood (Studi Kasus pada Mahasiswa PIPS FKIP Universitas Riau) Gultom, Astrid Eleora; Indrawati, Henny; Mujiono, Mujiono
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 11 No. 1 (2025): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v11i1.757

Abstract

This study aims to analyze the influence of promotions and prices on repeat purchase intention of consumers on the Gofood application. The study population consists of active undergraduate students from the 2021-2023 cohort of the Social Studies Education Department at the Faculty of Teacher Training and Education, University of Riau, who have made at least three purchases on the Gofood application, with a sample of 59 students. The sample was selected using proportional random sampling and the Slovin formula. Data were collected through questionnaires and analyzed using descriptive analysis and multiple linear regression. The results show that promotions on the Gofood application are categorized as excellent, prices are affordable, and the repeat purchase intention of consumers is high. Both promotion and price have a simultaneous effect on repeat purchase intention. Individually, promotion has a positive and significant effect, as does price. The contribution of promotion and price to repeat purchase intention is 40.5%, while the remaining 59.5% is influenced by other variables not included in the regression, such as product ratings, app usability, service quality, website quality, brand image, and product quality.
THE INFLUENCE OF TEACHER TEACHING STYLE, LEARNING ENVIRONMENT AND INTEREST IN LEARNING ON STUDENTS’ MOTIVATION AND LEARNING OUTCOMES Soleh, Ardian; Gusnardi; Indrawati, Henny
International Journal of Educational Best Practices Vol. 9 No. 1 (2025)
Publisher : Prodi Administrasi Pendidikan Program Pascasarjana Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijebp.9.1.72-85

Abstract

Learning outcomes are a crucial aspect of any learning process. Various factors, both internal and external, can affect student learning outcomes. This study aims to analyse the effect of teacher teaching style, learning environment, and interest in learning on motivation and learning outcomes of students in grades X, XI, and XII at SMA Negeri 1 Barumun and SMA Negeri 1 Sosa. The research was conducted from February to June 2023 with a descriptive quantitative approach. The data collection techniques used included questionnaires and documentation. A total of 90 students were selected as respondents through simple random sampling technique. Data analysis was conducted using variance-based Structural Equation Modeling (SEM) with the help of SmartPLS 3.0 software. The results showed that directly, the teacher's teaching style, learning environment, and learning interest affect learning outcomes through the mediating role of learning motivation. However, learning motivation does not have a direct effect on learning outcomes. Learning environment and learning interest were shown to influence learning outcomes through increasing learning motivation. This finding indicates that the right teacher teaching style that suits students' needs, a conducive learning environment, and high interest in learning can increase learning motivation, which in turn has a positive impact on student learning outcomes. The implications of this study emphasise the importance of improving the quality of teachers' teaching styles, creating a supportive learning environment, and developing students' interest in learning as strategies to encourage motivation and achieve optimal learning outcomes.
The Effect of Family Environment and Learning Achievement on the Students’ Interest of Continuing Education to Higher Education at Technology Senior High School Pekanbaru Apriliani, Pingki; Indrawati, Henny; Haryana, Gani
Jurnal PAJAR (Pendidikan dan Pengajaran) Vol. 8 No. 3 (2024): May
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pjr.v8i3.9047

Abstract

This paper discusses a phenomenon or situation encountered at SMA Technology Pekanbaru where there is a problem of low student interest in continuing their education to higher education. Meanwhile, fostering student interest in continuing their education to higher education is one of the efforts to improve the quality of education in order to create qualified human resources in their education and for a good career in the future. Therefore, this study was conducted to determine the effect of family environment and learning achievement on student interest in continuing education to college level at SMA Technology Pekanbaru. The research uses descriptive research methods with a quantitative approach. The research was conducted at SMA Technology Pekanbaru at Jl. Kubang Raya KM.1.5 Tuah Madani Village Tampan district Pekanbaru, which was carried out from June - November 2022. The research population was 43 students of class XI and XII at SMA Technology Pekanbaru in the academic year 2022/2023 so that all population is a sample. Data collection was carried out using questionnaires and documentation. Data analysis used was descriptive analysis and multiple regression analysis, which reviously passed the prerequisite analysis test. Based on the research result, it is obtained that the family environment and learning achievement have a positive and significant effect on the students’ interest in continuing education to college students at SMA Technology Pekanbaru. This means that family support and a good level of student achievement will increase students' interest in continuing their education to college.
Pengaruh Literasi Keuangan dan Literasi Digital terhadap Keberlanjutan Usaha Pelaku UMKM Bidang Kuliner di Kecamatan Binawidya Dly, Devina Adelia Putri; Indrawati, Henny; Sari, Filma Alia
Journal of Business Inflation Management and Accounting Vol 2, No 2 (2025): Juli 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/bima.v2i2.6561

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan dan literasi digital terhadap keberlanjutan usaha bidang kuliner di Kecamatan Binawidya. Populasi penelitian berjumlah 78 unit usaha kafe dan pengambilan sampel menggunakan teknik purposive sampling. Kriteria sampel yaitu usaha kafe yang memiliki izin usaha dan minimal berumur dua tahun, sehingga diperoleh sampel penelitian berjumlah 35 unit usaha kafe. Data yang telah dikumpulkan ditabulasi dan dianalisis dengan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa literasi keuangan dan literasi digital berpengaruh terhadap keberlanjutan usaha baik secara simultan maupun secara parsial. Oleh karena itu semakin baik literasi keuangan dan literasi digital pelaku usaha UMKM, maka akan baik tingkat keberlanjutan usahanya.
Determining Factors for Readiness to Become Teachers in Economic Education Students Dewi, Eka Rahmiana; Indrawati, Henny; Caska, Caska
Jurnal Pendidikan Indonesia Vol 14 No 3 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpi-undiksha.v14i3.99067

Abstract

The readiness of students to assume the role of educators remains an issue, as not all prospective teachers receive adequate support from their environment and practical experiences. This condition creates a gap between the demands of teacher professionalism and the actual preparedness of students pursuing a teaching career. The primary aim of this study is to critically analyze the factors influencing students’ readiness to become educators and to evaluate the mediating role of self-efficacy in these relationships. This research employed a quantitative approach with a survey design. The research subjects consisted of 93 economics education students who had completed teaching practice, selected using a simple random sampling technique. Data were collected using a Likert-scale questionnaire constructed from indicators of family environment, field teaching practice, professional teacher perception, self-efficacy, and teacher readiness. The instrument was tested for validity and reliability prior to data collection. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results revealed that the family environment, field teaching practice, professional teacher perception, and self-efficacy significantly and positively influence students’ readiness to become educators. These findings confirm that the synergy between internal and external factors is essential in shaping professional teacher readiness. In conclusion, teacher readiness is formed through the integration of family support, practical experiences, positive perceptions, and students’ self-efficacy.
Development of a Scaffolding Learning Strategy to Increase Student Learning Independence at SMK Muhammadiyah 2 Pekanbaru Rahmi, Cynthia; Suarman, Suarman; Indrawati, Henny
Journal of Education and Learning Research Vol. 2 No. 1 (2024): JOURNAL OF EDUCATION AND LEARNING RESEARCH
Publisher : Global READ Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62208/jelr.2.1.p.34-42

Abstract

This research aims to develop learning strategy scaffolding to increase student learning independence. Research uses methods Research and Development (R&D) ADDIE development model. This research was carried out at SMK Muhammadiyah 2 Pekanbaru on Fixed Assets material. Data was collected through 3 learning strategy experts and 2 material experts. Data analysis uses quantitative descriptive. The research results show that the strategy development instruments and materials created are valid and suitable for use in research. The results of product trials show that the development of learning strategy scaffolding effectively increasing student learning independence. Results pretest Learning independence shows that 55.18% of students are in the low category. Then post test shows 41.37% of students have high learning independence. Student learning outcomes also showed an increase and student responses showed that 59% of students chose learning strategy scaffolding is in the good and useful category. Thus it can be said that the development of learning strategy scaffolding increase student learning independence.
Pengaruh Minat Menjadi Guru dan Lingkungan Keluarga Terhadap Kesiapan Menjadi Guru pada Mahasiswa Pendidikan Ekonomi Universitas Riau Fitrianti, Juli; Indrawati, Henny; Hendripides, Hendripides
Journal of Education Religion Humanities and Multidiciplinary Vol 3, No 2 (2025): Desember 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jerumi.v3i2.7498

Abstract

Profesi guru memiliki peran strategis dalam membentuk kualitas sumber daya manusia. Oleh karena itu, kesiapan calon guru menjadi pertimbangan penting sejak awal. Kesiapan ini tidak hanya dipengaruhi oleh faktor internal, seperti minat, tetapi juga faktor eksternal, seperti lingkungan keluarga. Penelitian ini bertujuan untuk mengetahui pengaruh minat menjadi guru dan lingkungan keluarga terhadap kesiapan mahasiswa menjadi guru. Penelitian ini menggunakan metode kuantitatif deskriptif dengan 121 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa minat menjadi guru dan lingkungan keluarga berpengaruh signifikan secara simultan terhadap kesiapan menjadi guru dengan kontribusi sebesar 77,2%. Sisanya sebesar 22,8% dipengaruhi oleh faktor lain. Secara deskriptif, 57% mahasiswa melaporkan memiliki minat yang sangat tinggi untuk menjadi guru, dan 77,7% responden melaporkan berasal dari lingkungan keluarga yang memberikan dukungan positif. Temuan ini menegaskan bahwa minat individu dan dukungan keluarga memainkan peran penting dalam membentuk kesiapan mahasiswa untuk profesi guru. Penelitian ini merekomendasikan agar institusi pendidikan dan keluarga berkolaborasi untuk membangun motivasi dan dukungan yang dapat mengoptimalkan kesiapan calon guru.
Pengaruh Influencer Marketing dan Media Sosial terhadap Tingkat Penjualan UMKM Kuliner di Kota Pekanbaru Tricahyani, Fitriani; Indrawati, Henny; Syabrus, Hardisem
Journal of Business Inflation Management and Accounting Vol 3, No 1 (2026): Januari 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/bima.v3i1.7782

Abstract

Perkembangan usaha mikro, kecil, dan menengah (UMKM) kuliner di Kota Pekanbaru mengalami peningkatan dari segi jumlah pelaku usaha, namun kondisi tersebut belum diikuti dengan peningkatan tingkat penjualan. Hal ini menunjukkan adanya persaingan usaha yang semakin ketat serta pemanfaatan strategi pemasaran digital yang belum optimal. Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing dan media sosial terhadap tingkat penjualan UMKM kuliner di Kota Pekanbaru. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan teknik sampel jenuh yang melibatkan 33 UMKM kuliner di Kecamatan Tuah Madani dan Kecamatan Bina Widya. Data dikumpulkan melalui penyebaran kuesioner secara offline dan dianalisis menggunakan analisis deskriptif dan analisis regresi linear berganda dengan bantuan SPSS versi 26. Hasil analisis deskriptif menunjukkan bahwa influencer marketing termasuk dalam kategori baik. Media Sosial berada pada kategori sangat baik dan tingkat penjualan tergolong sedang. Analisis regresi menunjukkan bahwa influencer marketing dan media sosial berpengaruh positif secara simultan terhadap tingkat penjualan. Secara parsial, influencer marketing dan media sosial masing-masing berpengaruh positif terhadap tingkat penjualan UMKM kuliner. Temuan ini membuktikan bahwa influencer marketing dan media sosial merupakan strategi pemasaran digital yang efektif dalam meningkatkan tingkat penjualan UMKM kuliner.