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All Journal Jurnal Teknologi Lingkungan Universitas Trisakti Al-'Adalah IQTISHADIA Medina-Te : Jurnal Studi Islam BERITA BIOLOGI TEKNOLOGI LINGKUNGAN PROSIDING SEMINAR NASIONAL CENDEKIAWAN Mazahib RJABM (Research Journal of Accounting and Business Management) Seminar Nasional Kota Berkelanjutan Tasharruf: Journal Economics and Business of Islam Jurnal Ilmiah Ahwal Syakhshiyyah (JAS) Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Mazahib: Jurnal Pemikiran Hukum Islam Al-Tijary : Jurnal Ekonomi dan Bisnis Islam EKONOMIKA SYARIAH : Journal of Economic Studies Qonun Jurnal Hukum Islam dan Perundang-Undangan JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY PERDULI: Jurnal Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research Promotor: Jurnal Mahasiswa Kesehatan Masyarakat Journal of Rural Community Development (JRCD) International Journal of Islamic Business and Economics (IJIBEC) Mitsaq : Islamic Family Law Journal
Bambang Iswanto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Halal Digital Marketing Strategy to Increase Global Access for Sharia Micro, Small, and Medium Enterprises Hakim, Lukman; Iswanto, Bambang; Hafeez, Humairah
Tasharruf: Journal Economics and Business of Islam Vol 10, No 1 (2025): JUNE
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/tjebi.v10i1.3843

Abstract

The growth of the digital economy presents significant opportunities for Sharia Micro, Small, and Medium Enterprises (MSMEs) to reach global markets through halal-compliant digital marketing strategies. However, challenges such as limited digital literacy, low halal certification rates, and the weak integration of Islamic ethical values with modern marketing practices remain critical barriers. This study aims to identify and synthesize effective halal digital marketing strategies that enhance global access for Sharia MSMEs while highlighting the role of local wisdom as a contextual strength. Using the Systematic Literature Review (SLR) method, this research analyzed 30 indexed articles from reputable databases (ScienceDirect, Emerald, Taylor & Francis, ResearchGate, and SINTA) published between 2015–2025. The findings reveal that effective halal digital marketing strategies combine the integration of fiqh muamalah principles, halal branding and certification legitimacy, and digital empowerment through ethical use of e-commerce and social media. Moreover, local wisdom, such as community-based entrepreneurship, religious trust networks, and cultural authenticity, serves as a moderating factor that strengthens the sustainability and social acceptance of halal marketing initiatives. Mechanisms to overcome key challenges include targeted digital literacy training, government-backed halal certification support, and collaborative partnerships among MSMEs, academia, and Islamic financial institutions. This study contributes to the existing body of knowledge by offering an integrated model that bridges global halal marketing frameworks with localized cultural and ethical practices, providing a replicable reference for other regions. Future research should test the proposed model through mixed-method or experimental approaches to measure its effectiveness across diverse socio-economic and regional contexts.
Co-Authors Abdul Syakur Ahmad Fauzan Ahmad Tibrizi Soni Wicaksono Aji Khairul Umam Aji Khairul Umam, Aji Akhmad Haries Annisa Heryuni Any Juliani, Any Ariani Dwi Astuti Ashar Ashar Asih Wijayanti, Asih Astri Rinanti Balqis, Siti Noor Auliya CITRA KARINA Dewi Maryah Dita Maruthi Dita Maruthi, Dita Dwi Indrawati Dwi Indrawati, Dwi Erma Kristiana Evi Tahapari Evi Tahapari, Evi FAISAL MADANI Faizah Bafadhal Fiqqy Dwinarizki Purnama Fiqqy Dwinarizki Purnama Fiqqy Dwinarizki Purnama, Fiqqy H. Widyatmoko H. Widyatmoko, H. Hadinatha, Miftah Faried Hafeez, Humairah Hendrawan, Diana Irvindiaty Hertin, Sindi Rawi Hidayat, Rahman Huria Marnis Ian Pasaribu Ibadurrahman Ibadurrahman Idhafiyyah Anwar Imron Imron, Imron Lailatus Siami Lidwina Adeline Lidwina Adeline, Lidwina Lipur Sugiyanta Lukman Hakim M Yusuf Maharani, Dianindita Rizki Maiela Yuskha Maisyarah Rahmi Hasan Marendra, Sheilla Megagupita Putri Mawar DS Silalahi Mawar DS Silalahi Mawar DS Silalahi, Mawar Melati Ferianita Fachrul Misbahul Munir Muh Shadiqul Fajri AF Muhammad Ilham Fauzi Muhammad Lindu Muhammad Lindu Muhammad Nur Faaiz Fathah Achsani Muhyar Fanani Mutia Delina Nandra Mailani Narda Wati, Narda Wati Nisa, Wahdatun Puspitasari Putri Damayanti Rachmawati S.W. Rachmawati S.W., Rachmawati Rahmah, Nur Azizah Rahmi Hs, Maisyarah Rani, Karina Citra Renata Perwita Sari Rinna Ramadhan Ain Fitriah Risma Nurriani Riswan, Muhammad Roro Ira Riandiani Roro Ira Riandiani, Roro Rositayanti Hadisoebroto Ruhiyat, Ratnaningsih Saatul Aulia Saputra, Renaldi Siami, Lailatus Sindi Rawi Hertin Sinta Wiji Astuti Somantri, Berdi Subagyo, Edy Sunaryati Sunaryati Suprapto, Rommy Surano Muhasyah Tazkiaturrizki Tazkiaturrizki Tazkiaturrizki, Tazkiaturrizki Utari Ayuningtyas Vansca Ditria Pribadi Wardani, Rachmawati S. Wartaman, Anita Sitawati Widya wati Widyo Astono Widyo Astono Winarni . Winarni Winarni Yulfi Rezi Yulfi Rezi, Yulfi Yuninda Tria Ningsih