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Beyond Branding: Semiotic Construction Of Akhlak Values In Askrindo’s Company Profile Sinaga, Tramado Bari; Netra, I Made; Indriani, Ketut Santi
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 2.A (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores how the company profile of PT Asuransi Kredit Indonesia (Askrindo) functions as a semiotic text that symbolically communicates institutional values. Using Roland Barthes’ semiotic theory, the research analyzes verbal and non-verbal signs—including language, imagery, layout, and color—to uncover layers of denotation, connotation, and myth. Supported by Stuart Hall’s theory of representation and Elliot & Maier’s color theory, the findings reveal how design elements collectively construct a cultural narrative aligned with the AKHLAK values mandated for Indonesian state-owned enterprises. These values—such as trustworthiness, competence, harmony, adaptability, and collaboration—are not explicitly stated but are embedded in the company’s symbolic choices. The study also highlights representational gaps, notably the underemphasis of loyalty, suggesting selective ideological messaging. Overall, the company profile is positioned not merely as a branding tool but as a vehicle for institutional myth-making and value performance.
Application of Transposition Procedure to the Translation of Emotive Words in Kṛṣṇa Text I Wayan Suryasa; I Nengah Sudipa; Ida Ayu Made Puspani; I Made Netra
e-Journal of Linguistics Vol. 13 No. 1 (2019): January
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.v13i1.49070

Abstract

The current study is aimed at investigating the application of the transposition procedure tothe translation of the emotive words found in Kṛṣṇa text. The emotive words used are based on thecognitive scenario. There are five emotive words described. They are happy, sad, fear, anger,envious, and ashamed. The transposition procedure was appplied to the replacement of one wordclass by another. There is no change in meaning. The transportation procedure can be appliedintralinguistically, referring to as particular language. The original expression is the base one and theresult is the transposed expression. The highly versatile translation procedure is transposition. Thestylistic value of the transposed expression is sometimes substantially different from the baseexpression. Transposition can render the nuance of style, and used as a main means of finetuning thestylistic elegance of the translation product.
Mental Predicate Feel Subtype Feel and Think in Japanese: A Natural Semantic Metalanguage Approach Luh Putu Ratnayanti Sukma; I Made Netra
e-Journal of Linguistics Vol. 13 No. 2 (2019): July
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2019.v13.i02.p15

Abstract

According to Goddard and Wierzbicka (2014) the original meaning of the mentalpredicate consists of six types namely, think, know, feel, see, hear, want and don't want. Thisfinding was then forwarded to Japanese by Asano Cavanagh (2015), finding 12 verbs ofJapanese language conditions that are matched with those found by Goddard and Wierzbicka(2014). Of the twelve state verbs that were passed on by Asano, the type FEEL was matchedwith the mental predicate 感じるkanjiru. Mental predicate感じるkanjiru has a subtype whichturns out to produce more mental predicate than the other six types. Found subtypes FEEL andTHINK, FEEL and HAPPEN, FEEL and DO, FEEL and TELL. Subtype FEEL and THINKproduces 2 sub-subtypes namely FEEL and THINK (GOOD) and FEEL and THINK (BAD).
FIGURATIVE LANGUAGE AND ITS MEANING ON ED SHEERAN’S SONG LYRICS Darwin Fajar; I Made Netra; Ni Luh Sutjiati Beratha
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 8 No. 1 (2024): January 2024
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.8.1.6821

Abstract

This study is aimed to identify the figurative language and to analyze the meaning found on Ed Sheeran’s Song Lyrics. The data sources were four Ed Sheeran’s songs namely Photograph, Thinking Out Loud, Afire Love, and Dive taken from YouTube for the audios and a website called genius.com for the lyrics. The data were collected through documentation method and note-taking technique. Descriptive-qualitative method was applied to analyze the data using theory of figurative language by Knickerbocker and Reninger and theory of meaning by Leech. The result of the study shows that there are 6 kinds of figurative language found, namely simile, metaphor, personification, synecdoche, hyperbole, and irony. The lyrics containing figurative expression show implied meanings that can be classified into connotative and affective. The meanings found are about love, sadness, and awareness of each other.
EXPRESSING FAILURE OF LOVE WITH REFERENCE TO SONG LYRIC BY NIKI ZEFANYA’S NICOLE ALBUM Ida Ayu Regita Triana Putri; I Made Netra; Ni Luh Putu Krisnawati
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 9 No. 1 (2025): January 2025
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.9.1.11257

Abstract

This study entitled Expressing Failure of Love with Reference to Song Lyrics Niki Zefanya’s ‘Nicole’ Album aims to identify hyperbole representations and analyze the meaning. The data were taken from all songs in an album of Niki Zefanya’s album namely ‘Nicole’. The song lyrics were taken from Genius website. This study applied the documentation method and note-taking technique. The lyrics of the song were selected into those that represent hyperbole. This study was analyzed using descriptive qualitative methods to examine the data. The theories applied in this study were the theory of figurative language by Knickerbocker and Reninger, hyperbole forms by Claridge, and the theory of meaning by Leech. The analysis was presented informally. The analysis used descriptive analysis written in paragraph form. This study focused on finding three out of seven forms of hyperbole, those are single word hyperbole, phrasal hyperbole, and clausal hyperbole, and also focused on thematic meaning. The result of the study shows that there are representations of hyperbole and also found gradations in the severity of Niki's failure of love between all the songs in the album. Expression of failure of love can be divided into tender, ordinary, and harsh.
Menemukenali Leksikon-leksikon Arkais pada Bidang Obat-obatan Tradisional Bali I Made Netra
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 9 No. 2 (2019): DUNIA POLITIK DAN HOSPITALITI PEREMPUAN BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2019.v09.i02.p09

Abstract

This article aims to identify types of archaic lexicon in the Balinese cultural practices of traditional medicine and configure their meanings. Data were obtained by participatory observation method with note-taking and recording techniques. Lists of archaic lexicons existing in 10 fields of Balinese cultural practices were taken from a questionnaire given to 80 respondents spread in Buleleng and Gianyar districts. The analysis showed that 11 archaic lexicons were found in the field of Balinese traditional medicine. They are classified into archaic lexicons because of the incomprehension of the younger generation regarding the existence of their artifacts and use in society even though they are still found and used in rural areas. Therefore, they are not yet categorized as extinct. The conceptual configuration of the lexicon can be made based on a cultural scripts approach with the "if ...... then" component and exponent description, such as entities, ways of creation, results, and functions