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All Journal Buletin Peternakan AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian Pastura; Journal Of Tropical Forage Science BIOTROPIA - The Southeast Asian Journal of Tropical Biology JURNAL PETERNAKAN Jurnal Peternakan Indonesia Jurnal Ternak Tropika Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) JOURNAL OF CIVIL ENGINEERING, BUILDING AND TRANSPORTATION AGRITROPICA : Journal of Agricultural Sciences JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Inersia : Jurnal Teknik Sipil Jurnal Abdi Insani SIGMA TEKNIKA MOTIVECTION : Journal of Mechanical, Electrical and Industrial Engineering Unri Conference Series: Community Engagement Wahana Peternakan Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Talenta Sipil Jurnal Ilmiah Ilmu-Ilmu Peternakan Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Journal of Civil Engineering and Vocational Education Andalasian Livestock
James Hellyward
Universitas Andalas
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Journal : Andalasian Livestock

 1 
Conjoint Analysis: Consumer Preferences of Kampong Chicken in Bukittinggi City Tevina Edwin; James Hellyward; Adisti Rastosari; Yolani Utami; El Latifa Sri Suharto; Noni Novarista
Andalasian Livestock Vol. 1 No. 1 (2024): ALive
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/alive.v1.n1.p51-58.2024

Abstract

When purchasing, consumers will prioritize the attributes attached to the product. Research needs to be done to increase consumer buying interest through consumer preference. Especially if it is done in an area with potential but little interest in Kampong chicken meat, this study aims to look at the preferences of Kampong chicken consumers in Bukittinggi City, West Sumatra, Indonesia. The research implementation time was in August 2023. This study's population is Kampong chicken consumers in several wholesale markets in Bukittinggi. For the sample size, 200 respondents had been taken. The variables in this study are a set of attributes of Kampong chicken: price, color, texture, age, gender, chicken meat parts, and chicken skin. The results showed that the highest importance value was at the age attribute of the chicken, which was 19.069, while the lowest value was the price. Based on calculations, it was found that consumers prefer affordable prices to price stabilization. The preferred meat color was meat with a pink color, chewy skin texture, medium size, 4-5 months old, male sex; the most preferred part was the breast, and the chicken was consumed without the skin.
Conjoint Analysis: Consumer Preferences of Natives Chicken in Bukittinggi City Edwin, Tevina; Hellyward, James; Rastosari, Adisti; Utami, Yolani; Suharto, El Latifa Sri; Novarista, Noni
Andalasian Livestock Vol. 1 No. 1 (2024): ALive
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/alive.v1.n1.p51-58.2024

Abstract

When purchasing, consumers will prioritize the attributes attached to the product. Research needs to be done to increase consumer buying interest through consumer preference. Especially if it is done in an area with potential but little interest in Kampong chicken meat, this study aims to look at the preferences of Kampong chicken consumers in Bukittinggi City, West Sumatra, Indonesia. The research implementation time was in August 2023. This study's population is Kampong chicken consumers in several wholesale markets in Bukittinggi. For the sample size, 200 respondents had been taken. The variables in this study are a set of attributes of Kampong chicken: price, color, texture, age, gender, chicken meat parts, and chicken skin. The results showed that the highest importance value was at the age attribute of the chicken, which was 19.069, while the lowest value was the price. Based on calculations, it was found that consumers prefer affordable prices to price stabilization. The preferred meat color was meat with a pink color, chewy skin texture, medium size, 4-5 months old, male sex; the most preferred part was the breast, and the chicken was consumed without the skin.
Co-Authors - Evitayani Adisti Rastosari Aditya Alqamal Alianta Ahadiyah Yuniza Amri, Taqiyuddin Amrina, Elita Amrizal Anas Anna Farhana Anna Farhana Anwar Efendi Harahap Arif Rahman Hakim Arigi, Dylan Haikal Asdi Agustar Astrini, Ni Kadek Mita Sumadi Azahra, Mutiara Bambang Istijono, Bambang Budi Rahayu Tanama Putri Budi Setiyono* Cici Wulandari, Cici Cori Qamara Desmiyawati Desmiyawati, Desmiyawati Edi Erwan El Latifa Sri Suharto Elfi Rahmi Elita Amrina Endang Purwati RN Fajrona, Kadran Firda Arlina Firdaus, Stevanny Fitrini Fitrini Harnentis Harnentis Henni Noviasari Herwanto, Taufik I Putu Gede Didik Widiarta Ida Indrayani Ikhsan Rias Imam Malik Tarigan Jafrinur Jaswandi . Juliantoni, Jepri kadibengkulu kadi Kusnadidi Subekti Lili Warly Mangku Mundana Mardhiyetti Mardhiyetti Mardiati Zein Mawaddah, Aidha Melinda Noer Mirzah Mirzah Muhamad Zen Zen Muhammad Luthfi iznillah Narny, Yenny Nauli, Fitri Ni Kadek Mita Sumadi Astrini Ningrat, Rusmana Wijaya Surya Ningsih, Rahmita Budiarti Nova Sillia Nova Sillia Novarista, Noni Nur Azlina Nurhimat Putra, Riza Andesca Rahmi Wati Rahmita Budiartiningsih Riesi Sriagtula Rinaldi Ekaputra Risma Apdeni Sabrina Sabrina Setiyono*, Budi Sillia, Nova Suresti, Amna Suyitman Suyitman Syahrial, Syahrial Syihab S.R., Dhia Luthfi TEVINA EDWIN Tinda Afriani Uyung Gatot Syafrawi Dinata Vebryanti, Vebryanti Wijakesuma, Made Hardinata Wilnawati Wilnawati Wilnawati, Wilnawati Winda Sartika WULANDARI, MERI Yananta Sari, Debyta Yanti, Gusri Yetti Marlida Yolani Utami Yozil Alveni Yurnalis Yurnalis Yusni Maulida