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All Journal Jurnal Administrasi Bisnis Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area International Research Journal of Business Studies (E-Journal) Journal of Humanities and Social Studies PERSPEKTIF Dialektika: Jurnal Ekonomi dan Ilmu Sosial IDEI: Jurnal Ekonomi & Bisnis Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal La Sociale Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Manajemen dan Kewirausahaan Proceedings of The International Conference on Business and Economics Journal of Public Representative and Society Provision Journal Boas : Business, Economics, Accounting And Management
Audia Junita
Universitas Harapan Medan
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE PRODUCT MAPPING AND THE MARKET SEGMENTATION TO DETERMINE THE STRATEGY TO ENHANCE THE BUSINESS COMPETITION OF THE MEDAN STUDENTS Ani Murwani Muhar; Audia Junita
Prosiding International conference on Information Technology and Business (ICITB) 2016: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 2
Publisher : Proceeding International Conference on Information Technology and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The result of this research showed that the business activities carried out by the college students were grouped into five clusters. They were: a) agriculture, b) livestock, c) fashion, d) handicraft, and e) culinary. Referring to the clusters, the businessmen among college students did some important steps to get advantages. One of the important steps was mapping the conditions in each of the categories. The mapping is directed on the particular segments based on lifestyles, such as: business enterprising types, resident types, social types, and entertainer types. The strategic steps were in the form of series of the stages of the program or activity which were determined by SWOT analysis. Through this analysis, it is expected that the businessmen could hold and determine the competitive advantage so that they could be the leader in the market. Moreover, it also occurred on the businesses which were implemented by young businessmen from the educational institution. By involving the micro, small enterprise businessmen, the experts, and the local government officials, this research obtained someimportant data or input in formulating marketing strategies to enhance the competition of the businesses of the micro, small enterprise. This research used qualitative and quantitative approaches. The data collecting techniques were filling the questionnaire, conducting depth interview, and doing FGD. The businessmenamong the college students had strengths on the non-physical aspects such as motivation and independence. In addition, the problems on the relationship which had existed so far between suppliers and customers or consumers could also be the strength forthe businessmen among the college students. However, the college students also hadweaknesses. The weaknesseswere in the form of the minimal capital, the simple business management issues, and the current infrastructures to process the production. The college students felt that the campus wasavery potential market. Moreover, their market shareon products was also relatively high compared to the competitors in the market insidethe campus. In addition, the opportunities which were seen by the businessmen were: a) competition at campus couldrelatively be overcome by them, b) the support of government agencies and the campus itself, and c) the consultancy assistance of the campus due to the businesses which was carried out. Furthermore, the conditionwhich complicates their business development was about the problem of competitionon condition that the products would be soldespecially in markets outside the campus.KEY WORDSClusters, Segmentation, Strategy, Competition.
Organizational Commitment as a Mediator of Organizational Support and Emotional Intelligence in Shaping Organizational Citizenship Behavior Audia Junita; Hafriz Rifki Hafas; Muhammad Alwi Syahputra Nasution
Jurnal Manajemen Bisnis Vol 13, No 2: September 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v13i2.14025

Abstract

Research aims: This study aims to analyze the effect of organizational support and emotional intelligence on organizational citizenship behavior (OCB) through employee organizational commitment.Design/Methodology/Approach: This research was conducted in the Central Bureau of Statistics in Medan City with a population of 100 permanent partner employees. Using non-probability sampling, the entire population became the research sample. Meanwhile, the analysis technique employed path analysis.Research findings: The results proved that organizational support and emotional intelligence had a significant effect directly on organizational citizenship behavior (OCB) and indirectly through employees' organizational commitment. In other words, increased organizational support and emotional intelligence of employees will intensify the level of employee organizational commitment, raising the level of organizational citizenship behavior (OCB) and vice versa. In this case, organizational support strongly predicts employees’ high organizational commitment. Theoretical contribution/Originality: Further research that explores other predictors needs to be carried out with more significant respondents to generalize the findings better.Practitioner/Policy implication: It is essential to provide more intensive organizational support to employees since this variable is a strong organizational predictor of generating a superior level of employee organizational commitment. Organizations also need to conduct in-depth personality tests to detect the level of individual emotional intelligence of employees who work in the field and interact with the community for better work effectiveness.Research limitation/Implication: The limited number of population and samples in the agency is a limitation of the study to generalize the findings better.
PENGARUH TUNJANGAN KESEJAHTERAAN, KETERAMPILAN DAN DISIPLIN KERJA TERHADAP SEMANGAT KERJA KARYAWAN DIMODERASI PERILAKU KEPEMIMPINAN Cindy Pratiwi Manao; Audia Junita; Ezzah Nahrisah
IDEI: Jurnal Ekonomi & Bisnis Vol 4, No 1 (2023): JUNE 2023
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v4i1.145

Abstract

This study aimed to analyze the effect of welfare benefits, work skills, and work dis­ci­pline on employee morale, moderated by leadership behavior. This research used a quan­ti­ta­tive approach. The research was conducted at PT Swalayan Maju Bersama Medan. The po­pulation in this study was 198 employees, and a sample of 132 people was taken using a pro­por­tional random sampling technique. The analysis technique used was Moderated Re­gres­sion Analysis (MRA). The results of the study proved that welfare benefits, work skills, and work discipline had a significant effect on employee morale. Leadership behavior did not play a role in moderating either the influence of welfare benefits, work skills, or work discipline on employee morale. It was recommended that the leadership of PT Swalayan Maju Bersama played a more active role in strengthening the provision of welfare benefits, opportunities to improve employee work skills, and increased employee work discipline in an effort to improve employee morale even better. Penelitian ini bertujuan untuk menganalisis pengaruh tunjangan kesejahteraan, kete­ram­pilan kerja dan disiplin kerja pada semangat kerja karyawan dimoderasi perilaku kepe­mim­pinan. Penelitian menggunakan pendekatan kuantitatif. Penelitian dilakukan di PT Swalayan Maju Bersama Medan. Populasi dalam penelitian ini adalah 198 orang karyawan dan sampel sebanyak 132 orang yang diambil dengan teknik pengambilan sampel secara acak propor­sio­nal. Teknik analisis yang digunakan adalah Moderated Regression Analysis (MRA). Hasil pe­nelitian membuktikan bahwa tunjangan kesejahteraan, keterampilan kerja dan disiplin kerja berpengaruh signifikan pada semangat kerja karyawan. Perilaku kepemimpinan tidak ber­pe­ran memoderasi baik pengaruh tunjangan kesejahteraan, keterampilan kerja maupun disiplin kerja pada semangat kerja karyawan di PT Swalayan Maju Bersama Medan. Disarankan agar pimpinan PT Swalayan Maju Bersama lebih berperan aktif dalam penguatan pemberian tun­jang­an kesejahteraan, kesempatan peningkatan keterampilan kerja karyawan, dan pening­kat­an disiplin kerja karyawan sebagai upaya meningkatkan semangat kerja karyawan lebih baik lagi.
PENGARUH KESEIMBANGAN KERJA-KEHIDUPAN PRIBADI DAN STRES KERJA PADA KECENDERUNGAN PINDAH KERJA DIMODERASI KEJENUHAN KERJA Widyaningrum, Dwi Aristy; Junita, Audia; Ardiani, Winda
IDEI: Jurnal Ekonomi & Bisnis Vol 4, No 2 (2023): DECEMBER 2023
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v4i2.178

Abstract

The aim of this research is to analyze the implications of career-personal life balance and work stress on turnover intention of PT Bank Sumut employees. The research population and sample were employees of PT Bank Sumut, with a population of 700 people, and a sample of 255 employees taken random proportionally to represent each division. The data analysis technique used Moderated Regression Analysis (MRA). Research findings proved that the career-personal life balance does not have significant implications for employees' turnover intention, while the work stress has a significant implications. The burnout  significantly moderates the influence of career-personal life balance and work stress on employees' turnover intention. It is recommended  to companies improve various conditions that can balance the careers and personal lifes of their workers, and reduce employee’s burnout. Further research is also recommended to explore other variables that contribute to reducing employee’s intention turnovert in other research locations whose characteristics differ from this research.Tujuan penelitian ini adalah menganalisis pengaruh keseimbangan kerja-kehi­dupan pribadi dan stres kerja pada kecenderungan pindah kerja karyawan PT Bank Sumut. Populasi dan sampel penelitian adalah karyawan PT Bank Sumut, dengan jum­lah populasi sebanyak 700 orang, dan sampel sebanyak 255 orang karyawan yang di­ambil secara acak proporsional mewakili setiap divisi. Teknik analisis data meng­gu­na­kan Moderated Regression Analysis (MRA). Temuan riset membuktikan bahwa va­ri­abel keseimbangan kerja-kehidupan pribadi tidak berpengaruh signifikan pada ke­cen­derungan pindah kerja karyawan, sedangkan variabel stres kerja berpengaruh sig­ni­fikan. Variabel kejenuhan kerja memoderasi secara signifikan pengaruh kese­im­ba­ng­an kerja-kehidupan pribadi dan stres kerja pada kecenderungan pindah kerja kar­yawan. Perusahaan disarankan untuk meningkatkan berbagai kondisi yang dapat me­nyeimbangkan antara kerja dan kehidupan pribadi, dan upaya menurunkan keje­nuh­an kerja karyawan. Penelitian lanjutan juga disarankan untuk mengeksplorasi vari­a­bel-va­riabel lain yang berkontribusi untuk menurunkan kecenderungan karyawan ber­pin­dah kerja di lokasi riset yang berbeda karakteristiknya dengan riset ini.
The Influence of Service and Product Quality Through Customer Satisfaction on Customer Loyalty of Pt Bank Mandiri, Tbk. Tanjung Balai Sub-Branch Office Handayani, Mas; Aisyah, Nur; Suryani, Wan; Junita, Audia
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1848

Abstract

This research aims to determine the influence of service and product quality on customer loyalty through customer satisfaction at PT Bank Mandiri, Tbk.Tanjung Balai Sub-Branch Office. This research is quantitative empirical research using hypothesis research which tests the significant influence and direction of direct relationships and indirect relationships between independent variables and dependent variables through intervening variables. This research used a purposive sampling technique which is part of the non-probability sampling technique. The sample of 100 people was obtained from a population of 20,088 by taking samples using the Slovin formula. The data used in this research is primary data obtained directly from the sample through a questionnaire and measured using a Likert scale. Based on the results of statistical tests using the Smartpls application, it was found that service quality does not directly have a significant effect on customer loyalty, while the product quality of Livin Mandiri has a significant effect. Indirectly, service quality does not affect customer loyalty through customer satisfaction. Indirectly, the product quality of Livin Mandiri has an impact on customer loyalty through customer satisfaction.
Employee Engagement and Transactional Leadership Style and Its Influence on Satisfaction Employee Work Moderated by Fairness OrganizationAt PDAM Tirtanadi Medan Lubis, M. Al Hafis; Junita, Audia; Bulan, Tapi Rondang Ni
Journal Boas : Business, Economics, Accounting And Management Vol. 1 No. 02 (2023): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/boas.v1i02.182

Abstract

This study aims to determine the effect of employee engagement and transactional leadership style on job satisfaction of PDAM Tirtanadi Medan employees. To find out whether organizational justice moderates the effect of employee engagement and transactional leadership style on employee job satisfaction at PDAM Tirtanadi Medan. The total population in this study amounted to 266 people, and by using the Slovon formula, a sample of 144 people was obtained. The analysis technique used is multiple linear regression and MRA. The results showed that employee engagement and transactional leadership style had a positive and significant effect on employee job satisfaction at PDAM Tirtanadi Medan. Organizational justice weakens employee engagement and strengthens transactional leadership style on employee job satisfaction at PDAM Tirtanadi Medan
The Impact of Stress and Workload on Performance Moderated by Work Shift Pangabean, Royhan Kamal; Junita, Audia; Miraza, Zuwina
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.54614

Abstract

The objective of this research is to investigate the impact of stress and workload on the performance of PT Cheil Jedang Feed Medan's employees, moderated by work shifts. The study is explanatory and employs a quantitative approach. Primary data was collected by distributing questionnaires to a sample of 101 employees. The sample size was determined using the saturated sampling technique. The data was analyzed using multiple linear regression and moderation regression analysis. The study found that workload has a significant negative impact on employee performance, but work stress does not. Furthermore, the work shift variable has no significant moderating effect on the impact of stress and workload on employee performance at PT Cheil Jedang Feed Medan. Based on the results of this research, it turns out that these variables contribute minimally to employee performance. Practical suggestions that need to be perfected by PT Cheil Jedang Feed Medan are improvements in the aspect of the speed of rotation of working hours between employees and the provision of rest periods according to the relatively high level of stress and workload felt by employees
Effect Of Career Development, Work Motivation And Competence Of Employee Performance Office PT. Adzkia Masa Depan Medan Risky Siagian, Annisya; Lubis, Adelina; Junita, Audia
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.11351

Abstract

In a company, the primary resource is its human resources, often referred to as employees. Human resources play a crucial role at all levels, from lower management to top management, in ensuring that the company achieves its objectives. For this reason, employees are required to demonstrate strong performance, which is influenced by several key factors, including career development, motivation, and competence. These factors not only shape how employees contribute to organizational success but also determine their individual growth and satisfaction. This study investigates the impact of career development, work motivation, and competence on employee performance. A quantitative research approach was employed, with data collected through the distribution of questionnaires and library research. The study sample consisted of 32 employees at PT. Adzkia Masa Depan Medan, selected using the Saturated Sample method. This method ensures that all members of the population are included in the study, allowing for comprehensive data collection. Data analysis was conducted using multiple linear regression analysis in SPSS 20 software. This technique enables researchers to assess the relationship and impact of career development, work motivation, and competence on employee performance. Furthermore, hypothesis testing was conducted to determine the significance of these variables on performance outcomes. The findings of this study provide valuable insights into the critical factors that influence employee productivity and effectiveness, highlighting the importance of fostering career growth opportunities, maintaining high levels of motivation, and enhancing employee competencies. These insights are expected to contribute to improved HR practices and strategic decision-making in organizational contexts.
The Role of the Regional Disaster Management Agency (BPBD) in Preventing Flood Disasters in Mandailing Natal Regency Hasanuddin; Junita, Audia; Siregar, Nina Siti Salmaniah
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13681

Abstract

Higher than usual rainfall and an inability to absorb water optimally have caused flooding in Mandailing Natal Regency. Geographical conditions that include mountains, highlands, lowlands, and coasts also contribute to the potential for complex disasters. This study aims to analyze the role of the Regional Disaster Management Agency (BPBD) in flood prevention and identify inhibiting factors. A qualitative descriptive approach was used, with data obtained through interviews, observations, and documentation. The results of the study indicate that BPBD carries out its role through pre-disaster mitigation, including media appeals, training, construction of safety structures, non-structural mitigation based on community empowerment, and the establishment of Disaster Resilient Villages. At the emergency response stage, BPBD deploys a Rapid Reaction Team (TRC) to assess the situation, while post-disaster recovery is carried out through infrastructure reconstruction, victim trauma assistance, establishment of command posts, damage inventory, and evaluation. The main obstacles include budget limitations and cross-sector coordination. The conclusion of this study confirms that optimizing the role of BPBD requires better synergy with the central government and the community to increase the effectiveness of flood prevention and handling in Mandailing Natal.
Determinan Keputusan Pembelian Mahasiswa pada Marketplace Lazada Akhyar, Muhamad Khairul; Junita, Audia; Fahlevi, Alvin
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1746

Abstract

The industrial revolution 4.0 has had a major impact on the world's ecosystem and way of life. Human behavior in shopping has changed along with the development of the technological era. One of the changes is the rise of online shopping. This study analyzes the determinants of students' purchasing decisions on the Lazada marketplace, including consumer trust, promotion, and purchase interest. The study was conducted using a quantitative approach. The population of the study was 427 students of the Management Study Program, Faculty of Economics and Business, Harapan University, Medan, and a sample of 206 students selected using the proportional random sampling technique. Primary data were collected through the distribution of online google-form questionnaires. Path analysis techniques were used to answer research problems and hypotheses. The results of the study prove that consumer trust and promotion have a significant direct effect on students' purchasing decisions on the Lazada marketplace, as well as consumer trust and promotion have a significant effect on students' purchasing decisions on the Lazada marketplace through purchase interest as an intervening variable.
Co-Authors Aditiawansyah, Muhammad Danu Akhyar, Muhamad Khairul Al Hamdi, Aprin Alvin Fahlevi Andreo Wahyudi Atmoko Andreo Wahyudi Atmoko Andreo Wahyudi Atmoko Ani Murwani Muhar Azmar, Muhammad Batubara, Beby Masitho Bunga Aditi Cindy Pratiwi Manao D. Saragih, Ferdinand Ferdinand D. Saragih H.M Hermansyur Hafriz Rifki Hafas Handayani, Mas Hasanuddin Heri Kusmanto, Heri Ilham Mubaraq Ritonga, Ilham Mubaraq Iman Indrafana KH Indra Syahputra Sitorus Jamaludin, Yanhar Lubis, Adelina Lubis, Harianto Lubis, M. Al Hafis Mariono, Mariono Muhammad Alwi Syahputra Nasution Muhammad Fauzan Azhmy Nahrisah, Ezzah Nina Siti Salmaniah, Nina Siti Nur Aisyah Nur Indah Permata Sari Oktaviani, Herdinda Pangabean, Royhan Kamal Ridayati Fadillah Risky Siagian, Annisya Sandi, Desi Armitari Sopi Pentana Syafruddin Ritonga, Syafruddin Tapi Rondang Ni Bulan Tarigan, Riana Wan Suryani Widyaningrum, Dwi Aristy Winda Ardiani Yusniar Lubis Zuwina Miraza