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All Journal Sosiohumaniora JOURNAL AGRIBUSINESS AGRIEKONOMIKA Jurnal Online Mahasiswa (JOM) Bidang Pertanian AGRISE Daya Saing : Jurnal Ilmu Manajemen Jurnal Agribisnis Jurnal Ilmiah Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Media Agribisnis (MeA) JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PHOTON Jambura Agribusiness Journal Unri Conference Series: Agriculture and Food Security JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Bisnis Tani Unri Conference Series: Community Engagement MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Journal of Rural and Urban Community Empowerment Sagu PEKBIS Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis IJAE Dinamika Pertanian JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Jurnal Natur Indonesia
Shorea Khaswarina
Universitas Riau
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

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THE ROLE OF CUSTOMER VALUE MEDIATE THE RELATIONSHIP OF MARKETING STRATEGY TO MARKETING PERFORMANCE ON RUBBER FARMERS IN SENTAJO RAYA DISTRICT, KUANTAN SINGINGI REGENCY Maulia Nur Afifah; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.7

Abstract

This study aims to analyze the role of customer value as an intervening variable/mediation of the influence of marketing strategy on the marketing performance of smallholder rubber farmers in Sentajo Raya District, Kuantan Singingi Regency. Sampling in this study was 15% of the population as many as 36 smallholder rubber farmer respondents with each sample must be taken proportionally according to the population in two villages, namely Jalur Patah Village and Parit Teratak Air Hitam Village in Sentajo Raya District. The sampling technique was done by random sampling. The data analysis tool used in this research is SmartPLS 3.0 Sobel test and VAF calculation. The results of this study indicate that the customer value variable cannot mediate the relationship between market strategy and marketing performance. While the customer value variable can mediate the relationship of marketing mix strategy to marketing performance where the role of the mediating effect of customer value is partial mediation of 0.540 or 54.0%.
INCOME ANALYSIS OF RUBBER FARMERS OF KUB MEMBERS IN KOTO TIBUN VILLAGE, THE KAMPAR DISTRICT, THE KAMPAR REGENCY Shorea Khaswarina; Suardi Tarumun; Ilham Mudzakir
AGRIBUSINESS JOURNAL Vol 16, No 1 (2022): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v16i1.28202

Abstract

Research on rubber members of KUB was carried out in Koto Tibun Village, The Kampar District, and The Kampar Regency with the aim of analyzing net income and analyzing the efficiency level of rubber farming. This research was conducted using a survey method, the sampling was carried out by purposive sampling of 20 rubber farmers who were members of KUB using quantitative descriptive analysis of the income and the level of efficiency. The results showed that the average income of rubber farmers who were members of KUB was greater, amounting to IDR. 6,688,657.05 / ha/year and the RCR value of rubber farmers who were members of KUB was 1.33, meaning that every expense incurred by farmers was IDR. 1.00 will get a profit of IDR. 0.33. This means that the rubber farmer members of KUB are profitable and have been said to be efficient because the RCR value obtained is greater than one (RCR> 1).
Analysis of The Added Value of The Palm Sugar In Rambah District Rokan Hulu Regency Jelianti Lubis; Evy Maharani; Shorea Khaswarina
Jambura Agribusiness Journal VOLUME 4, ISSUE 1, 2022: JULY-DECEMBER
Publisher : State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v4i1.15019

Abstract

Sugar palm is a type of plant that has high economic value. Almost all parts of the palm plant can be utilized, from the roots to the male flower bunches that can produce sap. The sap obtained from sugar palm is processed into palm sugar. The palm sugar processing business aims to obtain added value. The purpose of this study was to analyze the added value of palm sugar in the Rambah District, Rokan Hulu Regency. This research was conducted for one month, namely in August 2021. The method used was a survey method, sampling was carried out using the census method as many as 16 craftsmen in Rambah District, Rokan Hulu Regency. Analysis of the data used is the Hayami Method. The results showed that the added value ratio obtained from palm sugar was 30.20% (medium ratio) which means that palm sugar still has added value so it is feasible to be developed. The craftsmen should continue to maintain the palm sugar agro-industry by continuing to cultivate palm plants, increase the amount of production, and maintain the quality of palm sugar. The government should provide assistance to craftsmen to develop their businesses by providing assistance in the form of capital and appropriate technology.
EFISIENSI PEMASARAN KARET ANGGOTA UPPB DAN NON ANGGOTA UPPB DI KECAMATAN SENTAJO RAYA KABUPATEN KUANTAN SINGINGI Isro Nadiyah; Evy Maharani; Shorea Khaswarina
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 10, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v10i1.9144

Abstract

Penelitian ini bertujuan untuk mengetahui efisiensi pemasaran karet anggota UPPB dan non anggota UPPB dengan menganalisis saluran pemasaran, biaya pemasaran, margin pemasaran, keuntungan pemasaran dan farmer share di Kecamatan Sentajo Raya Kabupaten Kuantan Singingi. Pengumpulan data penelitian menggunakan metode survei yaitu dengan melakukan wawancara langsung kepada petani. Teknik pengambilan sampel dilakukan secara pusposive sampling dengan kriteria petani yang tergabung dalam anggota UPPB dan yang tidak tergabung dalam anggota UPPB. Jumlah responden dalam penelitian ini sebanyak 60 petani, dimana 30 petani anggota UPPB dan 30 petani non anggota UPPB Hasil penelitian ini menunjukkan terdapat 3 saluran pemasaran karet dengan dua sistem yang berbeda yaitu melalui UPPB dan non UPPB. Saluran pemasaran I melibatkan petani, Unit pengolahan dan Pemasaran Bokar (UPPB) dan pabrik. Saluran pemasaran II melibatkan petani, pedagang pengumpul dan pabrik. Saluran pemasaran III melibatkan petani, pedagang pengumpul, pedagang besar dan pabrik. Efisiensi saluran pemasaran I sebesar 2,63%, saluran pemasaran II sebesar 11,84%, dan saluran pemasaran III sebesar 18,89%. Berdasarkan hasil penelitian karet di Kecamatan Sentajo Raya saluran I dinilai lebih efisien karena diperoleh nilai efisiensi terkecil, karena semakin kecil nilai efisiensi maka pemasaran yang dilakukan semakin efisien.
ANALISIS USAHATANI JAGUNG PIPIL PROGRAM NASIONAL UPAYA KHUSUS (UPSUS) DI KELURAHAN TEBING TINGGI OKURA KECAMATAN RUMBAI PESISIR KOTA PEKANBARU Yogi Septa Saputra; Shorea Khaswarina; Ermi Tety
Jurnal Agribisnis Vol. 19 No. 1 (2017): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.155 KB) | DOI: 10.31849/agr.v19i1.894

Abstract

Penelitian ini bertujuan untuk menganalisis biaya produksi, pendapatan kotor, pendapatan bersih usahatani jagung pipil dan menganalisis efisiensi usahatani jagung pipil. Lokasi penelitian dilakukan di Kelurahan Tebing Tinggi Okura Kecamatan Rumbai Pesisir Kota Pekanbaru.Pengumpulan data menggunakan metode survei dengan penyebaran kuesioner dan pengambilan responden dilakukan dengan cara metode purposive sampling, dimana responden berjumlah 7 orang. Adapun metode analisis yang digunakan pada penelitian ini adalah metode analisis statistik deskriptif. Hasil penelitian menunjukkan bahwausahatani kelompok tani jagung pipil di Kelurahan Tebing Tinggi Okura mengeluarkan rata-rata total biaya sebesar Rp 3.849,391/musim tanam sedangkan rata-rata pendapatan kotor kelompok tani per musim tanam adalah Rp 4.950.000. Kemudian rata-rata pendapatan bersih kelompok tani per periode musim tanam yaitu Rp 1,094,724.Usahatani kelompok tani jagung pipil di Kelurahan Tebing Tinggi Okura semuanya menguntungkan dan layak untuk diteruskan. Rata-rata nilai RCR kelompoktani di Kelurahan Tebing Tinggi Okura adalah 1,28. Kata kunci: Jagung Pipil, Analisis Usahatani Jagung Pipil, Efisiensi Usahatani Jagung Pipil
EFEKTIFITAS PENGEMBALIAN MODAL USAHA KELOMPOK DALAM PROGRAM PENGEMBANGAN USAHA AGRIBISNIS PEDESAAN (PUAP) DI DESA KUALU NENAS KECAMATAN TAMBANG KABUPATEN KAMPAR Cepriadi '; Shorea Khaswarina; Lara Trisiana
Indonesian Journal of Agricultural Economics Vol 2, No 1 (2011)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.2.1.51-62

Abstract

The purpose of this research is to 1) analyze the disbursement of credit fund from RuralAgribusiness Development micro finance (PUAP) and 2) to analyze the effectiveness ofloan repayment from group of farmers (Gapoktan) in Kuala Nenas village District ofTambang, Kampar Regency. This research was carried out for 3 months from Octoberuntil December 2010. This research found that the credit fund was distributedappropriately to eligible farmers. Meanwhile the rate of return or repayment of loan ingeneral was also good, in other word the non performing loan is only small in term ofthe amount of money and in the number of farmers.Keyword: capital distributing process, capital returning effectivenes, PUAP program’s
ANALISIS DISTRIBUSI PENDAPATAN RUMAH TANGGA GAPOKTAN TUNAS BERDURI PENERIMA DANA PUAP DI DESA KUALU NANAS KECAMATAN TAMBANG KABUPATEN KAMPAR Wahyuni '; Eri Sayamar; Shorea Khaswarina
Indonesian Journal of Agricultural Economics Vol 3, No 1 (2012)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.3.1.83-98

Abstract

Rural poverty is the main problem to overcome national can not be delayed andshould be a priority in the implementation of social welfare development.Government in poverty alleviation and job creation in rural areas, has launchedMandiri National Community Empowerment Program (PNPM-M). The presenceof the PNPM-Mandiri through PUAP is expected to change the societies, both interms of income and income distribution. From the results showed that therespondents' income from the agricultural sector amounted to Rp 124,387,319 or90.9% of total revenue. Revenue from non-agricultural sector amounted to Rp12.425 million or 9.1% of total income respondents, the average income permonth of Rp 5,472,493. Through analysis of the income distribution ofrespondents' income, gini index ratio of 0.35 at the farmer respondents. Thisfigure shows that there is inequality in the income of farmers was lower inresponders. This can occur because of differences in income are quite evenlyamong respondents. Based on the analysis of the level of welfare by theDirectorate of Rural Development Year 1991/1992, as many as 81% or 20 kk ofthe respondents had been in poor condition. This indicates that the purpose of theprogram is to increase the level PUAP welfare/beneficiary PUAP fund has beenreached.Keywords: PUAP, revenue, income distribution.
ANALISIS STRATEGI PEMASARAN KARET DI KECAMATAN KAMPAR KABUPATEN KAMPAR Dayu Ananda; Shorea Khaswarina; Yeni Kusumawaty
Indonesian Journal of Agricultural Economics Vol 12, No 2 (2021)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.12.2.124-134

Abstract

Rubber is one of the leading and strategic plantation commodities, its role is quite large in encouraging the people's economy. Effective rubber marketing is the hope of farmers, so that farmers get a good rubber marketing strategy. The aim of the study was to develop recommendations for rubber marketing strategies in Kampa District, Kampar Regency. This study used survey methods, observations, and interviews with the sampling technique using snowball sampling, and the number of respondents was 27 people. SWOT analysis is used to develop a rubber marketing strategy and the discussion is presented in a qualitative descriptive manner. The results of the analysis of rubber marketing strategies in Kampa District, Kampar Regency are 1). Rubber marketing to factories is carried out through the Joint Business Group and the requirements for joining the Joint Business Group must not be burdensome to members as stipulated in the AD/ART of KUB; 2). The Joint Business Group cooperates with BUMDes to strengthen capital and build rubber storage warehouses; 3). The Joint Business Group evaluates the rubber factory's assessment of the rubber sold and the farmers improve the quality of the rubber according to the established standards; 4). The government helps rubber farmers make an MoU on rubber marketing with rubber factories.
ANALISIS EKONOMI RUMAH TANGGA PETANI KARET EKS UPP TCSDP DI DEBA BINA BARU KECAMATAN KAMPAR KIRI TENGAH KABUPATEN KAMPAR Putri Wulandari; Shorea Khaswarina; Suardi Tarumun
Indonesian Journal of Agricultural Economics Vol 7, No 1 (2016)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.7.1.69-84

Abstract

This research is aimed to analyze the household economics of ex-rubber farmers of UPP TSCDP. In order to answer the purpose of research, descriptive analysis and econometric approach with a model of simultaneous equations using Two Stage Least Square (2SLS) were used. The results of this research are household rubber farmers allocated more times working in rubber farming which is 1268.8 hours/year (67.34%) and 622.3 hours/year (32.66%) was allocated to work outside rubber farming. The income of rubber farmers household comes more from rubber farming which is Rp.18.684.884,0/year instead of outside the rubber farming worth Rp.11.041.624,0 / year. The expenditure of rubber farmers more on non-food consumption which is Rp.11.685.008/year instead of food consumption Rp.10.640.756/year. In the production block, there are not factors that responsive to economic decisions of households rubber farmers, but the greatest impact is the number of productive rubber trees. However, the factors that responsive for allocated of working time is responsive farmers work experienced and age of the farmer. On the revenue block, the educational factors are responsive to economic decisions of households rubber farmers. While the expenditure, the factor that responsive isthe total income of farmers, the wife of education, the number of school children rubber farmer households and non-food consumption.
PENGARUH FAKTOR-FAKTOR PRODUKSI TERHADAP PRODUKSI SAWI DI KELURAHAN MAHARATU KECAMATAN MARPOYAN DAMAI KOTA PEKANBARU Etik Purnami; Shorea Khaswarina; Suardi Tarumun
Indonesian Journal of Agricultural Economics Vol 3, No 1 (2012)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.3.1.13-36

Abstract

Mostly Indonesian people depend their life on agricultural sector. Vegetable is one ofagriculture comodity which can give big contribution to economics development if itmanaged optimally. The productivity of vegetable influenced by natural factor (climate,soil, etc), fertilizer, pestiside, capital, and human resource. This research is aimed atidentifying the influence of production factor to mustard production and to analyze theallocation efficiency of the production factor usage in mustard farm using the purposivesampling method with 40 mustard farmer in Maharatu village, Marpoyan Damaisubdistrict. The estimated result with Cobb-Douglas production function indicated that theproduction of mustard farm in Maharatu village were influenced by seed, organic fertilizer,urea, NPK, pestisde, and labour in level 99%. The NPM/Px value for seed and urea is ≥ 1,it means the usage both of that factors can be increased. The value of NPM/Px for NPK,pestiside and labour usage is not important to reach economic efficiency condition and getthe maximum benefit.Keyword: mustard, production factor, cobb-douglas, economic efficiency
Co-Authors ', Rosnita Acriski ' Adi Ruslan Agus Ferianto Manik Agustina, Dwi Alisa Ahmad Rifai Ahmad Rifai Almasdi Syahza Ananda Pratama Andre Julian Pinem Andrina, Hanifaturrahmi Anestika, Saffira Annisa Zada Nugroho Arie Shandy Arif Rahman Zikri Arif Rahman Zikri, Arif Rahman Arif Suganda Arifudin arifudin Aulia Muhaimin Bamba Indalis Bella Fadila Bella Fadila Bobby Irtanto Cepriadi Dasya Fitriana Putri Dayu Ananda Devi Arnela DIAN WULANDARI Didi Muwardi Djaimi Bakce Dwi Alisa Agustina Eliza ' Eliza ' ' Eliza - Eliza Eliza Eliza Eliza Eliza Eliza Elizabet Sona Br Tambunan Ennie Cahyadi Eri Sayamar Ermi Tety ermi tety Ermi Tety Ermitety Ermitety Ermy Tetty Etik Purnami Etik Purnami Evi Maharani Evi Maharani Evy Maharani Evy Maharani Evy Maharani ' Fajar Restuhadi Fitri Kurniati, Fitri Fujiastari Satriati, Fujiastari Hedron Asfira Monzery Henny Rasmiati Ihsannul hakim Ilham Mudzakir Indo Muharram Afdillah Indriatsari Indriatsari Ira Rukayah, Ira Irwan Irwan Isro Nadiyah Jelianti Lubis Jelianti Lubis Karsih, Okta Rizal Kelari, Nur Islamiyanti Kusnanto ' Lara Trisiana Latipa Hannum, Latipa Leny Surya Hutami Nainggolan Masnilam ' Maulia Nur Afifah Maulia Nur Afifah Melysari Nasution Mona Herlita, Mona Mubarak Mubarak Muhamad Iskandar Muhammad Reza Nurhedianto Murniati Murniati Mustaqim Mustaqim, Mustaqim Nasution, Melysari NIRMALA SARI Novi Dwi Ningsih Novi Ulya Sari Novia Dewi Novia Dewi Novia Dewi Nur Meganingsih Pertiwi, Dina Anggun PUTRI WULANDARI Putri Wulandari Rapiqi, M. Refliana ' Rezky Desriani, Rezky Riska Anggrianti Riswan Effendi Rizka Febri Ramadhani Rizvi, Fharisa Putri Ronal Kurniawan Rosnita Rosnita Roza Yulida Sakina Suzianti Sakti Hutabarat SAPUTRA, YOGI SEPTA Saryono Saryono Septya, Fanny Shintya Wulandari Sihombing, Andre Saputra Hasiholan Siti Fatonah Siti Siti Khotijah Sri Catur Setyawatiningsih Sri Indayah Handayani Sri Sulastri Purnamasari Suardi Tarumun Suardi Tarumun Suardi Tarumun Sujarwati Sujarwati Susy Edwina Syafrini Rizki Rahmah Syaiful Hadi TETY, ERMI Umi Salamah Wahyuni ' Washilatul Huda Washilatul Huda Yemima Siregar, Yemima Yeni Kusumawaty Yogi Septa Saputra Yusmini ' Yusmini Yusmini Yusmini, Yusmini Yusriwandi Yusriwandi YUSRIWANDI, YUSRIWANDI Yusrizal Husein Zulhamid Ridho