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All Journal Sosiohumaniora JOURNAL AGRIBUSINESS AGRIEKONOMIKA Jurnal Online Mahasiswa (JOM) Bidang Pertanian AGRISE Daya Saing : Jurnal Ilmu Manajemen Jurnal Agribisnis Jurnal Ilmiah Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Media Agribisnis (MeA) JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PHOTON Jambura Agribusiness Journal Unri Conference Series: Agriculture and Food Security JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Bisnis Tani Unri Conference Series: Community Engagement MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Journal of Rural and Urban Community Empowerment Sagu PEKBIS Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis IJAE Dinamika Pertanian JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Jurnal Natur Indonesia
Shorea Khaswarina
Universitas Riau
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

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ANALISIS PEMASARAN PADI DI DESA RAJA BEJAMU KECAMATAN SINABOI KABUPATEN ROKAN HILIR Kusnanto '; Evy Maharani; Shorea Khaswarina
PEKBIS Vol 8, No 1 (2016)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.084 KB) | DOI: 10.31258/pekbis.8.1.14-23

Abstract

The aims of this research are: 1) To know the channels and marketing functions ofpaddy in the Raja Bejamu village Sub- district Sinaboi Rokan Hilir Regency. 2)Analyzing of the cost, margin and marketing efficiency of rice in the RajaBejamuVillage Sub-district of Sinaboi Rokan Hilir Regency. This study wasconducted by survey method and sampling as respondents were 40 samples. Dataanalysis was using snowball sampling. The results showed that the rice marketingchannel in the Raja Bejamu Village had only one of marketing channel was startingtrader farmers to collectors and wholesalers. Marketing functions of paddy in theRaja Bejamu Village was conducted by marketing agencies such as farmes, tradersand wholesalers covering exchange function, physical function and functionfacilities. At cost of farmers for consumption is Rp 36.9. At the traders marketingcosts incurred are transport cost is Rp 326.1/kg kg and costs of sacks areRp 883.8.Meanwhile, wholesalers unloading marketing spend Rp 80/kg, transportation costsis Rp 207.5/kg and other costs (meals, drinks and cigarettes) amounted Rp 25.9/kg.Meanwhile, marketing efficiency is Rp 25.21 and benefit of Marketing is Rp 736.6 aswell as part of the farmers who received 78.13%.Keywords: marketing, paddy, raja bejamu
ANALISIS PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) DI KOTA PEKANBARU Andre Julian Pinem; Eliza Eliza; Shorea Khaswarina
PEKBIS Vol 10, No 1 (2018)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.12 KB) | DOI: 10.31258/pekbis.10.1.53-61

Abstract

The purpose of this research are: (1) to analyze the marketing channels; and (2) toanalyze the marketing costs, margins, profit, marketing efficiency and farmer share.The research method used survey method with 10 white oyster mushroom farmers,2 brokers, and 31 retailers. The result showed that marketing functions undertakenby institutions who involved in the marketing of white oyster mushroom includefarmers, brokers, and retailers such as exchange function, physical function, andfunction facilities. Marketing channels of white oyster mushroom in Pekanbaru cityconsists of three channels, where Channel I farmer selling white oyster mushroom toconsumer directly, Channel II farmer selling white oyster mushroom to retailer, andthen retailer selling mushroom to consumer, and Channel III farmer selling whiteoyster mushroom to broker, then broker selling mushroom to retailer, and finallyretailer selling mushroom to consumer. Total marketing cost of Channel I Rp533,00/kg, marketing margin Rp 0,00/kg, profit Rp 31.467,00/kg, marketingefficiency 1,67% and bagian farmer share100,00 %. Total marketing cost of ChannelII Rp 2.929,00per kg, marketing margin Rp 12.368,00/kg, profit Rp 8.983,00/kg,marketing efficiency 7,32% and bagian farmer share69,08%. Total marketing cost ofChannel III Rp 3.291,00/kg, marketing margin Rp 13.000,00/kg, profit Rp9.709,00/kg, marketing efficiency 7,84% and bagian farmer share69,05%.
PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN DI KLAPPERPIE KOTA PEKANBARU Arie Shandy; Shorea Khaswarina; Evy Maharani
PEKBIS Vol 9, No 3 (2017)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.623 KB) | DOI: 10.31258/pekbis.9.3.185-194

Abstract

Marketing is a total system of business activities that designed to plan, price,promotion and distribution of goods to satisfy the desires and reach the targetmarket. This study aimed to know consumer perception on marketing mix inKlapperPie store. Survey method was used in this study and purposive samplingwas used to get 50 costumers of KlapperPie store as samples. This study took placein KlapperPie store. Analyze descriptively was used on this study. The resultsshowed that consumer perception on marketing mix from variables of product, price,place and promotion then service, consumer gave a mark with good categorized dueto variable of product has an interesting color and fresh fruit as the topping, flavor ofproduct, package, quality of fruit freshness, quality of hygiene product, and displayquality of product with the average score of 3,75 on good categorized. Indicators onprice variable were affordable price, suitability price with quality products,competitive price, and price affected on purchasing power with the average score of3,71 on good categorized. Indicators on place variable were (public transportation,visibility, parking facility and business location) with the score of 3,39 on quite goodcategorized. Promotion variable with the indicators of mouth to mouth promotion andsocial media promotion with the average score of 3,03 on quite good categorized.The last variable was service variable with indicators of bargaining product service,purchasing product service, handover product service, and delivery product with theaverage score of 3,61 on good categorized.
THE INFLUENCE OF CUSTOMER VALUE ON MARKETING PERFORMANCE FOR SMALLHOLDER RUBBER FARMERS IN KUANTAN MUDIK DISTRICT, KUANTAN SINGINGI REGENCY Washilatul Huda; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol 22, No 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.6

Abstract

The success of customer value can affect the marketing performance of rubber. The research was conducted in Kuantan Mudik District, Kuantan Singingi Regency, Riau. The purpose of this study was to determine the effect of customer value on emotional value, social value, quality value, and price value on smallholder rubber farmers. The population in this study were 205 farmers, the sample was taken 15% of the population of 31 farmers selected by simple random sampling technique. Analysis of the data used is multiple linear regression analysis with SPSS application. The results of the study explain sig.t value for X1 is 0.003, sig.t value of X2 is 0.014, sig. t value of X3 is 0.021 which is smaller than the 0.05 level of significance. This means that X1, X2, and X3 partially have a significant effect marketing performance. While sig t value of X4 is 0.216 which is greater than the significant level, means price value partially has no significant effect marketing performance. f-test results sig.f value of 0.000 is smaller than the significant level of 0.05, meaning that the customer value seen from the emotional, social, quality, and price values simultaneously has a significant effect on increasing marketing performance.
Pengaruh Harga, Kualitas Produk, dan Citra Merek Terhadap Keputusan Pembelian Beras Anak Daro di Kecamatan Dumai Timur Dasya Fitriana Putri; Shorea Khaswarina; Fanny Septya
Jurnal MeA (Media Agribisnis) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v7i2.142

Abstract

The diversity of branded local rice supply in the market will have an impact on competitionOne of the ways that Anak Daro rice producers do to face the competition is to improve product quality, which will create an attraction for consumers to make purchasing decisions.It is important to study the effect of price, product quality, and brand image on purchasing decisions as a consideration for the rice agro-industry to improve the attributes attached to packaged rice. The purpose of this study was to determine the effect of price, product quality, and brand image simultaneously and partially on the purchasing decision of Anak Daro rice in Dumai Timur District. This research data collection technique used a questionnaire that has been tested for validity and reliability. The statistical analysis method was multiple linear regression, and it has been analyzed by using SPSS software. In this study, 73 respondents were selected using the proportional random sampling method. The results of this study indicate that the variables of price (X1), product quality (X2), and brand image (X3) have a positive and significant effect on purchasing decisions for Anak Daro rice in East Dumai District.
ANALISIS NILAI TAMBAH AGROINDUSTRI GULA SEMUT DI KECAMATAN RAMBAH KABUPATEN ROKAN HULU Jelianti Lubis; Evi Maharani; Shorea Khaswarina
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 9, No 3 (2022): September 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v9i3.8471

Abstract

Nira aren adalah cairan yang keluar dari pohon aren melalui proses penyadapan. Biasanya nira aren ini mudah basi yang menyebabkan nira menjadi asam, berbusa putih dan berlendir. Upaya yang dilakukan untuk mengatasi hal tersebut, pengrajin biasanya mengolah nira menjadi produk lain, salah satunya gula semut. Usaha pengolahan gula semut bertujuan untuk memperoleh nilai tambah. Penelitian ini bertujuan untuk menganalisis pendapatan dan nilai tambah gula semut di Kecamatan Rambah Kabupaten Rokan Hulu. Penelitian ini dilakukan selama satu bulan yaitu pada bulan agustus 2021. Metode yang digunakan adalah metode survei, Responden penelitian ini adalah 1 orang pengrajin gula semut. Metode analisis data yang digunakan adalah metode deskriptif kuantitatif untuk menganalisis pendapatan menggunakan rumus pendapatan dan nilai tambah menggunakan metode hayami. Hasil penelitian menunjukkan besarnya pendapatan yang diperoleh dari gula semut adalah sebesar Rp. 113.600 dengan nilai R/C > 1 yang berarti agroindustri gula semut yang dijalankan oleh pengrajin menguntungkan. Rasio nilai tambah yang diperoleh dari gula semut diperoleh rasio nilai tambah sebesar 64,14% (rasio tinggi) yang berarti nilai tambah yang diperoleh dari gula semut tinggi.
ANALISIS PENGEMBANGAN AGROINDUSTRI GULA AREN DI KECAMATAN RAMBAH SAMO KABUPATEN ROKAN HULU Sri Herlina; Evy Maharani; Shorea Khaswarina
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 9, No 3 (2022): September 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v9i3.8473

Abstract

Aren (Arenga Pinnata Merr) merupakan salah satu jenis tanaman yang seluruh bagian dari tanaman aren bisa di manfaatkan. Hasil produk dari aren yang biasanya digunakan yaitu nira yang dapat diproduksi menjadi gula aren. Penelitian ini memiliki tujuan untuk mengidentifikasi faktor internal dan faktor eksternal agroindustri gula aren serta merumuskan alternatif strategi pengembangan terbaik. Penelitian ini dilakukan di dengan menggunakan metode survei pada November 2021. Responden penelitian sebanyak 5 orang pengrajin gula aren menggunakan metode pengambilan responden secara sensus. Analisis data yang digunakan yaitu menggunkan metode analisis deskriptif. Teknik pengolahan data menggunakan analisis deskriptif, SWOT dan AHP. Hasil alternatif prioritas strategi pengembangan gula aren terbaik yaitu menjaga kualitas dan harga demi menjaga loyalitas konsumen (0,172) dan melakukan budidaya aren agar dapat meningkatkan produksi (0,166). Permasalahan yang dihadapi oleh pengrajin di Kecamatan Rambah Samo yaitu: 1) proses produksi gula aren cukup lama. 2) ketersediaan bahan baku yang sedikit. 3) belum mampu memenuhi semua permintaan pasar.
THE EFFECT OF MARKET STRATEGY ON MARKETING PERFORMANCE OF SMALLHOLDER RUBBER FARMERS IN CENTRAL KUANTAN DISTRICT, KUANTAN SINGINGI REGENCY Elizabet Sona Br Tambunan; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol. 22 No. 1 (2022): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.1.4

Abstract

This study aims to analyze the effect of market strategy on marketing performance in smallholder rubber in Kuantan Tengah District, Kuntang Singingi Regency, Riau. These market strategies include market shaping strategies, customer engagement strategies, and technology leadership strategies. The population in this study found 225 people from 1 Gapoktan and 9 farmer groups in Kuantan Tengah District. The research sample was 15% of the population, namely 34 people who were selected by random sampling method. Data analysis used descriptive analysis and multiple linear regression models. The results of the analysis show that the respondent's level of achievement reaches 80,82% for market strategy and 74,22% for marketing performance, both of which are in the good level category. The value of sig.t for X1 is 0.861, the value of sig.t for X2 is 0,342, the value of sig.t for X3 is 0,585 is greater than the significance level (α), then the formation of market strategy, customer involvement, and technology leadership partially have no significant effect. significant to marketing performance. The sig.F value of 0,728 is higher than the significance level (α), so the formation of market strategy, customer involvement, and technology leadership simultaneously do not have a significant effect on marketing performance.
THE INFLUENCE OF CUSTOMER VALUE ON MARKETING PERFORMANCE FOR SMALLHOLDER RUBBER FARMERS IN KUANTAN MUDIK DISTRICT, KUANTAN SINGINGI REGENCY Washilatul Huda; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.6

Abstract

The success of customer value can affect the marketing performance of rubber. The research was conducted in Kuantan Mudik District, Kuantan Singingi Regency, Riau. The purpose of this study was to determine the effect of customer value on emotional value, social value, quality value, and price value on smallholder rubber farmers. The population in this study were 205 farmers, the sample was taken 15% of the population of 31 farmers selected by simple random sampling technique. Analysis of the data used is multiple linear regression analysis with SPSS application. The results of the study explain sig.t value for X1 is 0.003, sig.t value of X2 is 0.014, sig. t value of X3 is 0.021 which is smaller than the 0.05 level of significance. This means that X1, X2, and X3 partially have a significant effect marketing performance. While sig t value of X4 is 0.216 which is greater than the significant level, means price value partially has no significant effect marketing performance. f-test results sig.f value of 0.000 is smaller than the significant level of 0.05, meaning that the customer value seen from the emotional, social, quality, and price values simultaneously has a significant effect on increasing marketing performance.
THE EFFECT OF MARKETING MIX STRATEGY ON MARKETING PERFORMANCE OF SMALLHOLDER RUBBER FARMERS IN GUNUNG TOAR DISTRICT, KUANTAN SINGINGI REGENCY Bella Fadila; Shorea Khaswarina; Yeni Kusumawaty
Agricultural Socio-Economics Journal Vol. 22 No. 4 (2022): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.4.1

Abstract

The development of the plantation sub-sector with a marketing mix strategy approach is a comprehensive and sustainable solution for the development of human and economic resources in rural areas. Marketing performance is used to determine the level of marketing success. The purpose of this study was to analyze the effect of marketing mix strategy consisting of differentiation of agricultural products, functionalization of elasticity of agricultural products, added value and resonance on the marketing performance of smallholder rubber farmers in Gunung Toar District, Kuantan Singingi Regency. The population in this study were smallholder rubber farmers with a sample of 34 farmers who were determined by the simple random sampling method. The data analysis method used is multiple linear regression using SPSS software. The results showed that the marketing mix strategy consisting of agricultural product differentiation (X1) and agricultural product elasticity functionalization (X2) had a significant effect, and added value (X3) and resonance (X4) had no significant effect on marketing performance. smallholder rubber farmers in Kab. Mount Toar, Kuantan Singingi Regency.
Co-Authors ', Rosnita Acriski ' Adi Ruslan Agus Ferianto Manik Agustina, Dwi Alisa Ahmad Rifai Ahmad Rifai Almasdi Syahza Ananda Pratama Andre Julian Pinem Andrina, Hanifaturrahmi Anestika, Saffira Annisa Zada Nugroho Arie Shandy Arif Rahman Zikri Arif Rahman Zikri, Arif Rahman Arif Suganda Arifudin arifudin Aulia Muhaimin Bamba Indalis Bella Fadila Bella Fadila Bobby Irtanto Cepriadi Dasya Fitriana Putri Dayu Ananda Devi Arnela DIAN WULANDARI Didi Muwardi Djaimi Bakce Dwi Alisa Agustina Eliza ' Eliza ' ' Eliza - Eliza Eliza Eliza Eliza Eliza Eliza Elizabet Sona Br Tambunan Ennie Cahyadi Eri Sayamar Ermi Tety ermi tety Ermi Tety Ermitety Ermitety Ermy Tetty Etik Purnami Etik Purnami Evi Maharani Evi Maharani Evy Maharani Evy Maharani Evy Maharani ' Fajar Restuhadi Fitri Kurniati, Fitri Fujiastari Satriati, Fujiastari Hedron Asfira Monzery Henny Rasmiati Ihsannul hakim Ilham Mudzakir Indo Muharram Afdillah Indriatsari Indriatsari Ira Rukayah, Ira Irwan Irwan Isro Nadiyah Jelianti Lubis Jelianti Lubis Karsih, Okta Rizal Kelari, Nur Islamiyanti Kusnanto ' Lara Trisiana Latipa Hannum, Latipa Leny Surya Hutami Nainggolan Masnilam ' Maulia Nur Afifah Maulia Nur Afifah Melysari Nasution Mona Herlita, Mona Mubarak Mubarak Muhamad Iskandar Muhammad Reza Nurhedianto Murniati Murniati Mustaqim Mustaqim, Mustaqim Nasution, Melysari NIRMALA SARI Novi Dwi Ningsih Novi Ulya Sari Novia Dewi Novia Dewi Novia Dewi Nur Meganingsih Pertiwi, Dina Anggun PUTRI WULANDARI Putri Wulandari Rapiqi, M. Refliana ' Rezky Desriani, Rezky Riska Anggrianti Riswan Effendi Rizka Febri Ramadhani Rizvi, Fharisa Putri Ronal Kurniawan Rosnita Rosnita Roza Yulida Sakina Suzianti Sakti Hutabarat SAPUTRA, YOGI SEPTA Saryono Saryono Septya, Fanny Shintya Wulandari Sihombing, Andre Saputra Hasiholan Siti Fatonah Siti Siti Khotijah Sri Catur Setyawatiningsih Sri Indayah Handayani Sri Sulastri Purnamasari Suardi Tarumun Suardi Tarumun Suardi Tarumun Sujarwati Sujarwati Susy Edwina Syafrini Rizki Rahmah Syaiful Hadi TETY, ERMI Umi Salamah Wahyuni ' Washilatul Huda Washilatul Huda Yemima Siregar, Yemima Yeni Kusumawaty Yogi Septa Saputra Yusmini ' Yusmini Yusmini Yusmini, Yusmini Yusriwandi Yusriwandi YUSRIWANDI, YUSRIWANDI Yusrizal Husein Zulhamid Ridho