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All Journal International Journal of Advances in Applied Sciences E-Journal of Tourism Jurnal Kajian Bali Jurnal Perkotaan IJBE (Integrated Journal of Business and Economics) Sebatik International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN Petra International journal of Business Studies (IJBS) SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bali Membangun Bali Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat Journal of Innovation and Community Engagement International Journal of Social Science Indonesian Journal of Tourism and Leisure Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen dan Kewirausahaan Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events Dharma Jnana Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Business on Hospitality and Tourism Paradharma: Jurnal Aplikasi IPTEK Jurnal Penelitian Pendidikan Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat
I Gusti Bagus Rai Utama
Dhyana Pura University, Bali, Indonesia
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PROGRAM KEMITRAAN MASYARAKAT DESA WISATA WARISAN BUDAYA JATILUWIH, TABANAN, BALI Utama, I Gusti Bagus Rai; Junaedi, I Wayan Ruspendi
Paradharma: Jurnal Aplikasi IPTEK Vol. 3 No. 2 (2019): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.487 KB) | DOI: 10.36002/jpd.v3i2.1044

Abstract

ABSTRAKMasalah prioritas Jatiluwih sebagai Desa Warisan Budaya yang harus diselesaikan adalah kurangnya pengetahuan tentang kebersihan dan sanitasi, dan juga kurangnya pengetahuan dan keterampilan dalam aspek makanan dan minuman. Masalah lain yang segera menjadi prioritas adalah kurangnya pengetahuan dan keterampilan dalam mengelola akomodasi oleh kelompok masyarakat di Jatiluwih. Setelah dinyatakan sebagai warisan budaya, banyak kendala yang dihadapi oleh desa terutama terkait dengan aspek pemasaran, akomodasi dan pengaturan kuliner. Kelompok usaha jasa akomodasi yang sudah ada di desa sangat membutuhkan bantuan terkait dengan manajemen rumah tangga dalam bentuk akomodasi sesuai agar dengan harapan wisatawan; Tampaknya kendala lain juga dihadapi oleh masyarakat desa, yaitu kendala pada aspek sanitasi makanan dan minuman yang dihadapi oleh kelompok bisnis jasa kuliner. Kelompok ini membutuhkan bantuan terkait dengan upaya mereka sehingga hidangan yang disediakan oleh kelompok layanan kuliner sesuai dengan harapan para wisatawan yang tinggal di desa tersebut. Hasil yang diharapkan dari bantuan pada dua kelompok bisnis ini adalah peningkatan kinerja kelompok yang mampu menyediakan akomodasi dan layanan kuliner yang sesuai dengan harapan wisatawan, baik dari aspek sanitasi yang sesuai budaya lokal.Kata kunci: desa wisata, homestay, kuliner, hygiene dan sanitasi, wisatawan, kelompok masyarakat.ABSTRACTThe priority problem of Jatiluwih as Cultural Heritage Villages to be solved is the lack of knowledge about the hygiene and sanitation, and also the lack of knowledge and skills in food and beverage. The other problem that is immediately becoming a priority is the lack of knowledge and skills in accommodations that have been managed by community groups in Jatiluwih. After declaration as a cultural heritage, many obstacles faced by the village especially related to the aspects of marketing, accommodation and culinary arrangement. The accommodation services business group that already exists in the village is in dire need of assistance with housekeeping management in the form of accommodation in accordance with tourist expectations; it seems that another obstacle is also being faced by the village community, namely the constraints on food and beverage sanitation aspects faced by the culinary service business group. The group needed assistance with their efforts so that the dishes provided by the culinary services group were in line with the expectations of the tourists who stayed in the village. The expected outcome of the assistance in the two business groups is the increase in group performance that is able to provide accommodation and culinary services that are in accordance with the expectations of tourists, both from the aspect of sanitation, and local culture.Keywords: tourism villages, homestays, culinary, hygiene and sanitation, tourists, community groups
Peningkatan Pengetahuan Teknologi Tepat Guna Pada BUMDES Catu Graha Mandiri Dengan Tools Canva di Desa Gumbrih, Kecamatan Pekutatan, Kabupaten Jembrana Junaedi, I Wayan Ruspendi; Feoh, Gerson; Utama, I Gusti Bagus Rai
Paradharma: Jurnal Aplikasi IPTEK Vol. 5 No. 1 (2021): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.078 KB) | DOI: 10.36002/jpd.v5i1.1440

Abstract

ABSTRAKProgram Kemitraan Masyarakat BUMDES Catu Graha Mandiri Gumbrih ini dilaksanakan di Desa Gumbrih yang berlokasi di Desa Wisata Ekotourism Gumbrih, Kecamatan Pekutatan, Kabupaten Jembrana, Bali. Fokus kegiatan pengabdian pada Badan Usaha Milik Desa (BUMDES) Catu Graha Mandiri, Desa Gumbrih. Kelompok BUMDES Catu Graha Mandiri Desa Wisata Gumbrih ini belum menggunakan teknologi tepat guna, kurangnya pengetahuan tentang manajemen pengelolaan usaha, etika dalam perilaku konsumen, kurangnya promosi atau pemasaran BUMDES. Solusinya adalah memberikan pendampingan dan pelatihan tentang penggunaan teknologi tepat guna dalam meningkatkan kuantitas dan kualitas usaha – usaha BUMDES, serta pembuatan laporan keuangan, memberikan pendampingan dan pelatihan tentang manajemen pengelolaan usaha, pendidikan etika dan perilaku konsumen, dan pelatihan pemasaran produk menggunakan media sosial. Teknologi tepat guna yang digunakan dalam program kemitraan masyarakat ini adalah Canva sebagai tools create dan editing image, dan video. Luaran yang diharapkan dari mitra salah satunya adalah peningkatan kemampuan dalam penggunaan teknologi tepat guna untuk kuantitas, kualitas usaha BUMDES Catu Graha Mandiri Gumbrih termasuk pemasaran usaha menggunakan media sosial yang tergambar dalam melalui kuisioner yang disebarkan sebelum dan sesudah Program Kemitraan ini. Hasil dari kegiatan ini adalah pengelola BUMDES Catu Graha Mandiri Gumbrih dapat menggunakan tools Canva secara maksimal dalam meningkatkan kuantitas dan kualitas usaha-usaha termasuk pemasaran usaha-usaha tersebut dengan menggunakan media sosial.Kata kunci : Canva, BUMDES Catu Graha Mandiri, Desa Gumbrih, Teknologi InformasiABSTRACTThe BUMDES Catu Graha Mandiri Gumbrih Community Partnership Program was implemented in Gumbrih Village, located in Gumbrih Ecotourism Village, Pekutatan District, Jembrana Regency in Bali Province. This article focus on taking the object of service at the Catu Graha Mandiri Village-Owned Enterprise (BUMDES), Gumbrih Village. The BUMDES Catu Graha Mandiri group of Gumbrih Tourism Village has not been using appropriate technology, lack of knowledge about business management, unknowledgeable on consumer behavior ethics, lack of promotion or marketing of BUMDES. The solutions are: To provide assistance and training on the use of appropriate technology in increasing the quantity and quality of BUMDES businesses, as well as making financial reports are to provide assistance and training on business management, ethics education and consumer behavior, and product marketing training using social media. The appropriate technology used in this community partnership program is Canva as an image and video creation and editing tool. One of the expected outputs from partners is an improve ability to use the appropriate technology for quantity, business quality of BUMDES Catu Graha Mandiri Gumbrih, including business marketing using social media through questionnaires distributed before and after this Partnership Program. The result of this activity is that the management of BUMDES Catu Graha Mandiri Gumbrih can use Canva's tools to maximize the potential use in increasing the quantity and quality of businesses including promote businesses using social media.Keywords : Canva, BUMDES Catu Graha Mandiri, Desa Gumbrih, Information Technology
Penggunaan Digital Marketing Dalam Pembangunan Desa Wisata Catur Kintamani, Bangli Junaedi, I Wayan Ruspendi; Rai Utama, I Gusti Bagus; Waruwu, Dermawan
Paradharma: Jurnal Aplikasi IPTEK Vol. 5 No. 2 (2021): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (756.827 KB) | DOI: 10.36002/jpd.v5i2.1574

Abstract

ABSTRAKPermasalahan yang ditemukan bahwa (1) Belum tersedianya pusat informasi tempat wisata, (2) Belum terintegrasi wilayah untuk dapat dijadikan sebagai potensi wisata. (3) belum adanya pusat pembuatan konten menarik mengenai promosi budaya, produksi pertanian, dan wisata. (4) Belum ada pengelolaan digital marketing untuk desa wisata Catur Kintamani. Untuk mengatasi masalah tersebut, tujuan program PKM adalah sebagai berikut: (1). Sosialisasi potensi wisata dengan tersedianya informasi center, (2). Mengintegrisakan seluruh komponen potensi desa dalam satu program desa wisata, (3).Pembuatan media promosi (content) sebagai bahan digital marketing, dan (4). Pelatihan pemasaran digital sebagai bahan promosi kepada biro perjalanan dan calon wisatawan. Metode pelaksanaan Program PKM antara lain: sosialisasi awal, pendampingan, pelatihan, monitoring, evaluasi, dan keberlanjutan program, yang dilakukan oleh tim pengusul serta dibantu oleh tenaga ahli dan mahasiswa dari Universitas Dhyana Pura. Hasilnya adalah Desa Catur memiliki pengetahuan, keterampilan tentang (1). Adanya potensi wisata dengan tersedianya informasi center, (2). Ada integrasi seluruh komponen potensi desa dalam satu program desa wisata, (3). Ada media promosi (Website) sebagai bahan digital marketing, dan (4). Memiliki pengetahuan pemasaran digital sebagai bahan promosi. Tim pelaksana dan setiap kelompok melaporkan hasilnya dengan cara presentasi dan dokumentasi. Keberlanjutan dari program ini adalah masyarakat terus belajar dan tim PKM Undhira mendampingi kelompok dalam meningkatkan pengetahuannya untuk meningkatkan kesejahteraannya.Kata kunci: Desa Catur Kintamani, digital marketing, visitor center, wisata alam.ABSTRACTThe problem found that (1) The unavailability of tourist information centers, (2) Has not integrated the region to be used as a tourism potential. (3) There is no center for creating interesting content regarding cultural promotion, agricultural production, and tourism. (4) There is no digital marketing management for the Catur Kintamani tourist village. To solve the problem, the purpose of the PKM program is as follows: (1) Socialization of tourism potential with the availability of information centers, (2). Identify all components of the potential of the village in one tourist village program, (3). The creation of promotional media (content) as digital marketing material, and (4). Digital marketing training as promotional materials to travel agencies and prospective travelers. Methods of implementation of the PKM Program include: Initial socialization, mentoring, training, monitoring, evaluation, and sustainability of the program, which was carried out by the proposer team and assisted by experts and students from Dhyana Pura University. The result is that the Catur Village has knowledge, skills about (1). The existence of tourism potential with the availability of information centers, (2). There is integration of all potential components of the village in one tourist village program, (3) There is promotional media (Website) as digital marketing material, and (4). Have knowledge of digital marketing as a promotional material. The implementing team and each group report the results by means of presentation and documentation. The sustainability of this program is that the community continues to learn and the PKM Undhira team assists the group in increasing its knowledge to improve its well-being.Keywords: Kintamani Catur Village, Digital marketing, Visitor center, Nature Tourism.
Integrasi Daya Tarik Wisata Kota Denpasar Bali I Gusti Bagus Rai Utama
Jurnal Perkotaan Vol. 9 No. 1 (2017): Juni 2017
Publisher : Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/perkotaan.v9i1.285

Abstract

The model of the development of an integrated city tourism urgently to be done for the short- term and long-term. Develop urban area is an attempt to increase revenue through taxes hotels, restaurants, and simultaneously increase the economic activity in urban areas. The good management of the city tourism will realize the satisfaction of all parties. Some of the cities in Indonesia deserves to be developed as a city tourism when viewed from multiple components as tourism attractions. These components are like: the town hall, roads that meaningful myth, historical monuments, culinary, college or university, shopping malls, traditional markets, squares, parks, museums, fairs, and other attractions. To be able to make it as a tourist product, the necessary integration related aspects comprising aspects of the attraction of the city, the transportation aspect, the aspect of main and supporting facilities, and institutional aspects such as the attributes of human resources, systems, and other related institutions. The city of Denpasar as as a business center of the activity in case the tourists both domestic and foreign tourists, require restructuring. Structuring urgent to do is structuring the local community business centers, the arrangement of lodges or hotels, and the area attractions management.
PKM PENDAMPINGAN PENGELOLAAN MENU UNTUK AKSELERASI BUMDES KERTA RAHAYU DESA LUMBUNG KECAMATAN SELEMADEG BARAT KABUPATEN TABANAN, BALI IWK Tejasukmana; Ni Putu Dyah Krismawintari; Ni Luh Putu Suarmi Sri Patni; I Gede Agus Mertayasa; I Gusti Bagus Rai Utama; I Nyoman Tingkes
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community partnership program explores the development of the Village-Owned Enterprise (BUMDes) Kerta Rahayu in Lumbung Village, Tabanan, which operates in the culinary sector to support local tourism. Although BUMDes has great potential, challenges in management and menu variation remain major obstacles. Through this partnership initiative, the PKM program aims to enhance the managerial capacity of the BUMDes administrators by providing training on culinary business management and menu development. The methods used include socialization, training sessions, and evaluation activities involving administrators and local community members. The results of the training indicate significant improvements in participants’ knowledge and skills in designing and preparing menus, as well as a better understanding of the importance of menu variety to attract tourists. The implications of this program affirm that good management and continuous menu innovation are essential to increasing the appeal of culinary businesses in Lumbung Village, especially in response to the growing number of visitors. Thus, this community empowerment program successfully achieved its objectives and has provided positive impacts for the managers of BUMDes Kerta Rahayu.
Co-Authors Adita Nadi Christy Telly Kaunang Ador, Fransisko Edwarino Arsana, I Nyoman Eri Christimulia Purnama Trimurti Cindy Frista Filina Dedi Iskandar Dermawan Waruwu Dermawan Waruwu Dermawan Waruwu Dermawan Wuruwu Dewa Gede Putra Sedana Dewi, Ni Putu E. C. Dian Laksmi Dewi, Cokorde Istri Fiqram Adam Muhammad Gabriella Edward Gerson Feoh Gerson Feoh Gusti Ngurah Joko Adi Negara I Gede Agus Mertayasa I Gede Sutarya I Gusti Ketut Widiastari I Ketut Sirna I Ketut Suarta I Ketut Suja I Ketut Surata I Ketut Surata I Made Adi Herianto I Made Adi Suwandana I Made Kartika I Made Kartika I Made Sumada I Made Sumartana I Made Sumartana I Made Sumartana I Made Suradnya I Nengah Suardhana I Nyoman Meirejeki I Nyoman Tingkes I Putu Darmawijaya I Wayan Agus Purnawan I Wayan Damayana I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi Ida Ayu Nyoman Yuliastuti Ida Ayu Putu Sri Widnyani Ida Bagus Putu Suamba Indramanik, Ida Bagus Gede IWK Tejasukmana Jepapu, Maria Fransiska Novalri Kadek Dewi Puspitasari Komalawati Komalawati Komalawati Komalawati Konka, Valeria Surya Krismawintari , Ni Putu D. Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Listyaningrum Listyaningrum Mariano Putra Denay Kantu Maryanthi, Ni Kadek Mastra, Agus Satyananda Maya Nurhayati Mukhlis Mukhlis Nainggolan, Gilbert Ni Luh Christine Prawita Sari Suyasa Ni Luh Dewi Melinia Ni Luh Putu Suarmi Sri Patni Ni Made Diana Erfiani Ni Made Eka Mahadewi Ni Putu Artawidya Meisha Ni Putu Ayu Nonik Suryani Ni Putu Dyah Krismawintari Nyoman Darma Putra PA Andiena Nindya Putri Prisca Yuniar Sigo Putra, I Kadek Suardama Putu Aditya Wiwekananda Putu Chris Susanto Putu Gede Denny Herlambang Putu Steven Eka Putra Rahmawati, Febronia Ruju Rahmad SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sedana, Dewa Gede Putra Sidhi Bayu Turker Sidhi Bayu Turker Silva, Avelar Imanuel Natalicio Da Conceicao E Sumada, I Made Sumartana, I Made Sunbanu, Putu Juvan Holy Christin Suwandana, I Made Adi Tresnanda, I Putu Paramaartha Ary Trimuti, Christimulia Purnama Veronika Lyanarta Wayan Ruspendi Junaedi Wiguna, Sang Made Widhi Yeyen Komalasari Yudistira Adnyana Yudistira Adnyana, Yudistira Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik