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All Journal International Journal of Advances in Applied Sciences E-Journal of Tourism Jurnal Kajian Bali Jurnal Perkotaan IJBE (Integrated Journal of Business and Economics) Sebatik International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN Petra International journal of Business Studies (IJBS) SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bali Membangun Bali Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat Journal of Innovation and Community Engagement International Journal of Social Science Indonesian Journal of Tourism and Leisure Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen dan Kewirausahaan Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events Dharma Jnana Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Business on Hospitality and Tourism Paradharma: Jurnal Aplikasi IPTEK Jurnal Penelitian Pendidikan Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat
I Gusti Bagus Rai Utama
Dhyana Pura University, Bali, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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The Influence of Leadership, Communication, Participation, and Local Community on The Development of Tourism Destinations in Mengesta Village Yulianto, I Wayan Benyamin Eddy; Santoso, R. Tri Priyono Budi; Trimurti, Christimulia Purnama; Utama, I Gusti Bagus Rai
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.702

Abstract

This study aims to explain the influence of leadership, communication, participation, and local communities on the development of tourist destinations in Mengesta Village. This study uses a quantitative approach with an associative design. The population used is the entire community of Mengesta Village. The sample taken was 100 people from Mengesta Village using the probability sampling technique. The data collection method in this study was a questionnaire with a Likert scale. The analysis techniques used were descriptive analysis, multiple linear regression analysis, classical assumption test, determination analysis, F test, and t test. The results of this study indicate that 74.7% of the variation in tourist destination development in Mengesta Village is influenced by leadership, communication, participation, and local communities. Based on the hypothesis test, the results obtained were that leadership, communication, participation, and local communities have a positive and significant effect on the development of tourist destinations in Mengesta Village. Suggestions for further research are to develop further studies to identify factors that encourage the community to be involved in tourism development.
The Role of Green HRM in Mediating the Influence of Leadership on Employee Performance at Hotel in Kuta Mastra, Agus Satyananda; Santoso, R Tri Priyono Budi; Utama, I Gusti Bagus Rai; Nainggolan, Gilbert
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.692

Abstract

This study aims to determine the influence of leadership on employee performance as mediated by Green HRM. Green HRM is an approach to human resource management that integrates environmentally friendly practices to support organizational sustainability and reduce negative environmental impacts. This study utilizes Social Exchange Theory (SET) and Self-Determination Theory (SDT) to provide a perspective on how the relationship between a company and its employees influences their performance outcomes. This quantitative study employed a survey method with questionnaires and closed-ended triangulation interviews. The study was conducted in five star-rated hotels that have implemented Green HRM, with a sample of 91 registered employees. Data analysis used path analysis.
Inovasi Pengembangan Usaha Virgin Coconut Oil (VCO) di Desa Sulang, Klungkung Sumartana, I Made; Widnyani, Ida Ayu Putu Sri; Dewi, Cokorde Istri Dian Laksmi; Indramanik, Ida Bagus Gede; Utama, I Gusti Bagus Rai
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 5 No 1 (2024): April 2024
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v5i1.324

Abstract

Purpose: This study aims to determine the prospects of VCO business development in Sulang Village, Dawan District, Klungkung Regency. Research methods: Respondents and samples in this study were four traditional coconut oil craftsmen. Based on the results of the pretest and posttest, there were positive results, where craftsmen were very enthusiastic about developing VCO production. This is supported by the availability of abundant raw materials, availability of low-wage labor. Results and discussion: Although there are still shortcomings/weaknesses and challenges, the opportunities are quite large for the success of VCO production, when compared to producing traditional coconut oil. In order for the VCO production business to continue, partnerships with stakeholders, such as: Department of Trade and Industry, Department of Health, Pharmacies, Salons and SPAs, Gift Shops. And to introduce the production of VCO can utilize social media as a means to promote its production. Implication: The development of traditional oil-making businesses with fermentation techniques that produce Virgin Coconut Oil (VCO) in Sulang Village, Dawan District, Klungkung Regency has bright prospects in the future, for this reason, researchers suggest that related parties, especially those who take care of MSMEs, can provide assistance and guidance so that existing small businesses can develop even more advanced.
Local small business model from the Buyan Tamblingan Bali ecotourism destination program Utama, I Gusti Bagus Rai; Junaedi, I Wayan Ruspendi; Krismawintari, Ni Putu Dyah
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243278

Abstract

This research aims to examine the management of Buyan Tamblingan ecotourism destination in creating local small businesses. The research consisted of a survey, direct observation, interview, and literature study with documentation analysis. Data were collected through surveys and observations at the Buyan Tamblingan ecotourism destination. The motivation of the community involved in the ecotourism program in Buyan Tamblingan Motivation to earn money, motivation to gain knowledge about conservation, motivation to be optimistic that the ecotourism program will benefit the community, idealism about the importance of conservation, local community interest in self-reliance, promising income for the community and local community commitment.  Opportunities expected by local communities from a strong ecotourism program in Buyan Tamblingan are the existence of facilities, the growing awareness of local communities, the existing natural beauty, and the arrival of tourists as opportunities for ecotourism management. The capacity of local communities to manage ecotourism in Buyan Tamblingan is a strong program because local communities commit to improving ecotourism management capabilities.Community involvement will increase if they have the opportunity to participate in ecotourism management, and for that better ecotourism management skills are needed. If they are motivated, have the opportunity to participate, and are able to participate, then they will be able to create small business opportunities related to ecotourism programs.
Model keunggulan bersaing UMKM kerajinan anyaman bambu di Bali Kartika, I Made; Sumada, I Made; Suwandana, I Made Adi; Sedana, Dewa Gede Putra; Herlambang, Putu Gede Denny; Adnyana, Yudistira; Utama, I Gusti Bagus Rai
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243294

Abstract

The COVID-19 pandemic has affected all business sectors, including micro, small and medium enterprises (MSMEs). One of the MSMEs affected is the bamboo handicraft MSME in Bali. However, currently economic conditions are starting to rise. MSMEs must formulate new strategies to improve their competitiveness. Based on this review, this study aims to explore these aspects in depth to build the competitive advantage of bamboo plaiting MSMEs in Bali. In addition, this study also describes the supporting and inhibiting factors in increasing the competitive advantage of bamboo woven MSMEs in Bali in terms of the use of raw materials, production processes, and marketing strategies. This research includes descriptive qualitative research with data collection techniques through interviews. The research informants were 10 bamboo weaving craftsmen in Buleleng, and Bangli Regencies. The data analysis technique used qualitative data analysis. The results concluded that the competitive advantage model of bamboo plaiting MSMEs in Bali was built through 3 elements, namely raw materials (adequacy of raw materials, planning planting and harvesting time, selection of raw materials, use of quality raw materials), production processes (maintaining handmade, innovation, use of drying machines), and marketing strategies (improving network quality, participating in digital marketing training, and using online marketing strategies).
The impact of cultural tourism on local traditions Surata, I Ketut; Sumartana, I Made; Utama, I Gusti Bagus Rai
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244780

Abstract

This research paper investigates the impact of cultural tourism on the preservation of local traditions in Penglipuran Village, Bali, aiming to understand how tourism influences community practices and identity. The study employs a qualitative case study methodology, utilizing in-depth interviews, participatory observation, and document analysis to gather comprehensive data from local residents, community leaders, and tourism stakeholders. Key findings reveal that while cultural tourism has generated economic benefits and increased awareness of local heritage, it has also led to significant alterations in traditional practices, including the commercialization of sacred ceremonies and changes in architectural styles. The research identifies both supporting factors, such as community engagement in tourism management, and hindering factors, such as the risk of cultural dilution. Notably, the study emphasizes the importance of community perspectives in shaping sustainable tourism strategies that balance economic growth with cultural preservation. The novelty of this research lies in its focused examination of a specific village context, highlighting the unique dynamics between cultural tourism and local traditions while providing actionable recommendations for enhancing community involvement in heritage preservation. This work contributes to the broader discourse on sustainable tourism by offering insights into effective practices that can be adopted by other communities facing similar challenges.
Determinants of community participation in ecotourism programs in Bali, Indonesia Utama, I Gusti Bagus Rai; Junaedi, I Wayan Ruspendi; Krismawintari, Ni Putu Dyah
International Journal of Advances in Applied Sciences Vol 13, No 2: June 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v13.i2.pp260-268

Abstract

In the case of Indonesia, most of the tourist attractions offered and advertised are protected forests. This research seeks to find a balance between these two interests, so the purpose of this research is actually to determine the determinants of local community involvement in ecotourism development in Bali. This research uses quantitative methods described in the form of descriptive, and factor analysis according to the results of the survey with informants in the ecotourism of West Bali National Park, Buyan Tamblingan, Bali Mangrove, Batur Kintamani, and Lembongan. Eight factors determine community participation in ecotourism programs in Bali, namely: i) the role of leaders and business opportunities, ii) the factor of mindset and industry cooperation, iii) the factor of income, socialization, and commitment, iv) the factor of awareness of nature conservation, v) the factor of optimism to get money and knowledge, vi) the factor of facilities and independence, vii) the factor of training, interest, and participation, and viii) the factor of skills and funding.
Pengaruh Brand Ambassador, Brand Image, dan Izin Edar BPOM terhadap Pengambilan Keputusan Pembelian Produk Kosmetika Scarlett (Studi pada Mahasiswa Universitas Dhyana Pura) Dewi, Ni Putu E. C.; Utama , I Gusti Bagus Rai; Krismawintari , Ni Putu D.
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 3 No. 1 (2024): JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/jd.v3i1.2911

Abstract

Banyaknya produk kecantikan yang berkembang tidak lepas dari keinginan konsumen untuk tampil menarik dan memiliki kulit wajah yang bersih serta terawat. Scarlett merupakan salah satu produk kecantikan berasal dari Indonesia yang dirilis oleh Felicya Angelista pada tahun 2018.Target pasar utama Scarlett adalah generasi Z seperti para pelajar dan mahasiswa karena keinginan untuk menjaga penampilan terutama merawat kesehatan kulit yang dapat mendorong kepercayaan diri pada generasi Z dengan memperoleh kulit yang sehat.Tujuan dari penelitian ini adalah untuk menelaah pengaruh brand ambassador, brand image, dan izin edar BPOM terhadap keputusan pembelian Produk Kosmetik Scarlett dikalalngan mahasiswa. Sampel dalam penelitian ini adalah mahasiswa aktif Universitas Dhyana Pura sebanyak 100 responden. Metode analisis yang digunakan adalah uji asumsi klasik, regresi linier berganda, korelasi, koefisien determinasi, dan pengujian hipotesis dengan menggunakan SPSS versi 23.0. Teknik pengumpulan data menggunakan kuesioner. Hasil penelitian dan analisis data menunjukkan bahwa brand ambassador secara parsial berpengaruh positif namun tidak signifikan terhadap keputusan pembelian, nilai t-hitung 0,894 ≤ t-tabel sebesar 1,661. Brand image secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, nilai t-hitung 3,519 ≥ t-tabel sebesar 1,661. Izin edar BPOM secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, nilai t-hitung sebesar 3,797 ≥ t-tabel sebesar 1,661. Brand ambassador, brand image dan izin edar BPOM secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian produk, nilai F-hitung sebesar 35,807 ≥ dari F-tabel sebesar 2,70.
Strategi Pemasaran Untuk Meningkatkan Penjualan Di Ling-Ling’s Bali Kurniasanti, Ni Made Novita; Adinegara, Gusti Ngurah Joko; Utama, I Gusti Bagus Rai
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 3 No. 2 (2024): JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/jd.v3i2.3231

Abstract

Perjalanan bisnis restoran yang terus mengalami perkembangan dan peningkatan akan berdampak pada persaingan yang semakin ketat. Hal tersebut membuat manajemen harus siap dalam menghadapi persaingan antar restoran yang ada, pengaturan strategi yang tepat adalah kunci utama. Penelitian ini dilaksanakan di Ling-Ling’s Bali Restoran dengan topik “Strategi Pemasaran Untuk Meningkatkan Penjualan di Ling-Ling’s Bali”. Adapun tujuannya adalah untuk mengetahui strategi pemasaran pada Ling-Ling’s Bali Restoran. Strategi yang digunakan pada penelitian ini didasarkan melalui metode pendekatan analisis SWOT. Hasil dari skor yang dijabarkan dalam matrik IE diketahui posisi Ling-Ling’s Bali berada pada posisi strategi pertumbuhan yaitu dengan ringkasan skor internal yaitu 3,45 dan untuk skor eksternal diperoleh skor 3,24. Berdasarkan hasil analisis yang diperoleh, strategi yang dapat diterapkan pada Ling-Ling’s Bali Restoran untuk meningkatkan penjualan, yaitu dengan mengembangkan produk baru yang dapat menarik minat pengunjung, meningkatkan kualitas produk atau jasa yang telah ada, memperluas jaringan target pasar, menyesuaikan harga agar tetap kompetitif, melakukan kegiatan pemasaran secara berkelanjutan, memberikan pelatihan secara berkala kepada seluruh karyawan, dan yang tidak kalah penting adalah menyediakan shuttle service serta valet parking dan bekerjasama dengan restoran sekitar untuk menyediakan lahan parkir.
Pengaruh Gaya Kepemimpinan, Kompensasi, Dan Komunikasi Terhadap Kepuasan Kerja Di Hotel Vila Lumbung Seminyak Bali Putra, I Kadek Suardama; Utama, I Gusti Bagus Rai; Adinegara, Gusti Ngurah Joko
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol. 3 No. 2 (2024): JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/jd.v3i2.3235

Abstract

Kepuasan kerja karyawan merupakan hasil kualitas dan kuantitas yang diperoleh oleh karyawan selama bekerja. Dinilai dari gaya kepemimpinan dari suatu perusahaan yang mengarahkan setiap karyawan agar pekerjaan karyawan lebih terarah, memberikan kompensasi terhadap karyawan dan melakukan komunikasi antara atasan dengan karyawan maupun antar sesama karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan, kompensasi dan komunikasi secara parsial dan simultan terhadap kepuasan kerja. Penelitian ini dilakukan di hotel vila lumbung seminyak bali dengan sampel sebanyak 34 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi. Dari hasil penelitian dapat dilihat bahwa: (1) gaya kepemimpinan, kompensasi dan komunikasi berpengaruh positif signifikan terhadap kepuasan kerja, dimana diperoleh nilai t-hitung 2.198, 2.365 dan 2.146 nilai koefisien regresi 0.220, 0.502 dan 0.272 serta signifikansi 0.036, 0.025 dan 0.040. (2) secara simultan gaya kepemimpinan, kompensasi dan komunikasi berpengaruh signfikan terhadap kepuasan kerja, dimana diperoleh nilai f-hitung 23,544, persamaan regresi sebesar y = 3,482 + 0,220x1 + 0,502x2 + 0,272x3 dan signifikansi 0,000. Besarnya pengaruh variabel bebas terhadap kepuasan kerja adalah 67,2%. Saran yang dapat diberikan peneliti adalah Hotel Vila Lumbung hendaknya membuat kebijakan pemberian gaji yang sesuai dengan kontribusi karyawan terhadap perusahaan, selalu memberikan informasi yang jelas dan detail, serta pemimpin Hotel Vila Lumbung Seminyak Bali diharapkan selalu mendengarkan saran dari bawahan dalam pengambilan keputusan.
Co-Authors Adita Nadi Christy Telly Kaunang Ador, Fransisko Edwarino Arsana, I Nyoman Eri Christimulia Purnama Trimurti Cindy Frista Filina Dedi Iskandar Dermawan Waruwu Dermawan Waruwu Dermawan Waruwu Dermawan Wuruwu Dewa Gede Putra Sedana Dewi, Ni Putu E. C. Dian Laksmi Dewi, Cokorde Istri Fiqram Adam Muhammad Gabriella Edward Gerson Feoh Gerson Feoh Gusti Ngurah Joko Adi Negara I Gede Agus Mertayasa I Gede Sutarya I Gusti Ketut Widiastari I Ketut Sirna I Ketut Suarta I Ketut Suja I Ketut Surata I Ketut Surata I Made Adi Herianto I Made Adi Suwandana I Made Kartika I Made Kartika I Made Sumada I Made Sumartana I Made Sumartana I Made Sumartana I Made Suradnya I Nengah Suardhana I Nyoman Meirejeki I Nyoman Tingkes I Putu Darmawijaya I Wayan Agus Purnawan I Wayan Damayana I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi Ida Ayu Nyoman Yuliastuti Ida Ayu Putu Sri Widnyani Ida Bagus Putu Suamba Indramanik, Ida Bagus Gede IWK Tejasukmana Jepapu, Maria Fransiska Novalri Kadek Dewi Puspitasari Komalawati Komalawati Komalawati Komalawati Konka, Valeria Surya Krismawintari , Ni Putu D. Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Listyaningrum Listyaningrum Mariano Putra Denay Kantu Maryanthi, Ni Kadek Mastra, Agus Satyananda Maya Nurhayati Mukhlis Mukhlis Nainggolan, Gilbert Ni Luh Christine Prawita Sari Suyasa Ni Luh Dewi Melinia Ni Luh Putu Suarmi Sri Patni Ni Made Diana Erfiani Ni Made Eka Mahadewi Ni Putu Artawidya Meisha Ni Putu Ayu Nonik Suryani Ni Putu Dyah Krismawintari Nyoman Darma Putra PA Andiena Nindya Putri Prisca Yuniar Sigo Putra, I Kadek Suardama Putu Aditya Wiwekananda Putu Chris Susanto Putu Gede Denny Herlambang Putu Steven Eka Putra Rahmawati, Febronia Ruju Rahmad SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sedana, Dewa Gede Putra Sidhi Bayu Turker Sidhi Bayu Turker Silva, Avelar Imanuel Natalicio Da Conceicao E Sumada, I Made Sumartana, I Made Sunbanu, Putu Juvan Holy Christin Suwandana, I Made Adi Tresnanda, I Putu Paramaartha Ary Trimuti, Christimulia Purnama Veronika Lyanarta Wayan Ruspendi Junaedi Wiguna, Sang Made Widhi Yeyen Komalasari Yudistira Adnyana Yudistira Adnyana, Yudistira Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik