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All Journal International Journal of Advances in Applied Sciences MEDIA KONSERVASI Jurnal Kajian Bali Jurnal Perkotaan IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) Sebatik International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN Petra International journal of Business Studies (IJBS) SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bali Membangun Bali Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Indonesian Journal of Tourism and Leisure Prosiding Konferensi Nasional PKM-CSR Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events Dharma Jnana Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADIKSI: JURNAL VOKASI JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Business on Hospitality and Tourism Paradharma: Jurnal Aplikasi IPTEK Jurnal Penelitian Pendidikan Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat Ulil Albab Open Access DRIVERset Jurnal Ekonomi dan Pariwisata Journal of Innovation and Community Engagement
I Gusti Bagus Rai Utama
Dhyana Pura University
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The Influence of Service Quality on Customer Satisfaction and Customer Loyalty at Richeese Factory in Denpasar City : (Case Study at PT. Richeese Kuliner Indonesia) Silva, Avelar Imanuel Natalicio Da Conceicao E; Junaedi, I Wayan Ruspendi; Utama, I Gusti Bagus Rai; Trimuti, Christimulia Purnama
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.313

Abstract

Richeese Factory must execute the most effective marketing mix to advance its business, necessitating a thorough study and analysis of its marketing methods for fast food restaurants. This analysis will enable Richeese Factory to sustain and enhance its operations. This study aims to assess the impact of tangible evidence, dependability, responsiveness, assurance, and empathy on customer satisfaction and loyalty. To assess the impact of customer satisfaction on customer loyalty at Richeese Factory in Denpasar City. This study employs a quantitative research methodology. The research sample comprised 195 customers of Richeese Factory Denpasar. Methods of data collecting employing questionnaires. Analytical methodologies employing Partial Least Squares - Structural Equation Modeling (PLS-SEM). The findings indicated that Physical Evidence, Reliability, and Assurance significantly influence Customer Satisfaction, however Responsiveness and Attention do not have a substantial impact on Customer Satisfaction. Physical Evidence, Responsiveness, and Attention significantly influence Customer Loyalty; however, Reliability and Assurance do not have a major impact on Customer Loyalty. Customer satisfaction significantly influences customer loyalty. Richeese Factory Denpasar City is advised to prioritize Customer Satisfaction by periodically assessing the quality of service and food and beverage offerings supplied to patrons.
PEMBERDAYAAN KELOMPOK SADAR WISATA (POKDARWIS) DESA LUMBUNG, SELEMADEG BARAT, TABANAN, BALI Utama, I Gusti Bagus Rai; Krismawintari, Ni Putu Dyah; Feoh, Gerson
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3: September-Desember 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i3.3629

Abstract

Masalah yang dihadapi Desa Lumbung mencakup kurangnya pusat informasi terintegrasi mengenai produk pertanian unggulan dan minimnya konten promosi pariwisata. Untuk mengatasi kesenjangan antara teori dan praktik, langkah-langkah seperti sosialisasi, pelatihan, dan pendampingan sangat diperlukan. Sosialisasi tentang pengelolaan produk pertanian dapat meningkatkan pengetahuan masyarakat, sementara pelatihan pengemasan produk membuatnya lebih menarik dan aman. Pendampingan dalam membangun sistem informasi berpotensi meningkatkan efektivitas promosi. Solusi yang ditawarkan meliputi dua bidang terapan: Manajemen Bisnis Pariwisata dan Teknik Informatika, dengan rencana penataan potensi desa dalam program sistem informasi, pelatihan pembuatan konten digital, serta pembentukan pusat informasi produk pertanian unggulan. Program PKM telah menghasilkan galeri fotografi potensi desa yang siap dipasarkan secara digital, serta mempromosikan produk lokal seperti madu kele dan kuliner khas Lumbung. Anggota Pokdarwis juga telah mempersiapkan homestay yang nyaman dan rapi. Penggunaan media sosial untuk promosi desa wisata semakin efektif, meningkatkan koordinasi antar anggota kelompok dan memperkuat daya tarik desa bagi wisatawan
The impact of cultural tourism on local traditions Surata, I Ketut; Sumartana, I Made; Utama, I Gusti Bagus Rai
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244780

Abstract

This research paper investigates the impact of cultural tourism on the preservation of local traditions in Penglipuran Village, Bali, aiming to understand how tourism influences community practices and identity. The study employs a qualitative case study methodology, utilizing in-depth interviews, participatory observation, and document analysis to gather comprehensive data from local residents, community leaders, and tourism stakeholders. Key findings reveal that while cultural tourism has generated economic benefits and increased awareness of local heritage, it has also led to significant alterations in traditional practices, including the commercialization of sacred ceremonies and changes in architectural styles. The research identifies both supporting factors, such as community engagement in tourism management, and hindering factors, such as the risk of cultural dilution. Notably, the study emphasizes the importance of community perspectives in shaping sustainable tourism strategies that balance economic growth with cultural preservation. The novelty of this research lies in its focused examination of a specific village context, highlighting the unique dynamics between cultural tourism and local traditions while providing actionable recommendations for enhancing community involvement in heritage preservation. This work contributes to the broader discourse on sustainable tourism by offering insights into effective practices that can be adopted by other communities facing similar challenges.
Local small business model from the Buyan Tamblingan Bali ecotourism destination program Utama, I Gusti Bagus Rai; Junaedi, I Wayan Ruspendi; Krismawintari, Ni Putu Dyah
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243278

Abstract

This research aims to examine the management of Buyan Tamblingan ecotourism destination in creating local small businesses. The research consisted of a survey, direct observation, interview, and literature study with documentation analysis. Data were collected through surveys and observations at the Buyan Tamblingan ecotourism destination. The motivation of the community involved in the ecotourism program in Buyan Tamblingan Motivation to earn money, motivation to gain knowledge about conservation, motivation to be optimistic that the ecotourism program will benefit the community, idealism about the importance of conservation, local community interest in self-reliance, promising income for the community and local community commitment.  Opportunities expected by local communities from a strong ecotourism program in Buyan Tamblingan are the existence of facilities, the growing awareness of local communities, the existing natural beauty, and the arrival of tourists as opportunities for ecotourism management. The capacity of local communities to manage ecotourism in Buyan Tamblingan is a strong program because local communities commit to improving ecotourism management capabilities.Community involvement will increase if they have the opportunity to participate in ecotourism management, and for that better ecotourism management skills are needed. If they are motivated, have the opportunity to participate, and are able to participate, then they will be able to create small business opportunities related to ecotourism programs.
Model keunggulan bersaing UMKM kerajinan anyaman bambu di Bali Kartika, I Made; Sumada, I Made; Suwandana, I Made Adi; Sedana, Dewa Gede Putra; Herlambang, Putu Gede Denny; Adnyana, Yudistira; Utama, I Gusti Bagus Rai
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243294

Abstract

The COVID-19 pandemic has affected all business sectors, including micro, small and medium enterprises (MSMEs). One of the MSMEs affected is the bamboo handicraft MSME in Bali. However, currently economic conditions are starting to rise. MSMEs must formulate new strategies to improve their competitiveness. Based on this review, this study aims to explore these aspects in depth to build the competitive advantage of bamboo plaiting MSMEs in Bali. In addition, this study also describes the supporting and inhibiting factors in increasing the competitive advantage of bamboo woven MSMEs in Bali in terms of the use of raw materials, production processes, and marketing strategies. This research includes descriptive qualitative research with data collection techniques through interviews. The research informants were 10 bamboo weaving craftsmen in Buleleng, and Bangli Regencies. The data analysis technique used qualitative data analysis. The results concluded that the competitive advantage model of bamboo plaiting MSMEs in Bali was built through 3 elements, namely raw materials (adequacy of raw materials, planning planting and harvesting time, selection of raw materials, use of quality raw materials), production processes (maintaining handmade, innovation, use of drying machines), and marketing strategies (improving network quality, participating in digital marketing training, and using online marketing strategies).
The Role of The Church in Building the Economy of The Congregation Members of The Protestant Christian Church in Bali (Case Study at The Protestant Christian Church in Bali) Yurianta, I Wayan Dedik; Junaedi, I Wayan Ruspendi; Trimurti, Christimulia Purnama; Utama, I Gusti Bagus Rai
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.701

Abstract

This research examines the role of the Protestant Christian Church in Bali (GKPB) in building the economy of its congregation members, a theme that is still rarely explored empirically in Indonesia, particularly in the local context of Bali. The background of this research is based on the strategic role of the church not only as a spiritual center but also as an agent of community economic empowerment. Amid the economic challenges faced by the congregation due to dependence on the tourism sector and the social dynamics of Bali, the church has great potential to promote economic independence through various programs and initiatives. The main objective of this research is to identify and analyze the church's economic programs, evaluate their impact on the congregation's welfare, uncover implementation challenges, and provide strategic recommendations for improving the effectiveness of future programs. The urgency of this research lies in the need for a relevant and contextual community-based economic empowerment model, given the lack of similar empirical studies in Bali. The novelty of this research lies in the in-depth case study approach with data triangulation from interviews with pastors and congregants, as well as the analysis of active participation and internal church dynamics in managing the economic program. The research methodology uses a qualitative approach with in-depth interviews with church leaders and congregants, participatory observation, and documentation of the church's economic programs. Data were analyzed thematically and verified through source triangulation. The main findings indicate that the church plays a significant role in improving the congregation's economy through skills training, capital assistance, the formation of cooperatives, and the facilitation of business networks. However, the implementation of the program still faces challenges such as limited resources, internal resistance, and market access. The level of congregation participation is a key factor in the success of the program. The research conclusion emphasizes that the church can become an effective agent of economic change if it can innovatively address internal and external challenges. The proposed recommendations include strengthening the church's management capacity, enhancing the financial literacy of the congregation, and developing strategic partnerships with various parties. This research is expected to serve as a reference for churches and other religious institutions in developing community-based economic empowerment programs in various contexts.
The Influence of Leadership, Communication, Participation, and Local Community on The Development of Tourism Destinations in Mengesta Village Yulianto, I Wayan Benyamin Eddy; Santoso, R. Tri Priyono Budi; Trimurti, Christimulia Purnama; Utama, I Gusti Bagus Rai
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.702

Abstract

This study aims to explain the influence of leadership, communication, participation, and local communities on the development of tourist destinations in Mengesta Village. This study uses a quantitative approach with an associative design. The population used is the entire community of Mengesta Village. The sample taken was 100 people from Mengesta Village using the probability sampling technique. The data collection method in this study was a questionnaire with a Likert scale. The analysis techniques used were descriptive analysis, multiple linear regression analysis, classical assumption test, determination analysis, F test, and t test. The results of this study indicate that 74.7% of the variation in tourist destination development in Mengesta Village is influenced by leadership, communication, participation, and local communities. Based on the hypothesis test, the results obtained were that leadership, communication, participation, and local communities have a positive and significant effect on the development of tourist destinations in Mengesta Village. Suggestions for further research are to develop further studies to identify factors that encourage the community to be involved in tourism development.
The Role of Green HRM in Mediating the Influence of Leadership on Employee Performance at Hotel in Kuta Mastra, Agus Satyananda; Santoso, R Tri Priyono Budi; Utama, I Gusti Bagus Rai; Nainggolan, Gilbert
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.692

Abstract

This study aims to determine the influence of leadership on employee performance as mediated by Green HRM. Green HRM is an approach to human resource management that integrates environmentally friendly practices to support organizational sustainability and reduce negative environmental impacts. This study utilizes Social Exchange Theory (SET) and Self-Determination Theory (SDT) to provide a perspective on how the relationship between a company and its employees influences their performance outcomes. This quantitative study employed a survey method with questionnaires and closed-ended triangulation interviews. The study was conducted in five star-rated hotels that have implemented Green HRM, with a sample of 91 registered employees. Data analysis used path analysis.
Inovasi Pengembangan Usaha Virgin Coconut Oil (VCO) di Desa Sulang, Klungkung Sumartana, I Made; Widnyani, Ida Ayu Putu Sri; Dewi, Cokorde Istri Dian Laksmi; Indramanik, Ida Bagus Gede; Utama, I Gusti Bagus Rai
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 5 No 1 (2024): April 2024
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v5i1.324

Abstract

Purpose: This study aims to determine the prospects of VCO business development in Sulang Village, Dawan District, Klungkung Regency. Research methods: Respondents and samples in this study were four traditional coconut oil craftsmen. Based on the results of the pretest and posttest, there were positive results, where craftsmen were very enthusiastic about developing VCO production. This is supported by the availability of abundant raw materials, availability of low-wage labor. Results and discussion: Although there are still shortcomings/weaknesses and challenges, the opportunities are quite large for the success of VCO production, when compared to producing traditional coconut oil. In order for the VCO production business to continue, partnerships with stakeholders, such as: Department of Trade and Industry, Department of Health, Pharmacies, Salons and SPAs, Gift Shops. And to introduce the production of VCO can utilize social media as a means to promote its production. Implication: The development of traditional oil-making businesses with fermentation techniques that produce Virgin Coconut Oil (VCO) in Sulang Village, Dawan District, Klungkung Regency has bright prospects in the future, for this reason, researchers suggest that related parties, especially those who take care of MSMEs, can provide assistance and guidance so that existing small businesses can develop even more advanced.
Determinants of community participation in ecotourism programs in Bali, Indonesia Utama, I Gusti Bagus Rai; Junaedi, I Wayan Ruspendi; Krismawintari, Ni Putu Dyah
International Journal of Advances in Applied Sciences Vol 13, No 2: June 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v13.i2.pp260-268

Abstract

In the case of Indonesia, most of the tourist attractions offered and advertised are protected forests. This research seeks to find a balance between these two interests, so the purpose of this research is actually to determine the determinants of local community involvement in ecotourism development in Bali. This research uses quantitative methods described in the form of descriptive, and factor analysis according to the results of the survey with informants in the ecotourism of West Bali National Park, Buyan Tamblingan, Bali Mangrove, Batur Kintamani, and Lembongan. Eight factors determine community participation in ecotourism programs in Bali, namely: i) the role of leaders and business opportunities, ii) the factor of mindset and industry cooperation, iii) the factor of income, socialization, and commitment, iv) the factor of awareness of nature conservation, v) the factor of optimism to get money and knowledge, vi) the factor of facilities and independence, vii) the factor of training, interest, and participation, and viii) the factor of skills and funding.
Co-Authors Adita Nadi Christy Telly Kaunang Ador, Fransisko Edwarino Anak Agung Ayu Ratih Kesumadewi Arsana, I Nyoman Eri Beny Prasetyo Christimulia Purnama Trimurti Christimulia Purnama Trimurti Cindy Frista Filina Cristimulia Purnama Trimurti Cristimulia Purnama Trimurti Dedi Iskandar Dermawan Waruwu Dermawan Waruwu Dermawan Waruwu Dermawan Wuruwu Dewa Gede Putra Sedana Dewi, Ni Putu E. C. Dian Laksmi Dewi, Cokorde Istri Fiqram Adam Muhammad Gabriella Edward Gerson Feoh Gerson Feoh Gusti Ngurah Joko Adi Negara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara I Gede Agus Mertayasa I Gede Sutarya I Gede Victor Hernada Hampatra I Gusti Ketut Widiastari I Ketut Sirna I Ketut Suarta I Ketut Suja I Ketut Surata I Made Adi Herianto I Made Adi Suwandana I Made Kartika I Made Kartika I made Sukarata I Made Sumada I Made Sumartana I Made Sumartana I Made Sumartana I Made Sumartana I Made Suradnya I Nengah Rata Artana I Nengah Suardhana I Nengah Suardhana I Nengah Suardhana I Nyoman Meirejeki I Nyoman Tingkes I Putu Agus Aryawan I Putu Darmawijaya I Wayan Agus Purnawan I Wayan Damayana I Wayan Kartimin I Wayan Ruspendi Junaedi Ida Ayu Nyoman Yuliastuti Ida Ayu Putu Sri Widnyani Ida Bagus Putu Suamba Indramanik, Ida Bagus Gede IWK Tejasukmana Jepapu, Maria Fransiska Novalri Kadek Dewi Puspitasari Kantu, Mariano Putra Denay Komalawati Komalawati Komalawati Komalawati Konka, Valeria Surya Krismawintari , Ni Putu D. Krismawintari , Ni Putu Dyah Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Listyaningrum Listyaningrum Mariano Putra Denay Kantu Maryanthi, Ni Kadek Mastra, Agus Satyananda Maya Nurhayati Mukhlis Mukhlis Nainggolan, Gilbert Ni Luh Christine Prawita Sari Suyasa Ni Luh Dewi Melinia Ni Luh Putu Suarmi Sri Patni Ni Made Diana Erfiani Ni Made Eka Mahadewi Ni Putu Artawidya Meisha Ni Putu Ayu Nonik Suryani Ni Putu Dyah Krismawintari Nyoman Darma Putra PA Andiena Nindya Putri Prisca Yuniar Sigo Putra, I Kadek Suardama Putu Aditya Wiwekananda Putu Chris Susanto Putu Gede Denny Herlambang Putu Steven Eka Putra Rahmawati, Febronia Ruju Rahmad SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sedana, Dewa Gede Putra Sidhi Bayu Turker Sidhi Bayu Turker Silva, Avelar Imanuel Natalicio Da Conceicao E Suardhana, I Nengah Sukadana, I Kadek Agus Sukmana, IWK Teja Sumada, I Made Sumartana, I Made Sunbanu, Putu Juvan Holy Christin Suwandana, I Made Adi Tresnanda, I Putu Paramaartha Ary Tri Priyono Budi Trimurti , Christimulia Purnama Trimuti, Christimulia Purnama Veronika Lyanarta WAHYUNINGSIH, NI MADE Wiguna, Sang Made Widhi Yeyen Komalasari Yudistira Adnyana Yudistira Adnyana, Yudistira Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik