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Responsivitas dan Omni Channel Service Berpengaruh terhadap Kepuasan Pelayanan Masyarakat di Kantor Desa Ngreco Kecamatan Weru Kabupaten Sukoharjo Azzahra Salsa Nabila; Indra Hastuti; Agus Suyatno
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9825

Abstract

Advancements in information and communication technology in the digital era have transformed public service delivery into a more modern, efficient, and integrated system, encouraging government institutions to adopt digital innovations that improve accessibility and service quality. This study aims to analyze the relationship between responsiveness and omnichannel services and the public's decision to utilize services at the Ngreco Village Office in Weru District, Sukoharjo Regency. The study employs a quantitative approach using an associative research method to examine the influence of the independent variables on service utilization decisions. Data were collected through online questionnaires distributed to 67 respondents from the Ngreco Village community who had experience accessing public services. The collected data were analyzed using multiple linear regression to determine both the partial and simultaneous effects of responsiveness and omnichannel services. The results indicate that responsiveness and omnichannel services have a positive and significant influence on public service decisions, both individually and simultaneously. These findings suggest that improving service responsiveness and integrating various communication channels can enhance public trust, satisfaction, and service utilization. The study is expected to serve as a reference for the village government in improving service quality to be more responsive, integrated, effective, and oriented toward the evolving needs and expectations of the community.
Kompetensi Guru dan Citra Merek terhadap Keputusan Mendaftar di PAUD Mutiara Bunda Karanganyar Jasur Robiht Tri Wicaksono; Indra Hastuti; Nur Hadi
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 4 (2026): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i4.4558

Abstract

This article evaluates the influence of teacher competence and brand image on parents' decisions in choosing PAUD Mutiara Bunda Karanganyar. Involving 92 respondents selected through purposive sampling, this study employs a quantitative descriptive method. The results of the multiple linear regression analysis indicate a positive and significant correlation between the two independent variables and the decision to enroll. These findings conclude that optimizing teacher capacity and institutional brand management simultaneously serve as primary determinants for parents in deciding upon an educational institution for their children. Therefore, it is recommended that the institution’s management continuously improve service quality as a strategic effort to gain public trust. Therefore, the management of Mutiara Bunda Karanganyar PAUD needs to maintain and improve teacher competency through continuous professional development and strengthen the institution's image management strategy to be able to meet parents' expectations and increase competitiveness amidst the development of the early childhood education industry.
Responsivitas Layanan dan Keamanan Layanan Digital terhadap Kepercayaan Konsumen di KS Agsa Collection Store Colomadu Karanganyar Nanda Ayu Silviani; Indra Hastuti; Esti Dwi Rahmawati
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 4 (2026): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i4.4653

Abstract

The advancement of digital technology has encouraged UMKM to utilize digital platforms for marketing and sales activities. In online transactions, consumer trust is a crucial factor, as consumers cannot physically inspect products or interact directly with sellers. This study aims to analyze the impact of service responsiveness and digital service security on consumer trust at KS Agsa Collection Store in Colomadu, Karanganyar. A quantitative approach with a causal-associative research design was employed. Data were collected via questionnaires distributed to 87 respondents selected through purposive sampling. Data analysis involved multiple linear regression, partial tests, simultaneous tests, and the coefficient of determination. The results indicate that both service responsiveness and digital service security have a positive and significant effect on consumer trust. Furthermore, the two variables jointly exert a significant influence on consumer trust. These findings demonstrate that fast, accurate, and responsive service, combined with secure digital transaction processes, can enhance consumer trust. The study implies that MSMEs need to continuously improve service responsiveness and maintain digital service security to strengthen consumer trust, boost customer loyalty, and ensure business sustainability in the digital era.