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All Journal J@TI (TEKNIK INDUSTRI) Jurnal Algoritma Jurnal Kalibrasi JAKPP : Jurnal Analisis Kebijakan & Pelayanan Publik JURNAL INSTEK (Informatika Sains dan Teknologi) Jurnal Teknologi Sistem Informasi dan Aplikasi J-SAKTI (Jurnal Sains Komputer dan Informatika) JURTEKSI Journal of Humanities and Social Studies Generasi Emas: Jurnal Pendidikan Islam Anak Usia Dini Publica: Jurnal Pemikiran Administrasi Negara Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Komtek Jurnal Fokus Manajemen Bisnis Journal of Community Development J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal PkM MIFTEK Jurnal Algoritma Jurnal Kalibrasi International Journal of Travel, Hospitality and Events Padma: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH INFOKOM Expensive: Jurnal Akuntansi dan Keuangan Journal of Early Childhood Education Studies EBTIDA' : Jurnal Pendidikan Dasar Islam Jurnal Sains Terapan Pariwisata JACTA: Journal of Accounting and Tax Jurnal Indonesia : Manajemen Informatika dan Komunikasi Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends J+Plus: Jurnal Mahasiswa Pendidikan Luar Sekolah
Rina Kurniawati
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Journal : Jurnal Sains Terapan Pariwisata

 1 
Analisis SWOT Dalam Strategi Sales Call Pada Sales Dan Marketing Department Di Hotel All Seasons Jakarta Thamrin Maulidasari, Diyan; Asmawih; Kurniawati, Rina; Ritasari, Rd Rita; Mahaditia, Aji
Jurnal Sains Terapan Pariwisata Vol. 9 No. 1 (2024): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v9i1.356

Abstract

Tujuan: Dalam penelitian ini, diulas mengenai strategi sales call terhadap tingkat hunian kamar di Hotel All Seasons Jakarta Thamrin, yang menjadi tujuan dalam penelitian ini adalah untuk mengetahui bagaimana kekuatan, kelemahan, peluang dan ancaman strategi sales call. Strategi dari sales call ini memiliki kekuatan, kelemahan dari dalam, serta peluang dan ancaman dari luar yang disajikan hasilnya dalam Teknik pengolahan data SWOT yang terdiri atas Matrik IFAS dan EFAS. Berdasarkan analisis diketahui posisi All Seasons Jakarta Thamrin saat ini berada pada kuadran I yaitu posisi strategi Growth atau pertumbuhan agresif dengan skor IFAS 1.09 dan skor EFAS 0.59.Metode: Metode pada penelitian ini dilakukan secara kualitatif deskriptif, penentuan sampel penelitian dilakukan dengan menggunakan purposive sampling dengan jumlah responden sebanyak 4 orang yang diambil secara sengaja. Produk yang dijual adalah kamar, meeting package, dan banquet product. Skill yang dikuasai adalah Communication skill, Public Speaking, Analytical Skill dan Negotiate Skill untuk menciptakan win-win solution antara tamu dengan hotel.Implikasi: Harga yang dinegosiasikan selama kegiatan sales call bisa menjadi peluang atau ancaman. Harga permintaan bisa diatas contract rate, namun bisa juga menjadi ancaman karena permintaan harga yang terlalu rendah, serta perlu meningkatkan promosi serta iklan dan mengambangkan social media sebagai sarana promosi untuk menjamin kenyamanan, keuntungan dan fleksibilitas memesan kamar hotel secara langsung kepada salesman.
STRATEGI PENGEMBANGAN HERITAGE HOTEL BERBASIS BUDAYA JAWA SEBAGAI REPRESENTASI PARIWISATA BERKELANJUTAN (STUDI KASUS KUSUMA SAHID PRINCE HOTEL, SOLO) Kusumastuti, Sendang; Suci Sandi Wachyuni; Rina Kurniawati; Asmawih
Jurnal Sains Terapan Pariwisata Vol. 10 No. 3 (2025): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v10i3.544

Abstract

ABSTRACT: Sustainable tourism is a crucial concept in developing the tourism industry, as it not only boosts the local economy but also preserves culture and the environment. In this context, heritage hotels emerge as a form of accommodation that can blend cultural heritage with the needs of modern travelers. This study aims to explore the strategies for developing heritage hotels based on Javanese culture to represent sustainable tourism, with a case study on the Kusuma Sahid Prince Hotel in Solo. This research employs a qualitative approach with a case study method. Data was collected through interviews with relevant stakeholders, direct observations, and document analysis. The findings indicate that the Kusuma Sahid Prince Hotel has successfully integrated Javanese cultural values into its design, services, and tourism programs. The main strategies implemented include the preservation of traditional architecture, the utilization of local arts and crafts, and the development of cultural tourism programs that involve the local community. Additionally, the hotel practices sustainable tourism by implementing environmentally friendly management and community empowerment initiatives. This study concludes that the development of heritage hotels based on Javanese culture not only serves as a means of preserving cultural heritage but also as a model for sustainable tourism that provides economic and social benefits to the local community. These findings can serve as a reference for the development of other heritage hotels in Indonesia, encouraging the integration of local culture into sustainable tourism concepts. Purpose: This research aims to formulate a development strategy for Kusuma Sahid Prince Hotel (KSPH) as a heritage hotel that integrates Javanese cultural values in its operations and services so that it remains relevant in the midst of global competition. Knowing the role of KSPH in supporting sustainable tourism in Surakarta City and identifying the challenges faced by KSPH in competing with modern accommodation. Research Methods: This research uses a descriptive qualitative method with cultural theme analysis to understand the social meaning at Kusuma Sahid Prince Hotel Solo. Data were collected through interviews, intercept surveys, and literature studies. Interviews were conducted in a semi-structured manner with the help of notes, cameras, and recorders. Data consisted of primary and secondary sources, both internal and external. Implication: This research contributes theoretically to the development of literature on culture-based tourism and provides practical implications in the form of strategic guidelines for hotel managers, local governments, and other stakeholders. Keywords: strategies, heritage hotels, Javanese, sustainable tourism
Co-Authors Abdullah Ramdhani Aksan Halim, K. Prihartono Alamsyah, Kamal - Alamsyah, Renaldy Alfazri, Muhamad Fahri Andri Hardiyansyah Andri Ikhwana Andri Ikhwana Andriyansa, Dede Angga Kurniawan Arini Alvi Oktavia Arvanullah Asmawih Astriyani Rizky, Ardelia Awaliyah, Pipit Darliani, Darliani Delfiana, Heby Dewi Listiawati Astuti DEWI RAHMAWATI Dhiyaulhaq, Ahmad Eko Retnadi Eri Satria Erni Anggraeni Fadhilah, Tami Nurul Faujani, Zidan Ahmad Febriansyah Adli Ramadhan Gunawan, Erix Hafsah Ghina Ghaida Gunawan Hendro Setyono Heru Suheryadi Hilman, Moh Hilmi Aulawi Hilmi, Den Imam Muhamad Hilmy, Zoel Husni tamrin Irda Sari Kristiana , Dian Kurniawati , Rina Kusumastuti, Sendang Leni Fitriani Leni Fitriani, Leni Listijono Setyopratignjo M.Rizka Galang Y Mahaditia, Aji Mahalita Tri Nikita Bangun Mahendra, Hadid Ubaidillah Maida, Rina Nur Maryana, Tina Maulana, Rizky Safta Maulidasari, Diyan Mawardi, Zahra Nabilah MILENI ASTRI LINDA BITJARA Mita Anggraeni Moch Sambas Moh. Agus Syairofi Syafi’ Muhammad Rikza Nashrulloh Muharamani, Adelia MUTHMAINNAH Muttaqin, Muhammad ‘Azam Nahdi Hadiyanto, Nahdi Natalia Susanti, Agnes Nedi Hendri, Nedi Neneng Yuniarty Nisa, Ziadatun Khoirun Nugraha, Ihsan Nuriah, Sinta Nurul Azqa Mayor Oktaviani , Shintya Pamungkas, Muhammad Iqbal Ismail Safei Rahman, Cecep Kholip Ar Ratih Purnama Sari Regawan, Gugun Rifandi, Fadli Rini Suwartika Kusumadiarti Ritasari, Rd Rita Rizky, Ardelia Astriany Rosidin, Ahmad Ryan Ardianto Sabila Rismawati Saputra, Gilang Slamet Seliwati, Seliwati Septi Noer Lailela SF, Dini Destiani Shanti Pujilestari, Shanti Sopian, Diman Sri Hermuningsih Suci Sandi Wachyuni Sunarya, Agi Ferdiansyah Tisnawati, Rini Tri Viqi Adriansyah Trisyanti, Novriani Utami, Fajryah Yehezkiel Yeni Pariyatin Yoga Pratama Yogi Cahya Ramdani Yogi Permana Yusuf Mauluddin ‘Azam Muttaqin, Muhammad