Article Per Year (5 Year)
p-Index From 2021 - 2026
6.67
P-Index
This Author published in this journals
All Journal JURNAL ILMU DAN TEKNOLOGI PETERNAKAN Agrointek JURNAL PETERNAKAN Jurnal Ternak Tropika JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) E-Dimas: Jurnal Pengabdian kepada Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Animal Production : Indonesian Journal of Animal Production Jurnal Penelitian Pendidikan IPA (JPPIPA) JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Pengabdian Pada Masyarakat Jurnal Biologi Tropis Jurnal Pertanian Agros CARADDE: Jurnal Pengabdian Kepada Masyarakat Media Mahardhika Jurnal Peternakan Nusantara IKRA-ITH ABDIMAS Comment: an International Journal of Community Development Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Abditani : Jurnal Pengabdian Masyarakat Bulletin of Applied Animal Research EDUTEC : Journal of Education And Technology Manhaj: Jurnal Penelitian dan Pengabdian Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Abdimasku : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Agrinimal Jurnal Ilmu Ternak dan Tanaman Unram Journal of Community Service (UJCS) Jurnal Sains Peternakan Nusantara EKONOMIKA45 Jurnal Keuangan dan Akuntansi Terapan (KUAT) Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Tamilis Synex: Multidimensional Collaboration Jurnal Ilmiah Manajemen Dan Kewirausahaan
Andri Kusmayadi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Veterinary Other

Published : 64 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Media Mahardhika

 1 
PENGARUH VISUAL MERCHANDISING DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION Kusmayadi, Andri; Fitrian, Devi Arum
Media Mahardhika Vol. 23 No. 3 (2025): May 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v23i3.1307

Abstract

Impulse buying contributes greatly to a company's revenue and profitability, making it one of the most important elements for a business. With the existence of impulse buying, retail stores in Indonesia offer various advantages in providing attractive services to consumers. One of the factors that can influence impulse buying is visual merchandising, store atmosphere, and positive emotion. This research uses a purposive sampling technique, where the sample method used is Non-Probability Sampling. The data analysis technique used in this research uses Partial Least Square. PLS testing uses two models, namely the outer model test and the inner model test. Outer model testing consists of validity tests including convergent validity and discriminant validity, while reliability tests include composite reliability and Cronbach's alpha. Inner model testing consists of goodness of fit and path coefficient. The results of this research are, Visual merchandising has a positive effect on positive emotion, store atmosphere has a positive effect on positive emotion, visual merchandising has a positive effect on impulse buying, store atmosphere has a positive effect on impulse buying, visual merchandising has no effect on impulse buying through positive emotion and store atmosphere has no effect on impulse buying through positive emotion. It is hoped that this research can contribute to the theoretical/scientific level of management and also increase sales at KKV stores in the DKI Jakarta area.
Co-Authors Abun Abun Abun Adnan Arshad Adnan Arshad Ardigurnita, Firgian Arif Arif Arshad, Adnan Asep Sumarna Asyiah, Ai Kusmiati Budhi Wahyu Fitriadi Caribu Hadi Prayitno Dafik Sahal, Yosep Farhan Deasy Safitri Depy Muhamad Pauzy Devyta Zahra Diana Diana Dona Setia Umbara Dona Setya Umbara Endang Sujana Fajari, Widi Mahdar Fatimah, Elva Siti Febrianto, Dwiki Nur Fitrian, Devi Arum Frandika, Dedy Inko Ghaling Achmad Abdul Ghonisyah Gianty Hartani Lugiana Handi Kusnadi Heryadi, D Yadi Indradewa, Rhian Jakiyah, Ulpah Janati, Anisah Jejen Nurmila Kamiel Roesman Bachtiar Lovita Adriani Lutfi Ginayah Maria Kristina Marlina, yuli Muchtaridi Muchtaridi Muhammad Hidayat Muliawati, Teti Negoro, Dimas Angga Novia Nur Anisa Novia Rahayu Novia Rahayu Nur Efa Rista Nurcahya, Intan Nurul Frasiska Prestyse Desputri Gulo Putri Dian Wulansari Qiqi Yuliati Zaqiah, Qiqi Yuliati Reny Hidayati Resa Mustika Richa Mardianingrum Ridwan Fauzi Ristina Siti Sundari Ristini Siti Sundari Rosita, Sindi Siti Nurhidayah Sofyan, Joel Faruk SRI RAHAYU Sumarna, Asep Sundari Sundari Tamara, Sinta L. Ujang Hidayat Tanuwiria Walid, Rifan Afrian Nur Wati, Ari Kusuma Wijaya, Riki Winarto Hadi Yanti Yanti Yanti Yanti Yosep Farhan Dafik Sahal Yudhi Arie Priyanto Yuliati Zaqiah, Qiqi Yusuf Sumaryana Yusuf Sumaryana Zuprizal (Zuprizal)