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Journal : Comment: an International Journal of Community Development

MARKETING MIX EXTENSION TO BOOST DISTRIBUTION PRODUCT OF CATFISH SHREDDED Ristina Siti Sundari; Dona Setia Umbara; Andri Kusmayadi; Adnan Arshad
Comment: an International Journal of Community Development Vol 1 No 2 (2019)
Publisher : Perkumpulan Peneliti Ilmu Lingkungan - Green Visioneers

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.414 KB)

Abstract

To success “Gemarikan” program such government’s design needed creativity along the process. One of creative process was shredded making. This way had a good prospect to be developed nevertheless the circulation of capital oftentimes stuck due to not sold completely but left in the market due to the consignation system ever. This community engagement aimed to increase Catfish shredded marketing to break capital and product circulation stuck dealing with ran well and sustainable business and also create new entrepreneur throughout Small and Middle Entrepreneurs in the county. The method used extension and implementation possible marketing mix. The result defined that producer was helped by these strategies for distributing, marketing catfish shredded faster than before deal with combining between direct selling, reselling and using market place of social media. In addition, the students begin to blaze the way to be an entrepreneur.
Marketing Mix Extension to Boost Distribution Product of Catfish Shredded Sundari, Ristina Siti; Umbara, Dona Setia; Kusmayadi, Andri; Arshad, Adnan
Comment: an International Journal of Community Development Vol. 1 No. 2 (2019)
Publisher : Comment: an International Journal of Community Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To success “Gemarikan” program such government’s design needed creativity along process. One of creative process was shredded making. This way had good prospect to be developed nevertheless the circulation of capital oftentimes stuck due to not sold completely but left in the market due to consignation system ever. This community engagement aimed to increase Catfish shredded marketing to break capital and product circulation stuck dealing with ran well and sustainable business and also create new entrepreneur throughout Small and Middle Entrepreneurs in county. The method used extension and implementation possible marketing mix. The result defined that producer was helped by these strategies for distributing, marketing catfish shredded faster than before deal with combining between direct selling, reselling and using market place of social media. In addition, student begin to blaze the way to be entrepreneur.