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All Journal Jurnal Teknik ITS Jurnal Kesehatan Masyarakat Chi`e: Jurnal Pendidikan Bahasa Jepang Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Syntax Literate: Jurnal Ilmiah Indonesia LANGKAU BETANG: JURNAL ARSITEKTUR Misykat al-Anwar Jurnal Kajian Islam dan Masyarakat Jurnal Pengabdian Masyarakat AbdiMas NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL KESEHATAN INDRA HUSADA Jurnal Pengabdian Magister Pendidikan IPA Communicology: Jurnal Ilmu Komunikasi Al Iman: Jurnal Keislaman dan Kemasyarakatan PARETO : Jurnal Ekonomi dan Kebijakan Publik Jurnal Ilmiah Akuntansi Kesatuan Jurnal Cahaya Mandalika Teknik: Jurnal Ilmu Teknik dan Informatika Action Research Literate (ARL) Law Development Journal COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ekonomika dan Bisnis Islam Jurnal Farmasi Komunitas Jurnal Locus Penelitian dan Pengabdian Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains JURNAL PILAR KEADILAN Journal of Management, Economic, and Accounting JURNAL ILMIAH PENELITIAN MAHASISWA International Journal of Applied and Scientific Research (IJASR) Al Iman: Jurnal Keislaman dan Kemasyarakatan Hukum dan Keadilan
Ayu Larasati
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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The Role of Mass Media in The Emergence of Deviant Behavior in Society Sinaga, Lianda Rachmadany; Larasati, Ayu
Jurnal Indonesia Sosial Sains Vol. 5 No. 04 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i04.1079

Abstract

One of the primary studies in the sociology of communication is the influence of mass communication in society. Media is a communication transmitter or "channel" that includes newspapers, magazines, radio, television, movies, posters, and banners. The medium can be used and received by the communicator, but the medium can affect more than one communicator. This can affect many communicants regardless of the number of communicators; this means if a communicator uses any of the mentioned mediums, they can easily influence the behaviour of society as a whole. Behaviour change can have positive and negative impacts, which is why learning or understanding the role of mass media in communication is very important. There are many cases where the use of mass media can lead to deviant actions. Deviant actions that appear more often today will involve the mass media, meaning that the mass media has a significant influence. The impact of mass media can be seen in our daily lives, and mass media has become a basic need of human society as a whole. With mass media incorporated into everyday life, any information can be gathered. Such information can be the difference between a positive impact and a negative impact, it all depends on the user (communicator). This journal will focus on how mass media can trigger deviant societal actions and how to overcome them.
PELAKSANAAN PRINSIP YURISDIKSI UNIVERSAL MENGENAI PEMBERANTASAN KEJAHATAN PEROMPAKAN LAUT DI WILAYAH INDONESIA Pramono, Budi; Larasati, Ayu
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 9, No 2 (2022): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v9i1.2022.343-351

Abstract

Hukum internasional memiliki ketentuan mengenai pelanggaran hak cipta, namun dalam hal pelanggaran hak cipta/perampokan bersenjata, menjadi tanggung jawab masing-masing negara untuk mengaturnya. Dikenal dengan prinsip yurisdiksi universal untuk memberantas pembajakan ini, pembajakan ini dikukuhkan oleh Konvensi PBB tentang Hukum Laut  (UNCLOS 1982) pada tahun 1982 dan diratifikasi oleh Undang-Undang No. 17 tahun 1985 oleh Indonesia. Namun, pembajakan dan pembajakan adalah masalah terbuka. Semua laut  lepas adalah bagian dari  zona ekonomi eksklusif, perairan teritorial, perairan pedalaman nasional, atau laut yang bukan milik perairan kepulauan nusantara. Arti dari definisi ini adalah bahwa tidak ada negara yang mengklaim bahwa laut lepas terbuka untuk negara mana pun dan bahwa wilayah tersebut berada di bawah yurisdiksinya. Suatu negara juga dapat menegakkan atau menerapkan hukumnya di luar wilayahnya. Hal ini biasanya berlaku untuk kejahatan internasional ketika kejahatan tersebut  diakui sebagai kejahatan internasional dan setiap negara memiliki kewajiban untuk memberantas kejahatan tersebut. Bagaimanapun, Negara memiliki kekuasaan untuk mengambil keputusan dan mengambil keputusan hukum untuk menjamin keamanan dan ketertiban Negara terhadap tindakan ilegal oleh orang asing.
Strategi Komunikasi Kampanye Komunitas Jurnalisme Berkebangsaan Upaya Mempertahankan Partisipasi di Kompas Gramedia Pandyangqa, Nuno Pereira Vidya; Heriyanti, Heriyanti; Wiryany, Detya; Larasati, Ayu
Jurnal sosial dan sains Vol. 5 No. 12 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i12.32669

Abstract

This study examines the campaign communication strategy of the National Journalism Community at Kompas Gramedia to maintain member participation, with a focus on the application of Social Cognitive Theory (Bandura, 1986) and supporting theories on communication strategy, campaigns, and communities. The study uses a constructivist paradigm and qualitative methods through in-depth interviews, observations, and document analysis. The results show that the campaign communication strategy includes planning (audience research and narratives), communication (visual content on social media and educational sessions), implementation (activities such as Tiba Bersua and clean-up actions), and evaluation (feedback and). Personal factors (knowledge, emotions, self-efficacy), environmental (collaborative culture, mutual cooperation values), and behavioral (concrete actions, feedback) interact to encourage participation. However, barriers such as the perception of activities as a burden, narratives that are less relevant to Gen Z, technical constraints, lack of initial guidance, and irregular feedback reduce effectiveness. Solutions implemented include flexible scheduling, engaging visual content, and intensive mentoring. This study enriches communication theory and provides practical guidance for increasing community participation through structured and responsive communication strategies.
Criminal Law Reform as an Effort to Enforce the Law on the Crime of Prostitution Ayu Larasati
Jurnal Ilmiah Hukum dan Keadilan Vol. 13 No. 1 (2026)
Publisher : Institute for Research and Community Service (LPPM), Universitas Dharma Indonesia (UNDHI)

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Abstract

Prostitution in Indonesia remains a significant social and legal problem, as it violates both moral and legal norms. This study employs a normative juridical approach to examine the regulation and enforcement of laws related to prostitution. The findings indicate that, although existing legislation primarily targets service providers, comprehensive criminal law reform is necessary to address all parties involved, including intermediaries (pimps), sex workers, and clients. Effective regulation should combine criminal penalties, rehabilitation programs, and vocational training to support sex workers in transitioning to alternative livelihoods. The study concludes that legal reforms are essential to establish a deterrent effect, prevent the recurrence of prostitution, and promote justice, thereby contributing to the eradication of prostitution in Indonesia.
Symbolic Exchange and Brand Construction: Business Communication in Garut Leather’s Product Design Handrini Ardiyanti; Mila Karmila; Salman Maulana; Ayu Larasati; Ummanah
Communicology: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Communicology: Jurnal Ilmu Komunikasi, Volume 13 No. 2 Desember 2025
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.035.05

Abstract

The Garut leather industry has demonstrated significant growth, driven by rising consumer demand for high-quality, locally produced goods. To sustain this development, Micro, Small, and Medium Enterprises (MSMEs) must strengthen product design strategies and creative communication approaches. This study explores how business communication - through symbolic exchange embedded in design elements such as functionality, aesthetics, and innovation -contributes to the construction of brand identity in Garut leather products. Employing a qualitative approach, the research integrates market observation, consumer feedback analysis, and in-depth interviews with local producers. NVivo software is used to code and analyze data, enabling systematic identification of key themes in consumer perception and symbolic design. Findings indicate that features such as RFID-blocking technology, improved compartmental organization, and eco-conscious materials are not only functional enhancements but also serve as communicative symbols of modernity, trust, and craftsmanship. These symbolic design innovations play a crucial role in shaping consumer-brand relationships and enhancing market competitiveness. The study concludes that symbolic value in product design functions as an effective form of business communication, enabling MSMEs to articulate cultural identity while addressing evolving consumer expectations. This strategy is essential for positioning Garut leather products in both domestic and global markets.
Analisis Strategi Komunikasi Pemasaran Digital dalam Membangun Brand Awareness di Industri Perhotelan (Studi Kasus: Sapa Raja Hotels Group) Larasati, Ayu; Cahyani, Nani; Istiara, Febriyantina; Setya wibawa, Ruruh Aris; H, Rahayusriasih
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 3 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i3.5384

Abstract

Latar belakang: Perkembangan teknologi digital telah membawa perubahan signifikan dalam dunia bisnis, termasuk di industri perhotelan. Pemanfaatan media digital, khususnya platform media sosial, menjadi salah satu strategi utama dalam komunikasi pemasaran untuk menjangkau konsumen secara lebih luas, cepat, dan interaktif. Tujuan: Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital yang diterapkan oleh Sapa Raja Hotels Group dalam membangun citra merek (brand image) dan meningkatkan brand awareness di era digital. Metode: Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif, dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi digital. Analisis data dilakukan menggunakan teknik analisis tematik untuk mengidentifikasi pola komunikasi dan efektivitas strategi digital yang diterapkan. Hasil: Hasil penelitian menunjukkan bahwa Sapa Raja Hotels Group menerapkan strategi komunikasi pemasaran digital yang konsisten melalui pemanfaatan media sosial seperti Instagram, Facebook, dan website resmi. Strategi konten yang menonjolkan visual storytelling, nilai budaya lokal, serta interaksi aktif dengan pelanggan terbukti meningkatkan keterlibatan (engagement) dan memperkuat citra merek perusahaan. Tantangan utama yang ditemukan meliputi keterbatasan sumber daya manusia di bidang digital marketing dan inkonsistensi jadwal unggahan. Kesimpulan: Secara keseluruhan, penerapan strategi komunikasi pemasaran digital oleh Sapa Raja Hotels Group terbukti efektif dalam memperkuat citra merek, meningkatkan brand awareness, dan membangun loyalitas pelanggan.
Sharing Knowledge on Basic General and Electrical Occupational Health and Safety for State of Vocational High School (SMK) 2 Bogor Students Pawenary; Muniroh; Suwandi, Arief; Savitri, Fitri; Larasati, Ayu
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 3 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i3.5673

Abstract

In this section, you describe the major challenges facing education in Indonesia, particularly in Vocational High Schools (SMK). You mention the existing problem, namely students' lack of understanding of the basics of Occupational Health and Safety (OHS), particularly electrical safety. This has the potential to lead to a high risk of workplace accidents and equipment damage during practical work or internships. The research objective in this abstract is to describe the purpose of the Community Service Program (PKM) conducted by lecturers and students of Esa Unggul University. The main focus is to improve students' understanding of general OHS and electrical safety at SMK Negeri 2 Bogor City through interactive training and hands-on practice. This section explained how the PKM program is implemented, namely by providing interactive training that includes material delivery, case study simulations, the use of OHS checklists, standard operating procedures (SOPs) for electrical practice, and demonstrations on the correct use and maintenance of equipment. The methods used are applicative, aiming to directly involve students in learning and practical training. The results of this program indicate an increase in students' knowledge and awareness regarding OHS aspects, particularly in the context of electrical safety. Furthermore, the program successfully strengthened students' practical skills, better preparing them for entering the workforce. This section concludes that the PKM activities not only benefited students who gained new knowledge and skills, but also benefited Esa Unggul University by introducing the institution to students and the school community. These activities also enabled the university to contribute to community service.
An-Nafs dan Ar-Ruh Ramadan Lubis; Rizki Rey Sandi; Muthya Khairunnisa Koto; Nadirah; Ayu Larasati; Aulia Mawaddah
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 10 No. 1 (2026): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

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Abstract

An-Nafs dan Ar-Ruh Ramadan Lubis; Rizki Rey Sandi; Muthya Khairunnisa Koto; Nadirah; Ayu Larasati; Aulia Mawaddah
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 10 No. 1 (2026): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

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Abstract

Co-Authors Abdul Haeba Ramli Adiwibowo, Bugi Satrio Aftina Rabbani Agus Setiadi Ali Altway Aliya Rahayu Andarsisi, Rosiana Andarsisi Andreas Bayu Eka Wijayanto Anisah Febrian Rahmawati Annisa Sabrina Ardino, Zidane Ardiyanti, Handrini Arfaigah Arief Suwandi Athaya Bella Azzahrya Aulia Mawaddah Ayu Nadiyah, Dian Azza Maulidia El Java Bina Aquari BUDI PRAMONO Chevy Kusumah Wardhana Detya Wiryany Dewi Fatima Auzianingrum Muntari Dina Sudarmika Dita Kusnulyaningsih Dwi Rekno Ningrum Dyandra Anjani Putri Eriska Wahyu Kusuma Firman Wahyudi H, Rahayusriasih Hamid, Fadra Hanan Lanang Dangiran Heriyanti Heriyanti Heriyanti, Heriyanti Hery Setiyawan Istiara, Febriyantina Juandanilsyah, Juandanilsyah Khintan Rizky Fadhila Kiki Asmara Lianda Rachmadany Sinaga Marjuki, Arif Martha Hendrati, Ignatia Maulana, Salman Mila Karmila Minata, Fika Muh Ilham Muhammad Rifhai Muniroh Muthya Khairunnisa Koto Nadirah Nani Cahyani Nazilah, Khoirun Nefianto, Tirton Nurcahyani, Widy Nurkhamidah, Siti Oesman, Andi Moorad Oesman, Andi Moorad Oktaviani, Nita Fauziah Oktavianus Oktavianus Pakpahan, Rosdiana Pandyangqa, Nuno Pereira Vidya Pawenary, Pawenary Pratiwi Rahmadhani, Sendy Putra Adnyana, I Wayan Diana Putu Yudi Setiawan Qanita Handayani6 Rachma Indrarini Rahmadi Wahyu Bowolaksono Ramadan Lubis Reza, Heru Kreshna Rini Ayu Agustin Rita Tri Yusnita Rizki Rey Sandi Rizqi Al-Ali, Muhammad Safiani A. Faaroek Savitri, Fitri Septyani, Dwi Setya wibawa, Ruruh Aris Siti Sarah Slamet Tri Wahyudi Suci Rahmadhaniasi Putri Ummanah Ummanah, Ummanah Wahyudi, Ickhsanto Wijaya, Yeny Duriana Yunita Nita Yusniar Hanani Darundiati Zahroh, Nabilla