Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

11.537

P-Index

This Author published in this journals

Beby Karina Fawzeea Sembiring

Faculty Of Economics And Business, Universitas Sumatera Utara

Author-ID : 3061565

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 96 Documents Claim Missing Document

Claim Missing Document

Articles

Title

Analysis of Skill Upgrade, Social Support and Job Characteristics on Employee Performance with Job Satisfaction as A Moderation Variable in Hamparan Perak Health Center Pradifta, Rini Mutia; Absah, Yeni; Fawzeea, Beby Karina
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.34

This study analyzes the influence of Skill Upgrade, Social Support, and Job Characteristics on employee performance, with job satisfaction as a moderating variable at Puskesmas Hamparan Perak. Using a quantitative approach, the study involved 100 civil servant samples. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results indicate that Skill Upgrade, Social Support, and Job Characteristics have a positive and significant effect on job satisfaction and employee performance. Job satisfaction mediates the influence of Skill Upgrade, Social Support, and Job Characteristics. This study provides recommendations to enhance employee performance through Skill Upgrade, Social Support, and Job Characteristics.

The Effect of Online Customer Review and Online Customer Rating on Purchase Decision with Brand Image as Mediation on Shopee Marketplace in Medan City Pasaribu, Wilson; Sembiring, Beby Karina Fawzeea; Rini, Endang Sulistya
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.148

Shopee is one of the online shopping places in Indonesia that allows individuals, small shops, and brands to make online transactions. The Brand Image owned by Shopee is already known to the Indonesian people compared to several other e-commerce platforms. The purpose of this study is to analyze "The Effect of Online Customer Review and Online Customer Rating on Purchase Decision with Brand Image as mediation on Shopee Marketplace in Medan City". The data collected in this study are primary data and secondary data, which are collected through data collection instruments in the form of questionnaires, interviews and documentation studies. The sample in this study was 150 respondents. This study uses quantitative data, with the Partial Least Square (PLS) method. The test results show that partially brand image has a significant effect on purchase decision, online customer review has a significant effect on brand image, online customer review does not have a significant effect on purchase decision, online customer rating has a significant effect on brand image, online customer rating has a significant effect on purchase decision. Brand image as an intervening variable does not have a significant impact in increasing the influence of online customer rating on purchase decision. Brand image as an intervening variable as an intervening variable has a significant impact between the influence of online customer review on purchase decision.

The Influence of Work Engagement and Ambidextrous Organization on Employee Performance with Innovative Behavior as a Mediating Variable at the Housing and Settlement Area Agency of North Sumatra Province Saputra, Ade; Siahaan, Elisabet; Sembiring, Beby Karina Fawzeea
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.155

In a dynamic work environment, employee performance is influenced by the level of work engagement and the organization’s ability to manage exploration and exploitation in a balanced manner (ambidexterity). Organizations that effectively implement ambidexterity can encourage employees to be more innovative, ultimately contributing to improved performance. This study aims to examine and analyze the influence of work engagement and organizational ambidexterity on employee performance, with innovative behavior as a mediating variable at Dinas Perumahan dan Kawasan Permukiman Provinsi Sumatera Utara. This is a quantitative study using an explanatory research design. The population in this study consists of all employees at Dinas Perumahan dan Kawasan Permukiman Provinsi Sumatera Utara, totaling 75 individuals. The sampling method used was a saturated sample, in which the entire population was used as the research sample. Data were analyzed using Structural Equation Modeling. The results show that work engagement has a direct, positive, and significant effect on employee performance, and organizational ambidexterity also has a direct, positive, and significant effect on employee performance. Furthermore, innovative behavior has a direct, positive, and significant effect on employee performance, and both work engagement and organizational ambidexterity have a direct, positive, and significant effect on innovative behavior. Indirectly, work engagement and organizational ambidexterity positively and significantly influence employee performance at Dinas Perumahan dan Kawasan Permukiman Provinsi Sumatera Utara through the mediation of innovative behavior

The Influence of the “Dine Out Deals” Discount Promotion and Visual Communication Design on Consumer Purchase Decisions in GrabFood Services at Sun Plaza Mall Medan with Purchase Intention as a Mediating Variable Natari, Dian; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.167

The lower transaction value of GrabFood compared to its competitors raises questions about market dominance and the sustainability of the platform's growth. Visual communication design should help convey information, but the effectiveness of the "Dine Out Deals" visual promotion strategy at GrabFood Sun Plaza Medan is questionable because many consumers are unaware of the promotion, even though they have seen the material. This study aims to analyze the direct and indirect effects of the "Dine Out Deals" discount promotion and visual communication design on purchasing decisions for GrabFood services at Sun Plaza, with purchase interest as a mediating variable. This is an associative study using primary and secondary data. The population consists of all GrabFood users at that location. The sampling technique used was nonprobability sampling with a purposive sampling approach. The data analysis method is SEM-PLS. The variables consist of two independent variables, one mediating variable, and one dependent variable. The instrument contains 21 statements. Hair's minimum sample size rule is 21x8=168, and this study involved 168 respondents. Data collection was conducted through questionnaires administered to GrabFood users at Sun Plaza Medan. The results show that: (1) the "Dine Out Deals" discount promotion and visual communication design have a significant direct effect on purchase interest; (2) the "Dine Out Deals" discount promotion has a significant indirect effect on purchase decisions; (3) visual communication design has a significant direct effect on purchase decisions; (4) purchase intention has a significant indirect effect on purchase decision; (5) the "Dine Out Deals" promotion has an indirect effect on purchase decision through purchase intention; (6) visual communication design has an indirect effect on purchase decision through purchase intention.

Analysis of The Influence of Customer Experience and Brand Image on Repurchase Decision Through Customer Satisfaction as an Intervening Variable: A Study on Apple Products at Ibox Medan Siregar , Lamriama Valintina Chrystina; Fadli; Sembiring, Beby Karina Fawzeea
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.180

This study aims to analyze the influence of Customer Experience and Brand Image on Repurchase Decision with Customer Satisfaction as a mediating variable among Apple product consumers at iBox Medan. The research employs an associative quantitative approach using a survey method. The population consists of Apple users in Medan City, with a total of 150 respondents selected through a purposive sampling technique. Data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results reveal that both Customer Experience and Brand Image have a positive and significant direct effect on Customer Satisfaction and Repurchase Decision. Moreover, Customer Satisfaction also has a positive and significant impact on Repurchase Decision. The mediation test results indicate that Customer Satisfaction partially mediates the relationship between Customer Experience and Brand Image on Repurchase Decision. These findings suggest that a positive customer experience and a strong brand image enhance satisfaction and encourage consumers to repurchase Apple products.

The Influence of Customer Experience and Social Media Marketing on Customer Loyalty Through Customer Satisfaction at Teraseduh Medan Simanjuntak, Samuel Morales Pandapotan; Sembiring, Beby Karina Fawzeea; Silalahi, Amlys Syahputra
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.189

The coffee shop industry in Medan City has experienced significant growth, but faces challenges in maintaining customer loyalty. This study analyzes the influence of customer experience and social media marketing on customer loyalty through customer satisfaction at Teraseduh Medan, a coffee shop that experienced a decrease in visits from 680 visitors per day (2022) to 420 visitors (2024). Using a quantitative method with PLS-SEM analysis on 135 respondents selected through purposive sampling, data were collected through a structured questionnaire. The results showed that customer experience had a positive and significant effect on customer satisfaction (β=0.441, p=0.000) and customer loyalty (β=0.324, p=0.000). Social media marketing has a positive and significant effect on customer satisfaction (β=0.513, p=0.000) and customer loyalty (β=0.201, p=0.036). Customer satisfaction was proven to mediate the relationship between customer experience (β=0.146, p=0.002) and social media marketing (β=0.170, p=0.002) on customer loyalty, and showed the strongest direct influence on customer loyalty (β=0.331, p=0.000), explaining the 40.6% variance in customer loyalty decisions. These findings confirm that digital marketing strategies should be prioritized through consistent and authentic quality improvement of customer experiences, as well as the utilization of interactive social media content to strengthen satisfaction and drive customer loyalty in the specialty coffee industry.

The Influence of Service Quality, Brand Image and Technology Usage on Customer Loyalty through Customer Satisfaction as a Mediating Variable in PT. Pos Indonesia Medan Branch Siregar, Putri Khalijah Tricahyanti; Lubis, Arlina Nurbaity; Fawzeea, Beby Karina
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.190

The delivery service industry in Indonesia is experiencing increasingly fierce competition along with the growth of e-commerce. PT Pos Indonesia as a state-owned enterprise faces challenges in maintaining customer loyalty amid the dominance of private competitors such as J&T Express and JNE. This study aims to analyze the influence of service quality, brand image, and technology usage on customer loyalty with customer satisfaction as a mediating variable in PT. Pos Indonesia Medan Branch. Using a quantitative method with PLS-SEM analysis on 185 customer respondents selected through purposive sampling, data was collected through a structured questionnaire using Google Form. The results showed that service quality had a positive and significant effect on customer satisfaction (β=0.405, p=0.000) and customer loyalty (β=0.524, p=0.000). Brand image has a positive and significant effect on customer satisfaction (β=0.240, p=0.016) and customer loyalty (β=0.302, p=0.002). Technology usage had a positive and significant effect on customer satisfaction (β=0.504, p=0.000) and customer loyalty (β=0.294, p=0.008). Customer satisfaction was proven to have a positive and significant effect on customer loyalty (β=0.289, p=0.009). Customer satisfaction was able to mediate the influence of service quality (β=0.117, p=0.014), brand image (β=0.112, p=0.019), and technology usage (β=0.146, p=0.025) on customer loyalty. The research model explains 79% of variance in customer loyalty. These findings confirm the importance of a holistic marketing management strategy in the delivery service industry, especially in improving service quality, strengthening brand image, optimizing the use of digital technology, and building customer satisfaction to create long-term loyalty.

The Effect of Risk Perception and Perceived Ease of Use on Intention to Use Dana E-Wallet in Medan City with E-Trust as an Intervening Variable Plantation Saragih, Angellia; Nurbaity, Arlina; Sembiring, Beby Karina Fawzeea
Journal of Business Management Vol. 4 No. 1 (2026): August (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v4i1.195

Advances in information technology have brought significant transformations in digital payment systems, particularly through the adoption of e-wallets as fast, easy, and secure transaction solutions. Medan, as one of Indonesia's metropolitan cities, has witnessed a growing trend in e-wallet usage, especially the DANA application. However, digital payment technology adoption still faces challenges related to risk perception and user trust. This study aims to analyze the influence of risk perception and perceived ease of use on the intention to use the DANA e-wallet in Medan City, with e-trust as an intervening variable. A quantitative approach with an associative research design was employed. The study population consists of DANA e-wallet users in Medan City (total population of 2,474,166 residents), classified as an infinite population. A sample of 165 respondents was selected through purposive sampling, with the criterion of having used DANA at least twice in the past three months. Data were collected through questionnaires distributed at coffee shops across 21 sub-districts (kecamatan) of Medan. Data analysis was performed using Structural Equation Modeling – Partial Least Squares (SEM-PLS) with SmartPLS 4. The results indicate that: (1) risk perception has a direct negative and insignificant effect on usage intention; (2) risk perception has a negative and insignificant effect on e-trust; (3) perceived ease of use has a direct positive and significant effect on usage intention; (4) perceived ease of use has a positive and significant effect on e-trust; (5) e-trust has a positive and significant effect on usage intention; (6) e-trust does not mediate the relationship between risk perception and usage intention; and (7) e-trust significantly mediates the relationship between perceived ease of use and usage intention. These findings highlight that ease of use and e-trust are the dominant factors driving DANA e-wallet adoption in Medan City.

Co-Authors Ade saputra Aida Umi Fikri PA Akhmad Syarif Sinaga Akhmad Syarif Sinaga Akmal, Rifqy Ikhsanul Alfifto ANDRIANSYAH Aprizal Haris Sinaga Ardiansyah, Romi Arif Qaedi Hutagalung Aritonang, Evawany Yunita Arlina Nurbaiti Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arto Pujangkoro, Sugih Ayu Nur Utami Siwi Hariyati Christine Christine Clarisa Felicia dheafani arnila pasaribu Dhery Wiranata Surya Dian Natari Dwi Sakinah Endang Lestari Endang Satriani Siregar Endang Setiawati Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Endang Sulistya Rini Evawany Yunita Aritonang Fadli Fadli Fadli Fadli Fadli Fadli Hazmi Fairuza Rikha Amri Fani Al Vionita Rangkuti Febry Claudia Nabasa Siahaan Ginting, Ninda Grea, Eunike Al Haidiani Putri, Yessi Hakim, Farhana Abdul Hanastasia Debora Sari Siahaan Hartini Pratiwi Pane Helmi Situmorang, Syafrizal Indawati Lestari Isfenti Sadalia Isfenti Sadalia Iskandarini Ismail Napitupulu Juliaty, Tetty Khalijah, Putri Kusuma, Fandi Lidya Kesuma Sari Mamfalutin Marhaini Marhaini, Marhaini Marhayanie Marhayanie Mario Andreas Ginting Mawaddah, Wirda Megaria Damanik melda lumbantobing Millatina Urfana Mirza Abdillah Pane Morales Simanjuntak, Samuel Moudy Fitria Respati Muhammad Da’i Kuncoro Muhammad Ismuroji Muhammad Roestian Fahmi Nasution Muhammad Teguh Syahvira Nasution Munir, Erman Nafisa, Nida Najmus Tsaqib Natari, Dian Nazaruddin Nikmir Rohmiati Nikmir Rohmiati Nina Adriani Nurafrina Siregar Nurbaity, Arlina paham ginting Pandia, Komariah Pane, Sri Gustina Parapat Gultom Pasaribu, Wilson Pinem, Micael Andepa Pradifta, Rini Mutia Prihatin Lumbanraja Putri Luthfiyyah, Siti Putri, Wanda Anisya R. Hamdani Harahap Rade Juliman Lumbantoruan Ramadhani, Ayu Rizki Rasyiqah, Siti Zharfa Rico Syahputra Riki Thomas Tarigan Rival Irwanson Damanik Riza Fanny Meutia Rizkya Paulita Nasution Rusdiono Rusdiono Sahyar Sahyar Saragih, Angellia Selly Gabel Aprilliani Depari Setri Hiyanti Siregar Shabrina Tifani Siahaan, Elisabet Silalahi, Amlys Syahputra Simanjuntak, Samuel Morales Pandapotan Siregar , Lamriama Valintina Chrystina Siregar, Endang Satriani Siregar, Putri Khalijah Tricahyanti Siregar, Qurratu Ayuni Situmorang, Syafrizal Helmi Siwi Hariyati, Ayu Nur Utami Suci Niswatussolihah Suci Veny Beauty Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Pujangkoro Sukaria Sinulingga Syafrizal Helmi Situmorang Syahrida Khairani Syahrika Luthfi Sylvia Sari, Asri Syukur Arman Mendrofa Tambunan, Yohara G.M. Tarigan, Miska Irani Tarigan, Riki Thomas Tetty Yuliaty Theresa Sisilia Situmorang Tri Putri Br Purba Walga, Rikka Pratiwi Wibowo, Rulianda P. Wulanda, Astrea Yeni Absah yeni absah yeni absah Yeni Absah Yossie Rossanty Youanita Tri Sevanya Damanik Yuliani, Maulidina Zharifah Putri Masturah Hasibuan

Title Search

Found 8 Documents Search Journal : Journal of Business Management

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search
Journal : Journal of Business Management