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All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Manajemen Teori dan Terapan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Istinbath: Jurnal Hukum dan Ekonomi Islam JURNAL LENTERA BISNIS Sebelas Maret Business Review Syntax Idea Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Cakrawala Repositori Imwi VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis International Journal of Social Service and Research Kontigensi: Jurnal Ilmiah Manajemen International Journal of Applied Finance and Business Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Cakrawala: Jurnal Studi Islam Studi Akuntansi, Keuangan, dan Manajemen Borobudur Management Review IQTISHADequity jurnal MANAJEMEN Prosiding University Research Colloquium International Journal of Economics and Management Research PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi JURSIMA IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian Nasional (JPN) Indonesia JER Jurnal Kajian Ekonomi dan Perbankan Syariah Profetika: Jurnal Studi Islam
Muhammad Sholahuddin
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Effectiveness of Green Trust as a Mediating Variable in Extending TPB Theory to Electrical Automotive Adoption in Indonesia Abi Yusuf Nur Asida; Rini Kuswati; Muhammad Sholahuddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5905

Abstract

This research aims to analyze the effectiveness of Green Trust as a mediating variable in expanding the TPB theory for the adoption of electric vehicles in Indonesia. The study method used is a quantitative method. Sampling in this study used a non-probability sampling technique with a purposive sampling method, where researchers deliberately selected respondents who were considered relevant for research purposes. Data was collected through questionnaires to all Indonesian people who have the intention to adopt automotive electrical. The data collection process was carried out through the use of a questionnaire with a Likert scale. The total number of respondents involved in this study was 425 respondents. The data analysis technique used in this study is the SEM PLS method, which consists of outer model and inner model analysis, with the help of SMARTPLS 4.0 software. The research results show that extensions of the TPB theory such as Attitude, Subjective Norm, and PBC variables have an effect on electrical automotive adoption, but green trust does not mediate the relationship between attitude and subjective norm towards adoption (EAV). This research provides valuable recommendations to increase the widespread adoption of electric automobiles in Indonesia.
SWOT Analysis for Marketing Strategies of Fajar Margiyono's Bag and Luggage Business in Surakarta Musa Fatahilah Fajar; Muhammad Sholahuddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6229

Abstract

A marketing strategy is an integrated plan that guides businesses in achieving their marketing objectives. Fajar Margiyono Bags and Luggage, a small and medium enterprise (SME) established in Surakarta in 1990, faced intense competition and internal challenges following the owner's departure. This study aims to formulate an effective marketing strategy using SWOT analysis through a qualitative approach involving field studies with data collected via observation, interviews, and documentation. The findings indicate that the most appropriate strategy is the WO (Weaknesses-Opportunities) strategy, leveraging external opportunities to address internal weaknesses. Product innovation includes introducing eco-friendly and multifunctional luggage designs tailored to specific customer segments, such as travelers and professionals. Adopting digital technology entails creating an e-commerce platform, enhancing social media marketing, and utilizing customer relationship management (CRM) software to improve customer interactions. Strengthening distribution networks involves establishing partnerships with online marketplaces and exploring direct-to-customer (DTC) models through a robust website. The study also examines external threats such as economic downturns, market saturation, and rising raw material costs, recommending mitigation strategies like cost management, supplier diversification, and market trend analysis. An implementation roadmap includes short-term goals like launching new product lines and social media campaigns, mid-term goals like integrating CRM software and expanding distribution networks, and long-term goals like building a sustainable supply chain and investing in advanced digital marketing tools. By addressing internal weaknesses, mitigating external threats, and seizing market opportunities, this study contributes to the development of practical marketing strategies for SMEs, enabling improved competitiveness and sustainable growth.
Co-Authors Abdullah Faiq Abi Yusuf Nur Asida Ahmad Shilbi Sulton Alberta Adinata Anestia Retno Kusumastuti Angga Nur Pradana Annisa Rahmadiani Arif Ikhsan Nurfaizy Astri Normalita Sari Atwal Arifin Aura Kusuma Ayatullah Muhammad Ibrahim Bagas Wicaksono Bahtiar Hakim Banu Witono Bella Febrianti Choirul Amin Damantika Purnama Suci Diah Setiawati Edy Purwo Saputro Eko Suryanti Eni Setyowati Faiq Yash Bahy Nuryanto Fikri Haikal Ramadhani Mubarok Habib Adani Handriyani, Heni Hasna Albana Awangrif Helmy Nurcahyo Wibowo Ibra Achmed Fauzy Ihza Aditya Wisnu Imam Al Amin Imronudin, Imronudin Intan Damayanti Irma Juniar Frestiva Kamila Dhiyanahda Arelsa Kussudyarsana M. Farid Wajdi M. Farid Wajdi M. Ghusni Ridho Maya Mukaramah Ma’ruf Ma’ruf Meilisa Puji Tri Wiyani Melia Kusuma Moechammad Nasir Monica Dyah Untari Muhammad Arif Muhammad Hasanudin Muhammad Muhtar Arifin Sholeh Muhammad Nurul Kholifah Muhammad Saiful Huda Muhammad Zuhri Mujiyati Musa Fatahilah Fajar Mutmainnah Nafania Annisa Oktandani Nisa’, Khoirun Noer Nasongko Nur Achmad Priyono Putra, Ircham Suwarsang Qisthoni Permatasari Qudra Bezibweki Ranty Anindyastri Rara Yuni Rahmawati Reni Maulina Rezki Nur Hidayat Rini Kuswati Rini Kuswati Rini Kuswati Rivaldi Nofryanto Rizka Sarjito Satria Bayuaji Saputra Shaka Yudha Pratama Siddiq Purnomo Sisca Dian Rahmawati Siti Fatimah Nurhayati Soepatin Soepatin Soepatini Sri Murwanti Sri Murwanti Sri Padmantyo Sucia Majid Suryana, Alean Kistiani Hegy Susanti, Nani Irma Tata Fatima Azzahra Teguh Puji Nugroho Umrotun Umrotun Viciananda Fristyaningrum Wafiatun Mukharomah Waston Wiaam, Isnania Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Wuryaningsih Yani Purwaningtyas Yulfan Arif Nurohman Zainur Miftakhul Jannah Zulfa Irawati