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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JEJAK Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Kinerja: Jurnal Ekonomi dan Manajemen Fokus Ekonomi Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas YUME : Journal of Management Arthavidya Jurnal Ilmiah Ekonomi JURNAL EKSBIS Value: Jurnal Manajemen dan Akuntansi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Teknologi Dan Sistem Informasi Bisnis BISECER (Business Economic Entrepreneurship) JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Akuntansi dan Bisnis Krisnadwipayana Jurnal Abdimas Pariwisata Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Journal of Economics and Business UBS Eksos Jurnal Cahaya Mandalika LOSARI: Jurnal Pengabdian Kepada Masyarakat Journal of Social Responsibility Projects by Higher Education Forum Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana Journal Of Business, Finance, and Economics (JBFE) International Journal of Humanities Education and Social Sciences Jurnal Riset Manajemen dan Akuntansi (JURIMA) Journal of Management and Digital Business Jurnal Ilmu Manajemen & Ekonomika Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal REP (Riset Ekonomi Pembangunan) Journal of Economics and Public Health FINANCE : International Journal Of Management Finance Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi dan Bisnis International Journal of Economics, Management and Accounting International Journal of Accounting, Management, and Economics Research : Ijamer
Chasanah, Amalia Nur
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro
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Journal : Jurnal Ekonomi dan Bisnis

 1 
Perbandingan Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Skincare Skintific Di Semarang Pada E-Commerce Shopee dan Lazada Amallita, Chansa; Chasanah, Amalia Nur
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2024): Juni 2024
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v3i2.10852

Abstract

The study aimed to explore how Price, Product Quality, and Brand Image of Skintific Skincare items impact consumer decisions in e-commerce, specifically on Shopee and Lazada platforms, through a comparative analysis. Employing a quantitative methodology, the research surveyed Skintific skincare users who made purchases on either Shopee or Lazada, with a sample size of 100 respondents evenly split between the two platforms. Data gathered from the questionnaire underwent rigorous analysis, including validity and reliability assessments, as well as tests for classic assumptions such as normality, multicollinearity, heteroscedasticity, and multiple linear regression. Hypothesis testing encompassed t-tests, f-tests, and determination coefficient assessments. Additionally, an Independent Sample T-test was conducted. Findings revealed that the price of Skintific skincare products didn't significantly influence purchasing decisions on either Shopee or Lazada. While product quality didn't significantly affect decisions on Shopee, it did have a significant impact on Lazada. Brand image, however, significantly influenced purchasing decisions on both platforms. Moreover, there wasn't a significant discrepancy in the effects of price, product quality, and Skintific skincare brand image on purchasing decisions between Shopee and Lazada.   Tujuan dari penelitian ini untuk mengetahui pengaruh Harga, Kualitas Produk, dan Citra Merek dari produk Skincare Skintific terhadap Keputusan Pembelian pada e-commerce (Uji Banding Shopee dan Lazada). Pendekatan kuantitatif digunakan dalam penelitian ini dengan populasi pengguna skincare Skintific yang memutuskan membeli produk di Shopee dan Lazada. Sampel terdiri dari 100 responden yang dibagi menjadi 50 pengguna Skintific yang membeli produk di Shopee dan 50 di Lazada. Data yang dikumpulkan dari kuesioner kemudian dianalisis menggunakan teknik analisis uji validitas dan reliabilitas kuesioner. Uji asumsi klasik seperti normalitas, multikolinearitas, heteroskedastisitas, serta analisis regresi linier berganda. Adapun uji hipotesis berupa uji t, uji f, dan koefisien determinasi. Serta dilakukan uji beda menggunkan Independent Sample T-test. Hasil penelitian menunjukkan bahwa pada keputusan pembelian Shopee maupun Lazada harga tidak memberikan pengaruh yang signifikan. Pada Shopee keputusan pembelian tidak dipengaruhi oleh kualitas produk, namun sebaliknya pada Lazada. Citra merek produk skincare Skintific pada Shopee dan Lazada memberikan pengaruh signifikan terhadap keputusan pembelian. Serta tidak ada perbedaan yang signifikan dari pengaruh harga, kualitas produk, dan citra merek skincare Skintific terhadap keputusan pembelian pada e-commerce Shopee dan Lazada.   Keywords: Quality of Service, Distribution Channel, Discount,Purchasing Decision
Pengaruh Profitabilitas, Struktur Modal, dan Ukuran Perusahaan Terhadap Nilai Perusahaan (Studi Pada Perusahaan Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022) Widiastuti, Sylvia; Yovita, Lenni; Chasanah, Amalia Nur; Samastha, Almira Santi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2023): Desember 2023
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v2i4.9649

Abstract

Company value shows commitment to the success of a company and this value plays a significant role in influencing investor reviews. This study aims to identify the effect of Profitability (ROA), Capital Structure (DER), and Company Size (LnTA) on Company Value (PBV) in food and beverage companies listed on the Indonesia Stock Exchange during the 2018–2022-time span. The purposive sampling method was used in this study, with a total observation sample of 17 companies. The research method includes descriptive statistical tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. Data processing using SPSS software. The research findings state that Profitability (ROA) and Capital Structure (DER) have a positive effect on Company Value (PBV), while Company Size (LnTA) has a negative effect on Company Value (PBV). Nilai perusahaan menunjukkan komitmen atas keberhasilan suatu perusahaan dan nilai ini berperan secara signifikan dalam mempengaruhi tinjauan investor. Penelitian ini memiliki tujuan guna mengidentifikasi pengaruh dari Profitabilitas (ROA), Struktur Modal (DER), dan Ukuran Perusahaan (LnTA) terhadap Nilai Perusahaan (PBV) pada perusahaan makanan dan minuman yang tercatat di Bursa Efek Indonesia selama rentang waktu 2018-2022. Digunakan metode purposive sampling pada penelitian ini, dengan jumlah sampel observasi sebanyak 17 perusahaan. Metode penelitian mencakup uji statistik deskriptif, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis. Pengolahan data menggunakan perangkat lunak SPSS. Temuan penelitian menyatakan bahwa Profitabilitas (ROA) dan Struktur Modal (DER) berpengaruh positif terhadap Nilai Perusahaan (PBV), sementara Ukuran Perusahaan (LnTA) berpengaruh negatif terhadap Nilai Perusahaan (PBV). Keywords:Company ValueProfitabilityCapital StructureCompany Size
Co-Authors Abdillah, Mirza Farhan Adelia Shavarani, Siva Adilla Kustya Ulfa Adrianno, Dunga AGUNG SEDAYU Amallita, Chansa Anak Agung Istri Sri Wiadnyani Anggita Arsyikirani Apriliana, Salsabila ARIANTI, RISMA Ariati Anomsari Arta, Insyika Ananda Aryanto, Vincent Didiek Wiet Azizah, Annis Nur Bachtiar, Dava Tri Agutama Charis Masduki Choirul Huda Arifa Faiz, Devan Daniel Kartika Adhi Dian Indriana Hapsari Dian Prawitasari Diana Aqmala Diana Puspitasari Diana Puspitasari Diana Puspitasari Dicky Setiawan Dinda Regina Nofiar Dwi Eko Waluyo Fahmi Wardhani, Mashita Fahmi Wardhani, Masitha Fatah Nur Abdul Aziz Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Fitriani, Itsna Rahma Foza Hadyu Hasanatina Guruh Taufan H Halimah Pudyastuti Hariyadi, Guruh Taufan Hartono , Soraya Farahdilla Dwi Hertiana Ikasari Ibrahim, Nor Fauziana Ida Farida Judea Pearl Kurniawan, Yoga Rizky Kusuma, Pradana Jati Lenni Yovita Lenni Yovita Lianadewi, Annisa Ariel Luky Indra Mustofa Made Gede Wirakusuma Mahmud Mahmud Mahmud Maria Safitri Marlyen Honestya Safeta Marsela, Neni Masduki, Charis Mashita Fahmi Wardhani Masitha Fahmi Wardani Masitha Fahmi Wardani Masitha Fahmi Wardhani Mila Elmeida Mila Sartika Mudinillah, Adam Muhammad Ikhsan Anugrah Mujib, Miftachul Neili Winda Saharani Nisriinaa Rifqi Larasati Nora Idiawati Oktoriza, Linda Ayu Perdana, Tito Aditya Piji Pakarti Pratama, Annisa Salsabilah Prawitasari, Dian Purusa, Nanda Adhi Purwatingsih, Aris Puji Putra , Febrianur Ibnu Fitroh Sukono Ramadlon, Bagus Iqbal Ratna Herawati Ratna Herawati Ratna Wardani Risanda Alirastra Budiantoro Ristanto, Hesti Riyanto, Fery Riyono, Riyono Rizky Aurinaya, Angelia Roymon Panjaitan Rudi Kurniawan Sabtarini Kusumaningsih Safitri, Maria Samasta, Almira Santi Samastha, Almira Santi Sania Dinda Awalia Savero, Raihan Vito Shintia Apriliana Sih Darmi Astuti Suhita Whini Setyahuni Susilowati, MG Westri Kekalih Tito Wira Eka Suryawijaya  Tri Esti Rahayuningtyas Usman Usman Vicky Oktavia Vicky Oktavia Whini Setyahuni, Suhita Wibowo, Mochammad Eric Suryakencana Widhi, Oktavandi Widiastuti, Sylvia Widya Anggraini Widyatmoko Widyatmoko Wikan Isthika Yamisah, Inka Afri Yohan Wismantoro Yovita, Lenni