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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal Publicuho AGRI-SOSIOEKONOMI COCOS Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Agnes E. Loho
Jurusan Sosial Ekonomi/Agribisnis, Fakultas Pertanian, Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI PENGEMBANGAN INDUSTRI RUMAH TANGGA KERAJINAN BAMBU DI KINILOW KECAMATAN TOMOHON UTARA KOTA TOMOHON Dennis Kereh; Noortje Benu; Agnes Loho
COCOS Vol. 9 No. 3 (2017)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v1i8.17055

Abstract

ABSTRACTThis study aims to identify internal factors and external factors, and to determine the development strategy of the bamboo handicraft home industry in Kinilow. The study was conducted from March to May 2017. The data used were primary and secondary data. Primary data is obtained through observation and interviews that are divided into two parties: internal party (bamboo handicraft business owner) with 6 (six) respondents who produce and sell bamboo handicrafts, and external parties (local government and consumers). Whereas, secondary data obtained from literature study. Data analysis used is by using SWOT analysis.The results showed that the internal factors include: Raw materials are easy to obtain, relatively cheap raw material prices, good raw material quality, highly skilled manpower, have followed skills training activities, personal capital use, fast production process, difficulty level Low cost, long-lasting product, affordable selling price, not yet have financial record, not yet relationship with financial institution, traditional production equipment, not yet product promotion method through media (online / print), absence of machine use in Production process (technology), No motorized parking space, and Product display is not good. While external factors include: Increased demand from overseas buyers with TIFF event in Tomohon city, Increased demand from local people, Opportunity for exhibition, Potential and market opportunity is wide, Lack of interest of young generation to work in continuing and maintaining bamboo handicraft business, The existence of new competitor in SULUT, the high of substitution with plastic raw material, unsafe business place from landslide disaster, The existence of discourse from government to relocate place.Based on the SWOT diagram, the chosen strategy is a combination of SO strategies: 1) Developing bamboo handicraft products in Kinilow by innovating to create or produce new bamboo handicraft products, 2) Cooperate with the government to keep expanding Network marketing or marketing area.Keywords : Household Industry, Bamboo Handicraft, SWOT.
Co-Authors A. Wales, Simon Samuel Amelia Priska Hontong Angelyk Y. F. Kawalo Angelyk Y. F. Kawalo, Angelyk Y. F. Anis, Chintya Stefanny Antonius ., Anny Antonius ., Anny, Antonius ., Arini Pamona Arther Manueke Asri Indri Roring Assa, Silvia Audrey J. M. Maweikere Ayu Sagita Syah Benny Adrian Berthy Sagay Benu Olfie L. S. Benu Olfie L. S., Benu Olfie Benu, Noortje Marsellanie Brigita Kezia Maria Kumaat Caroline B.D. Pakasi Caroline B.D. Pakasi Celcius ., Talumingan Celcius ., Talumingan, Celcius ., Celsius Talumingan Charles Ngangi Charles R. Ngangi Chintya Stefanny Anis David Ronald Talumewo Defry Kristian Rai Wongkar Defry Kristian Rai Wongkar, Defry Kristian Rai Deisi ., Wongkar Dennis Kereh Dicky Ocniel Aji Samuna Dormina Mike Sombuk Dunggio, Muhammad Hasan Habi Durandt, Natalia Edzzuko Shiomy Tariang Ellen G. Tangkere Ellen G. Tangkere Eman, Juwita Janeke Esry O. Laoh Esry O. Laoh, Esry O. Esry O.H. Laoh Eyverson ., Ruauw Eyverson ., Ruauw, Eyverson ., Eyverson Ruauw Frengki A. Moonik Gene Henfried Meyer Kapantow Gita Syahfitri Labatjo Gleyni ., Supit Grace A. J. Rumagit Grace A. J. Rumagit Grace A.J. Rumagit Gratsia Valery Tumurang Gricsellah P. Kalangie Hatidja, Natasya Natalia Herdiana, Elsa Hilya S. R. Qishma Homer, Rafael Stanly Hontong, Amelia Priska I Putu Anantawijaya Indira Gilano Indry M. Masinambow Indry M. Masinambow, Indry M. Jean F. J. Timban Jean F. J. Timban, Jean F. J. Jelly R. D. Lumingkewas Jelly Ribka Danaly Lumingkewas Jen ., Tatuh Jen Tatuh Jenifer Elias Jenny ., Baroleh, Jenny ., Jenny Baroleh Joachim N. K. Dumais Joachim N. K. Dumais, Joachim N. K. Jocom, Akri C.A Julia ., Lendombela Juliana R. Mandei Juliana Ruth Mandei Juwita Janeke Eman Karamoy, Velly Maria Kathleen Iin Grace Sagay Katiandagho, Theodora Maulina Kawulur, Stefanny Kristiany Kezia Grancya Manongko Kodobik, Trisari B. Dj. Labatjo, Gita Syahfitri Lendombela, Julia ., Leonardus R. Rengkung Leonardus Ricky Rengkung Lolowang, Tommy Fredy Lorraine W. Th. Sondak Luly, Chocho Valentino Andrew Lumintang, Friski Kiki Luntungan, Monalisa Anny Lyndon R. J. Pangemanan Lyndon R.J. Pangemanan Mambu, Patricia Like Manoppo, Vecky ., Maria Meylan Lauw Marlen M. Rumengan Marlen M. Rumengan, Marlen M. Martha M. Sendow Martha Mareyke Sendow Maweikere, Audrey Julia Maria Meilan A. Palar Melissa L. G. Tarore Melissa L. G. Tarore, Melissa L. G. Melissa Lady Gisela Tarore Melsje Y. Memah Melsje Y. Memah, Melsje Y. Menhard R. Manangkot Mex L. Sondakh Mex L. Sondakh Monalisa Anny Luntungan Moniaga, Vicky Richard B. Montolalu, Maya Hendrietta Munawir Kohongia Nesly Rumapea Nesly Rumapea, Nesly Nevia Asmadi Ngangi, Chrisanta Theresia Niode, Indrasata Noortje Benu Noortje M. Benu Nordy Fritsgerald Lucky Waney Novan ., Winokan Oktafia Andriani Oktavianus Porajouw Oktavianus Porajouw Okteven Senggasi Olly Esry Laoh Oprianto ., Meseang Pakasi, Caroline Besty Diana Palepong, Jein Anastasya Palota, Chelin Rusandi Pangemanan, Lyndon R. J. Pantow, Hendrik Josua Paulus A. Pangemanan Paulus A. Pangemanan Paulus Adrian Pangemanan Pricilia Jenifer Feren Tumigolung Rengkung, Riana ., Riana ., Rengkung Riane W. Senewe Ribka M. Kumaat Ribka M. Kumaat Rine Kaunang Rival N. Abidjulu Rival N. Abidjulu, Rival N. Rori, Yolanda Pinky Ivanna Roring, Asri Indri Rotinsulu , Hendro Novly Rumagit, Grace Adonia Josefina Ruth Elisa Simamora Sagay, Benny Adrian Berthy Sagay, Kathleen Iin Grace Samuna, Dicky Ocniel Aji Sembiring, Lida Devega Br Sembiring, Yessy Br. Sendow, Martha Mareyke Senewe, Riane W. Sheren Tesalonika Watuseke Sherly G. Jocom Sherly Gladys Jocom Shierly Angelina Stephanie Suprianto Siburian, Erinda Ully Artha Simamora, Ruth Elisa Simon Samuel A. Wales Sintia Rompas Sitty M. Panurat Sombuk, Dormina Mike Sondakh, Mex Frans Lodwyk Stefanny Kristiany Kawulur Steven A. Rumbayan Steven A. Rumbayan, Steven A. Suoth, Vicky ., Supit, Gleyni ., Suprianto, Shierly Angelina Stephanie Suwito La Uto Tambas, Jane Sulinda Tariang, Edzzuko Shiomy Tarore, Melissa Lady Gisela Tatuh, Jen ., Tedang, Delvin Tengku M.A Aboka Tengku M.A Aboka, Tengku M.A Theodora M. Kathiandagho Theodora M. Katiandagho Theodora M. Katiandagho Theodora M. Katiandagho Theodora M. Katiandagho Theodora Maulina Katiandagho Theodora Maulina Katiandagho Tommy F. Lolowang Tommy Ferdy Lolowang Tommy Ferdy Lolowang Tommy Ferdy Lolowang, Tommy Ferdy Tommy Fredy Lolowang Trisari B. Dj. Kodobik Tulungen, Virjinia ., Tumundo, Andreas Michael Tumurang, Gratsia Valery Uto, Suwito La Vecky ., Manoppo Velly Maria Karamoy Venancia ., Maengkom Venancia ., Maengkom, Venancia ., Vicky ., Suoth Vicky R.B. Moniaga Vicky R.B. Moniaga Vicky Richard B. Moniaga Virjinia ., Tulungen Waney, Nordy F. L. Waney, Nordy Fritsgerald Lucky Welson M. Wangke Welson M. Wangke Wenas, Alexander Wenny Tilaar Winokan, Novan ., Wongkar, Deisi ., Yessy Br. Sembiring Yohana Dikna Suwuh Yolanda P. I. Rori Yosiko Hizkia Panambunan Yosiko Hizkia Panambunan, Yosiko Hizkia Zulfa Razi