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Peran promosi media sosial dan electronic-word-of-mouth terhadap minat beli produk kuliner Marjukah, Anis; Nursito, Sarwono; Amelia, Rizky Windar
Jurnal Manajemen Maranatha Vol 24 No 1 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i1.8667

Abstract

With technological advancements, economic dynamics are also undergoing changes. The increasing use of social media demands that businesses adapt in order to compete effectively in meeting consumer expectations. For efficiency and effectiveness, promoting through social media has become a necessity. The objective of this research is to determine the impact of social media promotion and electronic word of mouth (e-WOM) on the purchase intention of culinary products. The population for this study comprises customers in Klaten Regency who use social media platforms such as Instagram, TikTok, or YouTube to choose their culinary products. The sample for the study is 110 respondents, selected using purposive sampling technique. Data analysis includes descriptive analysis and multiple linear regression analysis using SPSS software. The results of the study are a) promotions using social media have a positive and significant effect on the purchase intention of culinary products; b) e-WOM has a positive and significant effect on the purchase intention of culinary products; c) promotions using social media and e-WOM have a positive and significant effect on the purchase intention of culinary products simultaneously. Practical implications are culinary product businesses need to design and implement promotional strategies, especially on social media, to expand and encourage e-WOM to increase purchase intention. Limitations of the study are the social media platforms used are limited to only three platforms, namely Instagram, TikTok, or YouTube. Businesses may use other platforms such as Facebook, Snapchat, or Social Blogging Networks as alternative means of promotion.
Determinan pengungkapan corporate social responsibility pada perusahaan pertambangan di BEI Amelia, Rizky Windar; Marjukah, Anis; Jati, Agung Nugroho; Satiti, Abidah Dwi Rahmi
Jurnal Manajemen Maranatha Vol 24 No 1 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i1.10129

Abstract

The disclosure of corporate social responsibility (CSR) by businesses, particularly those in the mining industry, is still not optimal. A program for striking a balance between financial gains and benefits to the economy, society, and environment is known as corporate social responsibility. The community requires information on CSR initiatives in order to satisfy its right to a sense of safety, security, and prosperity. A business focus shifts from internal responsibility to environmental and social issues as a result of corporate social responsibility. This study aims to analyze and examine the factors influence of company size, GCG, and DER on the disclosure of CSR in the mining company listed on the Indonesia Stock Exchange 2018-2022 period. This study uses regression analysis with quantitative methods. Purposive sampling was used to collect a total of 55 samples from 11 businesses for this study, so that the mining companies were obtained according to the criteria and had complete financial ratio data. Having collected the data, they were analyzed using multiple linear regression. Based on analysis, the results of this study show that the disclosure of corporate social responsibility is significantly influence by company size and DER, while the GCG have insignificant effect on the disclosure of CSR in mining company listed on Indonesia Stock Exchange 2018-2022 period. The finding of this study not only helps development of science, but also helps management of mining companies to comply with government policies and ensure that if policies are followed so that the company do not violate applicable regulations.
Moderating leverage on the effect of corporate governance and profitability on firm value Purwanti, Titik; Kuntaryanto, Oki; Utami, Tri; Marjukah, Anis; Darmawansyah, Iwan; Kalbuana, Nawang
Journal of Law, Administration, and Social Science Vol 5 No 1 (2025)
Publisher : PT WIM Solusi Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54957/jolas.v5i1.1248

Abstract

This study aims to determine the effect of Corporate Governance and profitability on firm value with leverage as a moderating variable. Corporate Governance in this study is proxied by institutional ownership, public ownership, and audit committees. The population used is food and beverage companies listed on the Indonesia Stock Exchange (IDX) for 2020-2022. The sample used was 32 out of 49 food and beverage companies listed on the Indonesia Stock Exchange (IDX) for 2020-2022, with a sampling technique, namely purposive sampling or using certain considerations and criteria. The data analysis technique used is descriptive statistical analysis, classical assumption test consisting of normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination (R2) test, t-test, and F test. The results of this study indicate that partially or simultaneously and with or without leverage as a moderating variable, the variables of institutional ownership, public ownership, audit committee, and profitability have a significant effect on firm value.
Marketing Management and Corporate Comprehensive Profitability with Leverage Moderation : South East Asia Evidence Marjukah, Anis; Sri Nugroho, Arif Julianto; Haris, Abdul; Kusuma, Marhaendra; Singh, Sanju Kumar
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.7856

Abstract

This study aims to demonstrate the influence of marketing management on corporate comprehensive profitability and the moderating role of leverage in the relationship. Data were collected from 5,272 firm-years from 1,318 sample companies in Southeast Asia for the period 2021-2024. Moderated regression analysis was used to analyze the data. The results demonstrate that a more optimal marketing management role leads to greater corporate comprehensive profitability, and pressure from creditors, as indicated by a higher leverage ratio, strengthens the influence of marketing management on corporate comprehensive profitability. The novelty of this study lies in the use of various proxies to measure marketing management variables and the novelty of the model for testing the moderating role of leverage in marketing management's influence on corporate comprehensive profitability.
Pelatihan Akuntansi Praktek Mandiri Dokter Umum, Dokter Gigi Dan Keperawatan Di Kertosono Nganjuk Jawa Timur Kusuma, Marhaendra; Sari, Hanifah Puspita; Marjukah, Anis; Suaidah, Yuniep Mujati; Ratih, Nur Rahmanti
Jurnal Abdi Masyarakat Nusantara Vol. 2 No. 1 (2024): Jurnal Abdi Masyarakat Nusantara (JURDIASRA), Januari - Juni 2024
Publisher : Ikatan Cendekiawan Muda Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61754/jurdiasra.v2i1.61

Abstract

The community service activity in the form of "Accounting Training for Independent Practice of General Practitioners, Dentists and Nursing in the Kertosono Nganjuk Area" is a collaboration of five permanent lecturers from four universities, namely Kadiri Islamic University, Widya Dharma University Klaten, STIE PGRI Dewantara Jombang and State Polytechnic Poor. This activity was attended by doctors and nurses in Kertosono who have non-BPJS Independent Practice businesses. This activity was held for two days, namely 15-16 December 2023 in the Kertosono Community Health Center meeting room at the presenters' own expense. The aim of this activity is to provide a practical understanding of the application of accounting for general practitioners, dentists and nurses who run independent business practices, and to train general practitioners , dentists and nurses prepare and interpret financial reports for independent practice businesses that are run. Keywords: Accounting; Independent Practice Doctor.
Online Gambling Consumer Behavior: Addiction, Social Stigma, Psychological Distress, and Gender Differences Utami, Tri; Suryani, Yulinda Erma; Marjukah, Anis; Purwaningsih, Danik Eka
Journal of Psychological Perspective Vol 7, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jopp.7412702025

Abstract

This study investigates the differences in online gambling addiction, psychological distress, and social stigma considerations between men and women. Furthermore, this study examines the moderating role of gender in the relationship between social stigma and online gambling addiction, and between addiction and psychological distress. This research involved 191 respondents, with 128 men and 63 women. Results showed that men have significantly higher levels of addiction, psychological distress, and consideration of social stigma compared to women. Social stigma has a significant positive effect on addiction, while addiction itself has a positive impact on psychological distress for both genders. However, gender does not moderate these relationships, suggesting that the mechanisms influencing addiction and psychological distress are universal across genders. This study emphasises the need for inclusive preventive interventions, particularly targeting young men, and social support-based and empathetic educational approaches to reduce addictive behaviors and mitigate the psychological consequences of online gambling.
A model of student smoking cessation behavior based on pictorial health warnings as an intervening variable Nugroho, Arif Julianto Sri; Marjukah, Anis; Setyawanti, Dandang; Haris, Abdul; Almasitoh, Ummu Hany; Tasari, Tasari
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3205

Abstract

Purpose: This research examines smoking cessation among students at seven universities following pictorial health warnings under Government Regulation No. 28 of 2024 on Tobacco Control. Using the Theory of Planned Behavior, it analyzes how attitudes toward smoking’s health impacts and perceived behavioral control influence smoking cessation through pictorial warnings as an intervening variable, aiming to foster a healthier Indonesian society. Research Methodology: This quantitative study used purposive sampling with 200 student respondents who quit smoking at seven universities in Soloraya. Data were collected through surveys and interviews, analyzed using item validity, reliability, goodness-of-fit, and Structural Equation Modeling (SEM) to test variable influences, with moderating analysis conducted via AMOS 21. Results: The results of quantitative research showed that two independent variables directly influenced students' smoking cessation behavior, with attitude having a dominant influence. Pictorial health warnings acted as an intervening variable. Conclusions: The research concludes that attitude values and perceived behavioral control significantly influence students’ smoking cessation behavior. It highlights the need for government regulation, increased tobacco excise, and family support, with recommendations for further research on broader smoking cessation models. Limitations: The study’s subjects were limited to students who quit smoking at seven universities in Soloraya. Future research should include students across Central Java or nationwide and enhance the model by adding moderating variable tests for broader applicability and deeper analysis. Contribution: This study reinforces the Theory of Planned Behavior by introducing pictorial health warnings as an intervening variable and urges the Indonesian Ministry of Health to expand warning displays to enhance fear and awareness of smoking’s negative health impacts.