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The Application of Artificial Intelligence in HR Recruitment Strategies Impacts Startupreneur Buying Interest: Penerapan Kecerdasan Buatan dalam Strategi Rekrutmen SDM Berdampak pada Minat Beli Startupreneur Nuke Puji Lestari Santoso; Marviola Hardini; Maulana Faqih Farail; Anandha Fitriani; Kristina Vaher
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1233

Abstract

The development of Artificial Intelligence (AI) in Human Resource Management (HRM) provides an opportunity to increase efficiency and effectiveness in the recruitment process in the modern business era. In this context, AI supports the achievement of the Sustainable Development Goals (SDGs), especially goal 8, namely decent work and economic growth, and goal 10 on reducing inequal ity. AI allows companies to optimize the candidate selection process by using sophisticated algorithms that can analyze large amounts of data to find the most suitable candidates for the organization needs. Thus, AI plays an important role in creating a faster, more accurate, and bias-free recruitment process, which ultimately improves the quality of the workforce. However, the application of AI in recruitment also faces challenges related to technology integration, personal data protection, and potential bias in algorithmic decision-making. This study examines the role of AI in optimizing the recruitment process and its contribution to achieving the SDGs. The study also evaluates the impact of AI on recruitment decisions and company productivity and provides recommendations for more effective implementation in modern business.
Co-Authors Abigail Leffia Aditya Mardiansyah Agarwal, Vertika Alfri Adiwijaya Ali Djamhuri Amitkumar Dudhat Anandha Fitriani Andriyansah . Ani Wulandari Ankur Singh Apriliasari, Dwi Ariya Panndhitthana Candra Arko Djajadi Bist, Ankur Singh Chandra Abianto Chen, Shih Chih Cristiano Gatot Wagner Dedeh Supriyanti Desy Apriani Dewi Immaniar Dwi Andayani Dwi Julianingsih Dwi Julianingsih Dwi Nur Ramadhan Eka Dian Astuti Elisa Ananda Natalia Faturahman, Adam Fhia Amelia Fitra Putri Oganda Fitra Putri Oganda Fitra Putri Oganda Green, Thomas Harahap, Eka Purnama Hetilaniar Hetilaniar Hikam, Ihsan Nuril Hiroshi Kenta Husni Teja Sukmana Ignatius Joko Dewanto, Ignatius Joko Ihsan Nuril Hikam Ilham, Muhammad Ghifari Isabella Maria Juliastuti, Dyah Karts, Kawl W Kristina Vaher Lena Magdalena Lic, Yung-Ming Lusyani Sunarya Mardiana Mardiana Marta Rodriguez Maulana Abbas Maulana Arif Komara Maulana Faqih Farail Maulana, Sabda Megha Upreti Mertayasa, I Komang Mey Anggraeni Mochamad Heru Riza Chakim Muhamad Yusup Muhammad Rehan Anwar Nanda Septiani Nasrul Hidayat Ninda Lutfiani Novalita Savitri, Agnes Nuke Puji Lestari Santoso Nur Azizah NURAENI, RANI Nurasiah Nurasiah Nurhaeni, Tuti Pandey, Chitra Parker, Jonathan Po Abas Sunarya Pujiati, Tri Qurotul Aini Qurotul Aini Qurotul Aini Rafika, Ageng Setiani Ramiro Santiago Ikhsan Rawat, Buphest Richard Andre Sunarjo Rissa Rahmania Santoso, Nuke Puji Lestari Semaria Eva Elita Girsang Setiawaty, Elika Sheila Aulia Anjani Sheila Aulia Anjani Sherli Triandari Siti Nurindah Sari Sondang Visiana Sihotang Souza Nurafrianto Windiartono Putra Suca Rusdian Sudaryono Sudaryono Sunarjo, Richard Andre Suryari Purnama Syauqi Naufal, Romzi Tarisya Ramadhan Tuti Nurhaeni Untung Rahardja Upreti, Megha Widjaya, Irene Apriani Widya Febriani Yao, Goh Yusuf Tojiri