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All Journal MEDIA PETERNAKAN - Journal of Animal Science and Technology Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan PROCEEDING IC-ITECHS 2014 Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) JURNAL PENDIDIKAN TAMBUSAI JURNAL CEMERLANG: Pengabdian pada Masyarakat Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam Jurnal Prima Medika Sains Likhitaprajna: Jurnal Ilmiah Fakultas Keguruan Ilmu Pendidikan Universitas Wisnuwardhana Malang Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Bio-Geo Material Dan Energi Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Edu Cendikia: Jurnal Ilmiah Kependidikan Indonesian Journal of Education Methods Development Tarbiyah Islamiyah: Jurnal Ilmiah Pendidikan Agama Islam INVENTION: Journal Research and Education Studies Journal Of Human And Education (JAHE) Taroa : Jurnal Pengabdian Masyarakat Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat JUSTER: Jurnal Sains dan Terapan Unisia Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Journal of Engineering Science and Technology Management Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Indonesian Journal of Multidisciplinary Scientific Studies AlBanna: Jurnal Pendidikan Islam Anak Usia Dini JIM ( Journal International Multidiciplinary) Journal of Innovative and Creativity Marathon: Jurnal Pendidikan Jasmani Universitas Tanjungpura Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan Jurnal Inovasi Dan Pengabdian Kaa Mieera
Masyitah Masyitah
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Journal : journal of engineering science and technology management

 1 
Analysis of Added Value Brownies Product Using the Hayami Method (Case Study: Syiaghi MSME in Pekanbaru City) Arum Rovarti Ningsih; Pramana, Angga; Putri, Nadya Novianti Dwi; Ihsan, Fikratul; Endyra, Fadlila; Masyitah, Masyitah
Journal of Engineering Science and Technology Management (JES-TM) Vol. 6 No. 1 (2026): Maret 2026
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v6i1.433

Abstract

Syiaghi MSMEs have turned their brownie business into a value-added and competitive venture. A study to analyze the added value and competitiveness of brownies produced by Syiaghi MSMEs in PekanbaruThis study applies a quantitative approach using both primary and secondary data. Primary data was collected through direct observation (survey) at Syiaghi MSMEs and interviews with business owners. Secondary data was collected through library studies and other documents. Respondents in this study were determined using the purposive sampling method. Respondents were selected based on the type of brownies marketed (baked brownies), high daily production volume, and marketing to several campuses and stores. The selected respondents were business actors from Syiaghi MSMEs in Pekanbaru City. The analysis of the added value of brownies used the Hayami method. Based on the results of the research conducted on Syiaghi MSMEs with brownie products, it can be concluded that processing flour into brownies provides positive added value. The added value obtained was IDR 398,792 with an added value ratio of 71%, which is relatively high. This indicates that the processing is able to significantly increase the economic value of the product compared to the raw materials. Syiaghi SME is able to manage the production process efficiently through a combination of raw materials, labor, technology, and appropriate packaging. The high added value contributes positively to business profits, production efficiency, and the competitiveness of brownies in the market, making this business viable and promising for further development.
Analysis of Customer Satisfaction at Coffee Shops Using the Quality Function Deployment (QFD) Approach Integrated with the Importance-Performance Analysis (IPA) Method Putri, Nadya Novianti Dwi; Ningsih, Arum Rovarti; Nasution, Addiena Syahvina; Endyra, Fadlila; Ihsan, Fikratul; Masyitah, Masyitah
Journal of Engineering Science and Technology Management (JES-TM) Vol. 6 No. 1 (2026): Maret 2026
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v6i1.434

Abstract

Coffee Shop XYZ is a coffee shop located in Lampung that provides a space for people from all walks of life to meet and gather with friends. This shop focuses on service quality because service is one of the factors that influence customer satisfaction. This study focuses on the services provided at the coffee shop using the Quality Function Deployment (QFD) method integrated with the Importance-Performance Analysis (IPA) method. This study integrates the IPA and QFD approaches as strategic tools for coffee shop management to transform findings regarding service weaknesses into concrete, systematic, and measurable technical action plans. The result of this QFD development is a House of Quality (HoQ), which contains information regarding the design and development of products or services aimed at identifying value gaps in customer satisfaction levels through the creation of a Planning Matrix within the QFD method. This study involved 100 respondents, each of whom was a general coffee shop consumer and a consumer of Coffee Shop XYZ. The results of this study indicate that there are 10 attributes that do not yet meet consumer expectations because they still have negative values, and a priority order for improvements was derived from the technical responses of Coffee Shop XYZ to enhance consumer satisfaction, particularly regarding service quality, as it has a strong relationship with consumer needs; thus, it is expected that these attributes will make a significant contribution.
Co-Authors A. PANANRANGI M A. Z., Wahyul AA Sudharmawan, AA Abdha, Puteri Ramadhana Addiena Syahvina Nasution Ahmad Hamim Damanik Al Farizie, Adam Aldona Sabria Wahyudi Alhaviz, Alhaviz Amalia, Cut Mia Amanda Angga Pramana Anggraini, Anna Arhamni, Ade Arief, I. I. Arif Rahman Aris Iwansyah Arista, Yuvita Ariyadi, A. Arum Rovarti Ningsih Aswa, Hazral Awiesoel Karnie Baiti, Noor Cut Ita Zahara, Cut Ita D Yana Daulay, Puteri Jesukma Dedi Saputra Devia Fitria Fadlila Endyra Fikratul Ihsan Friska Anggi Siregar Fuad Nashori G Ambartiarsari HARAHAP, Khairunnikmah I. I. Arief Indah Lestari Lestari Isramaturrahmi, Isramaturrahmi Jahara, Ratna Jayawarsa, A.A. Ketut Juliati, Juliati Kassang, Adinda Anastasya Khairul Fahmi Khairuna Khairuna KHOFIFAH Lubis, Adhayani Marpaung, Hans Hotma Haposan Mowafg Abrahem Masuwd Muhammad Rizki Fadhillah Mukramah, Mukramah Mulyanti Mulyanti Munira, Intan Muzakir Nadya Novianti Nadya Novianti Dwi Putri Nasution, Salsabila Putri H. Natali, Oliviti Ndona, Yacobus Njume, Akeme Cyril Nupus, Hayatun Nur Afni Safarina, Nur Afni Nurfadillah Nurfadillah Nurhayati, Rasyedia Nurkhatijah, Nurkhatijah Pangaribuan, Wanapri Panjaitan, Linda PASARIBU, Abu Bakri Rachmad Hidayat Rahmad Hidayat Rahmah Yulianti Rahmaya Rahmaya Reza Salima Rizky Rinaldi Safaruddin Salsabila, Syifa Santika, Cut Sediken Tara Munthe Silfiana Siregar, Hoirul Amru Siti Asyura Siti Zahra Aulia Slamet Widodo Sri Agustina, Sri Sukarman Purba Sukmiah, Sukmiah T. Suryati T. Suryati Uswatun Nisa Vera Kurniawati WAHYU ALAMSYAH, WAHYU Wildansyah lubis, Wildansyah Yuan Reza Sukardi Yuliana Galuh Ariendra Yulis, Sari ZAKI, Soufy Atma