Article Per Year (5 Year)
p-Index From 2021 - 2026
3.096
P-Index
This Author published in this journals
All Journal MEDIAPSI Martabe : Jurnal Pengabdian Kepada Masyarakat MAJU : Jurnal Ilmiah Pendidikan Matematika Jurnal Ilmu Keperawatan Anak Jurnal Studi Guru dan Pembelajaran Journal of Issues in Midwifery Jurnal Teknik Informatika (JUTIF) Khatulistiwa Nursing Journal Kutubkhanah Jurnal Penelitian Sosial Keagamaan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ilmu Multidisplin Media Bina Ilmiah Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research OMNICODE Journal (Omnicompetence Community Developement Journal) IJMA Journal of Indonesian Constitutional Law Education Curiosity Jurnal Indonesia Mengabdi
Milasari Milasari
Jurusan Sistem Informasi Fakultas Sains dan Teknologi UIN Syarif Hidayatullah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : IJMA

 1 
BRAND IMAGE AND PROMOTION ON LOYALTY THROUGH CUSTOMER SATISFACTION AT FLEX GYM & CAFE Milasari, Milasari; Wijayanti, Farah Nur Syafi’ah
IJMA (Indonesian Journal of Management and Accounting) Vol. 6 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2025.6(2).149-162

Abstract

In the current era, many gyms strive to build brand image and implement effective promotion strategies to attract customer attention and establish long-term relationships, ultimately creating customer loyalty. This study aims to analyze the influence of brand image and promotion on gym member customer loyalty mediated by customer satisfaction at Flex Gym and Cafe using the Service Dominant Logic Theory. The novelty of this research lies in the selection of variables tailored to the research needs, as well as the specific location and sample size.  This study employs a quantitative research method with a casual research design and a survey approach. The population is Flex Gym members, with a purposive sampling technique based on the following criteria: male/female, has been a member for at least 3 months, minimum age of 18 years. Primary data ere collected from 100 respondents. The analysis used Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that: (1) Brand image positively and significantly affects customer loyalty; (2) Brand image has a positive but not significant effect on customer satisfaction; (3) Promotion positively and significantly affects customer loyalty; (4) Promotion positively and significantly affects customer satisfaction; (5) Customer satisfaction positively and significantly affects customer loyalty; (6) Customer satisfaction positively but not significantly mediates the relationship between brand image and customer loyalty; and (7) Customer satisfaction positively but not significantly mediates the relationship between promotion and customer loyalty.
Co-Authors Agustini, Meti Agustini, Metti Ali Akbar Almazida, Aniskurlila Rizki Ananda, Alaya Putri Andrini, Fatma Azmi Anggraini, Tri W Anita agustina Anita Agustina, Anita Arifiandi, Maya Devi Arifin, Nurhikma Ariyani, Herda Bandhaso, Mira La’bi Chintami, Yulia Dewi, Disa Kamila Diniya, Muhammad Isna Putra Dirgantara, Rona Az Zahra Ellyni Dwi Fortuna evy noorhasanah, evy Evy Noorhasanah, S.Kep.,Ns,M.Imun Fajriani, Ika Fhadali, Mohamad Halimah Halimah Hamidah . Hasanah, Nikmatun Hidayat, Arif Rohman Hidayati Hidayati Insani, Chairi Nur Irvinda, Irvinda Juprianus Rusman Kasful Anwar Us Lias Hasibuan lisnawati, ica Maharani, Windi Maulida Rahmah, Maulida Millati, Rida` Millati, Rida’ Muhammad Furqan Rasyid Mukhawanah, Ulfah Navisa, Zahwa Ni'am, Moh. Widadun Nur Fitriani Maskur Nurfiani, Siti Nusa Taruna Putra Octarina Hidayatus Sholikhah Pramono, Yosra Sigit Pratama, Muhamad Rifki Puteri, Nadya Putri, Mufida Awalia Reni Prasetia Nurmawati Rini Sulastri Ririn Dewi Lestari, Ririn Dewi Rismaina Putri Rizki, Ahmad Fadhil Rosana Rosana Roslina Roslina, Roslina Rosnawati Rosnawati, Rosnawati Rudwi Hantoro, Ramandha Rusady, Fara Della Salsabila, Irma Shofiana Salsabila, Sania Salma Sambara, Kordiana Sandi Saputra Saputra, Dika Alfian Saripuddin, Saripuddin Sarwani Sarwani, Sarwani Silvia, Bhertatri Surayya , Fina Suwandewi, Alit Tauhidah, Nor Isna Upa, Samrius Uray, Ferry Haryanto Utama, Muhammad Surya Alif Wahdini, Wahdini Warda Warda Wijayanti, Farah Nur Syafi’ah Wulan, Diah Retno