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All Journal Dinamik Masalah-Masalah Hukum Jurnal Konseling dan Pendidikan Indonesian Journal of Business and Entrepreneurship (IJBE) Sisforma: Journal of Information Systems Jurnal Informatika Upgris Media Penelitian Pendidikan : Jurnal Penelitian dalam Bidang Pendidikan dan Pengajaran JITEK (Jurnal Ilmiah Teknosains) Jurnal Mirai Management INOVTEK Polbeng - Seri Informatika Jurnal SITECH : Sistem Informasi dan Teknologi EconBank : Journal Economics and Banking Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang AMAR (Andalas Management Review) Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekuilnomi G-Couns: Jurnal Bimbingan dan Konseling Community Empowerment DEDIKASI PKM Abdi Cendekia: Jurnal Pengabdian Masyarakat NEAR: Jurnal Pengabdian kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia Adopsi Teknologi dan Sistem Informasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan JIPETIK:Jurnal Ilmiah Penelitian Teknologi Informasi & Komputer Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Prosiding Seminar Nasional Unimus Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Ilmiah Teknik Mesin, Elektro dan Komputer Jurnal Publikasi Teknik Informatika
Ika Menarianti, Ika
Universitas PGRI Semarang
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SISTEM PELELANGAN IKAN KOI BERBASIS WEBSITE Ika Menarianti; Debri Kamanda Gunawan; Sudargo
Jurnal Publikasi Teknik Informatika Vol. 2 No. 1 (2023): Januari: Jurnal Publikasi Teknik Informatika
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupti.v2i1.1115

Abstract

The lack of optimal koi auction results and the lack of participants in koi auction activities are thea main reasons for creating this system. Fish auctions that are less than optimal can even resukt in big losses. The auction system is made so that the result of selling fish are maximized. Waterfall was chosen to build an auction system to facilitate the fish aucyion process and also to increase the interest of bidders because this system is easy to use on all platform. This system has been tested through the black box test which states all the system functions run well and efficiently. External and internal validators also agreed to use the system by 89,87% and 94%. The practicality of the system was also agreed by respondents ay 86,07%.
Inovasi Berkelanjutan Dan Strategi Pemasaran Efektif Sebagai Penggerak Daya Saing Motor Listrik Ika Menarianti; Shofif Sobaruddin Akbar; Ratih Hesty Utami Puspitasari; I’tishom Al Khoiry
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/dh6txa55

Abstract

Penelitian ini membahas inovasi dan strategi pemasaran motor listrik dalam menghadapi persaingan global yang semakin ketat. Permasalahan utama yang diangkat adalah lambatnya penetrasi motor listrik di pasar negara berkembang, termasuk Indonesia, meskipun dukungan regulasi pemerintah dan kesadaran lingkungan meningkat. Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk dan strategi pemasaran terhadap penerimaan konsumen serta niat beli motor listrik. Selain itu, penelitian ini juga mengkaji faktor kepercayaan konsumen dan citra merek sebagai variabel mediasi dalam membangun ekuitas merek motor listrik. Penelitian ini saat ini berada pada tahap transisi dari TKT 2 menuju TKT 3, di mana konsep dasar yang telah dirumuskan sebelumnya mulai diuji melalui kajian eksperimental awal untuk membuktikan prinsip kerja dan kelayakan konsep. Metode penelitian menggunakan pendekatan kuantitatif dengan survei terhadap calon konsumen motor listrik di wilayah kota Semarang. Data dianalisis dengan SmartPLS untuk menguji hubungan antar variabel. Tahapan penelitian ini diawali dengan adanya fenomena di masyarakat tetang daya saing pemasaran mobil listrik, penentuan rumusan masalah, pengumpulan data, analisis data dan hasil penelitian diharapkan dapat memberikan kontribusi bagi industri otomotif dan pembuat kebijakan dalam merancang strategi pemasaran yang efektif sekaligus mendukung transisi menuju transportasi berkelanjutan
Peran Customer Experience Digital dalam Memediasi Pengaruh Digital Marketing Strategy terhadap Purchase Intention Pengguna TikTok Shop di Jawa Tengah Shofif Sobaruddin Akbar; Ratih Hesty Utami Puspitasari; Ika Menarianti, I’tishom Al Khoiry
Jurnal Mirai Management Vol 11, No 2 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i2.12596

Abstract

Penelitian ini bertujuan menganalisis pengaruh Digital Marketing Strategy terhadap Purchase Intention melalui Customer Experience Digital pada pengguna TikTok Shop di Jawa Tengah. Penelitian menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner online. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa Digital Marketing Strategy berpengaruh positif dan signifikan terhadap Customer Experience Digital dan Purchase Intention. Customer Experience Digital juga berpengaruh positif dan signifikan terhadap Purchase Intention serta mampu memediasi hubungan antara Digital Marketing Strategy dan Purchase Intention. Kata Kunci: Digital Marketing Strategy, Customer Experience Digital, Purchase Intention, TikTok Shop.
Analisis Prioritas Marketplace bagi UMKM Indonesia berbasis ARAS Itishom Al Khoiry; Ika Menarianti; Noventia Karina Putri
Adopsi Teknologi dan Sistem Informasi (ATASI) Vol. 5 No. 1 (2026): Adopsi Teknologi dan Sistem Informasi (ATASI)
Publisher : Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/atasi.v5i1.4461

Abstract

Indonesia’s Micro, Small, and Medium Enterprises (MSMEs) play a vital role in economic growth and employment generation. However, many MSMEs encounter persistent challenges in adopting digital platforms due to limited digital literacy, low online visibility, and constrained resources, which reduce their competitiveness in digital markets. Although digital marketplaces offer significant opportunities to expand market reach and improve business performance, selecting an appropriate platform remains a critical decision for MSMEs. This study applies the Additive Ratio Assessment (ARAS) method as a multi-criteria decision-making approach to evaluate and rank digital marketplace alternatives. Five evaluation criteria are considered, namely features, operational cost, user-friendliness, customer support, and transaction security. Data were collected through questionnaires administered to MSME sellers operating across selected marketplaces. The ARAS analysis reveals clear differences in utility values among marketplace alternatives, indicating variations in overall performance across the evaluated criteria. These findings demonstrate the capability of the ARAS framework to support structured and objective marketplace selection and provide practical insights for MSMEs to enhance digital adoption, competitiveness, and long-term sustainability in Indonesia’s digital economy.
Co-Authors Achmad Buchori Akbar Haqqul Jihad Akbar Haqqul Jihad Akbar, Shofif Shobaruddin Anisa Laili Ramadani Arif Wibisono Arif Wibisono Arri Handayani Arri Handayani Ashifa Khoiron Nada Azahra Salsabila Septianika BAYU KURNIAWAN Chadiyan Faturachman Chadyan Fathurachman Daffa Arya Dinata Debri Kamanda Gunawan Dhea Rizky Amelia Dhea Rizky Amelia Dhyah Yulianti, Padmi Dias Andris Susanto Ely Aeni Dieka Prahesti Ernawati Saptaningrum Ernawati Saptaningrum Faradila, Sharah Farah Chalida Hanoum Fithri Widyanita Yarisma Fithri Widyannita Yarisma Hadi, Dwi Prasetiyo Heri Prabowo I'tishom Al Khoiry Inayatur Rosidah Indah Purwaningtyas, Rizky Indah Rohmawati Ira Setiawati Ira Setiawati Istiyaningsih, Rumiyatun Itishom Al Khoiry Itishom Al Khoiry I’tishom Al Khoiry I’tishom Al Khoiry Khoirunnisa', Adiba M. Anas Dzakiy M. Tasnim Maryanto Maryanto Meiriyanti, Rita Muhamad Arifin Mulya, Kusuma Jaya Muniroh Munawar Noventia Karina Putri Noventia Karina Putri NUR CHOLIFAH Nurcahyatri, Hana Aprilia Padmi Dhyah Yulianti Prianka Ratri Nastiti Qristin violinda Ratih Hesty Utami Ratih Hesty Utami Puspitasari Ratih Hesty Utami Puspitasari Ratih Milati Ilham Rizki Fadhel Dwipananda romadlon, khoerul Rr Hawik Ervina Indiworo Setyorini, Noni Shofif S Akbar Shofif S Akbar Shofif S. Akbar Shofif Sobaruddin Akbar Shofif Sobaruddin Akbar Shofif Sobaruddin Akbar Solikhatun Solikhatun Sudargo Sudargo Sunan Baedowi, Sunan Susilo, Hendri SUTRISNO Syauqi, Mukhammad Irfan Toebagus Galang Windi Pratama Tri Setyowati, Lisa Trisno Varida Wijayanto . WIJAYANTO WIJAYANTO wijayanto wijayanto Willa Fatika Sari Yolland Aviany Zalfa Nabila Agnaputri