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Widya Ningsih
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
Pengaruh Pengendalian Ketersediaan Stok dan Distribusi terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan Toko Bangunan Jamaludin Goleng; Aswin Naldi Sahim; Widya Ningsih
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2678

Abstract

Building Stores are now in a fairly tight competitive environment, where consumers have the freedom to choose a store according to their needs and budget. Customer loyalty is very important for the sustainability of Building Stores. The main objective of this study is to study the Loyalty of building store customers which is assumed to be influenced by two main factors, namely stock control and distribution. Stock control aims to maintain the availability of goods according to needs, while distribution regulates the flow of goods from producers to consumers. Customer satisfaction is a mediator variable that can strengthen the relationship between stock and distribution on loyalty. The research method uses a descriptive quantitative approach with a survey of 84 customers selected by random sampling. The instrument was measured using a five-point Likert scale and the SmartPLS SEM statistical data analysis process. The results of the study indicate that Consumer Satisfaction has a direct and significant effect on customer loyalty, while stock and distribution control does not have a direct and significant effect on customer loyalty. However, stock and distribution control has an indirect effect on customer loyalty in building stores, namely through customer satisfaction. Thus, customer satisfaction has a very large role in building customer loyalty because it is a Full Mediator Variable for the relationship between stock and distribution control and Customer Loyalty. The results of the study indicate that the research model can be used to study issues about Customer Loyalty in building stores. Furthermore, this information can be used to design and implement practices in building loyalty in building stores.
Co-Authors Abdul Rahman Ahmad Fauzi Sinuraya Akhmad Rifa'i Ali Ridho Amala Nurjanah Ananda, Aisyah Ananda Anas Fela Naibaho Anju Diah Natalia Panjaitan Aristianti, Aristianti Ariyani, Risma Artianta, Wenny Asriah Nurdini M. Aswin Naldi Sahim Asy’ari, Hasyim Asy’ari Azizah, Rohil Al A’yun, Dya Qurotul Baihaquey Gabreil Bangsawan, Muhammad Ali Barokah, Nadya Beta Marsaulina Dalimunthe, Nurzaidah Putri Danu Ardiansyah Desrani, Rinda Destrina Alin Sudarsono Desty Novry Lianty Devi Devi Devi Risma Doddy Setiawan Eddy Hermawan Hasudungan Eka Sari, Eka Elsa Kardiana Fadilah, Muhammad Ilham Farhan Fauzan Ahdaputra Febriyana, Kailah Fitri Yanti Fitria Anggraini Fitriya Fitriya Guna, Shubhan Tri Haddad, Maya Hakim, Ridwan Harahap, Asih Ester E.G Harefa, Meilinda Suriana Haugian, Rusniatri Hetti Melinda Purba Hilda Anjarsari Holiawati, Holiawati Idi Warsah Iin Rosini Ilvina Arfiza Indriani Nisja Iswadi Bahardur Jamaludin Goleng Joey Athana Sembiring Karina Karina Laili Fitri Yeni Lianty , Desty Novry Lianty, Desty Novry M. Ridha Syafi’I Damanaik Manullang , Beta Marsaulina Maulana, Kemas Muhammad Fadhlan Melani Astika Muhammad Kadafi Naibaho, Anas Fela Nofryanti Nurul Fatiyah, Nurul Panjaitan, Anju Diah Natalia Payamta Pratiti, Dian Prayogi, Septian Purba, Hetti Ratnaningsih, Sita Ratnaningsih Ratno Purnama Sari Refi Arzeti Ridho Alfaridzi RR. Ella Evrita Hestiandari Sabil, Ridho Sahala Fransiskus Marbun Sahala Fransiskus Marbun Sari, Oca Paramita Sari, Vingkan Septian Prayogi Sevira Violita Shintia Malau Silvia Silvia Sisilia, Sisilia Tengku Islamilzza Najib Utami, Imelia Putri Vita Nurliana Wahud, Fitria Wahyu Widarjo Warti Wartiningtyas Waryono Abdul Ghofur Wida Ningsih Wildan Izzulhaq Winarti Wulan, Ananda Ayu Y. Anni Aryani Zulkifli '