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All Journal Jurnal Studi Manajemen dan Bisnis Proceedings of International Conference on Da'wa and Communication JURNAL ILMIAH KOHESI Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Prosiding Conference on Research and Community Services AGRISCIENCE Community Empowerment Benchmark Journal of Agricultural Socio-Economics (JASE) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Jumat Keagamaan: Jurnal Pengabdian Masyarakat AGARICUS: Advances Agriculture Science & Farming Sigmagri Agrosaintifika: Jurnal Ilmu-Ilmu Pertanian Exact Paper In Compilation (EPIC) Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Bussman Journal : Indonesian Journal of Business and Management Jurnal Ekonomika Dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Ahmad Yani KOLONI Prosiding Seminar Informasi Kesehatan Nasional J-ISACC : Journal of Islamic Accounting Competency Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba Pena Dimas Jurnal Riset Manajemen (JIMBE) Tematik: Jurnal Konten Pendidikan Matematika Business and Economic Publication Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK) ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Management and Education Journal
Siti Nur Qomariyah
Uiversitas KH. A. Wahab Hasbullah
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Pelatihan Kewirausahaan Pembuatan Totebag dengan Teknik Ecoprint sebagai Alternatif Peluang Usaha Ibu Rumah Tangga Khotim Fadhli; Siti Nur Qomariyah; Anggi Indah Yuliana; Arivatu Ni’mati Rahmatika; Rahma Cahya Ningrum; Risma Ardiyanti; Akbar Akbar
Jumat Pertanian: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v4i2.3292

Abstract

Peluang usaha dengan memanfaatkan bahan-bahan dari lingkungan seharusnya dapat ditangkap dan dimanfaatkan oleh masyarakat yang tinggal di pedesaan, karena banyak tersedia bahan baku di sekitar tempat tinggal. Kegiatan pengabdian ini berusaha memberi gambaran peluang usaha dengan memanfaatkan bahan-bahan dari lingkungan sekitar sekaligus memberi bekal berupa praktik produksi mengolah daun yang ada di sekitar rumah menjadi peluang bisnis yang menguntungkan, dengan teknik yang digunakan yaitu teknik ecoprint. Metode dalam menyampaikan peluang usaha dan informasi umum mengenai ecoprint ecoprint melalui metode ceramah dan tanya jawab. Sedangkan untuk pelatihan pembuatan totebag ecoprint menggunakan metode demonstrasi dan praktek. hasil Pengabdian kepada masyarakat ini menunjukkan ada peningkatan pengetahuan tentang ecoprint, peningkatan motivasi usaha, dan peningkatan keahlian dalam praktik membuat totebag dengan ecoprint ibu-ibu di desa Dukuharum, Megaluh, Jombang. Sehingga pelatihan kewirausahaan pembuatan totebag dengan teknik ecoprint memiliki pengaruh terhadap peningkatan keahlian dan motivasi usaha ibu rumaha tangga di Desa Dukuharum, Megaluh, Jombang. Peserta yang mengikuti pelatihan ini sangat bersemangat dan antusias karena pelatihan ini belum pernah diberikan sebelumnya. Hasil pelatihan tersebut sangat bagus, dan untuk lebih memaksimalkannya tentunya perlu dilakukan praktik secara terus-menerus sehingga hasilnya akan lebih bagus.
PENGARUH PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUTUSAN PEMBELIAN KOPI DI KABUPATEN JOMBANG : Studi Kasus: Cafe Sunny Siti Nafisatul Azizatul Qumairoh; Siti Nur Qomariyah
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.149

Abstract

This research was conducted with the aim to determine the effects of product and price on consumer loyalty through coffee purchasing decisions carried out at the Sunny Jombang café. Product and prices have an important role in the process of creating consumer loyalty because products are things that are traded, while prices are things that act as a medium of exchange to get the desired product. In order to create consumer loyalty, consumer must go through the purchasing decision proses for product, in this study the metho iused was quantitative research method with a total sample taken of 96 respondent and questionnaires distributed using the probability sampling method of simple random sampling. From the research that has been done, the results are as follows: 1) product have has an effect on purchasing decisions 2) prices have effect on purchasing decisionsi 3) product have no effect on consumer loyalty 4) prices have an effect on consumer loyalty 5) purchase decisions have had an effect on consumer loyalty 6) product influence consumer loyalty through the purchasing decision of Sunny Jombang café consumer 7) prices affect consumer loyalty through the purchasing decision of the Sunny Jombang café consumer
ANALISIS JALUR PENGARUH PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUTUSAN PEMBELIAN KOPI DI KABUPATEN JOMBANG: Studi Kasus : Coffee Shop Convo Fifin Nur Hidayati; Siti Nur Qomariyah
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.150

Abstract

This study aims to determine the path analysis of the effect of product and price on consumer loyalty through coffee purchasing decisions at research locations, to determine the direct effect of product and price on purchasing decisions at Coffee Shop Convo. The method used in this study is a quantitative research method, and samples taken in this study were 96 respondents using the method of distributing questionnaires using Simple random sampling. The results of the study show that: (1) Products have a significant effect on purchasing decisions. (2) Price has a significant effect on purchasing decisions. (3) Products have a significant effect on consumer loyalty. (4) Price has no significant effect on consumer loyalty. (5) Purchase decisions have a significant effect on consumer loyalty. (6) Products do not affect consumer loyalty through purchasing decisions (7) Prices affect consumer loyalty through purchasing decisions
PENGARUH KUALITAS LAYANAN, HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEBLAK MANTAN JOMBANG Mariyanti Mariyanti; Siti Nur Qomariyah
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.178

Abstract

This study looked at location, cost, product quality, and service quality. The participants in this study were students at KH universities. A. Wahab Hasbullah Jombang, to start. The study's findings support the notion that there is no substantial relationship between location and purchase decisions, nor is there any correlation between location and the quality of services rendered by personnel or the price charged by Seblak Ex. It is advised that seblak business owners consider environmental factors such as the state of the neighborhood surrounding the business location, the comfort and safety of the establishment, and easy access to customers when choosing a business location because business location affects consumer purchasing decisions. The study's findings suggest that there are still other variables that may influence how much seblak ex jombang would pay for a product and how good the service will be. It is advised that Seblak ex-jombang culinary entrepreneurs conduct a direct survey of customers regarding the evaluation of purchasing decisions made by consumers on service quality, price, product quality, and business location based on buyer perceptions so that seblak ex-jombang entrepreneurs can make strategies to increase their business. This is in addition to the quality of the product and the location. based on the traits of the customers that make up their target market
Food safety education for PKK cadres in Mancilan Village, Jombang Regency through borax and formalin detection training Anggi Indah Yuliana; Mohamad Nasirudin; Siti Nur Qomariyah
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10307

Abstract

We need to exercise caution regarding the distribution of instant foods that may potentially contain borax and formaldehyde in order to minimize the risk of health issues within families. However, the majority of people, including the residents of Mancilan Village in Mojoagung District, Jombang Regency, are not yet knowledgeable about how to identify food products that may be tainted with borax or formaldehyde. Therefore, the objective of this community service initiative is to enhance the understanding of Mancilan Village PKK cadres regarding the hazards posed by borax and formaldehyde to family health. Additionally, it aims to enhance and develop the cadres' skills in detecting borax and formaldehyde content in food items. The methods employed in this initiative encompass workshops, demonstrations, simulations, and focus group discussions, involving 30 participants. The socialization activities have had a significant impact on improving the cadres' knowledge concerning additional food ingredients (an increase of 21.6 points), the characteristics and risks associated with borax (an increase of 20 points), and the characteristics and dangers of formaldehyde (an increase of 23.3 points). The training activities have qualitatively succeeded in enhancing the skills for the detection of borax and formalin contamination.
Sosialisasi Pengembangan Personal Branding UMKM Desa Murukan Melalui Pelatihan Digital Marketing Rohmat Hidayat; Septian Ragil Anandita; Siti Nur Qomariyah; Elensya Eka Shintya Putri; Lailatul Firdausi; Laili Ifdhatul Fitri; Siti Anifah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i3.4136

Abstract

Personal branding is the process of building a unique personal image and identity for an individual, in this case, the owners of Micro, Small, and Medium Enterprises (MSME) in rural areas. For rural MSME, personal branding can be a powerful tool to enhance their visibility and business image. This community engagement aims to enhance the understanding and skills of rural MSMEs in personal branding, teach digital marketing techniques to MSME so they can effectively promote their products and services on the internet, and promote MSME growth through personal branding strategies and product rebranding training. This activity was conducted on September 4, 2023, involving the subjects of community engagement, the operators of MSME in Murukan Village, Mojoagung, Jombang, which took place in the Murukan Village hall. The method used in this program is Participatory Action Research (PAR) with the following stages: Problem Identification, Joint Planning, Action Implementation, and Reflection and Evaluation. The conclusions of this activity are as follows: (1) The subjects of engagement have begun to understand the importance of Personal Branding: Personal branding plays a crucial role in attracting customers in the competitive digital world. It helps rural MSME differentiate themselves from competitors and build strong customer relationships. (2) Socializing personal branding through digital marketing is done consistently and sustainably in building a brand, requiring time and consistency in messaging and actions as the keys to success. (3) Digital marketing empowers rural MSME to reach a broader audience without incurring significant costs.
The Effect of Product Quality, Price, Sales Promotion on Repurchase Interest in the Maternal Disaster Distro Brand in the Instagram Application Ahmad Yusuf Rafi'i Alamsyah; Khotim Fadhli; Siti Nur Qomariyah
INCOME: Innovation of Economics and Management Vol. 3 No. 3 (2024): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v3i3.4991

Abstract

Aplikasi Instagram merupakan salah satu bentuk pemasaran yang berkembang pesat pada platform media sosial. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi penjualan terhadap minat beli ulang pada merek distro maternal disaster pada aplikasi Instagram. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap pengguna aplikasi Instagram yang merupakan pengikut akun Instagram maternal disaster dan telah membeli produknya. Pengumpulan data dilakukan melalui kuesioner yang disebarkan secara online kepada 100 responden. Uji analisis regresi linier berganda digunakan dalam penelitian ini dengan alur uji asumsi klasik, uji hipotesis (uji-t) dan uji koefisien determinasi (R2). Berdasarkan hasil pengujian, variabel kualitas produk (X1) secara parsial berpengaruh positif dan signifikan terhadap minat beli ulang produk merek distro maternal disaster. Sedangkan hasil pengujian variabel harga (X2) tidak berpengaruh secara parsial terhadap minat beli ulang produk merek distro maternal disaster. Sedangkan hasil pengujian variabel promosi penjualan (X3) secara parsial berpengaruh positif dan signifikan terhadap minat beli ulang produk merek distro maternal disaster. Secara simultan, hal tersebut menunjukkan bahwa kualitas produk, harga, dan promosi penjualan memiliki pengaruh positif dan signifikan terhadap minat beli ulang pada merek distro maternal disaster. Faktor kualitas produk merupakan faktor yang paling dominan dalam mempengaruhi minat beli ulang, diikuti oleh faktor promosi penjualan.
Strategi Meningkatkan Minat Wisatawan Untuk Berkunjung Ulang ke Destinasi Desa Wisata Melalui Peningkatan Daya Tarik Fahimah, Mar'atul; Qomariyah, Siti Nur; Dewantara, Rahmat Maulana Sukma
MARGIN ECO Vol. 7 No. 2 (2023): Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v7i2.4130

Abstract

Sumber Gempong Tourism is located in one of the villages of Mojokerto district. This destination is in the Ketapanrame tourist village area, which has beautiful natural views. Visitors can enjoy the beauty of nature and the surrounding environment from views of mountains, rice fields, forests, rivers, water sources and facilities. This study aims to find out how attractiveness influences interest in revisiting the Sumber Gempong Trawas rice field tourism. The associative approach in research focuses on looking for relationships or associations between variables. The population of this study includes all people who have visited the Sawah Sumber Gempong tourist destination in Trawas and have visited it at least once. The number of samples was 100 visitors. The sampling technique is purposive sampling. In research using multiple regression analysis. The results show that the attractiveness variable influences visitors' desire to visit the Sumber Gempong Trawas Mojokerto.
Pengaruh Corporate Social Responsibility terhadap Kinerja Keuangan Perusahaan Manufaktur yang Terdaftar di BEI pada Tahun 2017-2021 Siti Nur Qomariyah; Nur Aidah Fitriana
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2345

Abstract

This research aims to examine the influence of Corporate Social Responsibility (CSR) on financial performance. Financial performance is an analysis used to see how well a company has worked by using correct and appropriate financial performance rules. In this research, the company's financial performance is measured using Return On Assets (ROA), Return On Equity (ROE), and Return On Sales (ROS). Corporate Social Responsibility (CSR) as the independent variable and Return On Assets (ROA), Return On Equity (ROE), and Return On Sales (ROS) as the dependent variable. This type of research is quantitative research using a purposive sampling method. So a sample of 37 basic industrial and chemical manufacturing companies listed on the Indonesia Stock Exchange during the 2017-2021 period can be obtained. The analytical method used in this research is simple regression analysis. The research results show that Corporate Social Responsibility (CSR) has a positive effect on Return On Assets (ROA), Corporate Social Responsibility (CSR) has a positive effect on Return On Equity (ROE), and Corporate Social Responsibility (CSR) has a positive effect on Return On Sales ( ROS).
PROSPEK KULIT SEMANGKA SEBAGAI BAHAN PENGELOLAHAN MANISAN KERING UNTUK PEMBERDAYAAN EKONOMI MASYARAKAT DESA BEDAH LAWAK, KABUPATEN JOMBANG ,, Zulfikar; Qomariyah, Siti Nur; Maulinddia, Eli Zahrotul; Annafis, Mochammad Iqbal; ., Yunaidah
ABDI WINA JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 2 No. 2 (2022): Abdi Wina Edisi Desember 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2055.343 KB) | DOI: 10.58300/abdiwina.v2i2.306

Abstract

Watermelon pulp is a waste material from the part of the fruit that is consumed by the community but is neglected. The use of watermelon pulp in addition to reducing household waste, also still has sufficient nutritional content so that it has the potential to be processed as an ingredient for making dried sweets. This community service activity aims to train PKK women in Bedah Lawak village to be able to use watermelon skin as an ingredient for making dried sweets so that they can improve the family economy. The training method was through a workshop on making dried sweets which was attended by 18 PKK women. The results of this service activity showed that PKK mothers were able to understand the making of dried sweets which was indicated by an increase in the level of understanding by 15,9%. The production of dried sweets made by PKK women in Bedah Lawak village is able to contribute as a superior product which is facilitated by the village government.
Co-Authors . Suminto ., Yunaidah Abdul Aziz Abdul Latif Abibah, Nur Achmad Irfan Nurdiansyah Achmad Jufri Adelina Citradewi Adinda Tiara Choirunnisa Agus Suhadi Agus Suhadi Agus Suhadi Agustin, Zeni Aristiya Ahmad Ivan Akmaluddin Ahmad Syaifudin Ahmad syifaul Munir Ahmad Yusuf Rafi'i Alamsyah Aini Oktavia Wardani, Qurrotul Ainun Zul Kirom Aisah Windiani Aisah Akbar Akbar Akbar Khabib Akmalia Putri Bilqisthi Ambar Susanti Ana Mariatul Khiftiyah Anggi Indah Yuliana Annafis, Mochammad Iqbal Apriana Nur Handhayani Arif Shofri Khakim Arin Vina Mafaza Arivatu Ni'mati Rahmatika Astari, Susi Azhar Irfana Gangsar Budi Sarjana Canggih Nailil Maghfiroh CHULIYATUL MUFARROHAH Chusnah, Miftachul Dayang Ayu Purwandany Dede Ahmad Huzeni Dedi nur yusuf Dewantara, Rahmat Maulana Sukma Dyah Ayu Sri Hartanti Eki Tri Yulianto Eko Donit Hermawan Elensya Eka Shintya Putri Eli Zahrotul Maulinddia Ellenhana Nur Agustina Elsa Umi Hanifah Fadilah Fajar Imama Hariyanti Falasifah, Nihlatul Fattah, Gilang Fathurrohman Fifin Nur Hidayati Fitri Mufiah Hakiki, M Ainun Hanum Wahda Zuhriyah Hariono, Tholib Haya Fatimah Ika Rahmatin Nahdia Ikbal Kresno Tio Prayoga Ila Nasichatul Khoir Ilham Maulana Ilham Maulana Imam Achmad Ahadin Intan Yuliana, Nurul Khakim, Arif Shofri Khodijatul Qodriyah Khoir, Ila Nasichatul Khotim Fadhli Kurnia, Vinda Sapta Kustia Eka Pratama Kusumo, Ahmad Wasis Joyo Lailatul Firdausi Lailatus Sa’adah Laili Ifdhatul Fitri Leli Akhlaqun Nisa M Agi Ilham Ajrillah M Ainul Yaqin M Ainun Hakiki M Dwi Hidayatulloh M Isa Hilalurochmafa M. Dzikrul Hakim Al Ghozali Maisaroh, Santi Fatna Majidah, Ni'matul Maratus Sholihah Mariyanti Mariyanti Mar’atul Fahimah Maulinddia, Eli Zahrotul Ma’sum, Muhammad Haris Miftachul Chusnah Mila Ahmada Mita Julia Herawati Mochammad Chumaidi Mochammad Iqbal Annafis Moh. Anshori Aris Widya Moh. Faridl Darmawan Moh. Ja’far Sodiq Maksum Mohamad Sahrul Putra Soleh Mohammad Thoha Syafi-in Mohammad Yusuf Habibi Muhamad Ali Ridlo Muhamad Hamdan Syakuro Muhammad Andhika Budi Prasetyo Muhammad Haris Ma’sum Muhammad Iqbal Rifai Muhyiddin Arifin Muhyiddin Zainul Arifin Mukhibatul Khusnia Mukti, Rangga Nasirudin, Mohamad Nazela Ramadhanti Nur Mahfudza Nerisa Agnesia Widianto Novi Isniatul Asro Novi Ria Ananta Nur Afifah, Ni’mah Nur Aidah Fitriana Nur Aidah Fitriana Nur Cahyo Ardiansyah Nurfaizah, Nadia Martha Nurul Fitri Handayani Nurul Qomariyah Nurul Siti Kholifah Nurul ‘Aini Qodriyah, Khodijatul Raden Mohamad Herdian Bhakti Rahma Cahya Ningrum Rahmat Maulana Sukma Dewantara Rahmatullah, Viki Ria Rizqi Amelia Ridlo, Husnur Rifqi Ahmad Asryl Adhim Rihlatil Hajjah Rina Amelia Putri Risma Ardiyanti Rizki Anisa Rizki Wulandari Rizqiyah, Alfiyatur Rohmat Hidayat Ruli Masnah Salsabila Dinda Khumairoh Santi Fatna Maisaroh Sefti Yugi Mutiara Septia Vinda Arista Septian Ragil Anandita Serliya Qotrunnada Shanty Rizkhika Siti Aminatuz Zuhria Siti Anifah Siti Nafisatul Azizatul Qumairoh Sivakumar, Damonthara Sulaiman, Mahfudz Sundari Setyowati, Siti Surya Andre Ferdian Causa Syafa Salsabella Syaiful Anam2 Syaviratul Mughoyaroh Taqiyuddin, Ahmad Triani Umar Khasan Umi Kulsum Nur Qomariah Utomo, Mansur Wahyu Venny Ainun Masruroh Viki Rahmatullah Viona Ananda Warih Awwaluningsih Winarti Winarti Winarti Winarti Wisnu Mahendri Yayang Inggrit Putri Aprilia Yessita Puspaningrum Yunaidah . Zakiyyah Marhamah Zeni Aristiya Agustin Zulfikar Zulfikar ,, Zulfikar