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All Journal Al-Mada: Jurnal Agama, Sosial, dan Budaya Tafkir: Interdisciplinary Journal of Islamic Education Munaddhomah: Jurnal Manajemen Pendidikan Islam FATAWA: Jurnal Pendidikan Agama Islam Chalim Journal of Teaching and Learning Jurnal Pendidikan Islam Jurnal Manajemen Pendidikan Islam FATAWA: Jurnal Pendidikan Agama Islam Ngaos: Jurnal Pendidikan dan Pembelajaran Create: Journal of Islamic Management and Business Urwatul Wutsqo : Jurnal Studi Kependidikan dan Keislaman IRSYADUNA: Jurnal Kemahasiswaan An Nafah: Jurnal Pengabdian Masyarakat
Andika Aprilianto
Universitas KH Abdul Chalim
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendampingan Manajemen Penguatan Citra Organisasi Pada Anggota Ismau Lampung Sunardi Sunardi; Ubaidillah Ubaidillah; Senang Senang; Moh. Kholik; Andika Aprilianto
An Naf'ah: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Agustus
Publisher : Lembaga Penelitian, Penerbitan dan pengabdian kepada masyarakat (LP3M) STIT Al-Urwatul Wutsqo Jombang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/annafah.v3i2.2324

Abstract

This community service activity aims to enhance the understanding and skills of ISMA’U Lampung members in strategically and sustainably managing their organizational image. A strong organizational image is essential in building public trust, expanding networks, and increasing member engagement. However, the lack of awareness among members regarding the importance of organizational branding has led to a weak public presence of ISMA’U. The activity was held at the ISMA’U Lampung Secretariat, located in the Jombang, over two days in August 2025, using lectures and interactive discussions as the primary techniques. The materials covered included the concept of organizational image, public communication strategies, and the importance of consistent visual identity. The results showed a significant increase in awareness, understanding, and the emergence of strong commitment among participants to form a media team, develop a content calendar, and enhance the organization’s identity. The participatory approach proved effective in fostering collective awareness and behavioral change within the organization. Therefore, this activity contributes to strengthening the internal capacity of community-based organizations rooted in pesantren (Islamic boarding schools).
Co-Authors Abdul Azis Abduloh Afif Ahmad Tajudin Ahmat Nurulloh Akhmad Sirojuddin AMELIA, CHAIRUNNISA Ari Kartiko, Ari Arinal Husna Ashlahuddin Ashlahuddin Beny Sintasari Dasep Supriatna Dinda Zulaikhah Hani Adi Wijono Ibnu Rusydi Lusia Mumtahana M. Alfin Fatikh M. Ayi Abdul Majid Mar'atul Azizah Moh. Kholik Muhammad Anas Ma`arif Muhammad Arif Muhammad Husnur Rofiq Murhaban Murhaban Nicky Estu Putu Muchtar Novela Elza Zahari Reem Abou-Samra Safinatul Jariah Senang Senang Solechan Solechan Sunardi Ubaidillah Ubaidillah Wahyuni Mariana Yusqi Mahfuds Yusuf Olawale Owa-Onire Uthman Zahrotun Ni’mah Afif