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All Journal Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Performance : Jurnal Bisnis dan Akuntansi JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat ALMUJTAMAE: Jurnal Pengabdian Masyarakat Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Dedication : Jurnal Pengabdian Masyarakat
Mar’atul Fahimah
Universitas KH. A. Wahab Hasbullah
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Meningkatkan Daya Saing UMKM Melalui Sertifikasi Halal Khotim Fadhli; Mar’atul Fahimah; Ita Rahmawati; Nia Aprilia Bisari; Rizatul Juma’izah; Maya Kurnia Saputri; Hanif Fauzan Qodri; M. Hanif Ramadhani; Safinatul Koiriyah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5377

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a vital sector in the Indonesian economy, but face challenges in competitiveness in the era of globalization. The lack of understanding by MSME actors regarding halal certification and marketing strategies is an obstacle in the development of their businesses. Halal certification not only increases Muslim consumer confidence but also opens up global market opportunities, while effective marketing strategies can expand market reach. KH University Community Service Team. A. Wahab Hasbullah (Unwaha) implemented an empowerment program in Ngusikan District, East Java, to overcome this problem. This program includes outreach on the importance of halal certification and marketing training, including digital marketing, marketplace management, branding and sales strategies. The Participatory Action Research (PAR) method is used to involve MSME actors in the process of problem identification, solution and implementation. Continuous assistance is also carried out through monitoring, evaluation and guidance with the Unwaha Halal Center. As a result, coached MSMEs show increased consumer confidence, wider market reach, and income growth. This program not only provides short-term solutions but also builds the capacity of MSMEs to compete in the domestic market, supporting inclusive and sustainable economic growth. Halal certification and effective marketing strategies have proven to be an important foundation for supporting the sustainability of MSMEs in a market that is currently facing global competition.  
Co-Authors Agni Malagina Ahmad Jainuri Akhmad Taqiyuddin Ani Yufida Umsa Ani Yufida Umsa Arivatu Ni'mati Rahmatika Arjuna Adi Pratama Arti Kurniasari Aulia Azni Rahmadani Azis Pujiarto Bekti Widyaningsih Catharina Aprilia Hellyani Dita Caturani Eka Novita Sari Elsya Rima Dalia Muhlas Evi Mayanti Muyassaroh Fitriah Nur Amanah Gian Diva Bayu Krisdamulti Hanif Fauzan Qodri Hifi Rini Puspita Ino Angga Putra ITA RAHMAWATI Khotibul Umam Khotim Fadhli Khotim Fadhli Kismarotul Jannah Laila Nur Fatikha Lailatul Fitri Fajriyah Laily Fitriyah Linda Armada Ningsih M. Hanif Ramadhani Mar'atus Sholikhah Maratul Marhamah Maya Kurnia Saputri Muhyidin Zainul Arifin Muhyidin Zainul Arifin Nanang Suryadi Nia Aprilia Bisari Ninik Ismawati Nisrina Nur Vieda Fitri Ospa Pea Yuanita Meishanti Pertiwi, Novia Ayu Sekar Rizatul Juma’izah Rohmat Hidayat Safinatul Koiriyah Sefina Isna Asaroh Septi A. I. Kusuma Septi Ambar Indranigtyas Kusuma Siti Munawaroh Suci Prihatiningtyas Umardiyah, Fitri Umi Kulsum Nur Qomariyah Vindi Nur Maharani Whike Dwi Andani