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Workshop Digital Marketing dan Legalitas Usage Bagi Pelaku UMKM Desa Sumberagung Arivatu Ni'mati Rahmatika; Bekti Widyaningsih; Imam Mawardi; Mada Restu Putri; Vicki Ade Irawan; Rois Hasyim; Winda Ayu Safitroh
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4387

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Micro, Small and Medium Enterprises (MSMEs) are an important part of the economy of a region or country. Based on the problems faced by MSME business actors, the aim is to provide additional insight to MSME actors in Sumberagung Village about the 7P marketing mix and the importance of business legality for MSMEs, in order to assist MSME businesses in expanding the marketing of their products in order to increase sales and income from the MSME business. The methodology in this research is the implementation of community service activities in the KKN-PPM program using the Community Based Research method, namely the resource person's explanation to partners. The method used in this activity is a meeting or face-to-face meeting between the resource person and partners located in Sumberagung Village, where the resource person plays an important role in explaining material regarding the 7P marketing mix and business legality for MSMEs. Based on observations, it can be seen that the problem is that many micro and small business owners do not understand the science of the marketing mix and business legality, which has an impact on the difficulty of expanding the marketing of their products. As a result, this affects the way they expand marketing and increase revenue from their products. MSMEs in Sumberagung Village need to be educated about the importance of the marketing mix, trained and assisted in obtaining NIB for marketing purposes, in order to expand markets and income. Apart from that, obtaining business legality and trademarks can help MSMEs become more competitive and competent in the markets.
Sharia Financing Administration System at BMT PETA Bekti Widyaningsih; Varizka Alzana Rahma
INCOME: Innovation of Economics and Management Vol. 2 No. 3 (2023): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v2i3.4997

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Indonesia is a country that has the potential for the development of high economic value, one of which is in the business sector or the business sector. Business is an activity carried out by organizations or individuals covering production, buying and selling activities, which can also be in the form of exchanging goods or services, with the aim of gaining profit or profit. Components of business implementation required administration. Administration is part of the most important system in business which includes efficiency, effectiveness, rationality. Sharia financing is an activity in the form of providing funds and goods from the bank to customers according to an agreement that requires the party being financed to return the funds after a certain period of time according to the agreement agreed at the beginning of the agreement with rewards or profit sharing based on sharia principles, namely by using the principle mudharabah, musyarakah, murabahah and ijarah. One of the institutions implementing sharia financing is the Baitul Maal Wat-Tamwil Tasyrikah Agung Economy (BMT PETA). BMT PETA is an Islamic-based non-bank financial institution founded by the Pesulukan Agung Tulungagung Islamic boarding school with the aim of strengthening the congregation's economy from the Peta Islamic boarding school itself or the wider community. The financing carried out by BMT PETA is financing that can be used for trading business capital, capital for farmers, capital for purchasing motorized vehicles, educational capital, and capital to meet personal needs.
Pengembangan Media Buku Saku Sebagai Bentuk Pelatihan Microsoft Word di SDN Miagan Bekti Widyaningsih; Moh. Anshori Aris Widya; Iin Baroroh Ma’arif; Ardisa Audi Khisyara
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v5i1.4367

Abstract

ABSTRACT Microsoft Word training with the development of pocket book media in Miagan Village, Mojoagung District, which is presented in the form of training, is an activity carried out to improve the IT knowledge and skills of students at Miagan Elementary School. The aim of carrying out this Microsoft Word training activity is to provide knowledge about how to operate computers, especially Microsoft Word software, to class V students using media in the form of pocket books. This service method uses an approach to community service activities in the PPM program using the Service Learning (SL) method. The results of Microsoft Word training activities from media development show that students are enthusiastic about learning about how to operate Microsoft Word and they are also able to practice and answer the post tests that have been given.
Analisis Faktor-Faktor yang Mempengaruhi Daya Saing Batik Sekar Jati Ririn Jombang Widyaningsih, Bekti; Rahma, Varizka Alzana
JoEMS (Journal of Education and Management Studies) Vol. 5 No. 3 (2022): Juni
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v5i3.716

Abstract

In the industrial world, it is closely related to competitiveness, as the times develop, business owners should not be satisfied with the results that have been obtained because business competition is getting tighter. Batik is one of the works of the Indonesian people that needs to be preserved because it has become a hereditary legacy from the previous ancestors. Batik Sekar Jati By Ririn Jombang Regency is one of the largest batik showrooms in Jombang Regency which continues to strive to be able to compete by applying competitiveness factors. This research is a type of qualitative field research using primary data and secondary data, besides that the data collection method in this study uses observation, direct interviews, and documentation methods. Based on the research results from the application of competitiveness in Batik Sekar Jati By Ririn Jombang Regency which was founded in 1993 using three factors: product innovation factors by creating new products that have high selling quality, product quality factors by applying the best production processes, human resource factors by optimizing the performance of each batik craftsman and his employees. The results of the study also concluded that the product innovation factor, product quality factor, human resource factor applied by Batik Sekar Jati By Ririn Jombang Regency has a positive influence in increasing market competitiveness.
Persepsi Nasabah Tentang Pembiayaan Murabahah dan Implikasinya Terhadap Minat Beli Bank Syariah Indonesia KCP Jombang Widyaningsih, Bekti; Ayuningtiyas, Eka
JoEMS (Journal of Education and Management Studies) Vol. 5 No. 4 (2022): Agustus
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v5i4.720

Abstract

This study explores a customer's perception of the implications of murabahah financing on buying interest at Bank Syariah Indonesia KC Jombang. This study aims to describe customer perceptions of the attractiveness of murabahah financing at Bank Syariah Indonesia KC Jombang, explain customer buying interest in murabahah financing at Bank Syariah Indonesia KC Jombang, explain the implications of perceptions of customer attractiveness on interest in buying murabahah financing products at Bank Syariah Indonesia KC. Jombang viewed from the theory of Consumer Behavior (Consumer Behavior. The research analysis used is a qualitative case study approach which is a strategy or method that is powerful enough to examine in depth the case to be studied. The study concluded that customer perceptions related to murabahah financing has several attractions, interest in buying murabahah financing at Indonesian Sharia Bank KC Jombang is quite high due to several internal and external factors, while the implications of customer perceptions of Sharia Bank KC Jombang are viewed from the theory of Consumer Behavior ( Consumer Behavior) related to murabahah financing can generate customer buying interest without any hesitation in deciding to apply for financing.
Manajemen Bisnis Online For Beginners Widyaningsih, Bekti; Hakim, Ahmad Khusnul
JoEMS (Journal of Education and Management Studies) Vol. 5 No. 5 (2022): Oktober
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v5i5.735

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This study discusses online business management, namely the understanding of management itself followed by the functions of management as well as the characteristics of a good manager as well as various types of management. This study aims to determine the flow of buying and selling information systems from online sellers via the internet in Jombang district, making it easier for consumers to access what we market online via the internet, knowing the shortcomings of how to run a business for a beginner. The research analysis used is a qualitative case study approach, which is a strategy or method that is powerful enough to examine in depth the case to be studied. The results of this study obtained indicators of the application of online business for beginners, namely the expansion of the marketplace, fast access to information, and being able to approach good relationships with customers.
Analisis Peran Galeri Investasi Syariah dalam Meningkatkan Jumlah Investor Milenial pada Universitas K.H A. Wahab Hasbullah Jombang Widyaningsih, Bekti; Rahayu, Aprillia Setia
JoEMS (Journal of Education and Management Studies) Vol. 5 No. 6 (2022): Desember
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v5i6.782

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The terms investment and stocks are certainly familiar. But from among students, investment itself is still considered unfamiliar even though there are also many students who have plunged directly in the world of investment. GIS (Sharia Investment Gallery) of K.H A.Wahab Hasbullah University is a forum and facility that will make it easier for students to be able to invest in stocks in the capital market. The role of GIS (Sharia Investment Gallery) in increasing and maintaining the number of millennial investors cannot be separated from the efforts and obstacles faced. This research is a type of qualitative field research, besides that the data collection method in this study uses observation, direct interviews and documentation methods. Based on the results of the research, the role of the GIS (Sharia Investment Gallery) in increasing and maintaining the number of millennial investors is by conducting socialization in the form of activities that attract potential millennial investors. Education about the benefits of investing in the capital market is also a way to increase and maintain the number of millennial investors. Knowledge about investment will be the starting point in starting an investment. So that later there will be no misunderstandings in investing. Sosilization about investment also continues to be carried out by the management of the GIS (Sharia Investment Gallery) of K.H A.Wahab Hasbullah University in the form of seminars and webinars by inviting speakers from successful millennials in the investment world. Which later prospective millennial investors from among students will be motivated and interested in investing.
Peranan Budaya Organisasi, Reward dan Punishment dalam Meningkatkan Kinerja Karyawan di BMT PETA Tambak Beras Jombang Widyaningsih, Bekti; Maulana, M Adi
JoEMS (Journal of Education and Management Studies) Vol. 6 No. 6 (2023): Desember
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v6i6.1109

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This final assignment discusses the role of organizational culture, rewards and punishment in improving employee performance at BMT PETA Jombang. KSPPS BMT PETA is a sharia-based financial institution with a cooperative legal entity. This research aims to find out whether organizational culture, rewards and punishment play a role in improving performance at BMT Tambak Beras Jombang. This type of research is qualitative, the method used is descriptive. The data collection techniques used are observation, interviews and documentation. Data analysis was carried out using data reduction techniques, data presentation and drawing conclusions. The results of the research show that the role of organizational culture that is implemented can support improving employee performance, while the rewards and punishments that are implemented also show that there is a role of reward and punishment that supports improving employee performance. There are obstacles and obstacles in developing human resources at BMT PETA caused by the company and the individuals themselves.
Penerapan Etika Bisnis Islam dalam Pelayanan Biro Travel Umroh dan Haji di Kabupaten Jombang Widyaningsih, Bekti; Rahmatika, Arivatu Ni'mati; Fitria, Ika Ainun Nur
JoEMS (Journal of Education and Management Studies) Vol. 7 No. 1 (2024): Februari
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v7i1.1119

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Penelitian ini mengeksplorasi suatu etika bisnis islam dalam pelayanan biro travel umroh dan haji yang berada di Kabupaten Jombang. Penelitian ini bertujuan untuk mengetahui biro travel ini sudah menerapkan etika berbisnis islam dalam pelayanan biro travel umroh dan haji, memaparkan nilai-nilai etika bisnis islam dalam pelayanan pada travel umroh dan haji, menjelaskan minat jamaah terhadap travel umroh dan haji, faktor pendukng dan faktor penghambat dalam pelayanan biro travel umroh dan haji. Analisis penelitian yang digunakan adalah pendekatan kualitatif deskriptif ini bertujuan untuk mengetahui keadaan, kondisi yang hasilnya disajikan dalam bentuk laporan penelitian. Metode yang diterapkan adalah prinsip- prinsip etika bisnis islam yang berupa Shiddiq, Amanah, Tabligh, Fathanah. Penelitian ini didapatkan kesimpulan bahwa biro travel umroh dan haji yang berada di Kabupaten Jombang sudah menerapkan etika bisnis islam dan memenuhi syariat islam. Nilai-nilai yang sudah diterapkan ini sesuai dengan Rasulullah terapkan, yakni bersifat jujur, keadilan, bertanggungjawab, tidak menjelekkan bisnis orang lain. Minat jamaah untuk daftar di biro travel yang berada di Kabupaten Jombang ini cukup tinggi karena beberapa faktor internal dan faktor eksternal.
Analisis Peran Strategi Marketing Word of Mouth, Brand Trust dan Relationship Marketing dalam Meningkatkan Penjualan Minuman Teh 7 Tambakberas Jombang Widyaningsih, Bekti; Zahro', Malichatuz; Rahmatika, Arivatu Ni’mati
JoEMS (Journal of Education and Management Studies) Vol. 7 No. 2 (2024): April
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v7i2.1124

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Tujuan penelitian guna melakukan analisis peran strategi marketing word of mouth, brand trust dan relationship marketing dalam meningkatkan penjualan usaha minuman Teh 7 Tambakberas. Metode yang digunakan berupa penelitian kualititatif. Pengumpulan data melalui teknik observasi, wawancara, dokumentasi. Objek penelitian ini merupakan word of mouth,brand trust dan relationship marketing atas peningkatan penjualan usaha minuman Teh 7 Tambakberas. Hasil penelitian dari analisis word of mouth memiliki pengaruh pada peningkatan penjualan pada usaha minuman Teh 7 hal ini dikarenakan ketika informasi yang diberikan oleh konsumen yang berpengalaman bisa digunakan dan memiliki manfaat. Sedangkan dari analisis brand trust berpengaruh terhadap peningkatan penjualan pada usaha minuman Teh 7 hal ini dikarenakan rasa minumannya yang enak, harga terjangkau, dibuat dari bahan berkualitas tinggi.. Relationship marketing berpengaruh terhadap peningkatan penjualan pada usaha minuman Teh 7 hal ini dikarenakan pelayanan dan kenyamanan serta komunikasi yang baik antara karyawan dan pelanggan.
Co-Authors Agustin, Zeni Aristiya Agustina, Tiara Putri Agustina, Wirda Eka Ahmad Baihaqiyullah Asazilli Islam Aini, Shoviatun Nur Ainun Nur Fitria, Ika Al Qaedah, Alifiyah Alfadani, Muhammad Zakky Alfirdaus, Ahmad Ilyasa Amarudin , Amin Awal Amarudin, Amin Awal Amin Awal Amarudin Amrini Shofiyani Anggi Indah Yuliana Anggun Wulandari ARDIANSYAH ARDIANSYAH Ardisa Audi Khisyara Arifin, Muhyiddin Zainul Arivatu Ni'mati Rahmatika Arivatu Ni’matika Rahmatika Arjuna Adi Pratama Armansyah, Afrizal Ashlihah Ashlihah, Ashlihah Asparinza, Erif Fiantini Aulia Ayu Puspita Sari, Dewi Ayuningtiyas, Eka Azhari, Muhammad Rifqi Helmi Azizah Azizah Bisari, Nia Aprilia Cahyaningrum, Anggun Dwi Cahyanti, Lutfiyah Dwi Darmawan, Moh Faridl David Septian, Alyafi Dewi Nur Fajriyati Dhiyaaulhaq, Naufal Dian Kusuma Wardani Dian Kusuma Wardani Durrotul Hikmah Eka Novita Sari Fadhli, Khotim Fath, Muahmmad Nur Febia, Rika Annisa Fika Soviyana Fitria, Ika Ainun Nur Hakim, Ahmad Khusnul Hanani, Hoffy Zahwa Hasyim, Rois Heru Nurwarsito Hidayatika, A'tini Hidayatulloh, Muhammad Kris Yuan Hidayatur Rohmah Hikmah, Durrotul Idzharotun, Luklu'ul Iin Baroroh Ma’arif Imam Mawardi Imam Mawardi Irawan, Vicki Ade Islam, Ahmad Baihaqiyullah Asazilli ITA RAHMAWATI Ita Rahmawati, Ita Izzudin, M. Husam Kartika, Defi Kasyful Amron Khisyara , Ardisa Audi Khotim Fadhli Khotim Fadhli Khudzefi, Azam Kurniawan, Misbaqhul Diky Kusuma, Ajeng Ayu Kusuma, Saiful Aminudin Al Laila Rohmatun Nazila Laksono, Slamet Tri Latifah, Ika Khikmatul Lia Aprilia Kiswah Yuni Ma'rufah, Laila Maarif, Iin Baroroh Mada Restu Putri Mahendri, Wisnu Mahmudah Mahmudah Maria Ulfa Mar’atul Fahimah Maulana, M Adi Milla Ahmada Miskiyah, Zakiyatul Moh. Anshori Aris Widya Mughoyaroh, Syaviratul Mujahid, Bagas Ibnu Muna, Naily El Murtadlo, Muhammad Syauqi Muslikh, Abdul Mustamim Mustamim Najuwah, Silviana Naufal Dhiyaaulhaq Nazila, Laila Rohmatun Ni'mati Rahmatika, Arivatu Ni'mati Rahmawati, Arivatu Ni’mati Rahmatika, Arivatu Nur Aini Nur Aini Nur Fajriyati, Dewi Nur Ghusaain Nur Sa'adah Pranata, Hendi Yoga Pratama, Leonita Yogi Putri, Mada Restu Rahayu, Aprillia Setia Rahma, Varizka Alzana Rahmat Ika, Arivatu Nimati Rahmatika, Arivatu Ni'mati Rahmatika, Arivatu Ni’mati Rahmatika, Arivatu Ni’matu Rahmatika, Ni'mati Riswamanda, Alfito Rizka Annisa Roaini, Lilis Robiatul Usluhiyah Rois Hasyim Safitroh, Winda Ayu Salsabila, Adinda Fadia Salsabila, Dini Nafisa Sanjaya, Ican Silviana Najuwah Siti Fatihatul Ishlahiyah Siti Munawaroh Sri Utami Suja, Sufyan Tiara Putri Agustina Tolib Ibnu Afan Umardiyah, Fitri Varizka Alzana Rahma Vicki Ade Irawan Winda Ayu Safitroh Yoga Pranata, Hendi Zahro', Malichatuz Zuhria, Siti Aminatuz Zulmi, Rizal