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Umban Adi Jaya
Institut Managemen Wiyata Indonesia
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Journal : Jurnal Audiens

 1 
Strategy Public Affairs Programs: CSR Wash Aqua Golden Mississippi Sukabumi Hilda Sri Rahayu; Umban Adi Jaya
Jurnal Audiens Vol. 5 No. 2 (2024): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v5i2.356

Abstract

In Indonesia, Corporate Social Responsibility (CSR) faces challenges in public affairs and is connected to companies' efforts to create a good public image through CSR Programmes. This study focuses on PT Aqua Golden Mississippi Mekarsari's CSR programme and the Public Affairs strategies used by the CSR department. The study was conducted in the CSR Department of PT Aqua Golden Mississippi. It specifically examines the public affairs strategies related to the WASH CSR programme. The research analyzes the public affairs strategy implemented by the CSR Department of PT Aqua Golden Mississippi Mekarsari towards the community of Benda Village, Cicurug Subdistrict. The stakeholders involved in the Wash CSR program include NGOs, Government, and Media. The research used a qualitative method with a case study approach. The findings reveal that PT Aqua Golden Mississippi Mekarsari collaborates with stakeholders such as NGOs, Government, and media to overcome resistance to the CSR program. In conclusion, while CSR programmes aim to create a positive public opinion, community resistance may not significantly impact CSR initiatives. Therefore, it is crucial to thoroughly identify, analyze, and implement well-evaluated strategies to ensure the success of CSR programmes.
Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Nurhayati Kusumadewi Aeni , Fira Fitullah Agustiansyah, Firly Ai Kartini Akbar, Tri Sanatha Wahyu Albar, Fauzan Manafi Amna Mawardi Andika Aryadinata Aryadinata Anugerah Nur Raya Atansah, Diah Azzahra, Wuchi Wulandari Bambang Somantri Ce Gunawan Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Diah Atansah Elin Herlina, Elin Elis Yulianti Fajar, Fitriani Farhan Hamdalah Febriyanti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Galih Raspati Gusyana, Dadang Hamdalah, Farhan hamdallah, farhan Handayani, Sri Hasari, Diar Hasti Pramesti Kusnara Hasti Pramesti Kusnara Herdiani, Herni Herni Herdiani Intan Rike Febriyanti Ira Astira Kusnara, Hasti Pramesti Leni Aniyati Maria, Santi Mariati Tirta Wiyata Martha Adini Salim Maryani Maryani Maryani Maryanto, Toni Maulana, M Afrizal Mbunai, La Ode Melda Yunita Mochamad Fauzi Pebriana Gumilar Mochammad Rifqi Fatwa Mulfi Sandi Yuda Mutiara, Ananda Neng Siti Hamidah Novita Risnawati Novitasari, Yuli Nur Asiah Nur Asiah Pitaloka, Diah Pitriyani, Amelia Pramesti, Hasti Priyana, Indarta Putri, Fajrin Ririn Raruna, Tegarini Woro Cita Riani Winarni Rikhe, Intan Risnawati, Novita Rizki Chrisulianti Rizki Chrisulianti Robert Roya Salih, Martha Adi Salsabil, Syifa Hanifa Salsabila, Neng Mutiara Santun Insan Bagja septiani Sherra Adistiana Rizki Utami Sifa Wajhillah Siti Ashfiasari Siti Nurjanah Siti Rahayu Sri Mulyati Sri Sinta Rahmawati Tesa Amellia Tiara Cantika Putri Toni Maryanto Utari, Ayu Viska Agustiani Widia Sriningsih Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Wijaya, Zeffanya Raphael Winarni, Riani Wuchi Wulandari Azzahra Wulandari, Dwiwahjuni Yayan Sugiarto Yilldiza, Rievha Soraya Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya Zulkarnain Zulkarnain Zulkarnain Zulkarnain