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All Journal Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum AL QUDS : Jurnal Studi Alquran dan Hadis Jurnal Manajemen Indonesia Buletin Ilmiah Nagari Membangun Tarbawiyah Jurnal Ilmiah Pendidikan Jurnal Manajemen Informasi Kesehatan Indonesia (JMIKI) El-Faqih : Jurnal Pemikiran dan Hukum Islam Jurnal Ilmiah Satyagraha CONCEPT Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Proceeding Biology Education Conference Pengabdian Kampus: Jurnal Informasi Kegiatan Pengabdian Pada Masyarakat Indonesian Notary UNP Journal of Statistics and Data Science Gudang Jurnal Multidisiplin Ilmu Jurnal An-Najat: Jurnal Ilmu Farmasi dan Kesehatan Triwikrama: Jurnal Ilmu Sosial Jurnal Ilmiah Research Student Indonesian Educational Administration and Leadership Journal (IDEAL) Journal of International Multidisciplinary Research Jurnal Economic Edu Jurnal Pengabdian Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Observasi: Jurnal Publikasi Ilmu Psikologi Jurnal Intelek Insan Cendikia JCSE: Journal of Community Service and Empowerment Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika International Journal of Technology and Education Research Evidence Midwifery Journal Takafu Mesada: Journal of Innovative Research
Nurul Afifah
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Journal : Jurnal Ilmiah Research Student

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DAMPAK PENERAPAN E-COMMERCE AMAZON TERHADAP PENINGKATAN EKSPOR UMKM DI INDONESIA Nayilla Putri Ramadhanti; Nurul Afifah; Tasya Salsabila Kautsar
JURNAL ILMIAH RESEARCH STUDENT Vol. 2 No. 1 (2025): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jirs.v2i1.3783

Abstract

Abstract. The purpose of this study is to see how the implementation of e-commerce through the Amazon platform impacts the growth of MSME exports in Indonesia. Contributing more than 61% of GDP and 97% of employment, MSMEs are pillars of the national economy. Despite their great potential, MSMEs often face obstacles such as limited access to international markets, lack of understanding of digital technology, and difficulty meeting global standards. Through Amazon, MSMEs gain direct access to millions of global consumers, efficient logistics infrastructure, and analytical tools to understand market behavior. This research is qualitative in nature and uses a descriptive-analytical approach that relies on literature studies from various sources. The results show that Amazon is able to increase the visibility of MSME products and facilitate international market expansion more effectively than conventional methods. However, significant challenges remain, including high selling costs, intense global competition, and low digital readiness of MSMEs. In addition, government support in the form of training, access to funding, and supportive regulations are necessary for MSMEs to compete in the global market. With the optimization of strategies and collaboration between MSMEs, the government, and Amazon, this platform has the potential to become a catalyst for increasing exports of Indonesian MSMEs in the digital era. Keywords: e-commerce, Amazon, exports, MSMEs, and Indonesia Abstrak. Tujuan penelitian ini adalah untuk melihat bagaimana penerapan e-commerce melalui platform Amazon berdampak pada pertumbuhan ekspor UMKM di Indonesia. Dengan kontribusi lebih dari 61% PDB dan 97% lapangan kerja, UMKM adalah pilar ekonomi nasional. Meskipun memiliki potensi besar, UMKM sering kali menghadapi kendala seperti keterbatasan akses pasar internasional, kurangnya pemahaman teknologi digital, serta kesulitan memenuhi standar global. Melalui Amazon, UMKM mendapatkan akses langsung ke jutaan konsumen global, infrastruktur logistik yang efisien, dan alat analitik untuk memahami perilaku pasar. Penelitian ini bersifat kualitatif dan menggunakan pendekatan deskriptif-analitis yang bergantung pada studi literatur dari berbagai sumber. Hasil penelitian menunjukkan bahwa Amazon mampu meningkatkan visibilitas produk UMKM dan memfasilitasi ekspansi pasar internasional dengan lebih efektif dibandingkan metode konvensional. Namun, tantangan signifikan tetap ada, termasuk biaya penjualan yang tinggi, ketatnya persaingan global, dan rendahnya kesiapan digital UMKM. Selain itu, dukungan pemerintah berupa pelatihan, akses pendanaan, dan regulasi yang mendukung sangat diperlukan agar UMKM dapat bersaing di pasar global. Dengan optimalisasi strategi dan kolaborasi antara UMKM, pemerintah, dan Amazon, platform ini memiliki potensi menjadi katalisator peningkatan ekspor UMKM Indonesia di era digital. Kata kunci : e-commerce, Amazon, ekspor, UMKM, dan Indonesia.
Co-Authors Admi Admi Ahmad Fadli Ahmad Zumaro Al Aziz Alamsyah Alfiana Eka Agustina Amanda Rezeki Padila Annisa Aaliyah Zahra Annisa Purnamasari Aprih Santoso Aprilia Uswatun Khasanah Apriyanti, Fitri Ardaeta Nadia Rahmawati Arifah Budi Hidayah Arum Dwi Kartika Asfa Kurnia Rachim Asri Rahmayelita Astri Ghina Aulil Amri Awalludin Awalludin Bangkit, Jeffri Prayitno Bella Charisma Bintang Zahrani Dede Ari Putragani Dewi Amaliah Nafiati Dewi Ambarwati Dewi Asyikhah Diana Fitrotun N Dina Fitria Diva Rizalia Putri Dodi Vionanda Dony Permana Dwi Yulia Dzurotul Firdausy Erdianto ' Fachry Abda El Rahman Faisa Zahro Faiz Zahfa Ferdinan Ferika Indarwati Fikri Haekal Amdar Hermansyah Aziz Ilham Setiawan Ishak Awaluddin Ivo Oktaviani Iwan Haryatno JAMILAH Juliani Lainatul Mudzkiyyah Ledy Diana Listiyana Luthfi , Amir M Mustain Matlal Fajri Alif Mawardi Pewangi Maya Fajri Aini Meliza Aulia Putri Miranda Miranda Muh. Taufiq H Muhammad Davin Putra R Muhammad Fitahul Fikri Muhammad Ilyas Thamrin Tahir Muhammad Irfan Jamil Muthia Aliyya Arifah Nadhirah Aulia Navis Nadi, Danu Tirta Nadya Cahyu Ningsih Nayilla Putri Ramadhanti Nazirah Sukma Neni Hendaryati Ninda Putri Zulekha Sapta Nova Nur Ramandhani Novarita Novarita Novem Gardenia Ninik Primeri Rahmiana Zein Raihan Hanif Aulia Rana Afifah Refilda Refilda Rita Alfin Saniyyah Aulia Azzahra Sari, Arum Astika Septia Nabila Siska Yani Siti Amara Fadilla Sitti Murdiana Sofiati Syafira Aulia Gulit M Syamsir Syamsir Syamsu Rijal Syukri Syukri Tasya Salsabila Kautsar Tomi Azami Umar Umar Uswatul Khusniyyah Vanisa Rahma Anindya Vava Imam Agus Faisal Winarni Yefrida Yefrida Yulizar Yusuf Zahrotul Maulidiyah Zilfa Zilfa