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Interpersonal Comunication Model of Teacher in Development Self Relliance of Deaf Students Outside School of the Pembina Aceh Tamiang Mulyana, Afriani Eka; Lubis, Suwardi; Kholil, Syukur
Journal of Social Science Utilizing Technology Vol. 2 No. 1 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v2i1.737

Background. The learning process at the State School of Builders located in Aceh Tamiang, interpersonal communication is more intense between teachers and students, because one of the learning methods for students with special needs is individualised learning. Purpose. This research aims to analyze how the teacher’s interpersonal communication model develops self relliance for junior high school deaf students at the Pembina Aceh Tamiang State Special School.Not only that, what communication barriers occur and efforts to overcome these communication barriers. Researchers use the interpersonal communication model and symbolic interaction theory from George Herbert Mead. Method. This research uses descriptive research methods with a qualitative approach, with research subjects consisting of 4 middle school level teachers who are deaf. Data collection techniques were semi-structured interviews, passive participant observation, and documentation. Data analysis uses Miles, Huberman and Saldana theoretical techniques, namely data collection, data condensation, data presentation, and conclusion drawing/verification. The data validity technique that researchers use is source triangulation. Results. The results showed that the teacher’s interpersonal communication model in developing students’ self reliance at the Aceh Taming Pembina State Special School uses non-verbal and verbal communication. However, teachers often use non-verbal communication because of students’ limitations in hearing, making teachers and deaf students when interacting more dominantly use non-verbal communication. The effectiveness of teachers’ interpersonal communication with deaf students can be seen through 4 aspects, namely openness, empathy, supportive attitude, and positive attitude. There are 4 factors inhibiting teachers’ interpersonal communication with deaf students in improving the independence attitude of deaf students, namely: physical interference, physiological interference, psychological interference, and semantic interference. Conclusion. The conclusion of this research is that the teacher’s interpersonal communication model in developing student independence at the Tamiang Aceh Pembina State Special School uses non-verbal and verbal forms of communication. The meaning of verbal communication for tunagrahita is a sentence or utterance spoken from the mouth, or called a mouth mimic, while the nonverbal communication they use is called sign language or symbol language.

Assistance in Modeling Techniques in Photography and Content Creation of Production Products of KERIAHEN Sewing Skills Course Institution to Expand Marketing through Social Media Lubis, Suwardi; Sibarani, Robert
Journal of Community Research and Service Vol 8, No 1: January 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i1.50872

This program aims to provide assistance to the KERIAHEN Sewing Skills Course Institution in improving knowledge and skills in modeling techniques in photography and visual content creation, as well as expanding marketing through social media. KERIAHEN Institute currently faces challenges in utilizing social media to expand marketing reach and a lack of understanding of modeling techniques in photography. The mentoring method includes identification of needs and challenges, intensive training on modeling and photography techniques, collaboration with photographers and visual creatives, creation of content plans and posting schedules, consultation and mentoring, evaluation, and measurement, as well as dissemination of results and experience sharing. It is expected that through this assistance, KERIAHEN Institute will improve skills in modeling techniques in photography, understand marketing strategies through social media, and be able to produce attractive visual content. This will help the institute in expanding its marketing and increasing its popularity through social media, to attract potential course participants and achieve broader marketing goals.

Production of Instagramable Content to Create a Tourist Market at the Toba Caldera Pilot Tourism Site: Parsingguran II Village, Pollung District, Humbang Hasundutan Regency National Tourism Strategic Area Sinulingga, Samerdanta; Lubis, Suwardi; Pohan, Riko Andika Rahmat
Journal of Community Research and Service Vol 7, No 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.48322

Creating Instagramable content is a highly supported part of the strategic plan of the Ministry of Tourism of the Republic of Indonesia for the development of the tourism sector, especially the super-priority area of the Toba Caldera KSPN. One of the areas that received the highest attention was Parsingguran II Village, Pollung District, Humbang Hasundutan Regency. Examining the advantages of this village are 1) The village with the fastest development of tourism facilities in Humbang Hasundutan District; 2) Selected as one of the villages that received a visit from the President of the Republic of Indonesia, Ir. H. Joko Widodo and were awarded 3 Belgian Blue cows imported from Belgium; 3) Becoming one of the beneficiary villages for the food estate megaproject. These three things illustrate indicators that this village must be supported by various parties in developing the agricultural and tourism sectors in the future as a World Class Destination. This development process certainly does not escape from the main problems, one of which is the very weak index of resources in the field of tourism marketing. With the massive development in Parsingguran II village, this village should have stepped into the next stage, namely opening the door for tourist visits to its area. The location of urgency of this service is so that the government budget that has been given can be balanced with an increase in the human resource index that will be carried out in this community service program. The HR development index offered is the Production of Instagramable Content to Create a Tourist Market at the Toba Caldera Pilot Tourism Site with the ultimate goal of creating an economic cycle that benefits the community. The objectives of this activity are 1) To create technical visual content to attract tourist visits, because tourism development without the presence of tourists is a fatal mistake in organizing tourism; 2) to improve the quality of village human resources so that they have the ability in the field of promotion using visual tools and managing social media so that they can attract tourist arrivals. The outputs in this community service are sinta-accredited national journals, articles in the mass media, activity videos, and HKI as additional outputs.

Persepsi Mahasiswa Terhadap Aplikasi Tik Tok: (Studi Deskriptif Kuantitatif Aplikasi Tik Tok di Kalangan Mahasiswa Program Studi Ilmu Komunikasi FISIP USU Stambuk 2015 dan 2016) Lubis, Suwardi; Anjani, Violita
Komunika Vol. 16 No. 1 (2020): Komunikasi dan New Media
Publisher : Talenta Publisher

Penelitian ini berjudul â€œPersepsi Mahasiswa Terhadap Aplikasi Tik Tok (Studi Deskriptif Kuantitatif Aplikasi Tik Tok di Kalangan Mahasiswa Program Studi Ilmu Komunikasi FISIP USU Stambuk 2015 dan 2016)â€. Tujuan dalam penelitian ini adalah untuk mengetahui persepsi mahasiswa Program Studi Ilmu Komunikasi FISIP USU stambuk 2015 dan 2016 terhadap aplikasi Tik Tok, mengetahui keefektifan dari aplikasi Tik Tok dan mengetahui faktor-faktor yang mempengaruhi persepsi mahasiswa Program Studi Ilmu Komunikasi FISIP USU stambuk 2015 dan 2016 terhadap aplikasi Tik Tok. Teori yang digunakan adalah komunikasi, teknologi komunikasi, media baru, dan persepsi. Metode penelitian yang digunakan adalah metode kuantitatif. Populasi dalam penelitian ini sebanyak 238 mahasiswa. Peneliti menggunakan presisi sebesar 5% dan sampel ditentukan dengan purposive sampling. Dari rumus tersebut, maka diperoleh sampel sebanyak 149 mahasiswa. Berdasarkan hasil penelitian, dari 149 mahasiswa, hanya 10.1% atau 15 orang yang menggunakan aplikasi TikTok. Hal ini menunjukkan ketidaktertarikan responden penelitian terhadap aplikasi Tik Tok. Persepsi dari sampel yang terpilih menunjukkan, 71 orang merasa aplikasi Tik Tok membawa pengaruh buruk kepada penggunanya. Sementara itu, sebanyak 64 orang mengatakan bahwa aplikasi Tik Tok telah disalahgunakan oleh penggunanya. Faktor-faktor yang mempengaruhi persepsi mahasiswa mengenai aplikasi Tik Tok adalah banyaknya kasus atau peristiwa yang negatif mengenai aplikasi Tik Tok.

The Influence of Changes in the Logo and Slogan of PT Aplikasi Karya Anak Bangsa on Achieving Brand Image Among Consumers in Medan City Abdul Gafur; Zulkarnain, Iskandar; Lubis, Suwardi
Komunika Vol. 20 No. 02 (2024): Mass Communication, Marketing Communication and Interpersonal Communication.
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v20i02.15907

This study aims to analyze the effect of changing the logo and slogan of PT Aplikasi Karya Anak Bangsa on the achievement of brand image among Medan city consumers. The theory used in this study is the theory of communication, new media, advertising, brand, rebranding and brand image. The research method used is a quantitative method with explanatory research. The population in this study are consumers of theGojek application in the city of Medan. The sampling technique uses the Taro Yamane formula so that a total sample of 100 respondents is obtained with the sample criteria, namely consumers of the Gojek application in the city of Medan who know the changes to the Gojek logo andslogan. The data collection technique used in this study was field research by distributing questionnaires and library research. The data analysis technique used is descriptive analysis, classical assumption test, multiple linear regression analysis and hypothesis testing. The results showed that there was an effect of changing the logo and slogan of PT Aplikasi Karya Anak Bangsa on the achievement of brand image among Medancity consumers. The magnitude of the influence or the coefficient of determination of changes in the Gojek logo and slogan on brand imageachievement is 46.2%, which means the correlation is quite significant,Â while the remaining 53.8% is the influence of other factors not examined in this study such as service quality, trust, reliability and speed. Â

PERANAN KOMUNIKASI INTERPERSONAL ANTARA PENGARAH ACARA DAN EDITOR DALAM PROSES PASCA PODUKSI TVRI SUMATERA UTARA Matondang, Andi Timbang; Lubis, Suwardi; Silviani, Irene
JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 7 No 2 (2023): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/socialopinion.v7i2.3938

Penelitian ini untuk mengetahui peranan komunikasi interpersonal antara pengarah acara dan editor dalam proses pasca produksi program televisi di LPP TVRI Sumatera Utara. Di mana lembaga ini memiliki tanggung jawab dalam memproduksi konten televisi yang berkualitas bagi masyarakat. Subjek dalam penelitian ini adalah tiga pengarah acara dan tiga editor yang ikut dalam kegiatan produksi di LPP TVRI Sumatera Utara. Dari hasil penelitian ini menunjukkan bahwa peranan komunikasi interpersonal antara pengarah acara dan editor sangat berpengaruh terhadap kualitas program televisi. Faktor - faktor individu, hubungan, pesan, dan situasional sangat mempengaruhi komunikasi interpersonal. Penelitian ini menemukan adanya hambatan dan tantangan dalam melakukan komunikasi interpersonal, seperti sumberdaya, fasilitas, dukungan manajemen, kurangnya waktu serta pelatihan. Penelitian ini menyimpulkan bahwa peranan komunikasi interpersonal antara pengarah acara dan editor memiliki peranan yang sangat penting dalam proses pasca produksi program televisi. Penelitian ini memberikan saran bagi TVRI untuk meningkatkan fasilitas komunikasi, memberikan apresiasi serta insentif pengarah acara dan editor, menyelenggarakan workshop serta pelatihan bagi pengarah acara dan editor yang berkaitan dengan pascaproduksi dan komunikasi interpersonal serta mengembangkan iklim kerja yang kondusif bagi karyawan dalam melakukan komunikasi interpersonal.

KAJIAN PEMANFAATAN BANTUAN PEMBANGUNAN RUSUNAWA PADA LEMBAGA PENDIDIKAN TINGGI Raflis; Lubis, Suwardi; Rujiman; Nirfalini Aulia4, Dwira
Jurnal Koridor Vol. 8 No. 1 (2017): Jurnal Koridor
Publisher : Talenta Publisher

Dengan dikeluarkannya Undang-undang Nomor 16 Tahun 1985 tentang Rumah Susun, Rancangan Pedoman Umum Penyusunan dan Pengajuan Usulan Bantuan Pembangunan Rusunawa pada Perguruan Tinggi Nomor 1 Tahun 2006 dan Peraturan Menteri Negara Perumahan Rakyat Nomor 9/PERMEN/M/2008 tentang Pedoman Bantuan Pembangunan Rumah Susun Sederhana Sewa (Rusunawa) pada Lembaga Pendidikan Tinggi dan Lembaga Pendidikan Berasrama, maka mahasiswa dapat bernafas lega sedikit guna meringankan biaya pendidikan. Tujuan dari studi ini adalah untuk mengetahui efektifitas pemanfaatan bangunan rusunawa pada perguruan tinggi. Pendekatan penelitian yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dan pendekatan kualitatif. Metode kuantitatif mementingkan adanya variabel-variabel sebagai obyek penelitian dan variabel-variabel tersebut harus didefinisikan dalam bentuk operasionalisasi masing-masing variabel. Penelitian ini merupakan penelitian ex facto karena dilakukan setelah semua kejadian selesai berlangsung. Hasil dari penelitian ini menunjukkan bahwa sejauh ini pemanfaatan bangunan belum cukup optimal. Hal ini dikarenakan desain bangunan yang kurang cocok dengan kebiasaan pengguna bangunan, padahal desain bangunan merupakan penyeragaman desain dari pigak pemberi bantuan pembangunan rusunawa. Apalagi lain daerah mempunyai kearifan lokal yang berbeda-beda pula sesuai dengan karakteristik daerah masing-masing.

The Influence of Marketing Communication Through Instagram of Al Amjad Islamic College Medan on the Perception and Educational Preferences of Students' Parents Pulungan, Muhammad Hafiz; Lubis, Suwardi; Kholil, Syukur
Journal of Social Science Utilizing Technology Vol. 2 No. 4 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v2i4.1423

Background. Educational institutions need marketing communication and have started to explore the world of social media for advertising by creating visual images or videos. Purpose. The purpose of this study was to analyze the influence of marketing communication of Al Amjad Islamic College through Instagram on parents' educational perceptions; analyze the influence of marketing communication of Al Amjad Islamic College through Instagram on parents' educational preferences; and analyze the influence of marketing communication of Al Amjad Islamic College through Instagram on parents' educational perceptions and preferences. Method. This study uses a quantitative approach with the correlation method. The research data collection technique used a questionnaire and the sampling technique used stratified random sampling with a sample size of 325 people from a population of 1748 students of Al Amjad Islamic College Medan. Results. The results showed that the advertising dimension marketing communication variable obtained a value of 88%. The facility dimension perception variable obtained a value of 87.1%. The peer dimension preference variable obtained a value of 87.7%. The results showed that the hypothesis H0 was rejected and Ha was accepted, namely that there was an influence of marketing communication through Instagram on perceptions at Al Amjad Islamic College with a large influence of 35.7%. This means that the two variables have a significant relationship with a moderate category. Conclusion. The results of the study indicate that the hypothesis H0 is rejected and Ha is accepted, namely that there is an influence of marketing communication through Instagram on preferences at Al Amjad Islamic College with a large influence of 37%. This means that the two variables have a significant relationship with a strong category. The results of simultaneous calculations show that the hypothesis H0 is rejected and Ha is accepted so that marketing communication simultaneously has a significant effect on educational perceptions and preferences.

Interpersonal Comunication Model of Teacher in Development Self Relliance of Deaf Students Outside School of the Pembina Aceh Tamiang Mulyana, Afriani Eka; Lubis, Suwardi; Kholil, Syukur
Journal of Social Science Utilizing Technology Vol. 2 No. 1 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v2i1.737

Background. The learning process at the State School of Builders located in Aceh Tamiang, interpersonal communication is more intense between teachers and students, because one of the learning methods for students with special needs is individualised learning. Purpose. This research aims to analyze how the teacher’s interpersonal communication model develops self relliance for junior high school deaf students at the Pembina Aceh Tamiang State Special School.Not only that, what communication barriers occur and efforts to overcome these communication barriers. Researchers use the interpersonal communication model and symbolic interaction theory from George Herbert Mead. Method. This research uses descriptive research methods with a qualitative approach, with research subjects consisting of 4 middle school level teachers who are deaf. Data collection techniques were semi-structured interviews, passive participant observation, and documentation. Data analysis uses Miles, Huberman and Saldana theoretical techniques, namely data collection, data condensation, data presentation, and conclusion drawing/verification. The data validity technique that researchers use is source triangulation. Results. The results showed that the teacher’s interpersonal communication model in developing students’ self reliance at the Aceh Taming Pembina State Special School uses non-verbal and verbal communication. However, teachers often use non-verbal communication because of students’ limitations in hearing, making teachers and deaf students when interacting more dominantly use non-verbal communication. The effectiveness of teachers’ interpersonal communication with deaf students can be seen through 4 aspects, namely openness, empathy, supportive attitude, and positive attitude. There are 4 factors inhibiting teachers’ interpersonal communication with deaf students in improving the independence attitude of deaf students, namely: physical interference, physiological interference, psychological interference, and semantic interference. Conclusion. The conclusion of this research is that the teacher’s interpersonal communication model in developing student independence at the Tamiang Aceh Pembina State Special School uses non-verbal and verbal forms of communication. The meaning of verbal communication for tunagrahita is a sentence or utterance spoken from the mouth, or called a mouth mimic, while the nonverbal communication they use is called sign language or symbol language.

The Influence of Marketing Communication Through Instagram of Al Amjad Islamic College Medan on the Perception and Educational Preferences of Students' Parents Pulungan, Muhammad Hafiz; Lubis, Suwardi; Kholil, Syukur
Journal of Social Science Utilizing Technology Vol. 2 No. 4 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v2i4.1423

Background. Educational institutions need marketing communication and have started to explore the world of social media for advertising by creating visual images or videos. Purpose. The purpose of this study was to analyze the influence of marketing communication of Al Amjad Islamic College through Instagram on parents' educational perceptions; analyze the influence of marketing communication of Al Amjad Islamic College through Instagram on parents' educational preferences; and analyze the influence of marketing communication of Al Amjad Islamic College through Instagram on parents' educational perceptions and preferences. Method. This study uses a quantitative approach with the correlation method. The research data collection technique used a questionnaire and the sampling technique used stratified random sampling with a sample size of 325 people from a population of 1748 students of Al Amjad Islamic College Medan. Results. The results showed that the advertising dimension marketing communication variable obtained a value of 88%. The facility dimension perception variable obtained a value of 87.1%. The peer dimension preference variable obtained a value of 87.7%. The results showed that the hypothesis H0 was rejected and Ha was accepted, namely that there was an influence of marketing communication through Instagram on perceptions at Al Amjad Islamic College with a large influence of 35.7%. This means that the two variables have a significant relationship with a moderate category. Conclusion. The results of the study indicate that the hypothesis H0 is rejected and Ha is accepted, namely that there is an influence of marketing communication through Instagram on preferences at Al Amjad Islamic College with a large influence of 37%. This means that the two variables have a significant relationship with a strong category. The results of simultaneous calculations show that the hypothesis H0 is rejected and Ha is accepted so that marketing communication simultaneously has a significant effect on educational perceptions and preferences.

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