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Suwardi Lubis
Department Of Communication Science, Faculty Of Social And Political Sciences, Universitas Sumatera Utara, Medan, 20155, Indonesia
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Journal : KomunikA

 1 
Persepsi Mahasiswa Terhadap Aplikasi Tik Tok: (Studi Deskriptif Kuantitatif Aplikasi Tik Tok di Kalangan Mahasiswa Program Studi Ilmu Komunikasi FISIP USU Stambuk 2015 dan 2016) Lubis, Suwardi; Anjani, Violita
Komunika Vol. 16 No. 1 (2020): Komunikasi dan New Media
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.488 KB) | DOI: 10.32734/komunika.v16i1.5372

Abstract

Penelitian ini berjudul “Persepsi Mahasiswa Terhadap Aplikasi Tik Tok (Studi Deskriptif Kuantitatif Aplikasi Tik Tok di Kalangan Mahasiswa Program Studi Ilmu Komunikasi FISIP USU Stambuk 2015 dan 2016)”. Tujuan dalam penelitian ini adalah untuk mengetahui persepsi mahasiswa Program Studi Ilmu Komunikasi FISIP USU stambuk 2015 dan 2016 terhadap aplikasi Tik Tok, mengetahui keefektifan dari aplikasi Tik Tok dan mengetahui faktor-faktor yang mempengaruhi persepsi mahasiswa Program Studi Ilmu Komunikasi FISIP USU stambuk 2015 dan 2016 terhadap aplikasi Tik Tok. Teori yang digunakan adalah komunikasi, teknologi komunikasi, media baru, dan persepsi. Metode penelitian yang digunakan adalah metode kuantitatif. Populasi dalam penelitian ini sebanyak 238 mahasiswa. Peneliti menggunakan presisi sebesar 5% dan sampel ditentukan dengan purposive sampling. Dari rumus tersebut, maka diperoleh sampel sebanyak 149 mahasiswa. Berdasarkan hasil penelitian, dari 149 mahasiswa, hanya 10.1% atau 15 orang yang menggunakan aplikasi TikTok. Hal ini menunjukkan ketidaktertarikan responden penelitian terhadap aplikasi Tik Tok. Persepsi dari sampel yang terpilih menunjukkan, 71 orang merasa aplikasi Tik Tok membawa pengaruh buruk kepada penggunanya. Sementara itu, sebanyak 64 orang mengatakan bahwa aplikasi Tik Tok telah disalahgunakan oleh penggunanya. Faktor-faktor yang mempengaruhi persepsi mahasiswa mengenai aplikasi Tik Tok adalah banyaknya kasus atau peristiwa yang negatif mengenai aplikasi Tik Tok.
The Influence of Changes in the Logo and Slogan of PT Aplikasi Karya Anak Bangsa on Achieving Brand Image Among Consumers in Medan City Abdul Gafur; Zulkarnain, Iskandar; Lubis, Suwardi
Komunika Vol. 20 No. 02 (2024): Mass Communication, Marketing Communication and Interpersonal Communication.
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v20i02.15907

Abstract

This study aims to analyze the effect of changing the logo and slogan of PT Aplikasi Karya Anak Bangsa on the achievement of brand image among Medan city consumers. The theory used in this study is the theory of communication, new media, advertising, brand, rebranding and brand image. The research method used is a quantitative method with explanatory research. The population in this study are consumers of theGojek application in the city of Medan. The sampling technique uses the Taro Yamane formula so that a total sample of 100 respondents is obtained with the sample criteria, namely consumers of the Gojek application in the city of Medan who know the changes to the Gojek logo andslogan. The data collection technique used in this study was field research by distributing questionnaires and library research. The data analysis technique used is descriptive analysis, classical assumption test, multiple linear regression analysis and hypothesis testing. The results showed that there was an effect of changing the logo and slogan of PT Aplikasi Karya Anak Bangsa on the achievement of brand image among Medancity consumers. The magnitude of the influence or the coefficient of determination of changes in the Gojek logo and slogan on brand imageachievement is 46.2%, which means the correlation is quite significant, while the remaining 53.8% is the influence of other factors not examined in this study such as service quality, trust, reliability and speed.  
Co-Authors A Rahim Matondang AA Sudharmawan, AA Abdul Khalik Abdul Rasyid Agus Purwoko Agus Purwoko Ahmad Pasaribu Amir Wahyu Amran Manurung Anjani, Violita Asfriyanti Asfriyanti Bachtiar Ahmad Fani Rangkuti Badaruddin Badaruddin Batubara, Abdul Karim Berestina Megawati Berkat Buulolo Binsar Panjaitan BR. Sitepu, Septa Devhy Cerianta Dalimunthe, Ritha F. Dalimunthe, Syukur Kholil Dwi Lindarto Dwi Novia Sirait Erika Revida Erika Revida ERLINA Erlina Erlina Erlina Erlina Erlina Erlina Febby Christie Br. Ginting Feni Khairifa Hasyimsyah Nasution Heni Pujiastuti Husniati, Ade Muana Hutahaean, Ricky Nelson Ideyanivita, Nadra Iskandar Zulkarnain Kariaman Sinaga Katimin, Katimin Kholil, Syukur Laila Jamilah Lubis Larosa, Lutherman Lastri Lolyta Sihombing Liasta Ras Menda Sebayang Lubis, Faris Yusuf Lubis, Khairuddin Lubis, Yusuf Aulia Lusiana Andriani Lubis Maas, Linda Trimurni Marlina Marlina Marlon Sihombing Matondang, Andi Timbang Megawati Moh. Hatta Mucklis Mucklis Muhammad Hafiz Pulungan Muhammad Luthfi Mulyana, Afriani Eka Nenny Rosalinda Siburian Nirfalini Aulia4, Dwira NISA, JANNATUN Nurhawati Simamora Pohan, Riko Andika Rahmat Pohan, Syafruddin Pohan, Syafrudin Pratiwi, Amy Pulungan, Muhammad Hafiz Purba, Mhd Hafizal Ashari R A matondang Raflis Raja Syahputra Ratna Sari Reini A Br Silalahi Ridha Ramadhan, Muhammad Riza Buana Riza Buana Robert Sibarani, Robert Rubino Rubino Rujiman Rujiman Rujiman Sabrin Tinambunan Sakhira Zandi Sakhyan Asmara Saputra, Herry Siagian, Nalom Sihombing, Rano Karno Silviani, Irene Simamora, Elysabeth Nahomi Simanjuntak, Yanti Kristina Sinar Indra Kesuma Sinulingga, Samerdanta Sirojuzilam Hasyim Sirojuzilam Sirojuzilam Sismudjito . Sofia Sofia, Sofia Suhendri Suhendri Supriyanto Sutarto Sutarto Syahputra, Helmi Syahrani Devi Syamsiar, Syamsiar Syukur Kholil Tarmizi, H.B. Tarmizi, Muhammad Tinambunan, Sabrin Tirta Utama Sinuhaji Tirta Utama Sinuhaji Trisuyadi, Andri Tua, Raja Maruli Waliono, Waliono Wesli Wesli Yusnadi, Yusnadi Zumri Sulthony