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STRATEGI KOMUNIKASI ORGANISASI DALAM PENYUSUNAN RENCANA KERJA DINAS SOSIAL KOTA MEDAN Pratiwi, Amy; Lubis, Suwardi; Nisa, Jannatun
JURNAL PROINTEGRITA Vol 8 No 3 (2024): DESEMBER
Publisher : LPPM Universitas Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/jp.v8i3.5315

Abstract

Rencana kerja (Renja) Dinas Sosial Kota Medan Tahun 2023 disusun melalui proses tahapan yang cukup panjang mulai dari Musrenbang tingkat Kecamatan,Musrenbang tingkat Kabupaten/Kota dalam rangka keterpaduan dan singkronisasidi dalam pelaksanaan kegiatan yang telah direncanakan. Program dan kegiatanyang direncanakan di dalam Rencana Kerja (Renja) Dinas sosial juga tidakterlepas dari Renstra Dinas Sosial Kota MedanTahun 2021 s/d 2026 yang memuat visi, misi, kebijakan dan program pembangunan yang akan dilaksanakan oleh Dinas Sosial Kota Medan selama 5 Tahun sesuai dengan kewenangan, tugaspokok dan fungsinya serta dokumen RPJM Kota Medan. Tujuan Penelitian untuk mendeskripsikan bagaimana Strategi Komunikasi dalam Penyusunan RencanaKerja Dinas Sosial Kota Medan. Metode Penelitian menggunakan pendekatan dan jenis penelitian kualitatif deskriptif dengan melalui wawancara dan observasi informan untuk mendapatkan data penelitian. Hasil penelitian menunjukkan bahwa dalam penyusunan Rencana Kerja ini harus dipersiapkan dan dikerjakan dengan sebaik mungkin untuk mencapai tujuan organisasi dan bermanfaat bagi semua masyarakat yang membutuhkan dokumen program.
PERAN KOMUNIKASI PELAYANAN PUBLIK DI JAJARAN DINAS SOSIAL KOTA MEDAN Saputra, Herry; Lubis, Suwardi
JURNAL PROINTEGRITA Vol 8 No 3 (2024): DESEMBER
Publisher : LPPM Universitas Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/jp.v8i3.5367

Abstract

Peran Komunikasi Pelayanan Publik adalah mendorong serta menanamkan rasa percaya masyarakat terhadap pemerintah. Pelayanan yang optimal didukung oleh pegawai yang mampu bekerja secara profesional, memiliki kapabilitas dalam menyelesaikan masalah. Menjadi pegawai yang berdedikasi tinggi, penuh tanggungjawab dalam profesional kerja perlu ada faktor pendukung dalam hal ini perlu perangkat seperti sarana dan prasarana agar pekerjaan dapat diselesaikan dengan baik dan tepat waktu dengan demikian akan tercipta suasana yang kondusif di lingkungan kerja. Tujuan yang hendak dicapai dari dilakukannya penelitian ini adalah untuk menganalisis komunikasi pelayanan publik yang dilaksanakan di Dinas Sosial Kota Medan, apa saja program pelayanan publik yang telah dilaksanakan di Dinas Sosial Kota Medan dan hambatan yang terjadi pada pelayanan publik. Metode Penelitian ini menggunakan pendekatan dan jenis penelitian kualitatif deskriptif melalui wawancara dan observasi informan untuk mendapatkan data penelitian. Hasil penelitian terlihat dari kepuasan masyarakat miskin di kota Medan terhadap pelayanan publik dapat dilihat berdasarkan kriteria: mudah, murah, cepat, akurat dan nyaman. Program pelayanan publik pada Dinas Sosial Kota Medan telah dirancang dan dilaksanakan dengan berbagai program di antaranya mengurus surat miskin dan meningkatkan kesejateraan lansia dan masyarakat terlantar di kota Medan. Faktor-faktor penghambat pada Pelayanan Publik di Dinas Sosial Kota Medan adalah pada alur dan bagan pelayanan publik yang kurang dipahami masyarakat miskin, pengukuran kinerja Pelayanan dan kualitas sumber daya manusia yang belum memadai
STRATEGI KOMUNIKASI KEPEMIMPINAN DALAM MENINGKATKAN KEDISPLINAN KARYAWAN PT. PNM ULAMM UNIT BINJAI BR. Sitepu, Septa Devhy Cerianta; Lubis, Suwardi; Tinambunan, Sabrin
JURNAL PROINTEGRITA Vol 8 No 3 (2024): DESEMBER
Publisher : LPPM Universitas Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/jp.v8i3.5370

Abstract

Strategi komunikasi kepemimpinan adalah serangkaian langkah yang diambil oleh seorang pemimpin untuk efektif berkomunikasi dengan anggota tim atau organisasi, membangun pemahaman bersama, memotivasi, dan mencapai tujuan bersama. Fenomena yang terjadi pada PT. PNM ULamm Binjai, masih terdapat karyawan yang kurang disiplin dalam melaksanakan tanggungjawab pekerjaannya. Masalah dalam penelitian ini adalah bagaimana strategi komunikasi yang dilakukan pimpinan dalam meningkatkan kedisiplin karyawan PT. PNM ULamm Binjai, apa saja faktor-faktor yang menyebabkan terbentuknya sikap disiplin karyawan PT. PNM ULamm Binjai dan bagaimana hambatan strategi komunikasi yang dilakukan pimpinan dalam meningkatkan kedisiplin karyawan PT. PNM ULamm Binjai. Tujuan dari penelitian ini adalah untuk untuk menganalisis proses dari strategi komunikasi yang dilakukan pimpinan dalam meningkatkan kedisiplinan karyawan, untuk menganalisis faktor-faktor apa saja yang menyebabkan terbentuknya sikap disiplin karyawan dan untuk menganalisis hambatan strategi komunikasi yang dilakukan pimpinan dalam meningkatkan kedisiplin karyawan PT. PNM ULamm Binjai. Penelitian ini adalah deskriptif dimana pendekatannya dengan metode kualitatif, yang membahas fenomena sosial dan manusia dan permasalahannya. Observasi, wawancara serta dokumentasi merupakan teknik pengumpulan data yang digunakan. Hasil penelitian ini menunjukkan bahwa strategi komunikasi pimpinan yang dilakukan oleh Kepala Unit UlaMM untuk meningkatkan disiplin kerja yaitu menggunakan Teknik Strategi Komunikasi Redundancy, Canalizing, Informatif, Persuasif, dan Edukatif. Gaya kepemimpinan yang digunakan adalah gaya partisipatif dengan cara pendekatan persuasif dan mampu meningkatkan kerjasama yang baik serta memiliki loyalitas dan juga para bawahan ikut berpartisipasi.
The Influence of Teacher Professionalism Development of Youth Capacity Improvement in Deli Serdang Lubis, Khairuddin; Lubis, Suwardi; Rujiman
Journal of Environmental and Development Studies Vol. 1 No. 01 (2020): Journal of Environmental and Development Studies
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jeds.v1i1.4605

Abstract

Teachers have a strategic role in education. Other educational resources become less significant if not accompanied by quality teachers. Teacher plays a key role to advanced education in the withdrawal of an educational unit. Teachers are the spearhead in the effort to improve service quality and educational outcomes. The purpose of this study is to analyze the availability of Senior High School teacher to improve youth capacity. This research was conducted at three of State Senior High School in Deli Serdang regency sample of 53 teachers. Variable research is the development of teacher professionalism as an independent variable and the improvement of youth capacity as a variable bound. Data collection using questionnaires, documentation, interviews and observation. Data were analyzed descriptively and using simple linear regression analysis. Teacher professionalism has a significant effect on youth capacity in Deli Serdang Regency.
The Roles of Youth in Preserving Local Cultures to Develop Tourism in Sabang City Lubis, Faris Yusuf; Sibarani, Robert; Lubis, Suwardi
Journal of Environmental and Development Studies Vol. 2 No. 01 (2021): Journal of Environmental and Development Studies
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jeds.v2i1.6194

Abstract

This study aimed to analyze youth roles in protecting, developing, and utilizing local cultures to develop tourism in Sabang. This type of research was descriptive research with a qualitative approach; that is, the research is carried out in natural conditions (natural settings). The results showed that youth's role in protecting local Culture to develop tourism in the city of Sabang could be seen with youth's enthusiasm in publishing, inheriting, and animating local Culture in attractions, access, amenities, ancillary, safeness, and comfort. The role of youth in developing local Culture to develop tourism in Sabang City could be seen with youth's enthusiasm in disseminating, assessing, and enriching local cultural diversity in attractions, access, amenities, ancillary, safeness, and comfort. The role of youth in utilizing to develop tourism in the city of Sabang could be seen with the enthusiasm of youth in increasing cultural resilience, improving youth welfare, and innovating local cultural attractions, access, amenities, ancillary, safeness, and comfort. Thus, the role of youth in preserving local Culture is needed in developing tourism in the city of Sabang.
Analysis of the Function of Forest Area in Spatial Planning of the North Tapanuli Regency Sihombing, Rano Karno; Revida, Erika; Lubis, Suwardi
Journal of Environmental and Development Studies Vol. 3 No. 2 (2022): Journal of Environmental and Development Studies
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jeds.v3i2.8527

Abstract

Spatial pattern planning of a certain area includes protected area and cultivated area allocation, based on the principle of the use of natural resources and environmental preservation for sustainable development. Included in the spatial pattern are forest areas designated by the Minister. The Objective of the research is to analyze 1) the function of feasible forest area in Tapanuli Utara Regency viewed from its biophysics, 2) the land cover in Tapanuli Utara Regency from 2014 to 2020 and 3) the forest area in Tapanuli Utara Regency which is still preserved as Fores Area or could be changed to be a non-forest area. The research uses descriptive qualitative method. The data are processed and analyzed by using overlapping method on biophysical data, existing condition, and other thematic data, using GIS (Geographic Information System). The Result of the analysis of the function of forest area in Tapanuli Utara Regency shows that the fungtion of its forest area of 198.002 hectares consisted of 1) Nature Reserve Area is 2.011 hectares, 2) Protected Forest area is 49.772 hectares, 3) Limited Production Forest Area is 69.093 hectares, and Production Forest Area is 77.126 hectares
TRIANGLE PASE INC. PUBLIC RELATIONS COMMUNICATION STRATEGY. EAST ACEH DISTRICT IN MAINTAINING A CORPORATE IMAGE DURING THE COVID-19 PANDEMIC CRISIS Ridha Ramadhan, Muhammad; Lubis, Suwardi; Pohan, Syafrudin
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 5 (2022): September
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i5.370

Abstract

Sometimes a company is required to deal with certain crisis, and unpredictable incidents which can potentially threaten the company reputation, profits, and/or employee safety and public. Covid-19 which is categorized as non-natural disaster by the Indonesia government can nearly affect the company reputation that has been built as a result of sudden, unpredictable and unsolved crisis. Amid the Covid-19 pandemic, Triangle Pase Inc. has ever received censure from the community for the destruction on roads due to the gas field operation in the residential area. The research problems are the strategy and its application by Tringale Pase Inc. during the crisis in order to maintain the company image as well as the obstacles encountered. The research uses the Coombs' crisis communication theory and descriptive qualitative method. The research informants consist of one main informant from Internal employee of Tringale Pase Inc. in East Aceh and four supporting informants who lives around the company area. Data are collected through interviews, observation, and documentation. The result indicates that communication strategy used by Tringale Pase Inc. consist of three stages namely pre-crisis, crisis, and post-crisis. The obstacles encountered by Triangle Pase Inc. come from the internal factors namely the obstacles of human resources, facilities and infrastructures, and finance. Meanwhile, the external factor namely communication to community obstacle due to low educational level and community adherence. Data are collected through interviews, observation, and documentation. The result indicates that communication strategy used by Tringale Pase Inc. consist of three stages namely pre-crisis, crisis, and post-crisis. The obstacles encountered by Triangle Pase Inc. come from the internal factors namely the obstacles of human resources, facilities and infrastructures, and finance. Meanwhile, the external factor namely communication to community obstacle due to low educational level and community adherence. Data are collected through interviews, observation, and documentation. The result indicates that communication strategy used by Tringale Pase Inc. consist of three stages namely pre-crisis, crisis, and post-crisis. The obstacles encountered by Triangle Pase Inc. come from the internal factors namely the obstacles of human resources, facilities and infrastructures, and finance. Meanwhile, the external factor namely communication to community obstacle due to low educational level and community adherence. and finance. Meanwhile, the external factor namely communication to community obstacle due to low educational level and community adherence. and finance. Meanwhile, the external factor namely communication to community obstacle due to low educational level and community adherence.
Production of Instagramable Content to Create a Tourist Market at the Toba Caldera Pilot Tourism Site: Parsingguran II Village, Pollung District, Humbang Hasundutan Regency National Tourism Strategic Area Sinulingga, Samerdanta; Lubis, Suwardi; Pohan, Riko Andika Rahmat
Journal of Community Research and Service Vol. 7 No. 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.48322

Abstract

Creating Instagramable content is a highly supported part of the strategic plan of the Ministry of Tourism of the Republic of Indonesia for the development of the tourism sector, especially the super-priority area of the Toba Caldera KSPN. One of the areas that received the highest attention was Parsingguran II Village, Pollung District, Humbang Hasundutan Regency. Examining the advantages of this village are 1) The village with the fastest development of tourism facilities in Humbang Hasundutan District; 2) Selected as one of the villages that received a visit from the President of the Republic of Indonesia, Ir. H. Joko Widodo and were awarded 3 Belgian Blue cows imported from Belgium; 3) Becoming one of the beneficiary villages for the food estate megaproject. These three things illustrate indicators that this village must be supported by various parties in developing the agricultural and tourism sectors in the future as a World Class Destination. This development process certainly does not escape from the main problems, one of which is the very weak index of resources in the field of tourism marketing. With the massive development in Parsingguran II village, this village should have stepped into the next stage, namely opening the door for tourist visits to its area. The location of urgency of this service is so that the government budget that has been given can be balanced with an increase in the human resource index that will be carried out in this community service program. The HR development index offered is the Production of Instagramable Content to Create a Tourist Market at the Toba Caldera Pilot Tourism Site with the ultimate goal of creating an economic cycle that benefits the community. The objectives of this activity are 1) To create technical visual content to attract tourist visits, because tourism development without the presence of tourists is a fatal mistake in organizing tourism; 2) to improve the quality of village human resources so that they have the ability in the field of promotion using visual tools and managing social media so that they can attract tourist arrivals. The outputs in this community service are sinta-accredited national journals, articles in the mass media, activity videos, and HKI as additional outputs.
Assistance in Modeling Techniques in Photography and Content Creation of Production Products of KERIAHEN Sewing Skills Course Institution to Expand Marketing through Social Media Lubis, Suwardi; Sibarani, Robert
Journal of Community Research and Service Vol. 8 No. 1: January 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i1.50872

Abstract

This program aims to provide assistance to the KERIAHEN Sewing Skills Course Institution in improving knowledge and skills in modeling techniques in photography and visual content creation, as well as expanding marketing through social media. KERIAHEN Institute currently faces challenges in utilizing social media to expand marketing reach and a lack of understanding of modeling techniques in photography. The mentoring method includes identification of needs and challenges, intensive training on modeling and photography techniques, collaboration with photographers and visual creatives, creation of content plans and posting schedules, consultation and mentoring, evaluation, and measurement, as well as dissemination of results and experience sharing. It is expected that through this assistance, KERIAHEN Institute will improve skills in modeling techniques in photography, understand marketing strategies through social media, and be able to produce attractive visual content. This will help the institute in expanding its marketing and increasing its popularity through social media, to attract potential course participants and achieve broader marketing goals.
The Influence of Marketing Communication Via Instagram at the Al Amjad Islamic School in Medan on the Perceptions and Educational Preferences of Students' Parents Muhammad Hafiz Pulungan; Suwardi Lubis; Syukur Kholil
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i10.12005

Abstract

The purpose of this study was to analyze the influence of marketing communication of Al Amjad Islamic School through Instagram on the perception and educational preferences of students' parents. The study used a quantitative approach with a correlation method. The sampling technique used stratified random sampling with 325 student samples at Al Amjad Islamic School Medan. The results showed that the advertising dimension obtained a value of 88%, the facility dimension obtained a value of 87.1% and the peer dimension obtained a value of 87.7%. The results of simultaneous calculations showed that the H0 hypothesis was rejected and Ha was accepted so that simultaneous marketing communication had a significant effect on educational perceptions and preferences
Co-Authors A Rahim Matondang AA Sudharmawan, AA Abdul Khalik Abdul Rasyid Afriani Eka Mulyana Agus Purwoko Agus Purwoko Agus Purwoko Ahmad Pasaribu Amir Wahyu Amran Manurung Anjani, Violita Asfriyanti Asfriyanti Bachtiar Ahmad Fani Rangkuti Badaruddin Badaruddin Badaruddin Batubara, Abdul Karim Berestina Megawati Berkat Buulolo Binsar Panjaitan BR. Sitepu, Septa Devhy Cerianta Charloq Dalimunthe, Ritha F. Dalimunthe, Syukur Kholil Dewi Kurniawati Dwi Lindarto Dwi Novia Sirait Erika Revida Erika Revida ERLINA Erlina Erlina Erlina Erlina Erlina Erlina Febby Christie Br. Ginting Feni Khairifa Hasyimsyah Nasution Heni Pujiastuti Husniati, Ade Muana Hutahaean, Ricky Nelson Ideyanivita, Nadra Iskandar Zulkarnain Kariaman Sinaga Katimin, Katimin Kholil, Syukur Laila Jamilah Lubis Larosa, Lutherman Lastri Lolyta Sihombing Liasta Ras Menda Sebayang Lubis, Faris Yusuf Lubis, Khairuddin Lubis, Yusuf Aulia Lusiana Andriani Lubis Maas, Linda Trimurni Manda Yulian Marlina Marlina Marlon Sihombing Matondang, Andi Timbang Megawati Moh. Hatta Mucklis Mucklis Muhammad Hafiz Pulungan Muhammad Hafiz Pulungan Mulyana, Afriani Eka Nalom Siagian Nenny Rosalinda Siburian Nirfalini Aulia4, Dwira NISA, JANNATUN Nurhawati Simamora Pohan, Riko Andika Rahmat Pohan, Syafruddin Pohan, Syafrudin Pratiwi, Amy Pulungan, Muhammad Hafiz Purba, Mhd Hafizal Ashari R A matondang Raflis Raja Syahputra Ratna Sari Reini A Br Silalahi Ridha Ramadhan, Muhammad Riko Andika Rahmat Pohan Riza Buana Riza Buana Rizabuana Robert Sibarani, Robert Rubino Rubino Rujiman Rujiman Rujiman Sabrin Tinambunan Sakhira Zandi Sakhyan Asmara Saputra, Herry Sihombing, Rano Karno Silviani, Irene Simamora, Elysabeth Nahomi Sinar Indra Kesuma Sinulingga, Samerdanta Sirojuzilam Sirojuzilam Hasyim Sirojuzilam Sirojuzilam Sismudjito . Sofia Sofia, Sofia Suhendri Suhendri Supriyanto Sutarto Sutarto Syahputra, Helmi Syahrani Devi Syamsiar, Syamsiar Syukur Kholil Syukur Kholil Syukurdi M, Syukurdi Tarmizi, H.B. Tinambunan, Sabrin Tirta Utama Sinuhaji Tirta Utama Sinuhaji Trisuyadi, Andri Tua, Raja Maruli Waliono, Waliono Wesli Wesli Yulie Hanna Harmaini Yusnadi, Yusnadi Zumri Sulthony