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All Journal Jurnal Rekayasa Sistem Industri SPEKTRUM INDUSTRI JATI UNIK : Jurnal Ilmiah Teknik dan Manajemen Industri Journal of Research and Technology Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri Kaizen : Management Systems and Industrial Engineering Journal JKIE (Journal Knowledge Industrial Engineering) AGROMIX Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Teknik Industri Terintegrasi (JUTIN) Community Empowerment JPM: JURNAL PENGABDIAN MASYARAKAT LOSARI: Jurnal Pengabdian Kepada Masyarakat Abdi Masya Komitmen : Jurnal Ilmiah Manajemen JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Community Journal Prosiding Seminar Nasional Teknologi Industri Berkelanjutan Jurnal Pendidikan Indonesia (Japendi) International Journal of Trends in Mathematics Education Research (IJTMER) SAINTEK E-Amal: Jurnal Pengabdian Kepada Masyarakat CYBER-Techn(Jurnal Informatika dan Industri) Jurnal Keilmuan dan Aplikasi Teknologi Industri Jurnal Keilmuan dan Aplikasi Teknologi Industri
M. Imron Mas’ud
Universitas Yudharta Pasuruan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

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PERUMUSAN BLUE OCEAN STRATEGY SEBAGAI STRATEGI BERSAING PADA GREENHOUSE AIRIN FLOWER Mar’atun Nafisah; M. Imron Mas'ud
Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri Vol. 23 No. 2 (2023): Regular Issue
Publisher : SEKOLAH TINGGI TEKNOLOGI INDUSTRI PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36275/qs977c79

Abstract

Greenhouse Airin Flower merupakan suatu usaha pembudidayaan bunga potong yang berfokus pada pembudidayaan krisan yang akan di jual belikan pada vendor dekorasi dan toko bunga.  Karena tingginya tingkat persaingan akibat semakin banyaknya bermunculan usaha sejenis, Greenhouse Airin Flower harus menciptakan desain strategis yang memberikan nilai lebih kepada pelanggan dengan biaya minimal.Oleh karena itu, penelitian ini diperlukan untuk menentukan strategi mana yang sebaiknya diterapkan.Dalam penelitian ini, Blue Ocean Strategy digunakan sebagai metode perancangan strategi yang berfokus pada penciptaan ruang pasar baru melalui proses dengan alat analisis peta strategis dan kerangka kerja yang terdiri dari empat langkah.Peta strategi digunakan untuk menentukan posisi perusahaan relatif terhadap pesaingnya di pasar.Pada saat yang sama, kerangka empat langkah berfungsi untuk mengkontruksi ulang atribut nilai pembeli dengan menciptakan kurva nilai baru.Dari hasil diskusi yang dilakukan maka strategi yang perlu dilakukan Airin Flower adalah strategi inovasi produk bunga dalam pot, penambahan utilitas dengan delivery order dan pembuatan kartu member yang belum pernah ditawarkan sebelumnya.Selain itu juga perlu dikurangi atribut nilai pembeli yang merupakan bidang persaingan yaitu harga produk, sedangkan atribut yang perlu ditingkatkan adalah kualitas produk, inovasi produk, kualitas produk, inovasi produk, dan kualitas produk.kenyamanan tempatnya, dan juga kemasannya.Dengan adanya penelitian ini diharapkan dapat membantu para pengusaha Bunga Airin untuk bertahan dan menang dalam persaingan yang semakin ketat.
Community Empowerment through Traditional Snack Production and Marketing Training to Increase Family Income M. Imron Mas'ud; Ayik Pusakaningwati; Nuriyanto; Moh. Muhyidin Agus Wibowo; Abdul Wahid; Subchan Asy’ari; Abdul Ghofar
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2026): (Articles in Progress)
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v8i2.641

Abstract

This community empowerment program aimed to enhance the entrepreneurial capacity of women through traditional snack production and marketing training in Sladi Village, Kejayan District, Pasuruan Regency, Indonesia. The program involved 30 members of the Family Welfare Empowerment (PKK) group and adopted a participatory approach consisting of preparation, training implementation, and evaluation stages. The training covered healthy traditional snack production, food hygiene and sanitation, production cost calculation, and digital marketing strategies. The results indicated improvements in participants’ knowledge and practical skills related to food production, financial management, and online promotion. Evaluation findings showed a high level of participant satisfaction, with 100% of participants expressing satisfaction with the training facilities, facilitator performance, usefulness of activities, product quality outcomes, and willingness to participate in similar programs in the future. Furthermore, participants demonstrated increased entrepreneurial motivation and greater confidence in developing home-based businesses. The program highlights the effectiveness of integrating technical, financial, and marketing competencies to support women’s empowerment, improve family income opportunities, and promote sustainable community development.
A Data-Driven Game Theory Approach for Optimizing Sales Strategies in Food SMEs M. Imron Mas'ud; Misbach Munir; Matheus Nugroho; Nuriyanto
JTI: Jurnal Teknik Industri Vol 12 No 2 (2026): December 2026
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v12i2.39545

Abstract

This study aims to develop an optimal sales strategy for food SMEs by applying a data-driven game theory approach while examining its managerial implications for productivity improvement. Productivity is interpreted as improved business performance through more effective resource allocation and increased sales efficiency rather than as a direct operational productivity measure. The research employs a quantitative approach integrating descriptive analysis, validity and reliability testing using SPSS, and game theory modeling solved with POM-QM. Primary data were collected through structured questionnaires from 33 customers of a food service SME, evaluating attributes including price, taste, portion, presentation, and promotion. The novelty of this study lies in integrating empirical customer perception data into game-theoretic payoff matrices to support strategic decision-making in SMEs. Unlike previous studies relying on descriptive, AHP, or regression-based approaches, this research demonstrates a transparent and practical data-driven game theory framework for sales strategy optimization. The results show a saddle point with a game value of 1, indicating a pure strategy equilibrium. Promotion emerges as the dominant strategy for both competing menu products, with a probability of 1, suggesting that intensive promotional efforts provide the most stable and optimal outcome. These findings indicate that while price and taste remain important, promotion is the key strategic lever for improving sales performance and productivity. The study contributes to the literature by demonstrating the practical application of data-driven game theory to support SME decision-making and enhance marketing efficiency, competitiveness, and business productivity.
Co-Authors Abdul Ghofar Abdul Wahid Abdul Wahid Ach. Denny Hermawan Achmad Abassyahil Achmad Fauzi Achmad Misbah Achmad Misbah Adji Setiawan Afdhal Chatra Agus Nursalim, Agus Ahmad Fauzi Anggraini, Ferani Dwi Anis Safitri Arif MarjukI Arvin Hardian Ayik Pusakaningwati Bayu Setiawan Betty Rahayu Cecep Suhartoko Dafina Agustina Dewi Puspita Sari Dhurotun Nafi'ah Didik Junaedi Dina Eka Pratiwi Dwi Rizqi Alfajar Ferani Dwi Anggraini Ferdy Leuhery Fiisatir Rodliyah Habel Taime Hela Wardani Hermansyah Hermansyah Hikmah Sekarningtyas I Kadek Wira Dharma Prayana I Wayan Adi Pratama Ilvi Nurhidayah Indra Krishernawan Indriana Kristiawati Khafizh Rosyidi Khoiriyah Khoiriyah Khoirotur Mursyidah Klemens Mere Kurniasari, Nurul Sandra Lailatul Khasana Lukman Hakim M. Ainun Najib M. Athoilah M. Bagus Alamsyah M. Ubaidillah Mar’atun Nafisah Maslikhan, Maslikhan Matheus Nugroho Misbahul Munir Mochammad Rizal Ardiansyah Moh. Muhyidin Agus Wibowo Moh. Nur Indra Wahyudi Mudayat Mudayat Muhammad Asir Muhammad Dicky Dwi Cahya Muhammad Hermansyah Muhammad Hermansyah Muhammad Nasichun Amin Nafisah, Jauharotun Nazilatul Maghfiroh Nicco Ryantino Novitasari Nur Iva Apriliyah Nuriyanto Panca Ageng Wibisono Pangestu Mardani Pangestu Mardani Pratiwi, Dina Eka Putri, Widya Lestari R. Lisye Herlina Raden Rara Ayu Widaningsih Risma, Nafiatul Samsul Arifin Shidqi Saifuddin Hamzah Subchan Asy’ari Sucipto Sucipto Sugianto, Efendi Suharyanto Suharyanto Sulistyo Budi Utomo Syech Idrus Ummi Hanik Wahyu Khoiriyah Wisma Soedarmadji Zahro, Mir’atuz