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All Journal Jurnal Rekayasa Sistem Industri SPEKTRUM INDUSTRI JATI UNIK : Jurnal Ilmiah Teknik dan Manajemen Industri Journal of Research and Technology Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri Kaizen : Management Systems and Industrial Engineering Journal JKIE (Journal Knowledge Industrial Engineering) AGROMIX Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Teknik Industri Terintegrasi (JUTIN) Community Empowerment JPM: JURNAL PENGABDIAN MASYARAKAT LOSARI: Jurnal Pengabdian Kepada Masyarakat Abdi Masya Komitmen : Jurnal Ilmiah Manajemen JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Community Journal Prosiding Seminar Nasional Teknologi Industri Berkelanjutan Jurnal Pendidikan Indonesia (Japendi) Jurnal Penelitian Rumpun Ilmu Teknik Jurnal Teknik Indonesia International Journal of Trends in Mathematics Education Research (IJTMER) SAINTEK E-Amal: Jurnal Pengabdian Kepada Masyarakat CYBER-Techn(Jurnal Informatika dan Industri) Jurnal Keilmuan dan Aplikasi Teknologi Industri Jurnal Keilmuan dan Aplikasi Teknologi Industri
M. Imron Mas’ud
Universitas Yudharta Pasuruan
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Perumusan Blue Ocean Strategy Sebagai Strategi Bersaing pada Greenhouse Airin Flower Mar’atun Nafisah; M. Imron Mas'ud
Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri Vol. 23 No. 2 (2023): Regular Issue
Publisher : SEKOLAH TINGGI TEKNOLOGI INDUSTRI PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36275/qs977c79

Abstract

Greenhouse Airin Flower merupakan suatu usaha pembudidayaan bunga potong yang berfokus pada pembudidayaan krisan yang akan di jual belikan pada vendor dekorasi dan toko bunga.  Karena tingginya tingkat persaingan akibat semakin banyaknya bermunculan usaha sejenis, Greenhouse Airin Flower harus menciptakan desain strategis yang memberikan nilai lebih kepada pelanggan dengan biaya minimal.Oleh karena itu, penelitian ini diperlukan untuk menentukan strategi mana yang sebaiknya diterapkan.Dalam penelitian ini, Blue Ocean Strategy digunakan sebagai metode perancangan strategi yang berfokus pada penciptaan ruang pasar baru melalui proses dengan alat analisis peta strategis dan kerangka kerja yang terdiri dari empat langkah.Peta strategi digunakan untuk menentukan posisi perusahaan relatif terhadap pesaingnya di pasar.Pada saat yang sama, kerangka empat langkah berfungsi untuk mengkontruksi ulang atribut nilai pembeli dengan menciptakan kurva nilai baru.Dari hasil diskusi yang dilakukan maka strategi yang perlu dilakukan Airin Flower adalah strategi inovasi produk bunga dalam pot, penambahan utilitas dengan delivery order dan pembuatan kartu member yang belum pernah ditawarkan sebelumnya.Selain itu juga perlu dikurangi atribut nilai pembeli yang merupakan bidang persaingan yaitu harga produk, sedangkan atribut yang perlu ditingkatkan adalah kualitas produk, inovasi produk, kualitas produk, inovasi produk, dan kualitas produk.kenyamanan tempatnya, dan juga kemasannya.Dengan adanya penelitian ini diharapkan dapat membantu para pengusaha Bunga Airin untuk bertahan dan menang dalam persaingan yang semakin ketat.
Analysis of the Effectiveness of Digital Strategy in Increasing Product Sales with the EPIC Model Approach Rozikin Rozikin; M. Imron Mas'ud
JTI: Jurnal Teknik Industri Vol 10 No 2 (2024): December 2024
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v10i2.31946

Abstract

This study aims to evaluate the effectiveness of digital strategy in increasing sales of hijab products at CV Age Group. This research uses market research methods to develop and implement a digital strategy focusing on social media and paid advertising campaigns without involving SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Sales data was analyzed to assess the impact of this strategy on product visibility and sales performance. The results showed that the digital strategy successfully increased the visibility and sales of hijab products. Social media effectively reached a wider audience and improved customer interaction, while paid advertising increased sales. The findings of this implication confirm the effectiveness of digital strategies in marketing hijab products and the importance of strategy updates to maintain a competitive advantage. Keywords: Digital Strategy, Hijab Sales, EPIC Model, digital marketing, digital strategy effectiveness. 
A Data-Driven Game Theory Approach for Optimizing Sales Strategies in Food SMEs M. Imron Mas'ud; Misbach Munir; Matheus Nugroho; Nuriyanto
JTI: Jurnal Teknik Industri Vol 12 No 2 (2026): December 2026
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v12i2.39545

Abstract

This study aims to develop an optimal sales strategy for food SMEs by applying a data-driven game theory approach while examining its managerial implications for productivity improvement. Productivity is interpreted as improved business performance through more effective resource allocation and increased sales efficiency rather than as a direct operational productivity measure. The research employs a quantitative approach integrating descriptive analysis, validity and reliability testing using SPSS, and game theory modeling solved with POM-QM. Primary data were collected through structured questionnaires from 33 customers of a food service SME, evaluating attributes including price, taste, portion, presentation, and promotion. The novelty of this study lies in integrating empirical customer perception data into game-theoretic payoff matrices to support strategic decision-making in SMEs. Unlike previous studies relying on descriptive, AHP, or regression-based approaches, this research demonstrates a transparent and practical data-driven game theory framework for sales strategy optimization. The results show a saddle point with a game value of 1, indicating a pure strategy equilibrium. Promotion emerges as the dominant strategy for both competing menu products, with a probability of 1, suggesting that intensive promotional efforts provide the most stable and optimal outcome. These findings indicate that while price and taste remain important, promotion is the key strategic lever for improving sales performance and productivity. The study contributes to the literature by demonstrating the practical application of data-driven game theory to support SME decision-making and enhance marketing efficiency, competitiveness, and business productivity.
Community Empowerment through Traditional Snack Production and Marketing Training to Increase Family Income M. Imron Mas'ud; Ayik Pusakaningwati; Nuriyanto; Moh. Muhyidin Agus Wibowo; Abdul Wahid; Subchan Asy’ari; Abdul Ghofar
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2026): Agustus 2026
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v8i2.641

Abstract

This community empowerment program aimed to enhance the entrepreneurial capacity of women through traditional snack production and marketing training in Sladi Village, Kejayan District, Pasuruan Regency, Indonesia. The program involved 30 members of the Family Welfare Empowerment (PKK) group and adopted a participatory approach consisting of preparation, training implementation, and evaluation stages. The training covered healthy traditional snack production, food hygiene and sanitation, production cost calculation, and digital marketing strategies. The results indicated improvements in participants’ knowledge and practical skills related to food production, financial management, and online promotion. Evaluation findings showed a high level of participant satisfaction, with 100% of participants expressing satisfaction with the training facilities, facilitator performance, usefulness of activities, product quality outcomes, and willingness to participate in similar programs in the future. Furthermore, participants demonstrated increased entrepreneurial motivation and greater confidence in developing home-based businesses. The program highlights the effectiveness of integrating technical, financial, and marketing competencies to support women’s empowerment, improve family income opportunities, and promote sustainable community development.
Multidimensional Performance Measurement Based on Social Return on Investment (SROI) in Sustainable Spring Management Systems Matheus Nugroho; Yustinus Budi Hermanto; M. Imron Mas’ud
JTI: Jurnal Teknik Industri Vol 12 No 2 (2026): December 2026
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v12i2.39744

Abstract

This study aims to develop and apply a multidimensional performance measurement framework based on Social Return on Investment (SROI) to evaluate the sustainability and productivity of spring management systems. A mixed-method approach was employed using an extended six-stage SROI framework integrating economic, social-institutional, environmental, cultural-spiritual, and health-wellbeing dimensions. Data were collected from 187 stakeholders through structured surveys, in-depth interviews, focus group discussions, 18 months of participatory observation, spring discharge measurements, and secondary data sources. The novelty of this research lies in the integration of the Sustainable Livelihoods Framework and Social-Ecological Systems perspective into a multidimensional SROI model capable of capturing both market and non-market values, including cultural and social benefits. The results reveal an SROI ratio of 4.1:1, indicating that every unit of investment generated 4.1 units of social value. Economic impacts contributed 44% of the total benefits, followed by social-institutional (31%), environmental (18%), and cultural-spiritual (7%) dimensions. Productivity improvements were reflected through increased household income, reduced resource access time, enhanced ecosystem services, and strengthened local governance. The study demonstrates that sustainable spring management depends not only on ecological restoration but also on social capital and cultural engagement. This framework provides a comprehensive decision-support tool for assessing sustainability performance and guiding evidence-based conservation policies.
Identifikasi Mode Kegagalan Produksi Pallet Berbahan Limbah Plastik Menggunakan Failure Mode and Effects Analysis (FMEA) di PT RII Irman Setyawan; M. Imron Mas'ud
Jurnal Penelitian Rumpun Ilmu Teknik Vol. 5 No. 3 (2026): Jurnal Penelitian Rumpun Ilmu Teknik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juprit.v5i3.6821

Abstract

The increasing use of recycled plastic waste as an alternative raw material requires manufacturing companies to maintain process efficiency and product quality while minimizing production failures. PT RII processes plastic waste into value-added products; however, its production process still generates a considerable amount of rejected products, particularly in pallet production. This study aims to identify dominant production waste, determine the major causes of pallet production failures, and establish improvement priorities using Failure Mode and Effects Analysis (FMEA). Production data from January to June 2026, including raw material input, production output, and rejected products, were analyzed using Lean Manufacturing to identify waste, Pareto analysis to determine dominant defects, and a fishbone diagram to identify potential causes. FMEA was subsequently applied by assessing Severity, Occurrence, and Detection to establish risk priorities. The results show that defect was the dominant waste, with total rejected products reaching 215,751.8 kg, representing 12.10% of the total raw material processed. Pallet reject was the largest defect category, accounting for 43.63% of total rejected products. The highest Risk Priority Number was associated with the Method factor at 432, followed by Machine at 240, Man at 168, Material at 105, and Environment at 80. The findings imply that improvement should prioritize standardized paste arrangement procedures, operator training, preventive maintenance and machine calibration, material composition standardization, and implementation of the 5S work culture to reduce production failures and improve process efficiency and product quality.
Redesign Workstation Based on Anthropometry to Reduce Packing Delay and Improve Production Performance Misbach Munir; M. Imron Mas'ud; Subchan Asy'ari
JTI: Jurnal Teknik Industri Vol 12 No 2 (2026): December 2026
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v12i2.39737

Abstract

This study aims to redesign the workstation in the filling-packing process based on anthropometric data to reduce packing delay and improve production performance. Previous workstation redesign studies have predominantly focused on operator comfort and ergonomic considerations, while the integration of anthropometric design with work activity analysis and production performance, particularly in addressing human–machine imbalance in filling-packing operations, remains limited. The study employed a quantitative ergonomic approach involving 30 operators, with data collected through direct observation, interviews, anthropometric measurements, work activity analysis, and packing time measurement. Anthropometric data were analyzed to determine workstation dimensions, while the existing and redesigned work sequences were compared to identify inefficient activities and evaluate improvements in production performance. The redesign used the 50th percentile anthropometric dimensions as the primary design basis, resulting in a conveyor height of 102 cm, worktable height of 80 cm, worktable length of 73 cm, and worktable width of 144 cm. The redesigned workstation reduced the packing time per carton from 24.0 seconds to 11.2 seconds, representing a 53.3% reduction. The redesigned work sequence also reduced unnecessary movements and waiting activities, thereby improving workflow and reducing product accumulation at the conveyor end. These findings demonstrate that anthropometry-based workstation redesign, combined with work activity improvement, can contribute to reducing packing delays and improving production performance by supporting a more balanced interaction between operator capability and machine output.
Integrasi Overall Equipment Effectiveness dan Root Cause Analysis sebagai Dasar Rekomendasi Perbaikan Sistem Produksi pada Operasi Mesin Bubut Ardi Surya Sabana; M. Imron Mas'ud
Jurnal Teknik Indonesia Vol. 5 No. 3 (2026): Jurnal Teknik Indonesia
Publisher : Publica Scientific Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58860/jti.v5i3.967

Abstract

Penelitian ini menerapkan Overall Equipment Effectiveness (OEE) dan Root Cause Analysis (RCA) untuk mengevaluasi efektivitas mesin sekaligus mengidentifikasi akar penyebab kerugian produktivitas pada operasi mesin bubut di sebuah produsen komponen hidrolik-silinder di Pasuruan, Indonesia. Observasi selama satu bulan terhadap seluruh 17 mesin bubut di Divisi Machining 1 mencatat total loading time 5.681,55 jam dengan downtime 2.344,10 jam (41,26%), tanpa satu pun mesin mencapai standar availability kelas dunia. Mesin L60, sebagai unit dengan output tertinggi namun availability terendah kedua, dipilih untuk dianalisis secara mendalam dan menghasilkan nilai OEE 19,20% (Availability 44,03%, Performance 43,60%, Quality 100,00%) — jauh di bawah ambang kelas dunia 85%. Analisis Pareto terhadap 236,85 jam waktu non-value-added mengidentifikasi tiga kerugian dominan: No Job (76,04%), Hoist Waiting (20,54%), dan Time-Based Maintenance (3,42%). Analisis fishbone dan 5-Why menelusuri kerugian tersebut hingga ke kelemahan sistem manajemen produksi, bukan kegagalan peralatan. Lima rekomendasi perbaikan prioritas dirumuskan; skenario konservatif memproyeksikan pemulihan OEE hingga 22,91%, dan skenario moderat hingga 33,79%. Temuan ini menunjukkan bahwa integrasi OEE-RCA efektif mengidentifikasi sumber utama kerugian produktivitas dan memberikan basis praktis untuk perbaikan kinerja manufaktur melalui perencanaan produksi yang lebih baik.
Co-Authors Abdul Ghofar Abdul Wahid Abdul Wahid Ach. Denny Hermawan Achmad Abassyahil Achmad Fauzi Achmad Misbah Achmad Misbah Adji Setiawan Afdhal Chatra Agus Nursalim, Agus Ahmad Fauzi Anggraini, Ferani Dwi Anis Safitri Ardi Surya Sabana Arif MarjukI Arvin Hardian Ayik Pusakaningwati Bayu Setiawan Betty Rahayu Cecep Suhartoko Dafina Agustina Dewi Puspita Sari Dhurotun Nafi'ah Didik Junaedi Dina Eka Pratiwi Dwi Rizqi Alfajar Ferani Dwi Anggraini Fiisatir Rodliyah Habel Taime Hela Wardani Hermansyah Hermansyah Hikmah Sekarningtyas I Kadek Wira Dharma Prayana I Wayan Adi Pratama Ilvi Nurhidayah Indra Krishernawan Indriana Kristiawati Irman Setyawan Khafizh Rosyidi Khoiriyah Khoiriyah Khoirotur Mursyidah Klemens Mere Kurniasari, Nurul Sandra Lailatul Khasana Lukman Hakim M. Ainun Najib M. Athoilah M. Bagus Alamsyah M. Ubaidillah Mar’atun Nafisah Maslikhan, Maslikhan Matheus Nugroho Misbahul Munir Mochammad Rizal Ardiansyah Moh. Muhyidin Agus Wibowo Moh. Nur Indra Wahyudi Mudayat Mudayat Muhammad Asir Muhammad Dicky Dwi Cahya Muhammad Hermansyah Muhammad Hermansyah Muhammad Nasichun Amin Nafisah, Jauharotun Nazilatul Maghfiroh Nicco Ryantino Novitasari Nur Iva Apriliyah Nuriyanto Panca Ageng Wibisono Pangestu Mardani Pangestu Mardani Pratiwi, Dina Eka Putri, Widya Lestari R. Lisye Herlina Raden Rara Ayu Widaningsih Risma, Nafiatul Rozikin Rozikin Samsul Arifin Shidqi Saifuddin Hamzah Subchan Asy'ari Subchan Asy’ari Sucipto Sucipto Sugianto, Efendi Suharyanto Suharyanto Sulistyo Budi Utomo Syech Idrus Ummi Hanik Wahyu Khoiriyah Wisma Soedarmadji Yustinus Budi Hermanto Zahro, Mir’atuz