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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Paket Wisata di Oma Tour & Travel Aidnilla Sinambela, Fitriana; Wirawan, Adhitomo
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study was to determine the effect of the marketing mix on the decision to purchase tour packages at OMA tour & travel. This study used an explanatory research method with 87 OMA tour & travel customers throughout Indonesia. From the results of multiple regression, it shows that there is a partial effect on the product variable on the decision to purchase a tour package at OMA tour & travel of 0.385, there is a partial effect on the promotion variable on the decision to purchase a tour package at OMA tour & travel of 0.134, a partial effect on the place variable on the decision to purchase a tour package at OMA tour & travel is 0.192, the partial effect of the price variable on the decision to purchase a tour package at OMA tour & travel is 0.496 and there is a partial effect on the process variable on the decision to purchase a tour package at OMA tour & travel travel of 0.269. As for the variables of people and physical evidence, there is no partial effect on the decision to purchase a tour package at OMA tour & travel. There is a simultaneous influence on product, promotion, place, price, people, process and physical evidence variables on the decision to purchase a tour package at OMA tour & travel
PENGARUH ANNEALING DENGAN TEMPERATUR 1050ºC TERHADAP SIFAT MEKANIK STEEL 316 HEAT NUMBER NY211130AV12 Aulia Fajrin; Freddy Pranata; Domi Kamsyah; Adhitomo Wirawan; Nadhrah Wivanius
Jurnal Pendidikan Teknik Mesin Vol. 11 No. 2 (2024): Jurnal Pendidikan Teknik Mesin
Publisher : Program Studi Pendidikan Teknik Mesin Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwiajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jptm.v11i2.64

Abstract

Heat treatment aims to obtain certain properties by a combination process between heating and cooling processes of the metal or its alloy in a solid state. It is important to know the physical and mechanical properties of metals. By knowing the physical and mechanical properties of the metal without compromising its properties and conditions, the metal can be used as needed. If there is a head crack when the wire is further processed into screws, it is necessary to analyze the hardness and strength of the stainless steel wire. Annealing is done to soften the wire. Annealing aims to increase ductility and reduce internal stresses. This study aims to determine the effect of annealing at a temperature of 1050ºC on the hardness and strength of stainless steel wire 316 heat number NY211130AV12. The experimental method was used in this study. The results of the analysis are based on test specimens with numerical data. From the research data shows that there is a decrease in wire hardness, strength and tension in the wire after annealing. Meanwhile, the ductility of the wire increases after annealing.
Generation Z Entrepreneurial Intentions in the Agricultural Sector in Batam Industrial City Saqdiah, Fatma; Sari, Suci Evita; Wirawan, Adhitomo; Putri, Ancala Laras; Sabrina, Nova; Surmayanti, Reni
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9204

Abstract

This study aims to analyze the factors of generation Z entrepreneurial intentions in the agricultural sector in the industrial city of Batam. The population in this study is management students from 4 universities in Batam City with a total of 200 respondents. This research is a quantitative research. The method used to analyze the data is factor analysis. In this study, there are 19 variables that can be reduced to several factors with the results of the study showing that there are 5 new factors, namely economic improvement, decision-making, interest, entrepreneurship education and entrepreneurial confidence.
Peningkatan Kinerja UMKM Bidang Manufaktur Melalui Pendampingan dan Edukasi Pengelolaan Persediaan Bahan Baku Mulyana, Andi Erna; Wahyu Hati, Shinta; Mulyaningtyas, Dian; Bestario Harlan, Fandy; Olifia, Jessica; Wirawan, Adhitomo; Syafrina, Mia; Hendrawan, Bambang; Kartikasari, Dwi; Puspitasari, Ayu; Yulinda; Hidayat, Rahmat; Nisa, Atiqotun; Zainuddin, Muhammad; Intan, Sutra; Agussa Putra, Pandu; Fikri, Alif; Fillandini, Raja; Aurora, Angel; Othanindyah, Larasati; Fikri, Nuzuly
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 3 No. 1 (2023)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v3i1.442

Abstract

Pemerintah Indonesia memandang penting keberadaan para pelaku UMKM dengan melakukan berbagai upaya-upaya dalam meningkatkan daya saing UMKM. Sebagai kota industri, jumlah UMKM di Kota Batam berkembang cukup pesat akan tetapi banyak usaha yang terdampak akibat pandemi selama dua tahun belakangan ini. Sebagai salah satu usaha dalam mengurangi dampak tersebut dari sisi akademisi yaitu dengan kegiatan pengabdian kepada masyarakat serta penelitian. Salah satu hasil penelitian terkait yaitu penelitian yang dilakukan oleh Hati dan Anishafitri tahun 2021 tentang analisis faktor-faktor yang mempengaruhi pendapatan UMKM selama pandemi. Hasil dari penelitian tersebut dilanjutkan dengan mengadakan kegiatan pengabdian kepada masyarakat ini mengenai Peningkatan Kinerja UMKM Bidang Manufaktur Melalui Pendampingan dan Edukasi Pengelolaan Persediaan Bahan Baku. Topik pengabdian yang diajukan disesuaikan dengan roadmap pusat kajian UMKM, gender dan disabilitas. Pelaksanaan pengabdian ini juga akan dikolaborasikan dengan PBL mata kuliah Logistik & Rantai Pasok, Pergudangan & Persediaan, K3 & Lingkungan. Kegiatan pengabdian ini dilaksanakan dalam beberapa tahap yang dimulai dari diskusi dengan pelaku UMKM terkait dengan kebutuhan mereka mengenai sistem pengelolaan persediaan bahan baku serta akan dilaksanakan pula pemberian edukasi dan pendampingan dengan menggunakan video-video edukasi yang dikembangkan dan pelaksanaan webinar bersama para pelaku UMKM di Kota Batam.
ANALISIS SWOT TENTANG STRATEGI PEMASARAN AGRIBISNIS DI PULAU SETOKOK (STUDI KASUS KOMODITAS SEMANGKA) Harlan, Fandy Bestario; Wirawan, Adhitomo; Maulida, Nur Alifia
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.263 KB) | DOI: 10.31186/jagrisep.20.01.69-80

Abstract

This study aimed to analyze the concept of the most appropriate marketing strategic to be applied to the Agribisnis Semangka Batam of Kepulauan Setokok Batam. This research uses descriptive analysis with qualitative approach. The data sources used in this analysis are primary data from respondents and secondary data from company documents. The technical analysis of the data used is carried out through SWOT analysis. The results show that the position Agribisnis Semangka in unit I using the SWOT chart indicates that the outcome of the analysis is positive, and the correct strategy at this position is the "growth strategy". Then the appropriate strategic alternatives for Agribisnis Semangka using S-O strategy (Strength-Opportunity) by maintaining fruit quality and service to consumers, utilizing distribution channels, increasing promotion on each type of product utilizing broad market Opportunities and maintaining prices that can compete in the market This study aimed to analyze the concept of the most appropriate marketing strategic to be applied to the Agribisnis Semangka Batam of Kepulauan Setokok Batam. This research uses descriptive analysis with qualitative approach. The data sources used in this analysis are primary data from respondents and secondary data from company documents. The technical analysis of the data used is carried out through SWOT analysis. The results show that the position Agribisnis Semangka in unit I using the SWOT chart indicates that the outcome of the analysis is positive, and the correct strategy at this position is the "growth strategy". Then the appropriate strategic alternatives for Agribisnis Semangka using S-O strategy (Strength-Opportunity) by maintaining fruit quality and service to consumers, utilizing distribution channels, increasing promotion on each type of product utilizing broad market Opportunities and maintaining prices that can compete in the market
Pelatihan Pendamping Proses Produk Halal Ulfah, Nurul; Widiastuti, Hanifah; Thohari, Ahmad Hamim; Zaenuddin, Muhammad; Fajrin, Aulia; Purba, Adi Syahputra; Batubara, Ninda Hardina; Stefani, Windy; Hidayat, Imam; Wirawan, Adhitomo
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 5 No. 1 (2023): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v5i1.4865

Abstract

Halal products are products that are starting to be looked at by the market today. One of the goals of the Indonesian government, under BPJPH, in 2024 it is hoped that products, especially food and beverages in Indonesia, will already have halal certificates so that they can increase the attractiveness of pariwasata for Muslims around the world if they visit Indonesia. Based on the new legislation in 2014, namely law no. 33 of 2014 concerning Halal Product Guarantee, the halal certification process is carried out in synergy by various parties, one of which is the halal product guarantee organizing body (BPJPH). Halal product process assistance is a process of verifying and validating halal statements by business actors (self-declare). This activity serves to assist micro and small business actors in meeting product halal requirements. The purpose of this community service is to find out the level of understanding of prospective halal product process assistants in Batam City, service activities are carried out with 3 stages, namely surveys, socialization and training activities and the last stage is evaluation and reports. This activity is supported by BPJPH and Bank Indonesia as additional sponsors for activities to be carried out offline and online.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Paket Wisata di Oma Tour & Travel Aidnilla Sinambela, Fitriana; Wirawan, Adhitomo
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i8.3058

Abstract

The purpose of this study was to determine the effect of the marketing mix on the decision to purchase tour packages at OMA tour & travel. This study used an explanatory research method with 87 OMA tour & travel customers throughout Indonesia. From the results of multiple regression, it shows that there is a partial effect on the product variable on the decision to purchase a tour package at OMA tour & travel of 0.385, there is a partial effect on the promotion variable on the decision to purchase a tour package at OMA tour & travel of 0.134, a partial effect on the place variable on the decision to purchase a tour package at OMA tour & travel is 0.192, the partial effect of the price variable on the decision to purchase a tour package at OMA tour & travel is 0.496 and there is a partial effect on the process variable on the decision to purchase a tour package at OMA tour & travel travel of 0.269. As for the variables of people and physical evidence, there is no partial effect on the decision to purchase a tour package at OMA tour & travel. There is a simultaneous influence on product, promotion, place, price, people, process and physical evidence variables on the decision to purchase a tour package at OMA tour & travel
Tracer Study of Alumni of the Applied Business Administration Study Program of Batam State Polytechnic (Case Study of Alumni In 2015-2021) Wirawan, Adhitomo; Rahman, Fuad Arif; Palit, Agnes Tiaranadya; Devano, Alrido Martha; Olifia, Jessica
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6316

Abstract

This study aims to provide empirical evidence regarding the tracer study of alumni of the Batam State Polytechnic Applied Business Administration Study Program (Case Study of Alumni 2015-2021). The research data is mainly sourced from questionnaires distributed to 227 alumni samples determined by the Krejcie & Morgan technique. Respondent characteristics are presented based on gender, type of class attended, year of graduation, and current domicile distribution. In addition, respondent data is presented based on the absorption of alumni which includes employment status, description of the respondent's current situation, type of work done, income, and how to get a job. The results showed that as many as 211 alumni (92.95%) had jobs that were relevant to the curriculum, but as many as 16 alumni (7.05%) did not have relevant jobs so that the Applied Business Administration Study Program curriculum had high relevance to the world of work.
PELATIHAN ALAT PEMADAM API RINGAN DAN KARUNG GONI SEBAGAI MEDIA PEMADAMAN KEBAKARAN KEPADA MAHASISWA POLIBATAM, SISWA DAN GURU SMK DI BATAM Adhitomo Wirawan; Himawan Mochtoha; Muhammad Zainuddin; Irsutami Irsutami; Aulia Fajrin; Andre Akhnedi; Felix Russel; Vinda Yessica; Putri Ramadini; Shakila Lulu Fadillah Halim; Budiman Budiman
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.5145

Abstract

Fire disaster is one of the many disasters that occur in the wider community both in the office and residential environment. This fire disaster generally occurs due to human factors such as: using electrical loads that exceed the power capacity and placing flammable items near the source of fire. This fire hazard will be easier to overcome if people know how to put out fires properly and know how to use extinguishers such as APAR (Light Fire Extinguisher) and the use of gunny sacks. APAR is generally categorized into 3 types, namely: Dry Chemical Extinguisher, Carbon Dioxide (CO2) Extinguisher, and Foam. Extinguishers containing dry chemical powder are very commonly used because they are able to extinguish almost all types of fires. The use of APAR is most likely to be used because of its portable nature, easy maintenance, and easy to use. In the community service that has been carried out at Batam State Polytechnic, a demonstration on how to extinguish fire with fire extinguisher and the use of gunny sacks was also carried out. Participants of this community service program are students, vocational school students and vocational school teachers.
Improving Warehousing And Inventory Management At Teaching Factory Electronic Manufacturing Budiman; Nikita Dwi Utami Prima Putri; Annisa Rizqia Rahmadani; Rizky Afdhal; Ilham Ahmad Dani; Yulinda; Fandy Bestario Harlan; Adhitomo Wirawan; Alrido Martha Devano
Journal of Collaborative Industrial Management (JCIM) Vol. 1 No. 1 (2025): Journal of Collaborative Industrial Management
Publisher : Publika Bersama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Effective inventory management is essential to reduce financial losses and maintain the integrity of the production and supply system. The core of this management lies in the organized management of inventory and distribution, collectively known as inventory management. By following standard operating procedures (SOPs), this approach ensures that warehouse operations are streamlined and run according to established guidelines.  Avoiding the loss of goods is critical not only for economic reasons, but also to avoid disruptions in the warehouse and production and delivery processes. Storage management acts as a safeguard against these potential failures. The term encompasses various strategies and practices aimed at optimizing the storage, retrieval and distribution of goods in a warehouse environment. In essence, the emphasis on inventory management is a proactive measure to improve operational efficiency. This involves careful planning and execution and alignment with SOPs to maintain consistency and reliability of warehouse operations. With this approach, companies can not only avoid financial losses associated with misplaced or damaged products, but also promote a smooth workflow in the warehouse.   The key to successful warehouse management lies in its ability to combine best practices, technology and adherence to established procedures. This ensures that the warehouse is operating at  full capacity and meeting production targets and delivery schedules. Ultimately, the synergy between efficient inventory management and SOP adherence forms a solid framework for continued operational success in the dynamic field of warehousing and distribution.
Co-Authors Ade Rizky Ismiraj Saragih Adi Syahputra Purba Agussa Putra, Pandu Ahmad Hamim Thohari Aidnilla Sinambela, Fitriana Alrido Martha Devano Andi Erna Mulyana Andre Akhnedi Annisa Rizqia Rahmadani Asadian Puja Enggita, Asadian Puja Asman Tayo Atiqotun Nisa Aulia Fajrin Aulia Fajrin Aurora, Angel Ayu Puspitasari Ayu Puspitasari Ayu Puspitasari, Ayu Baehaqi Bambang Hendrawan Batubara, Ninda Hardina Bima Wahyu Pratama Budiman Budiman Budiman Cantika Yosdianti Katella Daniel Kasidi Desi Ratna Sari, Desi Ratna Dian Mulyaningtyas Dira Septiani Domi Kamsyah Doni Putra Utama Dwi Kartikasari Evaliata Br Sembiring Fajrin, Aulia Fandy Bestario Harlan Fatma Saqdiah Fatma Saqdiah Fedia Restu Felix Russel Fikri, Alif Fikri, Nuzuly Fillandini, Raja Freddy Pranata Fuad Arif Rahman Hajan Hidayat Handayani, Yosi Hanifah Widiastuti Hasanah, Afrianti Hidayat, Hajan Himawan Mochtoha Husna Putri Pertiwi Ilham Ahmad Dani Inggrid Wahyuni Sinaga Intan, Sutra Irsutami Irsutami Irsutami, Irsutami Ismi Nur Afani Jessica Olifia Khusniah, Riza Liony Lumombo Maulida, Nur Alifia Mia Syafrina Monica Kusuma Dita Muhammad Arif Muhammad Ikhlash Muhammad Nashrullah Muhammad Zaenuddin Muhammad Zainuddin Muhammad Zainuddin Mulyaningtyas, Dian Muslim Ansori Nadhrah Wivanius Nadiah Zahra Nadya Uci Pramita Natasha Salsabilah Neta, Fandy Nikita Dwi Utami Prima Putri Niniet Indah Arvitrid Nova Sabrina Novi Indriani Nur Alifia Maulida Nur Rahmah Andayani Nurul Ulfah Nyimas Masnalina Oktaria, Hanny Othanindyah, Larasati Palit, Agnes Tiaranadya Pertiwi, Husna Putri Pinem, Robetmi J. Pratama, Muhammad Meidiansyah Putri Ramadini Putri Saraswati Naufalita Ryanto Putri, Ancala Laras Putri, Nikita Dwi Utami Prima Raga, Ridha Azka Rahman, Fuad Arif Rahmat Hidayat Regita Natasya Reni Surmayanti Ria Anggraeni Ridha Azka Raga Riri Zelmiyanti Risfandi Risfandi Rizky Afdhal Robetmi J. Pinem Sari, Suci Evita Seto Sulaksono Adi Wibowo Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Shakila Lulu Fadillah Halim Shinta Wahyu Hati Sinambela, Fitriana Aidnilla Sinarti, Sinarti Siti Halimah Slamet Subagyo, Slamet Sonya Siregar Sugeng Riadi Venia Yunita Vinda Yessica Viona Metriani Windy Stefani Yosi Handayani Yulinda Yulinda