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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JATI UNIK : Jurnal Ilmiah Teknik dan Manajemen Industri JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION GEMA EKONOMI Jurnal Ilmiah Akuntansi dan Finansial Indonesia Jurnal EnviScience (Environment Science) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Ilomata International Journal of Management Jurnal Bisnis Mahasiswa Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Altifani : Jurnal Pengabdian Masyarakat Ushuluddin, Adab, dan Dakwah Proceeding Applied Business and Engineering Conference Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Journal of Sustainable Community Development Educational Studies and Research Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Teknik Mesin Journal of Collaborative Industrial Management

Adhitomo Wirawan

Politeknik Negeri Batam

Author-ID : 3412154

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Pendampingan Pembuatan Digital Marketing Untuk Meningkatkan Brand Value UMKM Di Kota Batam Harlan, Fandy Bestario; Mulyaningtyas, Dian; Wirawan, Adhitomo; Mulyana, Andi Erna; Ikhlash, Muhammad; Sari, Desi Ratna; Olifia, Jessica
Journal of Sustainable Community Development Vol. 2 No. 1 (2024): Journal of Sustainable Community Development
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14439642

Salah satu permasalahan yang dihadapi oleh para pelaku UMKM di Kota Batam adalah kurangnya akses terhadap informasi dan pengetahuan yang dapat membantu mereka dalam meningkatkan kinerja dan pendapatan usaha, terutama dalam bidang pemasaran digital untuk meningkatkan brand value. Oleh karena itu, rumusan masalah dalam kegiatan pengabdian kepada masyarakat ini adalah bagaimana pemanfaatan digital marketing dan media sosial dapat dioptimalkan untuk meningkatkan brand value UMKM serta berdampak pada peningkatan kinerja dan pendapatan. Tujuan khusus dari pengabdian kepada masyarakat ini yaitu memberikan literasi dan edukasi digital yang diperlukan oleh UMKM di Kota Batam untuk meningkatkan brand value serta berdampak pada peningkatan kinerja dan pendapatan dan membantu UMKM memanfaatkan teknologi yang ada saat ini secara mandiri. Pengabdian kepada masyarakat ini akan diselesaikan dalam 6 tahapan. Adapun tahapannya yaitu; studi literatur, identifikasi kebutuhan, pembuatan rencana pendampingan, pelaksanaan pendampingan, evaluasi dan penyusunan laporan. Pengabdian kepada masyarakat ini ditargetkan dapat diselesaikan hingga bulan Desember Tahun 2023.

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Paket Wisata di Oma Tour & Travel Aidnilla Sinambela, Fitriana; Wirawan, Adhitomo
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

The purpose of this study was to determine the effect of the marketing mix on the decision to purchase tour packages at OMA tour & travel. This study used an explanatory research method with 87 OMA tour & travel customers throughout Indonesia. From the results of multiple regression, it shows that there is a partial effect on the product variable on the decision to purchase a tour package at OMA tour & travel of 0.385, there is a partial effect on the promotion variable on the decision to purchase a tour package at OMA tour & travel of 0.134, a partial effect on the place variable on the decision to purchase a tour package at OMA tour & travel is 0.192, the partial effect of the price variable on the decision to purchase a tour package at OMA tour & travel is 0.496 and there is a partial effect on the process variable on the decision to purchase a tour package at OMA tour & travel travel of 0.269. As for the variables of people and physical evidence, there is no partial effect on the decision to purchase a tour package at OMA tour & travel. There is a simultaneous influence on product, promotion, place, price, people, process and physical evidence variables on the decision to purchase a tour package at OMA tour & travel

PENGARUH ANNEALING DENGAN TEMPERATUR 1050ºC TERHADAP SIFAT MEKANIK STEEL 316 HEAT NUMBER NY211130AV12 Aulia Fajrin; Freddy Pranata; Domi Kamsyah; Adhitomo Wirawan; Nadhrah Wivanius
Jurnal Pendidikan Teknik Mesin Vol. 11 No. 2 (2024): Jurnal Pendidikan Teknik Mesin
Publisher : Program Studi Pendidikan Teknik Mesin Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwiajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jptm.v11i2.64

Heat treatment aims to obtain certain properties by a combination process between heating and cooling processes of the metal or its alloy in a solid state. It is important to know the physical and mechanical properties of metals. By knowing the physical and mechanical properties of the metal without compromising its properties and conditions, the metal can be used as needed. If there is a head crack when the wire is further processed into screws, it is necessary to analyze the hardness and strength of the stainless steel wire. Annealing is done to soften the wire. Annealing aims to increase ductility and reduce internal stresses. This study aims to determine the effect of annealing at a temperature of 1050ºC on the hardness and strength of stainless steel wire 316 heat number NY211130AV12. The experimental method was used in this study. The results of the analysis are based on test specimens with numerical data. From the research data shows that there is a decrease in wire hardness, strength and tension in the wire after annealing. Meanwhile, the ductility of the wire increases after annealing.

Generation Z Entrepreneurial Intentions in the Agricultural Sector in Batam Industrial City Saqdiah, Fatma; Sari, Suci Evita; Wirawan, Adhitomo; Putri, Ancala Laras; Sabrina, Nova; Surmayanti, Reni
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9204

This study aims to analyze the factors of generation Z entrepreneurial intentions in the agricultural sector in the industrial city of Batam. The population in this study is management students from 4 universities in Batam City with a total of 200 respondents. This research is a quantitative research. The method used to analyze the data is factor analysis. In this study, there are 19 variables that can be reduced to several factors with the results of the study showing that there are 5 new factors, namely economic improvement, decision-making, interest, entrepreneurship education and entrepreneurial confidence.

Peningkatan Kinerja UMKM Bidang Manufaktur Melalui Pendampingan dan Edukasi Pengelolaan Persediaan Bahan Baku Mulyana, Andi Erna; Wahyu Hati, Shinta; Mulyaningtyas, Dian; Bestario Harlan, Fandy; Olifia, Jessica; Wirawan, Adhitomo; Syafrina, Mia; Hendrawan, Bambang; Kartikasari, Dwi; Puspitasari, Ayu; Yulinda; Hidayat, Rahmat; Nisa, Atiqotun; Zainuddin, Muhammad; Intan, Sutra; Agussa Putra, Pandu; Fikri, Alif; Fillandini, Raja; Aurora, Angel; Othanindyah, Larasati; Fikri, Nuzuly
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 3 No. 1 (2023)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v3i1.442

Pemerintah Indonesia memandang penting keberadaan para pelaku UMKM dengan melakukan berbagai upaya-upaya dalam meningkatkan daya saing UMKM. Sebagai kota industri, jumlah UMKM di Kota Batam berkembang cukup pesat akan tetapi banyak usaha yang terdampak akibat pandemi selama dua tahun belakangan ini. Sebagai salah satu usaha dalam mengurangi dampak tersebut dari sisi akademisi yaitu dengan kegiatan pengabdian kepada masyarakat serta penelitian. Salah satu hasil penelitian terkait yaitu penelitian yang dilakukan oleh Hati dan Anishafitri tahun 2021 tentang analisis faktor-faktor yang mempengaruhi pendapatan UMKM selama pandemi. Hasil dari penelitian tersebut dilanjutkan dengan mengadakan kegiatan pengabdian kepada masyarakat ini mengenai Peningkatan Kinerja UMKM Bidang Manufaktur Melalui Pendampingan dan Edukasi Pengelolaan Persediaan Bahan Baku. Topik pengabdian yang diajukan disesuaikan dengan roadmap pusat kajian UMKM, gender dan disabilitas. Pelaksanaan pengabdian ini juga akan dikolaborasikan dengan PBL mata kuliah Logistik & Rantai Pasok, Pergudangan & Persediaan, K3 & Lingkungan. Kegiatan pengabdian ini dilaksanakan dalam beberapa tahap yang dimulai dari diskusi dengan pelaku UMKM terkait dengan kebutuhan mereka mengenai sistem pengelolaan persediaan bahan baku serta akan dilaksanakan pula pemberian edukasi dan pendampingan dengan menggunakan video-video edukasi yang dikembangkan dan pelaksanaan webinar bersama para pelaku UMKM di Kota Batam.

ANALISIS SWOT TENTANG STRATEGI PEMASARAN AGRIBISNIS DI PULAU SETOKOK (STUDI KASUS KOMODITAS SEMANGKA) Harlan, Fandy Bestario; Wirawan, Adhitomo; Maulida, Nur Alifia
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This study aimed to analyze the concept of the most appropriate marketing strategic to be applied to the Agribisnis Semangka Batam of Kepulauan Setokok Batam. This research uses descriptive analysis with qualitative approach. The data sources used in this analysis are primary data from respondents and secondary data from company documents. The technical analysis of the data used is carried out through SWOT analysis. The results show that the position Agribisnis Semangka in unit I using the SWOT chart indicates that the outcome of the analysis is positive, and the correct strategy at this position is the "growth strategy". Then the appropriate strategic alternatives for Agribisnis Semangka using S-O strategy (Strength-Opportunity) by maintaining fruit quality and service to consumers, utilizing distribution channels, increasing promotion on each type of product utilizing broad market Opportunities and maintaining prices that can compete in the market This study aimed to analyze the concept of the most appropriate marketing strategic to be applied to the Agribisnis Semangka Batam of Kepulauan Setokok Batam. This research uses descriptive analysis with qualitative approach. The data sources used in this analysis are primary data from respondents and secondary data from company documents. The technical analysis of the data used is carried out through SWOT analysis. The results show that the position Agribisnis Semangka in unit I using the SWOT chart indicates that the outcome of the analysis is positive, and the correct strategy at this position is the "growth strategy". Then the appropriate strategic alternatives for Agribisnis Semangka using S-O strategy (Strength-Opportunity) by maintaining fruit quality and service to consumers, utilizing distribution channels, increasing promotion on each type of product utilizing broad market Opportunities and maintaining prices that can compete in the market

Pelatihan Pendamping Proses Produk Halal Ulfah, Nurul; Widiastuti, Hanifah; Thohari, Ahmad Hamim; Zaenuddin, Muhammad; Fajrin, Aulia; Purba, Adi Syahputra; Batubara, Ninda Hardina; Stefani, Windy; Hidayat, Imam; Wirawan, Adhitomo
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 5 No. 1 (2023): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v5i1.4865

Halal products are products that are starting to be looked at by the market today. One of the goals of the Indonesian government, under BPJPH, in 2024 it is hoped that products, especially food and beverages in Indonesia, will already have halal certificates so that they can increase the attractiveness of pariwasata for Muslims around the world if they visit Indonesia. Based on the new legislation in 2014, namely law no. 33 of 2014 concerning Halal Product Guarantee, the halal certification process is carried out in synergy by various parties, one of which is the halal product guarantee organizing body (BPJPH). Halal product process assistance is a process of verifying and validating halal statements by business actors (self-declare). This activity serves to assist micro and small business actors in meeting product halal requirements. The purpose of this community service is to find out the level of understanding of prospective halal product process assistants in Batam City, service activities are carried out with 3 stages, namely surveys, socialization and training activities and the last stage is evaluation and reports. This activity is supported by BPJPH and Bank Indonesia as additional sponsors for activities to be carried out offline and online.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i8.3058

Tracer Study of Alumni of the Applied Business Administration Study Program of Batam State Polytechnic (Case Study of Alumni In 2015-2021) Wirawan, Adhitomo; Rahman, Fuad Arif; Palit, Agnes Tiaranadya; Devano, Alrido Martha; Olifia, Jessica
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6316

This study aims to provide empirical evidence regarding the tracer study of alumni of the Batam State Polytechnic Applied Business Administration Study Program (Case Study of Alumni 2015-2021). The research data is mainly sourced from questionnaires distributed to 227 alumni samples determined by the Krejcie & Morgan technique. Respondent characteristics are presented based on gender, type of class attended, year of graduation, and current domicile distribution. In addition, respondent data is presented based on the absorption of alumni which includes employment status, description of the respondent's current situation, type of work done, income, and how to get a job. The results showed that as many as 211 alumni (92.95%) had jobs that were relevant to the curriculum, but as many as 16 alumni (7.05%) did not have relevant jobs so that the Applied Business Administration Study Program curriculum had high relevance to the world of work.

Analisis Kualitas Website MyInternship dengan Metode Webqual 4.0 dan Importance Performance Analysis Rahman, Maruf Aulia; Wirawan, Adhitomo; Wardani, Aulia Kusuma; Olifia, Jessica; Puspitasari, Ayu; Fajrin, Aulia
Educational Studies and Research Journal Vol. 3 No. 1 (2026): Educational Studies and Research Journal
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/345g5055

Penelitian ini bertujuan untuk mengetahui kualitas website MyInternship Polibatam dari persepsi pengguna dengan menggunakan metode Webqual dan Importance-Performance Analysis (IPA). Penelitian ini menggunakan probability sampling dengan cluster sampling. Jumlah responden sebanyak 316 responden yang merupakan mahasiswa Polibatam yang memulai magang pada periode 2024 dengan menggunakan Webqual dan Importance-Performance Analysis (IPA). Berdasarkan hasil analisis deskriptif dan gap analysis, diperoleh bahwa kinerja website MyInternship Polibatam sudah memenuhi kepuasan, kepentingan, dan harapan pengguna. Berdasarkan hasil Importance Performance Analysis (IPA), diketahui bahwa masih terdapat beberapa indikator yang berada dalam area kuadran pertama, sehingga perlu ditingkatkan kinerjanya. Penelitian ini hanya berfokus pada dua metode evaluasi, yaitu Webqual 4.0 dan Importance-Performance Analysis. Penelitian ini menunjukkan MyInternship Polibatam memenuhi kepuasan, kepentingan, dan harapan pengguna dan hasil Importance Performance Analysis (IPA) diketahui bahwa masih terdapat beberapa indikator yang berada dalam area kuadran pertama, sehingga perlu ditingkatkan kinerjanya

Co-Authors Ade Rizky Ismiraj Saragih Adi Syahputra Purba Agussa Putra, Pandu Ahmad Hamim Thohari Aidnilla Sinambela, Fitriana Alrido Martha Devano Andi Erna Mulyana Andre Akhnedi Annisa Rizqia Rahmadani Asadian Puja Enggita, Asadian Puja Asman Tayo Aulia Fajrin Aulia Fajrin Aurora, Angel Ayu Puspitasari Ayu Puspitasari, Ayu Baehaqi Bambang Hendrawan Batubara, Ninda Hardina Bima Wahyu Pratama Budiman Budiman Budiman Cantika Yosdianti Katella Daniel Kasidi Desi Ratna Sari, Desi Ratna Dian Mulyaningtyas Domi Kamsyah Doni Putra Utama Dwi Kartikasari Evaliata Br Sembiring Fajrin, Aulia Fandy Bestario Harlan Fedia Restu Felix Russel Fernando, Boy Luis Fikri, Alif Fikri, Nuzuly Fillandini, Raja Freddy Pranata Fuad Arif Rahman Hajan Hidayat Handayani, Yosi Hanifah Widiastuti Hasanah, Afrianti Hidayat, Hajan Himawan Mochtoha Ilham Ahmad Dani Intan, Sutra Irsutami Irsutami Irsutami, Irsutami Ismi Nur Afani Jessica Olifia Khusniah, Riza Liony Lumombo Maulida, Nur Alifia Metriani, Viona Mia Syafrina Monica Kusuma Dita Muhammad Arif Muhammad Ikhlash Muhammad Nashrullah Muhammad Zaenuddin Muhammad Zainuddin Muhammad Zainuddin Mulyaningtyas, Dian Muslim Ansori Nadhrah Wivanius Nadiah Zahra Nadya Uci Pramita Neta, Fandy Nikita Dwi Utami Prima Putri Niniet Indah Arvitrid Nisa, Atiqotun Nova Sabrina Novi Indriani Nur Alifia Maulida Nur Rahmah Andayani Nurul Ulfah Nyimas Masnalina Oktaria, Hanny Olifia , Jessica Othanindyah, Larasati Palit, Agnes Tiaranadya Pertiwi, Husna Putri Pinem, Robetmi J. Pratama, Muhammad Meidiansyah Putri Ramadini Putri Saraswati Naufalita Ryanto Putri, Ancala Laras Putri, Nikita Dwi Utami Prima Raga, Ridha Azka Rahman, Fuad Arif Rahman, Maruf Aulia Rahmat Hidayat Regita Natasya Ria Anggraeni Riri Zelmiyanti Risfandi Risfandi Rizky Afdhal Salsabilah, Natasha Saqdiah, Fatma Sari, Suci Evita Seto Sulaksono Adi Wibowo Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Shakila Lulu Fadillah Halim Shinta Wahyu Hati Sinaga, Inggrid Wahyuni Sinambela, Fitriana Aidnilla Sinarti, Sinarti Siregar, Sonya Siti Halimah Slamet Subagyo, Slamet Sugeng Riadi Surmayanti, Reni Venia Yunita Vinda Yessica Wardani, Aulia Kusuma Windy Stefani Yosi Handayani Yulinda Yulinda

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