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Prioritization of the Best Online Platform for MSMEs Using Simple Additive Weighting Method Sutrisno Sutrisno; Wulandari Wulandari; Vivid Violin; Agung Supriyadi; Muhammad Risal Tawil
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

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Abstract

Many MSMEs have begun embracing online marketing platforms to sell their products and services in the current digital era. This is because online platforms facilitate MSMEs' access to a larger market and streamline the transaction process. With so many online platforms accessible today, it is tough to determine which is the best for MSMEs. Hence, a decision-making method is required to aid micro, small, and medium-sized enterprises (MSMEs) in identifying the online promotion platform that best meets the evaluation criteria. Using the Simple Additive Weighting (SAW) method, the primary purpose of this study is to aid micro, small, and medium-sized enterprises (MSMEs) in selecting the online platform that best meets their business objectives. The ranking results demonstrate that decision-making processes can be utilized to rank the most effective internet promotion platforms for MSMEs. From the final results, it is determined that the criteria for segmenting consumer reach and ease of use of applications are important in determining online promotion platforms, with the results of platform prioritization indicating that Instagram and Whatsapp chat media continue to dominate as an alternative online promotion platform for MSMEs.
OPTIMASI PENUGASAN KARYAWAN PADA CV. MULIA ABADI DENGAN METODE HUNGARIAN Tiar Mirnasari; Wulandari Wulandari; M. Chandra Leka
DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Vol. 7 No. 1 (2021): Jurnal Dinamika
Publisher : FEB Institut Bakti Nusantara

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Abstract

Abstract This study aims to determine the optimal allocation of labor and minimum labor assignment costs. Research objects in this research are employees of PT. Mulia Abadi. This type of research in this research is using qualitative descriptive with data methods using primary and secondary data. The data technique uses observation, interviews, documentation and literature. The sample technique used in the study was population technique. From the results of the research workforce assignment, the calculation results that have been optimal, namely: machine regulation by labor No. 5, the machine record on the labor No. 4, the printing press at work force No. 8, machine cut labor line No. 2 compiler machines with labor No. 6, the binding machine on the labor No. 3, machine trim on labor No. 4 and packing with labor No. 7. Changes in the workforce assignment made can reduce the cost of the assignment that must be borne by the company. The cost of a new assignment for existing workers is Rp. 5,362.92, which means a reduction in costs of Rp. 2,006.25 less and the cost of the assignment so far is Rp. 7,369.17 (Attachment 2) and lower Rp. 1,487.08 and the cost that has been planned so far is Rp. 6,850.00.
Pengaruh Kepercayaan Terhadap Loyalitas Wakif Dalam Membayar Wakaf Tunai Pada Kementerian Agama Tanggamus Sulaiman Sulaiman; Wulandari Wulandari
Dinar Islamic Review Vol 4, No 1 (2020): Dinar Islamic Review
Publisher : Dinar Islamic Review

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Abstract

This study aims to determine the effect of trust on the loyalty of wakif paying cash waqf at the Ministry of Religion (Kemenag) Tanggamus (Case study at MAN 1 Kota Batu, Kota Agung-Tanggamus). The research method used is quantitative research. Data collection techniques using observation, documentation and questionnaires distributed to the public directly. A sample of 150 respondents was taken and then analyzed using multiple linear regression analysis using purposive sampling technique. The results of simple linear regression analysis concluded that there was a positive and significant effect of trust on the loyalty of waqf paying cash waqf at the Ministry of Religion of Tanggamus and the rest was influenced by other variables outside this model. The expected implication is that the government through the Ministry of Religion encourages socialization to increase the trust of Wakif throughout Indonesia.
PEMASARAN TEMPURUNG KELAPA MENJADI ARANG YANG BERKUALITAS BERBASIS MEDIA SOSISL FACEBOOK PEKON AMBARAWA Ahmad Sidkon Alwi; Sri Ipnuwati; Kasmi Kasmi; Wulandari Wulandari
Jurnal PkM Pemberdayaan Masyarakat Vol 4 No 2 (2023): Jurnal PkM Pemberdayaan Masyarakat
Publisher : LP3K Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnalpkm.v4i2.93

Abstract

Coconut shell is a solid waste from processed coconut which has been taken with coconut to get coconut milk. Coconut shells are generally used for fuel, household purposes or souvenirs. In Ambarawa village, Ambarawa sub-district is an area that produces coconut shell charcoal which is sold at low prices. To increase the economic value of society. The obstacle encountered in maximizing coconut shell waste is the lack of skills of the residents in exploiting the existing potential. This community empowerment program has the aim of having community welfare. This implementation is designed using a research method with a system of delivering material in theory or socialization and practice of the learning that has been done. Coconut shell charcoal can be used as an ingredient for coconut shell charcoal and activated carbon. The results of community service in Ambarawa village can have a positive impact in developing independent businesses to improve the welfare of the surrounding community
Pengaruh Kondisi Makro Ekonomi Terhadap Perubahan Laba Operasional Bank Umum Syariah Di Indonesia Fauzi Fauzi; Muhammad Suhaidi; Wulandari Wulandari; Sri Rahayu
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 3 (2023): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i3.39

Abstract

Dari masa kemasa dunia perbankan mengalami perubahan dan pertumbuhan yang signifikan. Persaingan antar bank dalam mempertahankan nasabah dan meningkatkan kualitas laba menjadikan setiap bank harus mampu utnuk terus berinovasi dalam berbagai bidang. Kondisi ekonomi makro yang tidak menentu, dimana dapat menyebabkan gejolak perekonomian yang berdampak pada tingkat pendapatan yang diperoleh oleh Bank Umum Syariah. Berdasarkan pada uraian latar belakang rumusan masalah dalam penelitian ini yaitu bagaimana pengaruh Inflasi, BI Rate, GDP, Nilai Tukar secara Parsial dan Simultan terhadap Laba Operasional Bank Umum Syariah, serta dalam perspektif ekonomi syariah. Tujuan dari penelitian ini adalah untuk mengetahui apakah perubahan kondisi makro ekonomi mampu meningkatkan laba dari bank umum syariah atau justru membuat laba dari bank umum syariah akan mengalami penurunan. Metode penelitian ini menggunakan analisis deskriptif dengan pendekatan kuantitatif. Jenis data yang digunakan adalah data sekunder yang diambil dari berbagai website resmi yang terkait dengan data penenlitian seperti website resmi Otoritas Jasa Keuangan, Bank Indonesia dan Badan Pusat Statistik. Metode analisis data yang digunakan dalam penelitian ini adalah analisis statistik deskriptif, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis, dengan menggunakan SPSS for window versi 25 dan Microsoft excel 2013 dengan level signifikan 0.05. Hasil penelitian secara parsial menunjukan bahwa inflasi berpengaruh signifikan terhadap perubahan laba operasional, BI Rate berpengaruh negatif signifikan terhadap perubahan laba operasional, nilai tukar berpengaruh signifikan terhadap perubahan laba operasional, dan GDP tidak berpengaruh tidak signifikan terhadap perubahan laba operasional. Sedangkan secara simultan menunjukan bahwa Inflasi, BI Rate, Nilai Tukar dan GDP secara bersama-sama berpengaruh terhadap perubahan laba operasional bank umum syariah.
Analysis of The Effect of Work Environment and Compensation on Performance of Motorcycle Automotive Dealer Employees Tama Krisnahadi; Wulandari; Anton; Iswahyuningsih; Dewi Ratih Kusuma Wardani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1544

Abstract

The purpose of this study is to examine how employee performance is impacted by the workplace and salary. The research subjects in this study are staff members of ine of motorcycle automotive dealer company in Indonesia. 30 employees made up the study's sample. In order to sample every employee in this workplace, nonprobibality sampling was utilized in this study along with saturated sampling categories. Using a questionnaire, data was collected, and SPSS software was used to analyze it using multiple linear regression analysis models. The findings of this study suggest that employee performance is influenced by both the workplace and salary. Employee performance is affected in part by both the work environment and remuneration. Employee performance may be described by the workplace and compensation, according to the Adjusted R Square value of 0.88, and the remaining can be accounted for by factors beyond the scope of this research.
Analysis Of The Influence Of Spiritual Capital, Motivation And Work Competencies On Performance Of Human Resource In Smes Sector Balla Wahyu Budiarto; Wulandari; Sugeng Karyadi; Loso Judijanto; Wenny Desty Febrian
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1906

Abstract

This study uses competence as a moderating variable in SMEs to assess and evaluate the impact of motivation and spiritual capital on SME performance. Primary and secondary data, gathered from 100 respondents, were used in this study. Path analysis is used to process the data after the non-probability sampling methodology using purposive sampling method was used in this study. The study's findings suggest that, in structure I, spiritual capital and motivation play a major role in competence. Competency is not significantly impacted by motivation at the same time as it is by spiritual capital. The elements of competence, spiritual capital, and motivation have a big impact on success in structure II. The results of the Adjusted R Square analysis of the coefficient of determination (R2) in structure I show that the combined effect of spiritual capital and motivation is 75%, with other variables influencing the remaining. The results of the analysis of the coefficient of determination (R2) in structure II show an Adjusted R Square of 60%, indicating that other factors have an influence on the remaining 40% of the effect, which is the simultaneous influence of competence, spiritual capital, and motivation.
CONSUMER TRUST AND LOYALTY ON TRANSPORTATION SERVICE BUSINESS David Luhur Pambudi; Sri Rahayu; Susi Sulastri; Wulandari Wulandari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.9796

Abstract

This study aims to determine the marketing strategy implemented by the Dalupa Trans Lampung East bus rental service company, to increase consumer loyalty through consumer trust and satisfaction. This research method uses a quantitative approach. The population in this study were consumers, tenants and passengers of the Dalupa Trans Bus, totaling 333. The sampling technique uses the Purposive Sampling Technique, with the criteria of respondents being consumers who have rented a Dalupa Trans Bus, at least 2 times, at least 17 years old, male or female. Data collection techniques through distributing questionnaires to respondents who meet the criteria. The data analysis method used is Multiple Linear Analysis with the SPSS ( Stistics Product and Service Solution) program . The results of the study prove that consumer trust has a significant effect on consumer loyalty. Consumer satisfaction does not have a significant effect on consumer loyalty. But simultaneously consumer trust and customer satisfaction have a positive and significant effect on consumer loyalty. The conclusions from this study prove that the higher consumer trust, the higher consumer loyalty will also increase, while consumer satisfaction is not able to increase consumer loyalty. Keywords: Consumer Trust, Consumer Satisfaction, Consumer Loyalty, Marketing, Service Business.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KINERJA PENJUALAN DITINJAU DARI PERSPEKTIF BISNIS Elizabeth Elizabeth; Wulandari Wulandari; Fani Sartika; Donny Dharmawan; Sonny Santosa
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12598

Abstract

Penelitian ini mengkaji taktik pemasaran yang digunakan oleh Pand's Muslim Department Store untuk meningkatkan penjualan dari sudut pandang bisnis Islam. Metodologi penelitian deskriptif diterapkan secara kuantitatif dalam penelitian ini. Wawancara, dokumentasi, dan observasi adalah metode yang digunakan dalam pengumpulan data. Data primer dan sekunder dikumpulkan dari beberapa sumber untuk penelitian ini. Teknik analisis data menggunakan aplikasi SPSS. Demografi yang diteliti terdiri dari pelanggan yang berbelanja di Pand's Muslim Department Store. Sebanyak 97 respon pelanggan memenuhi persyaratan karena proses pengambilan sampel menggunakan metode purposive sampling. Menurut temuan penelitian, strategi pemasaran Pand-yang secara bersamaan berfokus pada segmentasi, penargetan, dan penentuan posisi-secara signifikan meningkatkan kinerja penjualan dari sudut pandang bisnis Islam. Selain itu, strategi ini juga memiliki dampak positif yang penting tergantung pada masing-masing variabel. Kesimpulan dari penelitian ini menunjukkan bahwa positioning, targeting, dan segmentasi berpengaruh terhadap kinerja penjualan bisnis Pand's Muslim Department Store.
DECISION SUPPORT SYSTEM FOR LECTURERS ACHIEVING USING ALGORITHM C.45 (STUDY: STIT PRINGSEWU LAMPUNG) Fauzi Fauzi; Wulandari Wulandari; Muhammad Muslihudin
Jurnal TAM (Technology Acceptance Model) Vol 11, No 2 (2020): Jurnal TAM (Technology Acceptance Model)
Publisher : LPPM STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v11i2.969

Abstract

A lecturer is one of the essential components of a higher education system. Roles, duties, and responsibilities are very important in realizing national education, namely educating the nation's life, improving the quality of Indonesian people, which includes the quality of faith/piety, noble morals, and mastery of science, technology, and art, as well as realizing an advanced, fair, and advanced Indonesian society. prosperous, and civilized. Law Number 14 of 2005 concerning Teachers and Lecturers, 4 competencies must be possessed as a lecturer in carrying out the task of the Tridharma of Higher Education. The four competencies include pedagogic, professional, personality, and social. These four competencies are indicators that show the performance of lecturers as educators and teachers. In improving the quality of education at STIT Pringsewu, qualified lecturers are needed. The selection of outstanding lecturers will be one of the supporters in improving the quality at STIT Pringsewu. The algorithm C 4.5 method is one of the methods for making a decision tree based on the training data provided in determining the outstanding lecturers of STIT Pringsewu as many as 20 lecturers. From the results of data testing using the rapid manner tool, it was found that 4 people who got the criteria deserved an award as outstanding lecturers.