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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Ilmiah Ekonomi Islam Journal of Economic, Bussines and Accounting (COSTING) Jurnal TAM (Technology Acceptance Model) Journal on Education Jurnal Bisnis Darmajaya Jurnal Teknologi Komputer dan Sistem Informasi International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Jurnal Signaling Jurnal PkM: Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Dinar Islamic Review NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi, Teknologi dan Bisnis DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal TAM (Technology Acceptance Model) Jurnal Signaling JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi) Oikonomia : Journal of Management Economics and Accounting Nomico International Journal of Teaching and Learning (INJOTEL) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) BORJUIS (JURNAL OF ECONOMY) Journal of Community Dedication
Wulandari
Institut Bakti Nusantara Pringsewu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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PROMOTING ENTREPRENEURSHIP AND INNOVATION WITHIN ORGANISATIONS: A LITERATURE REVIEW ON STRATEGIES FOR DEVELOPING AN INNOVATIVE CULTURE, TRANSFORMATIONAL LEADERSHIP, AND ORGANISATIONAL LEARNING DYNAMICS TOWARDS SUSTAINABLE COMPETITIVE ADVANTAGE Wulandari Wulandari; Hadenan Towpek
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

This study aims to review the literature on strategies for developing entrepreneurship and innovation within organisations, focusing on three main aspects: innovative culture, transformational leadership, and organisational learning dynamics. Through a systematic literature review approach, this study identifies various best practices that organisations can implement to create a work environment that supports creativity, collaboration, and internal entrepreneurial initiatives. The results of the review show that the synergy between a strong innovative culture, inspirational transformational leadership, and a dynamic organisational learning process is the main foundation for achieving sustainable competitive advantage. The theoretical and practical implications of these findings are expected to assist in the development of innovation management models and organisational strategies that are adaptive to rapid and complex changes in the business environment.
DESIGNING A FINANCIAL STRATEGY TO ACHIEVE BUSINESS SUSTAINABILITY Wulandari Wulandari; Muhammad Masykur Abdillah; Rina Apriliani
BORJUIS: JURNAL OF ECONOMY Vol. 1 No. 3 (2024): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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Abstract

This research aims to formulate financial strategies that support business sustainability amidst increasing demands for companies to operate environmentally and socially responsibly. The research method carried out by researchers is literature. The research results show that sustainable finance strategies depend on accurate risk assessments, efficient resource allocation, and a commitment to transparency and accountability. Effective companies adopt a triple-bottom-line approach, considering the economic, environmental, and social impacts of their business activities. Investments in green technology, energy diversification, and waste reduction initiatives have been proven to increase efficiency and reduce operational costs.
COMMUNITY SERVICE STRATEGY: OPTIMISING THE POTENTIAL OF MSMEs IN THE VILLAGE Wulandari Wulandari; Maryati; Oskar Hutagaluh
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 3 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

Community service that focuses on optimising the potential of Micro, Small and Medium Enterprises (MSMEs) in villages is a strategic step to improve the welfare and living standards of local communities. This activity begins with the identification of the potential and constraints faced by MSMEs in the area, followed by a comprehensive analysis that helps map out the most relevant interventions. This approach includes skills training, access to capital, and more effective and efficient marketing of products. The active involvement of local communities in MSME development increases the sense of ownership and responsibility for the sustainability of the programme. Collaboration with the government, educational institutions and the private sector is also crucial to provide holistic support. Various forms of concrete support, such as training, technical assistance, and development of marketing networks, are expected to bring positive impacts to small businesses in villages. In this digital era, the utilisation of information technology is key in expanding market reach and improving operational efficiency of rural MSMEs. The implementation of e-commerce and digital marketing allows MSMEs to access a wider market and market their products nationally and internationally. In addition, technology also provides easier access to important information and resources that can support business development. The success and sustainability of this strategy depends on regular evaluation and the ability to adapt the programme based on the results. Continuous programme adjustments ensure that the strategy remains relevant and effective in the face of changing conditions on the ground. Thus, optimising the potential of MSMEs in the village is expected to have a sustainable positive impact, not only for the business actors, but also for the village economy as a whole.
Digital Financial Literacy and Individual Financial Performance: An Analysis of Generation Z Eko Cahyo Mayndarto; Wulandari Wulandari; Ummy Kalsum
Oikonomia : Journal of Management Economics and Accounting Vol. 3 No. 3 (2026): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v3i3.604

Abstract

This study examines the influence of digital financial literacy on individual financial performance among Generation Z in Indonesia amid the rapid development of digital financial technology that has transformed financial management practices. As digital natives, Generation Z possesses strong potential to utilize digital financial tools, yet the relationship between digital financial literacy and financial performance remains underexplored. Using a quantitative survey approach, data were collected from 131 respondents aged 18–27 years through structured questionnaires and analyzed using multiple linear regression. The findings indicate that digital financial knowledge, digital financial skills, and digital financial behavior all have a significant positive effect on individual financial performance. Digital financial knowledge emerged as the strongest predictor (β = 0.421, p < 0.001), followed by digital financial skills (β = 0.318, p = 0.003) and digital financial behavior (β = 0.263, p = 0.012). Furthermore, the model explains 61.7% of the variance in financial performance (R² = 0.617). These findings demonstrate that digital financial literacy is a crucial determinant of financial well-being among Generation Z and highlight the importance of strengthening digital financial education through both formal and informal learning environments in the digital era.
Pelatihan Mendeley Reference Manager sebagai Media Optimalisasi Penguasaan Manajemen Referensi Format Ieee Style bagi Mahasiswa Baru Wulandari Wulandari; Novelti Novelti; Darimis Darimis; Mumu Muzayyin Maq; Ediaman Sitepu
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1987

Abstract

This community service program aims to optimize new students' mastery of reference management using IEEE Style through training on the use of Mendeley Reference Manager. The activity involved three stages: preparation (identifying student needs and developing training modules), implementation (presentation of material, demonstration of Mendeley usage, and hands-on practice of IEEE Style reference management and citations), and evaluation (pre- and post-tests to measure understanding and participant response questionnaires). The results showed a significant improvement in new students' ability to manage references and apply IEEE Style, with an average post-test score 35% higher than the pre-test, and a participant satisfaction rate of 88% with the applicable and interactive training method. Therefore, Mendeley training is effective as a medium for optimizing new students' mastery of IEEE-standard reference management.
PEMANFAATAN TEKNOLOGI DIGITAL DALAM MENINGKATKAN PEMASARAN UMKM MELALUI PELATIHAN MARKETPLACE DAN MEDIA SOSIAL (STUDI KASUS UMKM MALIOSEWU PRINGSEWU) Sri Hartati; Rina Wati; Dian Puspita; Tri Susilowati; Wulandari Wulandari
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 4 No 04 (2026): AGUSTUS 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Transformasi digital telah menjadi kebutuhan penting bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menghadapi persaingan bisnis yang semakin kompetitif. Namun, masih banyak pelaku UMKM yang belum mampu memanfaatkan teknologi digital secara optimal, khususnya dalam penggunaan marketplace dan media sosial sebagai sarana pemasaran produk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pemasaran digital pelaku UMKM Maliosewu Pringsewu melalui pelatihan pemanfaatan TikTok dan Facebook Marketplace. Kegiatan dilaksanakan di Sentra UMKM Maliosewu, Kecamatan Gadingrejo, Kabupaten Pringsewu, dengan melibatkan 50 peserta yang terdiri atas pelaku usaha kuliner. Metode pelaksanaan meliputi tahap observasi, sosialisasi, pelatihan, praktik langsung, pendampingan, dan evaluasi kegiatan. Hasil pelaksanaan menunjukkan bahwa peserta mampu membuat dan mengelola akun pemasaran digital, mengunggah konten promosi, memanfaatkan fitur marketplace, serta menerapkan strategi pemasaran berbasis media sosial. Program ini memberikan dampak positif terhadap peningkatan literasi digital dan membuka peluang pasar yang lebih luas bagi produk kuliner lokal. Dengan demikian, pemanfaatan teknologi digital dapat menjadi strategi efektif dalam meningkatkan daya saing dan keberlanjutan UMKM di era ekonomi digital.  
Co-Authors Ade Eko Setiawan Agung Supriyadi Ahmad Sidkon Alwi Anton Ng Balla Wahyu Budiarto Buchori Buchori Budi Usmanto Citrawati Jatiningrum Darimis Darimis David Luhur Pambudi Dewi Ratih Kusuma Wardani Dian Puspita Dian Puspita Donny Dharmawan Ediaman Sitepu Eka Ridhawati Elizabeth Elizabeth Even Riyadi Evi Novitasari Fani Sartika Fauzi Hadenan Towpek Iing Lukman Iswahyuningsih Joni Kalsum, Ummy Kasmi Keni Puspita Sari Krisnahadi, Tama Kristina, Marilin Leni Anggraeni Loso Judijanto M. Chandra Leka Maryati Marzuki Mayndarto, Eko Cahyo Miswan Gumanti Muhamad Muslihudin Muhamad Risal Tawil Muhammad Fadly Arasyid Muhammad Ihsan Dacholfany Muhammad Junaidi Muhammad Masykur Abdillah Muhammad Suhaidi Mumu Muzayyin Maq Nasution, Annio Indah Lestari Novelti Novi Ayu Kristina Dewi Nurlela Nurul Hafifah Oskar Hutagaluh Rara Marselina Jupon Rian Bagas Prasetya Aji Rina Apriliani Rina Wati Rinnanik Rosa Afriliani Rudi Aprianto Rulin Suastika Sariyah Astuti Sonny Santosa Sri Hartati Sri Ipnuwati Sri Rahayu Sudewi Sugeng Karyadi Sulaiman Sulaiman Susi Sulastri Suyono Tiar Mirnasari Tri Susilowati Trisnawati Vivid Violin Wenny Desty Febrian Febrian Yogi Nurfauzi Yudhistira Ardana Yudhistira Ardana Yuli Syafitri Yuri Fitrian