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PEMANFAATAN MOBILE COMMERCE GUNA MENINGKATKAN PENJUALAN UMKM NARESCRAFT DI DESA TULUNG AGUNG Wulandari Wulandari; Rosa Afriliani
Jurnal Signaling Vol 10, No 1 (2021): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v10i1.1007

Abstract

Narescraft UMKM is a business that produces various kinds of handicraft products made of talikur and acrylic. This UMKM is located in Tulung Agung Village, Kec. Gadingrejo, Kab. Pringsewu. This UMKM produces items such as bags made of talikur, decorative flowers from acrylic, tissue boxes and aqua baskets, and many others. This research discusses the use of m-commerce at Narecraft UMKM  to increase product sales. One form of constraint experienced by Narescraft UMKM is product marketing that has not been widespread due to a lack of knowledge about current technological developments. One of the benefits of this research is to make it easier. consumers to get goods according to what they want easily. This research designs a website as a means of promotion or sale of products from UMKM so that products from UMKM  can be widely known by the outside community. Researchers design a website using mobile software. a free application/software that can make the best free responsive website designs for Windows, Mac, and Android. Researchers use the implementation of m-commerce with websites on UMKM  so that they can help reduce costs and can convey detailed information. This research hopes to help increase sales of these handicraft products.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA DI ERA NEW NORMAL Wulandari Wulandari
Jurnal Signaling Vol 11, No 2 (2022): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v11i2.1282

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi minat berwirausaha di era new normal dengan variabel Ekspektasi pendapatan (X1) dan Lingkungan Keluarga (X2) dan Pendidikan Kewirausahaan (X3) terhadap minat berwirausaha (Y). Populasi penelitian adalah seluruh mahasiswa /i STMIK Pringsewu yang telah mengambil matakuliah Kewirausahan sebanyak 105 orang (3 kelas). Teknik pengambilan sampel dilakukan dengan cara purposive sampling sebanyak 25 responden. Analisa data penelitian kuantitatif yang mencakup analisis korelasi, analisis determinasi dan analisis regresi linear berganda (simultan), serta uji hipotesis yang menggunakan uji-t dan uji-F (ANOVA). Pengolahan data dilakukan dengan program SPSS 26.0 for windows diperoleh nilai koefisien korelasi r = 0,3961. Koefisien determinasi r2 = 0,944 artinya kontribusi variabel Ekspktasi Pendapatan, Lingkungan Kelurga dan Pendidikan Kewirausahaan terhadap minat berwirausaha sebesar 94,4%% dan sisanya sebesar 6,6% dipengaruhi oleh faktor lain. Persamaan regresi diperoleh Ŷ =-0,194 +0,420X1+0,264X2+0,99X3. Berdasarkan uji ANOVA (Uji F) disimpulkan bahwa faktor-faktor yang mempengaruhi minat berwirausaha di era new normal dengan variabel EKpskektasi Pendapatan, Lingkungan Keluarga dan Pendidikan Kewiraushaan berpengaruh secara bersama-sama terhadap minat berwirausaha dan berperan aktif terhadap minat berwirausaha pada mahasiswa/i STMIK Pringsewu. Model regresi hasil penelitian ini terbukti benar dan layak digunakan untuk peramalan.
Pengembangan Aplikasi Web Mobile Penjadwalan Tugas Aparatur Desa Untuk Meningkatkan Layanan Masyarakat Rudi Aprianto; Wulandari Wulandari; Nurul Hafifah
JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi) Vol 1, No 3 (2018): JTKSI
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jtksi.v1i3.663

Abstract

Each Village Device has different tasks and responsibilities and sometimes also has a sudden task, so it takes a task scheduling so that all work can be organized and completed on time. Because of this, the researcher makes an app scheduling the task of mobile village based web apparatus. This application uses the development method of System Development Life Cycle, PHP and MySql programming languages as database. The results of this study indicate that the application of mobile web-based village apparatus scheduling can be applied to help simplify the work of the village apparatus especially in the time discipline so as to create effective and efficient to improve the service to the community.
Pengaruh Pemberlakukan Pembatasan Sosial Berskala Besar (PSBB) Terhadap Pertumbuhan Ekonomi di Kota Bandar Lampung Saat Pandemi Covid-19 Perspektif Ekonomi Islam muhammad suhaidi; Ade Eko Setiawan; Miswan Gumanti; Sudewi Sudewi; Wulandari Wulandari
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 1 (2023): JIEI : Vol.9, No.1, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i1.8377

Abstract

This study aims to determine the enforcement effect of PSBB on economic growth in Bandar Lampung City during covid-19 pandemic and determine the enforcement effect of PSBB on economic growth in Bandar Lampung City during covid-19 pandemic in perspective Islamic Economics. This study use quantitative method. The data analysis technique used is a simple regresstion analysis. The type of data used is primary data. In this study there is one independent variabel and one dependent variabel, the independent variabel in this study is the influence of PSBB and the dependent variabel in this study is economic growth. The type of data used is interval data with a likert scale. In this study, method of collecting data used is an online quetionnaires, use the google form facility to distribute quetionnaires. Overall research results showed that the PSBB has no a positive effect and significant on economic growth in Bandar Lampung City during covid-19 pandemic and in an Islamic economics perspective, the PSBB has no a positive effect and significant on economic growth in Bandar Lampung City during covid-19 pandemic. Because in Islam to increase economic growth emphasizes more equal distribution. With existing research results, it can be concluded that the distribution continues to run well even in a pandemic state.
From Likes to Profit: The Impact of Digital Marketing on the Economic Growth of the MSME Sector Wulandari Wulandari
Nomico Vol. 2 No. 5 (2025): Nomico - June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/3hqjhv12

Abstract

This study explores the impact of digital marketing on the economic growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. With the increasing prevalence of digital platforms, MSMEs have begun to utilize social media, e-commerce, and online advertising to reach wider audiences, enhance brand visibility, and boost revenue. The research employs a quantitative approach using surveys distributed to MSME owners across various sectors, analyzing the relationship between digital marketing practices and business performance. The findings indicate a strong positive correlation between digital marketing intensity and business growth, particularly in terms of customer acquisition, revenue generation, and market expansion. However, the study also reveals challenges such as limited digital skills, infrastructure disparities, and algorithm changes that hinder optimal results. The research suggests that for MSMEs to fully capitalize on digital marketing, consistent effort, strategic planning, and digital literacy enhancement are essential. This study contributes to the understanding of digital marketing’s role in MSME development and offers recommendations for policy interventions and business strategies.
Penerapan Sistem Informasi Pengarsipan Surat Desa Pada Pekon Agung Timur Kabupaten Lampung Tengah Eka Ridhawati; Wulandari Wulandari; Yuri Fitrian; Yuli Syafitri; Muhammad Fadly Arasyid
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2024): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v3i2.1326

Abstract

dirasakan sangat besar. Hal ini juga dialami oleh pengelolaan arsip yang memegang peranan penting sebagai sumber informasi, yang bermanfaat sebagai bahan penilaian dalam pengambilan keputusan dan penyusunan program pengembangan lembaga. Tujuan pengabdian ini adalah mengembangkan sistem pengelolaan arsip pada Kantor Balai Desa Agung Timur Kecamatan Kalirejo Kabupaten Lampung Tengah. Saat ini pengelolaan arsip surat masih menerapkan pengelolaan manual, sehingga dalam proses pencarian, penyimpanan, dan pengelolaan surat maupun dokumen arsip masih memerlukan waktu dan tenaga yang lebih. Hasil kegiatan pengabdian ini dalam pengembangan dan penerapan sistem informasi pengarsipan surat pada Kantor Balai Desa Agung Timur meningkatkan efisiensi dan efektivitas pengolahan surat, serta mempercepat proses pencarian informasi dan pengambilan keputusan
Edukasi Penguatan Konsep dan Strategi Digital Entrepreneurship bagi Gen-Z di SMK Islam Adiluwih Kabupaten Pringsewu Lampung Citrawati Jatiningrum; Iing Lukman; Kasmi Kasmi; Wulandari Wulandari; Budi Usmanto
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v5i1.3271

Abstract

Implementasi dalam kewirausahaan digital (digital entrepreneurship) bagi Gen Z pada kenyataannya menghadapi berbagai kendala pada berbagai aspek, namun peluang dan potensi mereka tetap besar dengan kreativitas dan pemanfaatan teknologi digital yang mumpuni. Kegiatan pengabdian ini bertujuan untuk memberi edukasi fundamental dalam penguatan konsep dan strategi kewirausahaan digital yang sukses bagi Gen-Z Pemanfaatan pemasaran digital berperan dalam meningkatkan pendapatan dan dan kesejahteraan masyarakat. Kegiatan ini dilaksanakan di SMK Islam Adiluwih Kabupaten Pringsewu. Hasil kegiatan ini memberikan dampak positif dan signifikan bagi pemahaman siswa/i SMK sebagai generasi muda Gen Z dalam implementasi dan strategi kewirausahaan digital yang akan dijalani. Peningkatan ini juga berdampak pada bisnis atau usaha yang telah dijalankan saat ini, dan menjadi modal dasar untuk menjalankan bisnis di masa yang akan datang untuk menjalankan bisnis secara digitalisasi. Hal lain yaitu terlihat dari ekosistem yang holistik yang akan memberi harmoni antara kemampuan individu dengan instrumen digital dan pada akhirnya menghasilkan wirausahawan digital yang berdaya saing tinggi
Expo Kewirausahaan: Membangun Jiwa Entrepreneur dan Mengasah Kreativitas Anak Sejak Dini, dibangku Usia Taman Kanak-kanak (TK) Insan Mandiri Kota Bandar Lampung Sariyah Astuti; Leni Anggraeni; Dian Puspita; Novi Ayu Kristina Dewi; Marilin Kristina; Miswan Gumanti; Wulandari Wulandari; Rara Marselina Jupon; Nurlela
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 1 No. 4 (2024): April
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v1i4.1147

Abstract

Peningkatan jumlah penduduk dan tingkat pengangguran yang signifikan di Indonesia menimbulkan permasalahan sosial, termasuk kurangnya lapangan pekerjaan. Untuk mengatasi hal ini, penting untuk meningkatkan potensi kewirausahaan masyarakat, terutama di kalangan generasi muda. Salah satu upaya yang dilakukan adalah melalui program expo kewirausahaan di sekolah taman kanak-kanak. Penelitian ini menggunakan pendekatan kualitatif dengan fokus pada peningkatan potensi entrepreneur pada peserta didik TK Insan Mandiri, Kota Bandar Lampung melalui kegiatan expo kewirausahaan. Data diperoleh melalui observasi lapangan dan pengumpulan dokumen terkait kegiatan expo. Hasil analisis menunjukkan bahwa pendidikan kewirausahaan memiliki dampak positif terhadap kecenderungan siswa untuk menjadi wirausaha, serta peran guru dalam memfasilitasi kegiatan ini sangat penting. Melalui kegiatan expo, siswa-siswi TK ini dilatih untuk memiliki ide kreatif, inovatif, dan kemandirian dalam mengelola produk serta mempromosikannya. Kuesioner yang diberikan kepada peserta menunjukkan bahwa sebagian besar siswa menyukai kegiatan expo kewirausahaan, dan banyak dari mereka berminat untuk menjadi wirausaha di masa depan. Kesimpulannya, kegiatan expo kewirausahaan efektif dalam mengembangkan potensi kewirausahaan peserta didik sekolah dasar, serta membentuk karakter kemandirian dan inovasi sejak dini. Diharapkan program ini dapat menjadi model pembelajaran efektif dalam mengembangkan kewirausahaan di sekolah dan berkontribusi pada pembangunan ekonomi Indonesia melalui generasi muda yang siap berwirausaha.
HUMAN RESOURCE MANAGEMENT IN THE EDUCATION SYSTEM Muhammad Ihsan Dacholfany; Wulandari; Marzuki
International Journal of Teaching and Learning Vol. 2 No. 8 (2025): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resource management (HRM) in the education sector is an important aspect in ensuring the delivery of high-quality education. The research method in this study uses the literature research method. The results showed that the keys to successful HRM include effective recruitment, continuous professional development, motivation and maintaining a positive work climate. It was found that institutions that implemented a systematic approach to career development had higher performing educators and students with better learning outcomes. Stakeholder engagement and the application of the latest educational technology also contribute positively to efficient HRM
CUSTOMER SATISFACTION ON SOCIAL MEDIA: ANALYSING SENTIMENT AND BRAND PERCEPTION THROUGH BIG DATA Yogi Nurfauzi; Wulandari Wulandari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyse the level of customer satisfaction and brand perception on social media through big data-based sentiment analysis methods. By utilising big data technology, data obtained from various social media platforms such as Facebook, Twitter, and Instagram were analysed to identify positive, negative, and neutral sentiments towards brands. This research found a relationship between customer sentiment and brand reputation and loyalty. Positive sentiments contribute to improved customer image and loyalty, while negative sentiments can significantly damage brand reputation. The results demonstrate the importance of continuous monitoring and analysis of social media activity to devise effective marketing and customer service strategies that are responsive to customer needs and perceptions.