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All Journal Jurnal Ilmu Manajemen (JIM) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Vokasi At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Sosiologi Dialektika Sosial Negotium: Jurnal Ilmu Administrasi Bisnis Visioner & Strategis Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Cendekia: Journal of Law, Social and Humanities Academica : Jurnal Pengabdian Kepada Masyarakat J-ISCAN : Journal of Islamic Accounting Research Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Bahri, Halida
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Journal : Visioner

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Pengaruh Perceived Risk, Trust, Dan Information Seeking Terhadap Perilaku Konsumen (Studi Pada Brand Erigo Di Shopee) Agustina, Vita .; Bahri, Halida .
Jurnal Visioner & Strategis Vol. 13 No. 2 (2024)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

 Online shopping is currently quite popular among Indonesian people, the presence of e-commerce makes it easier for consumers so that consumers prefer online shopping. One of the things that consumers are most interested in when shopping online is the fashion category, the fashion brand that consumers are interested in is Erigo. This is proven by Erigo sales on Shopee which continue to increase in the 2020-2022 period. Erigo is a local brand that attracts a lot of attention from consumers, as well as consumers in Lhokseumawe City. Consumer behavior in choosing Erigo is believed to be influenced by several factors. This research aims to determine the influence of perceived risk, trust, and information seeking on consumer behavior. The method used is a quantitative research method. The population in this research is the people of Lhokseumawe City who buy the Erigo brand on Shopee. The sample consisted of 100 respondents. The research results show that perceived risk, trust, and information seeking have a significant effect on consumer behavior in purchasing the Erigo brand on Shopee. Based on the results of the F test, it was found that the significance value was 0.003 < 0.05 and the F value was 3.239 > F table 2.699 so that simultaneously there was an influence between perceived risk, trust and information seeking on consumer behavior in buying the Erigo brand at Shopee. The relationship between these variables is amounting to 80.7% while the remaining 19.3% was influenced by other variables not examined in this research. Keywords: Perceived Risk, Trust, Information Seeking, Consumer Behavior
Co-Authors -, Muhammad Fahminuddin Adnan Adnan Adnan Adnan Adnan Agustina, Vita . Agustinawati Agustinawati Agustinawati Agustinawati, Agustinawati Andyna, Cut Aprida Hanum Asfiani Rizkina Chairil Akhyar Cut Adyna , Cut Adyna Cut Nurul Azman Danyatul Hayati Durrah Safira Fina Wahyuni Fitri Faryani Manik Ghazali Syamni Ghufran Mutahallil Hairani Putri Hamdiah Hamdiah Haulia Putri, Finni Syarra Hayatul Putri, Cut Misra Heriyana Heriyana Heriyana Ifvac Vara Azzerah Ikramuddin, Ikramuddin Johari Juliana Juliana Jullimursyida Kamaruddin Kamaruddin Hasan Kamaruddin Kamaruddin Khairina Khairina AR Khairun Nisa Khairunnisa Laila Fajri Laila Tussaa’dah M. Subhan Mariyudi Mariyudi Mariyudi Marzuki Masriadi Masriadi Masriadi, Masriadi Maulina, Isra Mohd. Heikal MUCHSIN Muchsin Muchsin Muchtar, Darmawati Muhammad Fazil, Muhammad Muhammad Yani Fadhil Mukhlis Muklis Munandar Munawarah Munawarah, Munawarah Mutiara Sri Devi Nadia Fajri Naufal Bachri, Naufal Niswatun Munawarah Norizam Azmi Nur Amalia Nurainun Nurlela PENDI, PENDI Putri Minda Sari Rahmaniar Rahmaniar Rahmaniar Reza Juanda Risky Al Haddid Ristati Ristati, Ristati Rusydi Abubakar Sabrina Luvita Saharuddin Saharuddin Samsidar Samsidar Samsidar Samsidar Samsidar Samsul Bahri Sapnabiby Sapnabiby Selvi Evika Simahatie, Mai Siti Maimunah Sri Wahyuni Sutriani Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Tasya Dara Fonna Teuku Zulkarnaen Teuku Zulkarnaen Vera Nanda Widya Ningrum Widyana Verawaty Siregar Winda Yenni Nova Febrian Zahara Fonna Zahratul Muntari Zulkifli