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All Journal SEGMEN Jurnal Manajemen dan Bisnis Value Added: Majalah Ekonomi & Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Dinamika Sosial Budaya EBSJ Martabe : Jurnal Pengabdian Kepada Masyarakat Almana : Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis Jayakarta Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Community Development Journal: Jurnal Pengabdian Masyarakat Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bima Journal : Business, Management and Accounting Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Balance : Jurnal Akuntansi dan Manajemen Journal of Finance and Business Digital (JFBD) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Bisnis Journal of Management and Social Sciences Journal of Student Research Jurnal Riptek Jurnal Manajemen dan Ekonomi Kreatif Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Indonesian Journal of Innovation Multidisipliner Research Jurnal Pengabdian Tri Bhakti Journal of Information Systems Management and Digital Business Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Equivalent : Journal of Economic, Accounting and Management Jurnal Ilmiah Manajemen dan Akuntansi KIC Jurnal Manajemen Bisnis Digital Terkini Value Management Research Jurnal JUEMA Jurnal Simki Economic
Rita Meiriyanti
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Journal : Jurnal Simki Economic

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Analisis Minat Penggunaan Transportasi Online Maxim pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang Dina Afrilya; Efriyani Sumastuti; Rita Meiriyanti
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.580

Abstract

This research aims to test hypotheses and explain phenomena in the form of relationships between variables, namely brand image, price, word of mouth, brand trust, and service quality on interest in using Maxim online transportation among students at the Faculty of Economics and Business, PGRI University Semarang. This research uses a quantitative approach method. The data analysis technique used in this research is multiple linear regression with testing using SPSS. The test results show that brand image and price have no influence on interest in using Maxim online transportation. Word of mouth, brand trust, and service quality have a significant positive influence. Brand image, price, word of mouth, brand trust, and service quality simultaneously influence positively and significantly. The importance of managing and improving a number of aspects in creating a positive and enjoyable image for users. The positive influence of this combination of variables can indicate the existence of a mutually reinforcing interaction or relationship between the variables.
Co-Authors Aisyatul, Umi Amanda, Maerena Anak Agung Gede Sugianthara Anggi Mirdiyantika Anistia Dewi Muflikhah Anjani, Herlina Dian Aprilia, Nia Ardi Kurniawan Arriana, Primarinha Aulia Nurul Izza Awalia Ririn Maulidina Bawazir, Muhammad Najib Bayu Kurniawan BAYU KURNIAWAN C Tri Widiastuti C. Tri Widiastuti Chadiyan Faturachman Chadyan Fathurachman Dhea Rizky Amelia Dhea Rizky Amelia Diana Puspitasari Dina Afrilya Dini Fahriati Dwi Cahyaningtias Efriyani Sumastuti Elfa Shita Hardini Ervina , hawik Fadhioma Ammarendra Fairuz Tito Milzam Farah Chalida Hanoum Fatria Adianto Fithri Widyannita Yarisma Fitriana, Lisa Hartoto, Witjaksono Eko Heri Prabowo Hesty Utami P, Ratih Ika Menarianti, Ika Indriasari, Ika Ira Setiawati Ira Setiawati Ira Setiawati, Ira ISTIKHOMAH Lailatul Dewi, Lina Sofi Lailatul Maesyaroh Ledy Nevira Anggraini Lestari, Putri Indah Lilik Ariyanto Mahendra, Novian Wahyu Muhammad Sani Arsyadi Muhammad Stalastul Mustofa Mukharomah Mukharomah Mutrofin Rohmaniah N. Nurjanah Nadia Apriliana Nissa, Ivana Khairun Nuriyadi, Anggia Nurul Fauziyah Oktaviani, Regina Pratiwi, Ameliya Dian Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri Putri Angelina Qristin violinda Ramadhani, Pramila Gita Ratih Hesty Utami Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Rika Yulianti Rinawati, Tri Rizka Ardila Angger Wijayanti Rizky Agung Nugroho Rizqiandini, Anisa Rosalinda Septi Yunita Rr Hawik Ervina Rr Hawik Ervina Indiworo Sekar Intan Guphita Setyorini, Noni Shofif Sobaruddin Akbar Sijabat, Rauly Sinta Wulandari Siti Wahyuningsih Suciana, Sinta Supandi SUTRISNO Sutrisno Sutrisno Sutrisno, Sutrisno Syamsul Yahya Tri Bayu Atmaja Tri Rinawati Valadeva Izzulhaq Vindy Febi Kinara Vita Adi Meli Yana Widiastuti, C. Tri Widyaswati, Rahmatya Wijaya, Rafly Witjaksono Eko Hartoto Yoga Indra Khatama Yogiana, Friska Yuliana Nuraini Zhanda Dinda Sarrani Zhanda Dinda Sarrani