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Journal : prosiding university research colloquium

Perceived Ease of Use, Usefulness, and Social Influence as Determinants of Consumer Purchase Intention Kurniastuti, Cahyani; Yuliyzar, Ismayudin; Pratama, Putra; Sulistio, Eko
Prosiding University Research Colloquium Proceeding of The 22nd University Research Colloquium 2026: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

This study investigates the influence of perceived ease of use, perceived usefulness, and social influence on consumers’ behavioral intention to purchase Nike footwear, with a focus on users based in Lippo Karawaci, Tangerang. A quantitative research design was employed using a structured questionnaire administered to 100 respondents who had previously purchased or used Nike shoes. The results indicate that all three independent variables exert a significant and positive effect on behavioral intention, with social influence emerging as the strongest predictor. The proposed model explains 92.5 percent of the variance in consumer purchase intention, demonstrating substantial explanatory power. These findings highlight the pivotal role of social dynamics such as peer influence and brand related social identity in shaping consumer decision-making in the global sportswear market. The study contributes theoretically by extending the application of the Technology Acceptance Model (TAM) to a non-digital product context, and practically by offering actionable insights for lifestyle brand marketing strategies, particularly in relation to influencer engagement and brand community development.
Co-Authors ., Fatria ., Zurohaina Abdul Basit Adie Dwiyanto Nurlukman Adrian, Adam Akbar, M. Rabbani Amalia, Rezki Andriani, Opi Arif Fadillah Arizal Aswan Arya Dewanto, Y. Aulia Rahman AVANA, NURLEV Baim, Adam Juelham Besar Agung Martono Catur Rahayu Daenulhay, Daenulhay Dandan Haryono Darmawan Saptadi, Darmawan Derita, Djumansi Desmarini, Mutia Destia Dwi Mulyani Dhini Mufti Diva, Diva Elisabeth, Duma Megaria Fadlah K. Sinurat Hadiwijaya, Dudung Hananta, Bagas Oktaihza Havidh Pramadika Hendra Susilo Hidayat, Muhammad Rizyan Anggra Huddin, Muhammad Nurhaula Intam Kurnia Intan Intan Irdes Putra, Yogi Ivo Maelina Silitonga Jadmiko, Purbo JAMALUDIN Jujur Gunawan Manullang Junika Napitupulu Kurniastuti, Cahyani Kurniawan, Rocky Rinaldi Kuswanto Kuswanto Leon, Farah Margaretha Lubis, M. Luthfi Manda, Manda Manisa, Bunga Nurul Marbun, Sondang Maulana, Fuad Melanthon Rumapea Mesakh, Januardi Mustainah Mappatoba Muttaqijn, Imam Nadapdap, Kristanty M.N. Najmudin Nofroza Yelli Novandri, Weni Pangidoan, Ahmad Martua Panjaitan, Lady Cyntia Pauhesti Pradipta Setyanto, Refius Pratiwi, Suci Yanti Ikhlasul Purba, Dimita H.P. Purba, Febrindo Gratama Puri Wijayanti, Puri Pusaka, Augustinus Rabiatul Adawiyah, Wiwiek Rintan Saragih, Rintan Rochmanti, Cindika Dwi Rosidi, Imron S, Novi Dwi Sahala Purba Santosa, Yudha Kurniawan Sartika, Deri Saur Melianna Sipayung, Saur Melianna Simanjuntak, Gracesiela Y. Simanjuntak, Wesly A. Siregar, Elizabeth Siswanto, Silo Situmorang, Intan Dewita Suardi Sudarto Sudarto Sukma, Risa Oktiari Sulistio, Eko Sultanali, Suleiman Susi Yundarwati Susy Muchtar, Susy Tambunan, Jesica Tiara, Febby Tirkaamiana, Mohammad Taufan Walidaini, Febri Birrul Wicaksono, Widhi Widyayanti Wiguna, Eric Tirta Yuliyzar, Ismayudin