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Journal : JOURNAL OF APPLIED LINGUISTICS AND LITERATURE

How Indonesian sees the colors: Natural semantic metalanguage theory Muhammad Kiki Wardana; Mulyadi Mulyadi
JOALL (Journal of Applied Linguistics and Literature) Vol. 7 No. 2: August 2022
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/joall.v7i2.21035

Abstract

This research explores basic and secondary colors in Indonesia. This research attempts to explicate the meaning of colors by using the semantic theory of Natural Semantic Metalanguage Theory. This research applied qualitative method. The paradigm of qualitative research revolves around the observation from the surrounding. The data were collected from various sources such as Indonesian Dictionary, Indonesian Corpus, and the data created by the researcher as the native speaker. The researcher explicates primary or basic colors as well as the secondary. Further, these Indonesian colors were being explicated by applying the features of Natural Semantic Metalanguage (NSM). The colors in Indonesian were gathered and classified. The researcher then analyzed the colors based on the explication of NSM theory and the approach of Basic Color Term initiated by Berlin and Kay. This research discovers that the basic or primary colors in Indonesian are Black, White, Red, Yellow, Green and Blue. The application of this research is apparently vivid in the advancement of colors study in the realm of semantics.   This research also exposes the difference of explication in English and Indonesian. This occurred due to the difference of the usage of semantic atom to explain the meaning of color. To explicate the color of black, Indonesian uses charcoal. Meanwhile English uses the night sky. In Indonesian, colors that come after Green and Blue according to Berlin and Kay’s color terms are Brown, Purple, Orange, Pink, and Grey are not basics but secondary colors. Meanwhile, in English the aforementioned colors are basics.
Framing and metaphor in the discourse of Sumatran orangutans’ conservation: Ecolinguistics study Wardana, Muhammad Kiki; Geubrina, Misla
JOALL (Journal of Applied Linguistics and Literature) Vol. 9 No. 1: February 2024
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/joall.v9i1.29977

Abstract

This study attempts to reveal how language is being used in the conservation of orangutan in Bukit Lawang, North Sumatra, Indonesia. The researchers focus on investigating the framing and metaphor as the reflection of how language is being used to represent the ideology of the policy makers, conservationist, local communities in communicating the urgency of protecting orangutan. The problem is vivid since there is no attempt before by linguists to discover the role of language in the conservation of orangutan. Hence, the status quo remains unanswered. This research fills the gap of the missing links of the unknown about the language used in orangutan’ conservation. This research applied qualitative research in which the data gathered in the form of discourses from various sources like infographic, reports and interview. At the same time, this study embraced Stibbe’s approach in ecolinguistics. Some results are quite alarming because the type of the framing about orangutan is negative such as Human-wildlife conflict frame or destructive metaphor such as ‘orangutan is the pest’ and ‘the kidnapper’. There are also ambivalent framing and metaphor which put endangered animal in a vague situation.