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All Journal Niagawan JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Dinamika Governance : Jurnal Ilmu Administrasi Negara JURNAL MUTIARA MANAJEMEN Jurnal Ilmiah Dinamika Sosial International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Eka Prasetya BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal IPTEK Bagi Masyarakat JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Masyarakat Indonesia PERADABAN JOURNAL of ECONOMIC and BUSINESS Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Society Bridge Journal Of Indonesian Social Society JMBD IIJSE Al-Zayn: Jurnal Ilmu Sosial & Hukum Gudang Jurnal Pengabdian Masyarakat JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Manajemen : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Menulis: Jurnal Penelitian Nusantara Jurnal Ilmiah Bisnis Digital Economics and Digital Business Journal
Situmorang, Irvan Rolyesh
Sekolah Tinggi Ilmu Eknomi Eka Prasetya
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Pendampingan Digital Marketing dan Optimalisasi Foto Produk bagi UMKM Kuliner Rumahan untuk Meningkatkan Penjualan melalui Instagram dan Marketplace Irvan Rolyesh Situmorang; Liandro Liandro; David David; Veri Veri; Wilbert Wilbert; Sarah Fadhia
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.564

Abstract

Program keterlibatan komunitas ini bertujuan untuk membantu UMKM kuliner rumahan dalam meningkatkan kemampuan pemasaran mereka melalui strategi pemasaran digital dan optimasi foto produk. Banyak usaha kuliner kecil masih mengandalkan metode penjualan konvensional dan kurang memiliki keterampilan untuk menampilkan visual produk yang menarik di platform digital. Program ini diimplementasikan melalui pelatihan, pendampingan, dan lokakarya praktis yang berfokus pada pemasaran Instagram dan pemanfaatan marketplace. Kegiatan meliputi pengenalan konsep pemasaran digital, membimbing peserta dalam membuat foto produk yang efektif, dan membantu mereka mengunggah dan mempromosikan produk secara online. Hasilnya menunjukkan peningkatan pemahaman peserta tentang strategi pemasaran digital dan kemampuan mereka untuk menghasilkan gambar produk yang lebih menarik.
Transformasi Pemasaran Konvensional ke Digital bagi Pedagang Pasar Tradisional melalui Pemanfaatan Marketplace dan WhatsApp Business Irvan Rolyesh Situmorang; Mariani Mariani; Kelrin Kelrin; Stephanie Stephanie; Sterin Wijaya
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.565

Abstract

Studi ini meneliti transformasi praktik pemasaran konvensional menjadi strategi pemasaran digital di kalangan pengusaha mikro di pasar tradisional. Penelitian ini bertujuan untuk menganalisis bagaimana pemanfaatan platform marketplace dan WhatsApp Business dapat meningkatkan jangkauan pasar, keterlibatan pelanggan, dan kinerja penjualan. Pendekatan partisipatif berbasis komunitas digunakan melalui pelatihan, pendampingan, dan bantuan langsung kepada pedagang mikro. Data dikumpulkan menggunakan observasi, wawancara, dan kuesioner pra dan pasca kegiatan. Temuan menunjukkan peningkatan signifikan dalam pemahaman peserta tentang konsep pemasaran digital dan keterampilan praktis dalam mengoperasikan platform online. Sebagian besar peserta berhasil membuat toko online digital dan menerapkan fitur katalog produk, respons otomatis, dan opsi pembayaran digital.
Pemberdayaan Ibu Rumah Tangga melalui Pelatihan Kewirausahaan dan Pengelolaan Keuangan Sederhana Berbasis Aplikasi Irvan Rolyesh Situmorang; Sylphia Sylphia; Agus Susanto; Leony Tanaka; Raja Pratama Winfrid Hasibuan
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.566

Abstract

Ibu rumah tangga yang menjalankan usaha skala kecil sering menghadapi keterbatasan dalam pengetahuan kewirausahaan dan kemampuan pengelolaan keuangan, sehingga dapat menghambat perkembangan usaha. Penelitian ini bertujuan untuk memberdayakan ibu rumah tangga pelaku usaha melalui pelatihan kewirausahaan dan pengelolaan keuangan sederhana berbasis aplikasi digital. Program dilakukan melalui kegiatan pelatihan, praktik langsung, serta pendampingan yang berfokus pada perencanaan usaha, strategi pemasaran, dan pencatatan keuangan menggunakan aplikasi keuangan sederhana berbasis telepon pintar. Data diperoleh melalui observasi kegiatan, umpan balik peserta, serta evaluasi terhadap praktik pencatatan keuangan sebelum dan sesudah pelatihan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai konsep kewirausahaan serta kemampuan dalam mengelola keuangan usaha secara lebih sistematis menggunakan aplikasi digital sederhana.
Pelatihan Strategi Pemasaran Digital melalui Instagram dan Marketplace bagi Pelaku UMKM Irvan Rolyesh Situmorang; Tigor Purba; Ydris Ydris; Willy Willy; Satria Satria
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.567

Abstract

This study examines the implementation of digital marketing strategy training through Instagram and marketplace platforms for micro, small, and medium enterprise (MSME) actors. The training aims to improve participants’ knowledge, skills, and adaptability in utilizing digital platforms for business promotion and sales optimization. The approach involved participatory training, practical simulations, and mentoring sessions. Data were collected through observation, questionnaires, and performance assessments. The findings indicate a significant increase in participants’ understanding of content creation, audience engagement, and online transaction management. The program also enhanced the participants’ confidence in adopting digital marketing strategies. This study contributes to community empowerment initiatives by demonstrating that structured digital marketing training can strengthen MSMEs’ competitiveness in the digital economy.
CONTRIBUTION OF SOCIAL MEDIA AND GREEN MARKETING IN IMPROVING PURCHASING DECISIONS AT MCDONALD WILLIAM ISKANDAR Irvan Rolyesh Situmorang; Wilbert Wilbert
JURNAL MUTIARA MANAJEMEN Vol 10 No 1 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

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Abstract

The rapid development of the era into the digital era makes competition in the business world increasingly tight. Companies must be able to determine the right marketing strategy to get maximum profit, the use of social media and green marketing strategies are one of the most widely used methods today. Therefore, this consideration aims to determine the impact of social media and green marketing on purchasing choices at McDonald William Iskandar Medan. The r strategy used in this study is quantitative, and the population used in this study consists of customers who have shopped at McDonald William Iskandar Medan, the exact number of which cannot be determined. Because the number of respondents is uncertain, the researcher uses the hair method, which can be a strategy used when the researcher does not know the exact population estimate. In this study, 110 respondents were obtained, while the testing procedure used was a coincidence test. Data testing includes the classical expressive assumption test, different direct testing, fractional theory test (t-test) and simultaneous test (f-test), and the confidence coefficient test. This study produces a positive critical impact, both partially and simultaneously, between social media and green marketing on purchasing choices at McDonald William Iskandar Medan.
The Effect of Word-of-Mouth (WOM) and Atmosphere on Competitive Advantage at Rumah Makan Rasa Leluhur, Medan City Junaedi Caga; Dedy Lazuardi; Irvan Rolyesh Situmorang; Elisabeth Nainggolan; Idina Gustina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

The culinary industry in Medan City is growing rapidly, with over 2,002 restaurants operating as of 2025, creating intense competition. Rumah Makan Rasa Leluhur, a traditional restaurant in Medan, faces challenges in maintaining its competitive advantage amid increasing rivalry. This study aims to analyze the effect of Word of Mouth (WOM) and store atmosphere on the competitive advantage of Rumah Makan Rasa Leluhur in Medan City, both partially and simultaneously. This research employed a quantitative associative approach. Data were collected through questionnaires distributed to 100 respondents selected using incidental sampling. The research variables include Word of Mouth (X₁), Store Atmosphere (X₂), and Competitive Advantage (Y). Data analysis was conducted using multiple linear regression, classical assumption tests, t-test, F-test, and coefficient of determination (R²). The results show that Word of Mouth has a positive and significant partial effect on competitive advantage (t = 4.695 > t-table = 1.661; sig. = 0.001) with a partial contribution of 15.5%. Store Atmosphere also has a positive and significant partial effect (t = 4.917 > t-table = 1.661; sig. = 0.001) with a partial contribution of 17.1%. Simultaneously, both variables significantly influence competitive advantage (F = 23.487 > F-table = 3.09; sig. < 0.001), explaining 32.6% of the variance (R² = 0.326). These findings suggest that improving positive word of mouth communication and enhancing the physical store atmosphere are key strategies for strengthening the competitive position of Rumah Makan Rasa Leluhur.
PERILAKU IMPULSIVE BUYING MELALUI LIVE STREAMING DAN FLASH SALE PENGGUNA E-COMMERCE Irvan Rolyesh Situmorang
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2549

Abstract

Abstract: The aim of this research is to determine the partial and simultaneous influence of the use of live streaming and flash sales on the impulsive buying behavior of e-commerce users in the East Siantar sub-district. This research uses quantitative research with a Likert scale as a measuring tool. The population in this study cannot be known with certainty so sampling was carried out using the Hair formula. The Hair formula is calculated by multiplying the number of indicators for each variable by 10. The results of the first hypothesis show that live streaming partially has a positive and significant effect on impulsive buying behavior in the East Siantar sub-district. The second hypothesis shows that flash sales partially have a positive and significant effect on impulsive buying behavior in East Siantar sub-district. The third hypothesis shows that live streaming and flash sales simultaneously have a positive and significant effect on impulsive buying behavior in the East Siantar sub-district. The results of the coefficient of determination show that the contribution of live streaming and flash sales has a value of 30% while the remaining 70% is influenced by other factors not included in this research Keywords: Live Streaming; Flash Sale; Impulsive Buying. Abstrak: Tujuan dilakukan penelitian ini adalah untuk mengetahui pengaruh secara parsial dan simultan penggunaan live streaming dan flash sale terhadap perilaku impulsive buying pengguna e-commerce di kelurahan Siantar Timur. Penelitian ini menggunakan penelitian kuantitatif dengan skala likert sebagai alat ukurnya. Populasi dalam penelitian ini tidak dapat diketahui secara pasti sehingga pengambilan sampel yang dilakukan menggunakan rumus Hair. Rumus Hair dihitung dengan cara jumlah indikator setiap variabel dikali dengan 10. Adapun hasil hipotesis pertama menunjukkan bahwa live Streaming secara parsial berpengaruh positif dan signifikan terhadap perilaku impulsive buying di kelurahan Siantar Timur.  hipotesis kedua menunjukkan bahwa flash sale secara parsial berpengaruh positif dan signifikan terhadap perilaku impulsive buying di kelurahan Siantar Timur. hipotesis ketiga menunjukkan bahwa live Streaming dan flash sale secara simultan berpengaruh positif dan signifikan terhadap perilaku impulsive buying di kelurahan Siantar Timur. Hasil koefisien determinasi menunjukkan hasil bahwa kontribusi live streaming dan flash sale memiliki nilai sebesar 30% sedangkan 70% sisanya dipengaruhi faktor lain yang tidak termasuk dalam penelitian ini Kata kunci: Live Streaming; Flash Sale; Impulsive Buying.
PEMANFAATAN FINTECH DALAM MENINGKATKAN AKSES PEMBIAYAAN BAGI UMKM BINAAN KOTA MEDAN Irvan Rolyesh Situmorang; Yonson Pane
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3982

Abstract

Abstract: This study aims to examine the influence of financial technology (fintech) utilization and financial literacy levels on access to financing among assisted Micro, Small, and Medium Enterprises (MSMEs) in Medan City. Employing a mixed-methods approach, data were collected through a survey of 330 respondents and in-depth interviews with selected MSME actors. Quantitative analysis was conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS), while qualitative data were analyzed thematically. The results indicate that both fintech and financial literacy positively and significantly affect access to financing. The coefficient of determination shows that these two variables explain 42.4% of the variance in financing access. The qualitative findings highlight major adoption barriers, including limited digital infrastructure, low digital literacy, and concerns over data security. This study also employs the Technology Readiness Index (TRI) framework to assess the psychological readiness of MSMEs in adopting technology. The findings suggest several policy implications, including the need for continuous digital literacy training, enhanced data protection, and stronger collaboration between local governments and fintech providers to establish a more inclusive and sustainable digital financial ecosystem. This research is part of a five-year roadmap to support the gradual digital transformation of MSMEs in the Medan region. Keyword: Fintech; Financial Literacy; Financing Access; Financial Inclusion; Medan City Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh pemanfaatan teknologi finansial (fintech) dan tingkat literasi keuangan terhadap akses pembiayaan yang diperoleh oleh UMKM binaan di Kota Medan. Menggunakan pendekatan metode campuran (mixed methods), data dikumpulkan melalui survei terhadap 330 responden dan wawancara mendalam dengan pelaku UMKM terpilih. Analisis kuantitatif dilakukan dengan pendekatan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS), sementara data kualitatif dianalisis secara tematik. Hasil penelitian menunjukkan bahwa baik fintech maupun literasi keuangan memiliki pengaruh positif dan signifikan terhadap akses pembiayaan. Koefisien determinasi menunjukkan bahwa kedua variabel tersebut menjelaskan 42,4% variasi dalam akses pembiayaan UMKM. Temuan kualitatif memperkuat bahwa keterbatasan infrastruktur digital, rendahnya literasi digital, dan kekhawatiran terhadap keamanan data masih menjadi hambatan utama dalam adopsi fintech. Penelitian ini juga mengadopsi kerangka Technology Readiness Index (TRI) untuk mengukur kesiapan psikologis UMKM dalam mengadopsi teknologi. Temuan ini memiliki implikasi kebijakan penting, yaitu perlunya pelatihan literasi digital yang berkelanjutan, penguatan perlindungan data, serta sinergi antara pemerintah daerah dan penyedia layanan fintech dalam membangun ekosistem keuangan digital yang inklusif dan berkelanjutan. Penelitian ini merupakan bagian dari roadmap lima tahun dalam mendukung transformasi digital UMKM secara bertahap di wilayah Medan. Kata kunci: Fintech; Literasi Keuangan; Akses Pembiayaan; Inklusi Keuangan; Kota Medan
SOSIALISASI KEWIRAUSAHAAN DENGAN MODEL PEMBELAJARAN MONSOONSIM PADA SMA WIYATA DHARMA Irvan Rolyesh Situmorang; Petrus Loo; Susan Grace Nainggolan; Frenky Situmorang; Yonson Pane
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol. 4 No. 2 (2024): Desember 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i2.2566

Abstract

Abstract: Monsoonsim is a gamification-based business simulation platform that helps teach various entrepreneurial concepts practically and interactively. Through Monsoonsim, students can understand how a business operates, from financial planning and management, resource management, marketing, to customer service. Monsoonsim provides an opportunity for students to develop their entrepreneurial spirit, providing hands-on experience that strengthens their understanding of risks, opportunities and business strategies. Through this simulation-based learning, Monsoonsim creates an environment that supports a deep understanding of business dynamics and encourages the birth of young entrepreneurs. Keywords: Entrepreneurship, Monsoonsim, Business Strategy. Abstrak: Monsoonsim merupakan sebuah platform simulasi bisnis berbasis gamifikasi yang membantu mengajarkan berbagai konsep kewirausahaan secara praktis dan interaktif. Melalui Monsoonsim, peserta didik dapat memahami bagaimana sebuah bisnis beroperasi, mulai dari perencanaan dan manajemen keuangan, pengelolaan sumber daya, pemasaran, hingga layanan konsumen. Monsoonsim memberikan kesempatan bagi para siswa untuk mengembangkan jiwa kewirausahaan mereka, memberikan pengalaman langsung yang memperkuat pemahaman mereka terhadap risiko, peluang, dan strategi bisnis. Melalui pembelajaran yang berbasis simulasi ini, Monsoonsim menciptakan lingkungan yang mendukung pemahaman mendalam tentang dinamika bisnis dan mendorong lahirnya wirausahawan-wirausahawan muda. Kata kunci: Kewirausahaan, Monsoonsim, Strategi Bisnis.
Co-Authors Afrizal Agus Susanto Albert Jansen Alexander Fredericko aminuddin aminuddin Angel Revalina Nursifa Angeline, Shenny Angkasa, Jesselyn Anthoni Salim Aprinawati, Aprinawati Artan, Silvia Artan, Silvina Arya Agung Nugraha Aurelia Vasly Aurelia, Aurelia Carine, Carine Catherine Catherine Celine Nobel Tunggal Cendikiawan, Jeffry Chandera Rahmatyadi Charles Luckyanto Chelsya Chelsya Cindy Prastika Claudie Tiofanny Concetta, Cheryl David David Dedy Lazuardi Delsen Antonius Desferando Desferando Desi Ratnasari Desma Desma Erica Maryati Manik Dian Setyorini Dovean, Dovean Dwi Stefiani Br Purba Edbert Tanoto Elisabeth Nainggolan Fadhilah Lubis Felicia Fernando Capreli Gunawan, Kenny Hartono, Angeline Haryani Pratiwi Sitompul Haubu, TJ. Herlambang, Albert Hommy Dorothy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Idina Gustina Irnawati Hulu Jefri Jefry Holy Jessa B. Labitad Jessy Jessy Jimmy Jimmy Junaedi Caga Junaedi Caga Kelrin Kelrin Koscius, Rendy Kusnarli Leony Tanaka Liandro Liandro Lie, Sharlen Linda Wahyu Marpaung Maan Kriswer Singh Marco Tianov Mariani Mariani Melyani Melyani, Melyani Michael Kurniawan Wijaya Michelle, Michelle Muammar Rinaldi Muhammad Ali Akbar Nainggolan, Susan G Pane, Yonson Pesta Gultom Petrus Loo Phan Bao Giang Piter Hou Prasetio, Vasco Mario Putri Amelia Ananda Putri, Cantika Rafiani Saragih Rahmadini, Dara Aisyah Raja Pratama Winfrid Hasibuan Rangga Restu Prayogo, Rangga Restu Riana, Catherine Falencia Roberto Lie Ryu Saphira, Viony Sarah Fadhia Satria Satria Selamat Selamat Shella Oktavia Rianty Shiny Rose N. Narit Sia, Wilbert Simarmata, Asiana Sinaga, Vanessa Sipnarong Kanchawongpaisan Sitepu, Novi Indriyani Situmorang, Frenky Stephanie Alysio Stephanie Stephanie Sterin Wijaya Stevani, Stevani Stevany Steven Steven Steven Andrean Steven Steven Surya Putera Susan Grace V Nainggolan Sylphia Sylphia Tantriady, Alex Tiffany Tiffany Tigor Purba Utari, Felicia Valen Marcella Dinata Veri Veri Vinzenzo Yawrent Violyne A. S Virnie Vanessa Vivi Widalicin Januarty Wijaya, Geane Vanie Michelle Wijaya, Michael Kurniawan Wilbert Kholi Wilbert Wilbert Wilbert Wilbert Wilbert Wilbert Willy Willy Wilson Wilson Wilson Wiranata Wilys Hendrian Winsen Winsen Wirnawan, Wirnawan Ydris Ydris Yennuar Pratama, Jeslyn Zavier Tantra Zulaika Wulandari