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All Journal Niagawan JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Dinamika Governance : Jurnal Ilmu Administrasi Negara JURNAL MUTIARA MANAJEMEN Jurnal Ilmiah Dinamika Sosial International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Eka Prasetya BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal IPTEK Bagi Masyarakat JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Masyarakat Indonesia PERADABAN JOURNAL of ECONOMIC and BUSINESS Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Society Bridge Journal Of Indonesian Social Society JMBD IIJSE Al-Zayn: Jurnal Ilmu Sosial & Hukum Gudang Jurnal Pengabdian Masyarakat JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Manajemen : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Menulis: Jurnal Penelitian Nusantara Jurnal Ilmiah Bisnis Digital Economics and Digital Business Journal
Situmorang, Irvan Rolyesh
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Constructing Perceived Consumer Value Through Digital Financial Transformation and Green Marketing: The Case of KFC Indonesia – Centre Point Medan: Membangun Nilai Konsumen yang Dirasakan Melalui Transformasi Keuangan Digital dan Pemasaran Hijau: Studi Kasus KFC Indonesia – Centre Point Medan Steven; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.311

Abstract

Rapid growth in business has increased competition among companies, leading to the need for effective marketing approaches. This study seeks to examine the relationship between the use of financial technology, green marketing practices, and how customers view their purchasing experience at the KFC branch located in Centre Point, Medan. The study's population included all customers of KFC Centre Point during the research period. A sample of 120 participants was selected, determined through the Hair et al. formula with a 5% margin of error. The findings show that fintech adoption has a partial effect on perceived value at the KFC Centre Point Medan branch, and green marketing also has a partial effect on perceived value. Additionally, both fintech adoption and green marketing together have an impact on perceived value at the KFC Centre Point Medan branch.
Digital Marketing Strategy And Implementation Of Digital Payment Systems As A Trigger On Consumer Buying Interest: Case Study On Kopi Kenangan: Strategi Pemasaran Digital dan Implementasi Sistem Pembayaran Digital Sebagai Pemicu Minat Beli Ulang Konsumen : Studi Kasus pada Kopi Kenangan Piter Hou; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.348

Abstract

This study aims to measure the influence of digital marketing strategies and the implementation of digital payment systems on customer repurchase intention for Kopi Kenangan in Medan Baru District, based on the issue of inconsistencies between online promotional promises and experiences at outlets that could potentially decrease customer loyalty. The research method applied is descriptive quantitative with a survey approach, involving 100 respondents selected through purposive sampling. The regression equation for Repurchase Intention = 1.933 + 0.252 Digital Marketing Strategy + 0.576 Digital Payment System + e indicates a positive influence from both variables. The research results show that digital marketing strategies and digital payment systems have a positive and significant impact on consumers repurchase intention. A coefficient of determination of 74% proves the contribution of the research variables to the repurchase intention. As a recommendation, Kopi Kenangan needs to align digital promotional content with service quality at the outlets, improve the stability and speed of the digital payment system verification, and provide employee training to ensure a consistent customer experience to strengthen loyalty and encourage repurchase.
Analysis of the Influence of Digital Marketing and Consumer Trust on Shopee Purchase Decisions in Medan City Irvan Rolyesh Situmorang; Steven Andrean; Jessy Jessy; Edbert Tanoto; Winsen Winsen; Jimmy Jimmy; Marco Tianov
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 04 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Digital Marketing and Consumer Trust on Purchase Decisions of Shopee users in Medan City. The development of information technology has shifted public consumption patterns to digital-based, requiring e-commerce platforms to optimize marketing strategies and build credibility. The research method used is causal associative quantitative with a sample of 100 respondents selected through non-probability sampling techniques in the Medan City area. The data analysis technique used multiple linear regression with the help of statistical software. The results showed that partially, Digital Marketing has a positive and significant effect on Purchase Decisions. Likewise, Consumer Trust is proven to have a positive and significant influence on Purchase Decisions. Simultaneously, both independent variables significantly influence Purchase Decisions with a coefficient of determination (R²) value of 68%. These results indicate that the integration between interactive digital marketing strategies and a secure platform reputation is a key factor in driving consumer transactions in the Medan digital market.
Pengaruh Artificial Intelligence dan Content Marketing terhadap Keputusan Pembelian Konsumen pada Ekosistem TikTok Shop Irvan Rolyesh Situmorang; Vivi; Steven; Shella Oktavia Rianty
Jurnal Ilmiah Bisnis Digital Vol. 2 No. 2 (2026): Mei 2026
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/8fxffe52

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi Artificial Intelligence (AI) dan content marketing terhadap keputusan pembelian konsumen di TikTok melalui pendekatan Systematic Literature Review (SLR). Penelitian menggunakan metode Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) untuk mengidentifikasi, menyeleksi, dan mengevaluasi artikel ilmiah yang relevan dari jurnal nasional dan internasional bereputasi yang diterbitkan pada periode 2016–2026. Tahapan penelitian meliputi identifikasi, penyaringan, penilaian kelayakan, dan inklusi artikel sesuai kriteria penelitian. Hasil kajian menunjukkan bahwa inovasi AI di TikTok, khususnya melalui algoritma rekomendasi terpersonalisasi, predictive analytics, dan keterlibatan pelanggan otomatis, berpengaruh signifikan terhadap perilaku pembelian konsumen dengan mempercepat pencarian produk serta proses pengambilan keputusan. Selain itu, strategi content marketing berbasis storytelling visual, konten interaktif, dan kredibilitas influencer mampu meningkatkan kepercayaan konsumen dan minat beli, terutama pada pengguna muda. Temuan penelitian menunjukkan bahwa integrasi teknologi AI dengan content marketing kreatif menciptakan ekosistem social commerce yang efektif dalam meningkatkan keputusan pembelian konsumen. Penelitian ini memberikan kontribusi ilmiah dalam bidang bisnis digital serta menjadi landasan teoretis bagi penelitian selanjutnya mengenai perilaku konsumen digital dan pengembangan social commerce.
The Strategic Role of Content Marketing and Innovation in Influencing Consumer Purchase Decisions at JN Collection Irvan Rolyesh Situmoranga; Vinzenzo Yawrent
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1429

Abstract

This research was conducted at JN Collection. The purpose of this study was to determine and analyse the influence of content marketing and innovation on purchasing decisions. The population and sample of this study were 74 customers. The sampling technique used was saturated sampling. The data collection technique was a questionnaire. Data analysis was conducted using multiple linear regression analysis. The results of the study found that Content Marketing has a positive and significant influence on Purchasing Decisions at JN Collection, Innovation has a positive and significant influence on Purchasing Decisions at JN Collection, and Content Marketing and Innovation have a positive and significant influence on Purchasing Decisions at JN Collection. The conclusion of this study is that an increase in content marketing and innovation can drive an increase in purchasing decisions.
Pengaruh Cita Rasa dan kepuasan pelanggan terhadap Loyalitas Pelanggan pada Bhinneka Food House Irvan Rolyesh Situmorang; Michael Kurniawan Wijaya
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 4 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.7967

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh cita rasa dan kepuasan pelanggan terhadap loyalitas pelanggan pada Bhinneka Food House. Metode penelitian adalah kuantitatif. Jumlah populasi tidak dapat dihitung. Untuk itu menggunakan lemeshow sehingga hasil sampel yang diperoleh 97 pelanggan Bhinneka Food House. Teknik pengambilan sampel adalah accidental sampling. Teknik pengumpulan data menggunkana kuesioner penelitian dengan menggunakan distirbusi google form. Teknik analisa data mengunakan analisi regresi linear berganda dengan SPSS 26. Hasil penelitian memperoleh bahwa secara parsial cita rasa terhadap loyalitas pelanggan, secara parsial kepuasan pelanggan terhadap loyalitas pelanggan dan secara simultan cita rasa dan kepuasan pelanggan terhadap loyalitas pelanggan.
Dampak Keberadaan PT. Abdi Budi Mulia Dalam Menjalankan Program Kemitraan Pekebun di Satuan Pemukiman di Kabupaten Labuhan Batu Selatan Frenky Situmorang; Irvan Rolyesh Situmorang
Jurnal Masyarakat Indonesia (Jumas) Vol. 3 No. 02 (2024): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v3i02.84

Abstract

The palm oil smallholder partnership program is an initiative designed to support small oil palm farmers through partnerships with companies, and governments,. The main goal is to increase productivity, quality and welfare of small farmers while ensuring environmental sustainability. Company PT. Abdi Budi Mulia is a company engaged in palm oil plantations and processing factories. This company is implementing a partnership program in the South Labuhan Batu sub-district. This community service activity is intended to determine the impact of the existence of PT. Abdi Budi Mulia in carrying out partnership program activities in South Labuhan Batu. South Labuhan Batu Regency is one of the districts with good palm oil potential, especially in Kampung Rakyat. With the large area of ​​plantations in the area, good planning and processing is needed so that sustainable development can be realized, as well as improving community welfare. The problem that occurs in South Labuhan Batu is that the lack of education regarding palm oil plantations has resulted in the productivity of community-owned palm oil being lower compared to the productivity of company-owned (private) palm oil. This can be seen from the low price of community palm oil due to the quality of the owned palm oil. society is not very high
Implementasi Green Economy melalui Pelatihan Pengolahan Beras Menir Menjadi Susu Beras di Desa Pematang Johar Pesta Gultom; Desma Erica Maryati Manik; Elisabeth Nainggolan; Irvan Rolyesh Situmorang
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 6 No 1 (2026): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol6No1.pp25-29

Abstract

One of the MSMEs in Pematang Johar village is agriculture. Rice yields are abundant, with the potential to produce approximately 12,250 tons per harvest season. This harvest undergoes a post-harvest process that ultimately produces rice, and the remaining rice milling residue becomes rice grits. The goal of this Community Service Program (PKM) activity is to utilize the rice grits from the rice milling process to create a nutritious and economically valuable rice milk product for the agripreneur community. The PKM activity utilizes the Participatory Action Research (PAR) method, positioning the agripreneur community in Pematang Johar village not only as objects but also as active subjects or partners. The results of this activity have a positive impact, reducing crop waste, making it more useful and improving the well-being of the Pematang Johar community.
PENGARUH WORD OF MOUTH DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK AQUA DI KOTA MEDAN Irvan Rolyesh Situmorang; Chelsya Chelsya; Tiffany Tiffany
Manajemen: Jurnal Ekonomi Vol. 7 No. 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gga3qa50

Abstract

This research investigates how Word of Mouth and Influencer Marketing affect the purchase decisions of Aqua products in Medan City. Employing a quantitative method, data were gathered through surveys from 50 Aqua consumers. The analysis, conducted with SPSS version 26 using multiple linear regression, showed that Word of Mouth alone does not significantly influence purchase decisions, whereas Influencer Marketing has a significant impact. Together, these variables significantly affect consumers’ buying choices. The Adjusted R Square of 0.130 indicates that 13% of the variation in purchase decisions is explained by these factors, while the remaining 87% is attributed to other variables outside the scope of this study. The results underscore the crucial role of Influencer Marketing in influencing consumer behavior in today’s digital landscape
Digital HRM Transformation Improves Employee Performance through Digital Competence Irvan Rolyesh Situmorang; Petrus Loo
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1095

Abstract

Purpose – This study investigates how digital transformation in human resource management contributes to employee performance by emphasizing the role of digital competence within organizational work systems. The study is conducted in the context of organizations in Medan that have increasingly adopted digital-based HR practices. Design/methodology/approach – A quantitative explanatory approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through questionnaires distributed to employees who had experience using digital HR systems, including electronic attendance, online training platforms, and digital performance evaluation systems. Finding/Results – The findings demonstrate that digital HRM transformation positively influences employee digital competence and employee performance. Digital competence also shows a significant contribution to improving employee performance. In addition, the mediation analysis confirms that digital competence partially mediates the relationship between digital HRM transformation and employee performance, indicating that technological implementation becomes more effective when supported by employees’ digital capabilities. Originality/Value – This study offers a broader understanding of digital transformation by positioning digital competence as a strategic organizational capability rather than merely an individual technical skill. The findings provide practical insights for organizations seeking to align technological transformation with human capability development in order to achieve sustainable performance improvement
Co-Authors Afrizal Agus Susanto Albert Jansen Alexander Fredericko aminuddin aminuddin Angel Revalina Nursifa Angeline, Shenny Angkasa, Jesselyn Anthoni Salim Aprinawati, Aprinawati Artan, Silvia Artan, Silvina Arya Agung Nugraha Aurelia Vasly Aurelia, Aurelia Carine, Carine Catherine Catherine Celine Nobel Tunggal Cendikiawan, Jeffry Chandera Rahmatyadi Charles Luckyanto Chelsya Chelsya Cindy Prastika Claudie Tiofanny Concetta, Cheryl David David Dedy Lazuardi Delsen Antonius Desferando Desferando Desi Ratnasari Desma Desma Erica Maryati Manik Dian Setyorini Dovean, Dovean Dwi Stefiani Br Purba Edbert Tanoto Elisabeth Nainggolan Fadhilah Lubis Felicia Fernando Capreli Gunawan, Kenny Hartono, Angeline Haryani Pratiwi Sitompul Haubu, TJ. Herlambang, Albert Hommy Dorothy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Idina Gustina Irnawati Hulu Jefri Jefry Holy Jessa B. Labitad Jessy Jessy Jimmy Jimmy Junaedi Caga Junaedi Caga Kelrin Kelrin Koscius, Rendy Kusnarli Leony Tanaka Liandro Liandro Lie, Sharlen Linda Wahyu Marpaung Maan Kriswer Singh Marco Tianov Mariani Mariani Melyani Melyani, Melyani Michael Kurniawan Wijaya Michelle, Michelle Muammar Rinaldi Muhammad Ali Akbar Nainggolan, Susan G Pane, Yonson Pesta Gultom Petrus Loo Phan Bao Giang Piter Hou Prasetio, Vasco Mario Putri Amelia Ananda Putri, Cantika Rafiani Saragih Rahmadini, Dara Aisyah Raja Pratama Winfrid Hasibuan Rangga Restu Prayogo, Rangga Restu Riana, Catherine Falencia Roberto Lie Ryu Saphira, Viony Sarah Fadhia Satria Satria Selamat Selamat Shella Oktavia Rianty Shiny Rose N. Narit Sia, Wilbert Simarmata, Asiana Sinaga, Vanessa Sipnarong Kanchawongpaisan Sitepu, Novi Indriyani Situmorang, Frenky Stephanie Alysio Stephanie Stephanie Sterin Wijaya Stevani, Stevani Stevany Steven Steven Steven Andrean Steven Steven Surya Putera Susan Grace V Nainggolan Sylphia Sylphia Tantriady, Alex Tiffany Tiffany Tigor Purba Utari, Felicia Valen Marcella Dinata Veri Veri Vinzenzo Yawrent Violyne A. S Virnie Vanessa Vivi Widalicin Januarty Wijaya, Geane Vanie Michelle Wijaya, Michael Kurniawan Wilbert Kholi Wilbert Wilbert Wilbert Wilbert Wilbert Wilbert Willy Willy Wilson Wilson Wilson Wiranata Wilys Hendrian Winsen Winsen Wirnawan, Wirnawan Ydris Ydris Yennuar Pratama, Jeslyn Zavier Tantra Zulaika Wulandari