Article Per Year (5 Year)
p-Index From 2021 - 2026
4.505
P-Index
This Author published in this journals
All Journal Pedagogi: Jurnal Ilmu Pendidikan Abdimas Jurnal Penelitian Pendidikan Lembaran Ilmu Kependidikan Jurnal Inovasi Teknologi Pendidikan Educational Management Indonesian Journal of Curriculum and Educational Technology Studies Innovative Journal of Curriculum and Educational Technology The Journal of Educational Development INKUIRI : Jurnal Pendidikan IPA Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Education Technology Journal of Primary Education Jurnal Penelitian Tindakan Sekolah dan Kepengawasan Mejuajua Jurnal Kajian Ilmu Pendidikan (JKIP) Prosiding Seminar Nasional Pascasarjana Proceeding of International Conference on Science, Education, and Technology An-Nafis: Jurnal Ilmiah Keislaman dan Kemasyarakatan Al-Usroh : Jurnal Hukum Keluarga Islam JUMPA : Jurnal Manajemen Pendidikan Educational Management Indonesian Journal of Curriculum and Educational Technology Studies
Titi Prihatin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

Published : 92 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JUMPA : Jurnal Manajemen Pendidikan

 1 
Enhancing Competitive Edge: The Impact of Marketing Strategy and Market Orientation on Vocational School Performance Through Strategic School Image Management Maulana, Rokhman; Prihatin, Titi; Hudallah, Noor
JUMPA : Jurnal Manajemen Pendidikan Vol 5, No 2 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/jumpa.v5i1.9350

Abstract

This study focuses on analyzing the influence of marketing strategies and market orientation on the marketing performance of private vocational high schools in Cirebon City, with school image as a mediating variable. The main purpose of this study is to understand how these two variables affect marketing performance directly and through the image of the school, as well as provide recommendations for school managers in improving competitiveness and marketing effectiveness. The research method used was quantitative with a survey approach, involving 100 respondents from various private vocational schools in Cirebon City. The data was analyzed using the Structural Equation Modeling (SEM) technique with the help of AMOS 24 software to test the causal relationship between the variables studied. The results of the study show that marketing strategies and market orientation have a significant influence on marketing performance, both directly and through the mediation of school image. The implications of this study emphasize the importance of managing school image as an integral part of a market-oriented marketing strategy, in order to improve school performance and competitiveness in the vocational education sector.
Co-Authors - Kardoyo - Kustiono A.A. Ketut Agung Cahyawan W Achmad Fahruddin Achmad Rifai Achmad Rifai RC, Achmad Rifai Achmad Slamet Adi Prihastanto, Adi Ahmad Abrar Ahmadun, Ahmadun Amanda, Alif Dhanti Amin Yusuf Ani Rusilowati Arief Yulianto Ariyantho, Ariyantho Chusnul Chotimah Damayanti, Elok Damyke Selviyana Safitri, Damyke Selviyana Djoko Widodo Djuniadi Djuniadi Eko Nursalim Emgiek, Rina Agustina Emgiek, Rina Agustina Erni Suharini Erwin Erlangga Fahrudin, Mohammad Khoirul Fahrudin, Mohammad Khoirul Faid, Amrun Faid, Amrun Fakhruddin Fakhruddin Fatkhur Rohmah, Ana Gustang, Gustang Hartomo, Hartomo Hartomo, Hartomo Hartono Hartono Hartono, Untung Hartono, Untung HARYONO Haryono Haryono Haryono Haryono Heri yanto Hidayah, Ratih Ilma Fitriya Hidayati, Ilma Fitriya Iriyanti, Novita Trisna Joko Sutarto Khumaedi - Kusdiyanto, Heri Kusmanto, Desi Ariani Kusumaningrum, Wahyu Kusumawardani, Seftia Larasati, Manik Lestari, Wahyuni Dini Lusi Rachmiazasi Masduki, Lusi Made Sudana, I Maemonah, Maemonah Malarsih Maman Rachman Masrukhi Masrukhi Maulana, Rokhman Mufnaetty, Mufnaetty Mufnaetty, Mufnaetty Muhammad Fachrur Rozi, Muhammad Fachrur Muniroh Munawar Mustikaningrum, Galih Nina Oktarina Noor Hudallah NUR AENI Pallawagau, Murni Pallawagau, Murni Pius Thaal, Pius Pradipta, Anindhyta Putri Prayogi, Mochamad Danuadjie R. Purwanto, Hudi R. Purwanto, Hudi Rafika Bayu K Rahayu, Rizki Kusumaning Rahmawati, Rahmawati Rasdi Ekosiswoyo Renny Nur Afida Rusdarti - Rustianto, Arif Rustianto, Arif S Martono Samsudi . Savio, Leovelgilda Fernandes Septiana, Hafida Eka Siswandari, Vanda Estetika Soesanto Soesanto Sony Zulfikasari, Sony Sufa, Laila Nurul Sugiyo Sugiyo Sukirman Sukirman Sulistio, Basuki Sungkowo Edy Mulyono Supraptono Supraptono, Supraptono Surya Jaya, Surya Teguh Supriyanto Tri Astuti Tri Joko Raharjo Tri Suminar Veronika Ndapaloka, Veronika Wahyu Hardyanto WAHYUDI, DIKI Wardana, Isti Maryani Widhanarto, Ghanis Putra Winastiti, Rizki Nur Wiwik Handayani Yanti, Rosmalah Yanto, Wakhid Nur Yuli Kurniawati Sugiyo Pranoto Yuli Utanto Zainal Abidin Zanuar Anwari