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All Journal JAS (Journal of ASEAN Studies) Jurnal Pendidikan Islam Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat IJoLE: International Journal of Language Education MetaCommunication; Journal Of Communication Studies Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business JURNAL KOMUNIKATIO QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sains Sosio Humaniora Jurnal Profetik Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Ilmu Komunikasi Communique Indonesian Journal of Social Research (IJSR) EDUTECH : Jurnal Inovasi Pendidikan Berbantuan Teknologi Soshum: Jurnal Sosial dan Humaniora Jurnal Karya Abdi Masyarakat Kelola: Jurnal Manajemen Pendidikan Karimah Tauhid Journal of Innovative and Creativity Jurnal Intelek Insan Cendikia Society ASEAN Journal of Educational Research and Technology
Agustina Multi Purnomo
Universitas Djuanda
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Communicating Gender Equality: Critical Analysis of Gendered Language in Social Science Textbooks for Alpha Generation Purnomo, Agustina Multi; Fauziah, R. Siti Pupu; Martin, Abraham Yazdi; Roestamy, Martin; Nita, Kamala Sia Rio; Warizal, Warizal
International Journal of Language Education Vol. 9, No. 4, 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijole.v1i2.82096

Abstract

The study examined how textbooks, as a communication tool, shape gender-related messages and gender equality in social learning by analyzing gendered language in 9th-grade social science textbooks used by Indonesia's first Alpha Generation. The study adopted a sociological perspective to analyze the content and structure of the ninth-grade Merdeka curriculum textbook as an ideological medium of communication. It employed a mixed-methods approach, combining critical content analysis of textual and visual elements with a student survey involving 389 respondents. The findings revealed that the textbook conveyed gender bias through its text and figures, even though Indonesian permits grammatical neutrality. The survey showed that 9th-grade students perceived gender inequality, as they mentioned male figures far more frequently in visuals (277 vs. 67; bias ratio 4.13) and texts (233 vs. 111; bias ratio 2.10), indicating that they actively interpreted male dominance in the textbook's content. The results confirmed that textbooks shaped gendered inequality through implicit communication. The Alpha generation, shaped by constant exposure to digital narratives, may internalize patterns that hinder equitable educational goals. This study suggested that textbooks express social values and educators should create books that offer inclusive perspectives on gender roles to promote gender equality in education.
Pengaruh Terpaan Media Dan Karakteristik Konten Review Produk Sashfir Di Tiktok Terhadap Minat Beli Mahasiswa Universitas Djuanda Sukarelawati; Kharisma Kharis; Agustina Multi Purnomo
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3521

Abstract

TikTok menjadi ruang utama Generasi Z dalam membentuk preferensi konsumsi. Penelitian ini menganalisis pengaruh terpaan media dan karakteristik konten review produk oleh influencer Sashfir terhadap minat beli mahasiswa Universitas Djuanda. Penelitian menggunakan metode kuantitatif eksplanatif dengan 98 responden yang ditentukan melalui rumus Slovin dan simple random sampling. Variabel independen meliputi terpaan media (frekuensi, durasi, atensi) dan karakteristik konten (kejelasan, relevansi, daya tarik visual, interaktivitas, keakuratan), sedangkan variabel dependen adalah minat beli. Instrumen kuesioner skala Likert telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa terpaan media dan karakteristik konten berpengaruh signifikan terhadap minat beli, baik secara parsial maupun simultan, dengan atensi, daya tarik visual, dan keakuratan informasi sebagai indikator paling dominan. Penelitian ini menegaskan bahwa efektivitas konten rekomendasi di TikTok ditentukan oleh intensitas paparan serta kualitas konten yang menarik dan informatif.
Pengaruh Tipe Berlebihan Dalam Judul Berita Clickbait Di Media Online Tribunnews.Com Terhadap Motivasi Membaca Mahasiswa Di Kota Bogor Muhamad Syaeful Adzmi; Agustina Multi Purnomo; Agustini Agustini
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pesatnya pertumbuhan jurnalisme digital melahirkan fenomena clickbait, di mana judul berita dibuat secara berlebihan untuk menarik perhatian pembaca. Penelitian ini diakukan untuk mengkaji pengaruh tipe berlebihan dalam judul clickbait terhadap motivasi membaca mahasiswa di Kota Bogor. Pendekatan kuantitatif digunakan dengan metode survei yang melibatkan 395 responden dari tiga perguruan tinggi swasta di Kota Bogor. Sampel ditentukan menggunakan rumus Slovin dengan margin of error 5%. Data dikumpulkan melalui kuesioner dan wawancara, lalu dianalisis menggunakan teknik Weight Mean Score (WMS). Hasil menunjukkan bahwa indikator superioritas dalam exaggeration memperoleh skor tertinggi (3,98) dan masuk kategori “baik”. Ini menunjukkan bahwa penggunaan kata-kata yang mengandung kesan unggul atau luar biasa dalam judul berita mampu menarik perhatian mahasiswa. Motivasi membaca juga tergolong tinggi, dengan nilai rata-rata 3,82. Hasil analisis menunjukkan bahwa tipe berlebihan memberikan kontribusi sebesar 17,1% terhadap motivasi membaca mahasiswa, sedangkan pengaruh lainnya berasal dari faktor di luar ruang lingkup penelitian ini. Berdasrsakan temuan tersebut, dapat disimpulkan bahwa penerapan judul clickbait bertipe exaggeration (berlebihan), terutama pada aspek superioritas, berdampak positif terhadap motivasi membaca mahasiswa di Kota Bogor
Pengaruh Komunikasi Pemasaran Digital terhadap Minat Beli Konsumen di Media Sosial Instagram PT Riscon Victory Luthfie, Muhammad; Purnomo, Agustina Multi; Kesumadewiningrum, Aulia Susiani
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36858

Abstract

Komunikasi pemasaran digital menjadi strategi penting bagi perusahaan dalam memengaruhi minat beli konsumen melalui media sosial. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi pemasaran digital terhadap minat beli konsumen di media sosial Instagram PT Riscon Victory. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei. Data dikumpulkan melalui penyebaran kuesioner kepada responden yang merupakan konsumen dan calon konsumen PT Riscon Victory. Variabel komunikasi pemasaran digital diukur melalui enam indikator, yaitu aksesibilitas, interaktivitas, hiburan, kredibilitas, iritasi, dan keinformatifan, sedangkan minat beli diukur melalui empat indikator, yaitu minat eksploratif, preferensial, transaksional, dan referensial. Hasil analisis regresi linier sederhana menunjukkan bahwa komunikasi pemasaran digital berpengaruh positif dan signifikan terhadap minat beli konsumen dengan nilai koefisien regresi sebesar 0,545, nilai t-hitung sebesar 10,649, dan signifikansi 0,000. Nilai koefisien determinasi (R²) sebesar 0,536 menunjukkan bahwa komunikasi pemasaran digital berkontribusi sebesar 53,6% terhadap minat beli konsumen.
Urbanisasi dan Perkembangan Pariwisata di Kota Bogor Agustina Multi Purnomo
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.338

Abstract

This study examines the impact of urbanization on tourism development in Bogor City as part of the Jakarta Metropolitan Area (JMA). Previous studies examined the impact of urbanization based on an analysis of urbanization indicators. Inter-city relations in JMA lead to capital and population flows in the form of inter-city migration, development of residential and industrial areas. This study examines the impact of urbanization on tourism development in cities around Jakarta. The argument put forward, urbanization can build a form of city tourism. The study was conducted in Bogor City, a part of JMA, which has experienced urbanization since the royal era and has a variety of tourism services. In contrast to previous research, this study examines urbanization indicator data and the relationship between urbanization history and urbanization indicator data with the development of tourism facilities. The study found that urbanization encourages the development of hotel and restaurant tourism facilities in Bogor City. This is not related to the historical urbanization of the city, other tourism developments, and the relative position of Bogor City among JMA cities. Urbanization encourages the development of tourism facilities through inter-city tourist activity. The research proposes to study the development of tourism facilities as a new perspective on urbanization studies at JMA.
Peluang Penelitian Sosiologi Wisata Makanan: Sebuah Analisis Bibliometrik Agustina Multi Purnomo
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.433

Abstract

This research aims to formulate sociological research opportunities in food tourism. The study used the literature review method with bibliometric analysis to find the most discussed issues and opportunities for discussing new problems that have yet to be widely discussed. This research used VOSViewer software edition 1.6.18 to analyze 3,055 research articles on the ScienceDirect website from 1999-2023. The publication period is divided into three according to the ability to download, which can only download 1000 articles in each period. This research analyzed the development of publications, publishers, scope, main keywords, clusters, density visualization maps, overlays, and research networks. The analysis found that the research on the sociology of food tourism has increased, but sociology journals have yet to become publishers with the highest number of articles. Research opportunities exist on the topics of policy, inequality, and migration. Opportunities also exist in relating new and old issues to other matters. Previous studies have yet to study many interactions between actors providing food and other actors forming food tourism destinations. It is suggested that further research covers the topics of policy, inequality, migration, sociological theorizing of food tourism, and interactions between actors in the production of tourist attractions.
Strategi E-Komunikasi Musisi Indie Bogor untuk Melawan Marginalisasi dalam Industri Musik Agustina Multi Purnomo
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.803

Abstract

This study examines how the e-communication-based marketing mix (7Ps) influences customer loyalty among Spotify listeners engaging with indie musicians from Bogor. Data were collected from 400 respondents using a quantitative approach and analyzed through Pearson correlation and multiple linear regression. The results indicate that all marketing mix elements significantly affect customer loyalty, with Promotion (? = 0.216) and People (? = 0.195) having the most substantial impact. Place was not statistically significant (p = 0.07), suggesting that geographical origin is becoming less relevant in fostering digital music loyalty. The Cooperation indicator recorded the highest mean score (M = 4.34) and showed a moderate positive correlation with the loyalty construct (R = 0.457), underscoring the importance of active listener participation. These findings suggest that emotional engagement, relational marketing, and symbolic branding are more influential in building loyalty within digital ecosystems than functional attributes such as pricing or product features. The study contributes to digital marketing and indie music research by proposing an expanded interpretation of the 7Ps framework that emphasizes emotional value creation, visual identity, and participatory community engagement. Practical recommendations are also offered for indie musicians, including emotional storytelling, consistent fan interaction, and visual branding strategies to strengthen listener loyalty. The study illustrates how indie musicians can resist platform-driven marginalization in highly competitive streaming environments.
Dampak Efektivitas Brand Ambassador terhadap Keputusan Pembelian Produk Tiebymin di Kalangan Mahasiswa Gladys Marshanda; Agustina Multi Purnomo; Muhammad Luthfie
Karimah Tauhid Vol. 5 No. 6 (2026): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v5i6.23776

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh efektivitas brand ambassador terhadap minat beli mahasiswa Universitas Djuanda terhadap produk hijab Tiebymin. Brand ambassador dinilai berdasarkan empat dimensi: visibility, credibility, attraction, dan power. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei menggunakan kuesioner skala Likert. Responden berjumlah 216 mahasiswa yang dipilih secara purposive. Hasil analisis regresi linier berganda menunjukkan bahwa seluruh dimensi brand ambassador secara signifikan berpengaruh terhadap minat beli. Dimensi attraction memiliki pengaruh paling dominan dengan nilai koefisien 1,065. Koefisien determinasi (R2) sebesar 0,574 menunjukkan bahwa 57,4% variasi minat beli dapat dijelaskan oleh efektivitas brand ambassador. Temuan ini menegaskan pentingnya pemilihan brand ambassador yang sesuai dengan citra merek dan karakteristik audiens. Hasil penelitian ini tidak hanya menekankan pentingnya pemilihan figur publik yang sesuai, tetapi juga menunjukkan bahwa persepsi terhadap brand ambassador dapat membentuk sikap dan keputusan konsumen, terutama dalam konteks mahasiswa sebagai segmen pasar yang aktif dan terhubung secara digital. Selain itu, penelitian ini memperkuat relevansi pendekatan VisCAP dalam mengukur efektivitas komunikasi pemasaran berbasis endorsement.
Co-Authors Abraham Yazdi Martin Adirianto, Bayu Afrianni, Venni Agustini Agustini Agustini Agustini, Agustini Ahmad Faizal Alfadila, Mutia Alfiani, Muhammad Raudan Ali Alamsyah Kusumadinata Ali Alamysyah Kusumadinata Amirusna, Rialna Andani, Herli Andreansyah, Rafli Apriliani, Afmi Ardiyanto, Daffa Arizka Dewi Utami Asep Bayu Dani Nanyanto Assyfa, Nurul Ayu Widya Ningsih Bilqis, Tri Dewi Cannafaro, Francisco Chaerawan, Yurizal Tri Dani Nanyanto, Asep Bayu Denny Hernawan Denny Hernawan Denny Hernawan Denny Hernawan, Denny Dian Wijaya Fadilah, Jawi Fahma Jatipermata Fajar , Muhamad Chikal Fanny Aulia Rachmah Ferdiansyah, Muhamad Yusuf Suferi Firdaus, Muhammad Reza Ginung Pratidina Gladys Marshanda Gumilar Rusliwa Somantri Haryadi, Rudy Hasbiyah, Desi Helmia Tasti Adri Heri Hermawan Husain, Saddam Irma Purnamasari Irma Purnamasari Jannah, Noni Sabrina Raudhatul K, Nur Ramadhini Kesumadewiningrum, Aulia Susiani Kesumawardani, Sekar Tri Kharisma Kharis Laila, Helwa nur Alfa Luthfie, Muhammad Mamat Syamsudin Maria Fitriah Muhamad Syaeful Adzmi muhammad luthfie Muhammad Rasyid Anwar Muhammad Riza Setiawan Murni, Endang Sri Musyafi, Reza Ahmad Nita, Kamala Sia Rio Novinnadias, Hanes Nugroho, Dimas Bayu Nurani, Sifa Nursita, Siti Fitriah Nursita Oktiani, Mufidatul Pangestu, Bayu Sang Aji Purboningtyas, Titis Pury Purnamasari, Irma R. Siti Pupu Fauziah Rachmah, Fanny Aulia Rachman, Nur Fitriani Raden Mohamad Herdian Bhakti Rahmadhany, Riri Raisya Nurrachmah Ramadhan, Muhamad Ramdani, Faisal Tri Ramli Ratu, Syukur Pulu Hamu Ricardi S. Adnan Rio Nova Arianto Robby Firliandoko Roestamy, Martin Ruhimat Sabarudin, Audra Putra Saddam Husein Setiawan, Koesworo Setiawan, Muhamad Fajar Sigalingging, Luthfiah Hayati Sukarelawati Sukarelawati Suryani, Danu Suryaningsih, Putri Suyanto, Alfian Permana Tirta, Maura Najwa Noor Raina Utami, Arizka Dewi Uus Firdaus Wahyudin, Cecep Wardani, Zahara Eka Warizal Wiji Nasrudin Yasim, Fadhilah Akbar Yumarni, Ani