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All Journal JURNAL BISNIS STRATEGI International Journal of Artificial Intelligence Research Edukasi Islami: Jurnal Pendidikan Islam IKRA-ITH ABDIMAS Iqtishoduna: Jurnal Ekonomi Islam Media Manajemen Pendidikan Majalah Ilmiah Warta Dharmawangsa Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Indonesia Berdaya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Journal Of Human And Education (JAHE) Indonesian Journal of Society Development (IJSD) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies International Journal of Asian Business and Management (IJABM) Journal of Social Science and Business Studies IIJSE Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Journal of Innovative and Creativity
Maria Assumpta Wikantari
Universitas Pembangunan Nasional Veteran Jakarta
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : International Journal of Economics Development Research (IJEDR)

 1 
The Influence of Brand Image, Information Quality and Celebrity Endorsers on Purchasing Decisions on Instragram Frans Sudirjo; Ridwansyah Ridwansyah; Tessa Handra; Maria Assumpta Wikantari; Aat Ruchiat Nugraha
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 4 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4632

Abstract

Nowadays, the development of technology is increasingly advanced, many business people use digital platforms as marketing strategy tools. Social media is now used to introduce a product or service from a company, organization, or government. Along with the development of technology and information, nowadays many online shops have sprung up in various groups, from teenagers to adults. One of the local companies that uses Instagram social media to spread information about their company's products is Erigo. This study aims to analyze and examine the influencing factors of brand image, information quality and celebrity endorser on purchasing decisions of Erigo Brand products in Instagram. The method of research is using the quantitative and regression analysis. The sampling method used purposive sampling and the number of samples used in this study amounted to 80 respondents The source was the distribution of online questionnaires via WhatsApp to customers who had purchased Erigo brand products through Instagram. The data were analyzed with IBM SPSS version 22 and was carried out by several tests such as validity test, reliability test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that the brand image, information quality and celebrity endorser have a significant and positive effect partially or simultaneously on purchasing decisions of Erigo brand products. Meanwhile, brand trust can provide the most dominant influence on purchasing decisions of Erigo brand products.  
Analysis of Digital Marketing Determinants on Customer Loyalty with Customer Satisfaction, Online Promotion and Customer Experience as Mediation Variables Maria Assumpta Wikantari
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4661

Abstract

The study's objective is to examine how digital marketing affects customer loyalty, using customer happiness, online advertising, and customer experience as mediating factors for Jakartan Ice Cream Mixue consumers. One hundred randomly selected Ice Cream Mixue customers in Jakarta served as the study's sample. After data processing using SEM Amos 25, research findings indicate that: (1) Digital marketing has no influence on online promotion, but has a favorable and significant impact on customer satisfaction and the whole Ice Cream Mixue experience for customers in Jakarta. (2) The online and customer experience, along with customer happiness, have a noteworthy and favorable impact on the customer loyalty of Ice Cream Mixue patrons in Jakarta. It is allowed for digital marketing to have an indirect impact on customer loyalty through improving customer satisfaction among Ice Cream Mixue customers in Jakarta. (4) It is disputed that online advertising serves as a mediating variable in the indirect impact of digital marketing on the customer loyalty of Ice Cream Mixue customers in Jakarta. (5) It is rejected that customer experience serves as a mediating variable in the indirect impact of digital marketing on the customer loyalty of Ice Cream Mixue customers in Jakarta.
Co-Authors Aat Ruchiat Nugraha Adhis Darussalam Pamungkas Afif Alfiyanto Albertus Maria Setyastanto Alfatih S. Manggabarani Alfatih S. Manggabarani Apit Fathurohman Apit Fathurohman Aprih Santoso Ari Wahyu Leksono Arif Setiawan Asep Sugara Bernadin Dwi M Br Pinem, Dahlia Br.Pinem, Dahlia Briliana, Vita Dahlia Br. Pinem Desmintari Diah Nurdiana Fenny B.N.L Tobing Fitri Hidayati Fitri, Najihatul Frans Sudirjo Helmy Syamsuri, Helmy Irpan Irpan IRPAN IRPAN, IRPAN Ivan Riyadi Iwan Kresna Setiadi Jenji Gunaedi Argo Jubaedah Nawir Judijanto, Loso Karnawi Kamar, Karnawi Khoerunisa, Mutia Kuswardani, D.C. Leksono, Ari Wahyu Manggabarani, Alfatih Sikki Maria Jashinta Elisabet Hamboer Marin, Nauva Muh. Arfah Muhammad Guntur Muhammad Imanuddin Napoleon Sinaga Pamungkas, Adhis Darussalam Prabantarikso, Mahelan Praptiningsih Praptiningsih Prasetyo Hadi Prihantini Prihantini Puspa Rini Pusporini, Pusporini Ridwansyah Ridwansyah Rivaldo Yulinchton, Markus Rouse Riyadi Putri Samosir, Alfonso Sembiring, Bobby Rafael Setyastanto, Albertus Maria Sikki Manggabarani, Alfatih Sugara, Asep Sylvia Kartika Dhamayanti Syofyan, Renggi Agus Tessa Handra Triwahyono, Bambang Wyati Saddewisasi YUDI NUR SUPRIADI Zul Yusri, Hilman