Article Per Year (5 Year)
p-Index From 2021 - 2026
4.837
P-Index
This Author published in this journals
All Journal JURNAL BISNIS STRATEGI International Journal of Artificial Intelligence Research Edukasi Islami: Jurnal Pendidikan Islam IKRA-ITH ABDIMAS Iqtishoduna: Jurnal Ekonomi Islam Media Manajemen Pendidikan Majalah Ilmiah Warta Dharmawangsa Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Indonesia Berdaya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Journal Of Human And Education (JAHE) Indonesian Journal of Society Development (IJSD) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies International Journal of Asian Business and Management (IJABM) Journal of Social Science and Business Studies IIJSE Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Journal of Innovative and Creativity
Maria Assumpta Wikantari
Universitas Pembangunan Nasional Veteran Jakarta
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Quantitative Economics and Management Studies

 1 
Smartphone Repurchase Decisions Mediated by Customer Satisfaction Prihantini, Prihantini; Manggabarani, Alfatih Sikki; Wikantari, Maria Assumpta
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2935

Abstract

This research analyzes smartphone repurchase decisions occurred in the Jabodetabek area. The aim of this research is to determine, analyze, and prove whether lifestyle, brand preference, and brand awareness affects smartphone repurchases, as well as to examine the effect of lifestyle, brand preference, and brand awareness on smartphone repurchases mediated by customer satisfaction. This research used quantitative method by distributing questionnaires to 215 smartphone user customers in the Jabodetabek area using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) alternative with the Smart-PLS 4.0 program. The results of data analysis indicate that: Lifestyle and brand awareness have a significant influence on the decision to repurchase a smartphone, and brand preference does not have a significant influence on the decision to repurchase a smartphone. The research also found that lifestyle, brand preference, and brand awareness have a significant influence on smartphone repurchase decisions mediated by customer satisfaction.
The Influence of E-Wom on Purchase Decisions is Mediated by The Brand Image of Laptop Products on Consumers in E-Commerce Zul Yusri, Hilman; Sikki Manggabarani, Alfatih; Assumpta Wikantari, Maria
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4158

Abstract

This study aims to influence of e-wom on purchase decisions is mediated by the brand image of laptop products on consumers in e-commerce. This type of research is quantitative. The purposive sampling method was used in this study. This study uses a type of quantitative data quantitative data is a type of numerical data that can be analyzed with statistics, to prove the hypothesis set. This research uses primary and secondary data sources. Primary data was collected by distributing a questionnaire to online laptop buyers via Google Form that included factors such as their purchase decisions, brand image, and e-wom. Secondary data from several journals related to the research subject. This study analyzes laptop buyers, especially those who make purchases through the internet, which occur in the three largest online marketplaces in Indonesia. The researcher used non-parametric inferential statistics with SmartPLS version 4.0. E-WOM has a significant influence on laptop purchase decisions in e-commerce. This indicates that e-WOM is an element that increases consumers' decision to choose laptops sold in Indonesian e-commerce. Brand image has a significant influence on laptop purchase decisions in e-commerce. This means that brand image is a factor that increases consumer decisions to buy laptops in Indonesian e-commerce. E-WOM has a significant influence on purchasing decisions through laptop brand image in e-commerce.
Co-Authors Aat Ruchiat Nugraha Adhis Darussalam Pamungkas Afif Alfiyanto Albertus Maria Setyastanto Alfatih S. Manggabarani Alfatih S. Manggabarani Apit Fathurohman Apit Fathurohman Aprih Santoso Ari Wahyu Leksono Arif Setiawan Asep Sugara Bernadin Dwi M Br Pinem, Dahlia Br.Pinem, Dahlia Briliana, Vita Dahlia Br. Pinem Desmintari Diah Nurdiana Fenny B.N.L Tobing Fitri Hidayati Fitri, Najihatul Frans Sudirjo Helmy Syamsuri, Helmy Irpan Irpan IRPAN IRPAN, IRPAN Ivan Riyadi Iwan Kresna Setiadi Jenji Gunaedi Argo Jubaedah Nawir Judijanto, Loso Karnawi Kamar, Karnawi Khoerunisa, Mutia Kuswardani, D.C. Leksono, Ari Wahyu Manggabarani, Alfatih Sikki Maria Jashinta Elisabet Hamboer Marin, Nauva Muh. Arfah Muhammad Guntur Muhammad Imanuddin Napoleon Sinaga Pamungkas, Adhis Darussalam Prabantarikso, Mahelan Praptiningsih Praptiningsih Prasetyo Hadi Prihantini Prihantini Puspa Rini Pusporini, Pusporini Ridwansyah Ridwansyah Rivaldo Yulinchton, Markus Rouse Riyadi Putri Samosir, Alfonso Sembiring, Bobby Rafael Setyastanto, Albertus Maria Sikki Manggabarani, Alfatih Sugara, Asep Sylvia Kartika Dhamayanti Syofyan, Renggi Agus Tessa Handra Triwahyono, Bambang Wyati Saddewisasi YUDI NUR SUPRIADI Zul Yusri, Hilman