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All Journal Jurnal Mirai Management Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Jurnal Informatika Jurnal INSYPRO (Information System and Processing) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH Jurnal Nasional Komputasi dan Teknologi Informasi EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics International Journal of Economy, Education and Entrepreneurship (IJE3) Nobel Management Review Jurnal Manajemen Perbankan Keuangan Nitro International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Bisnis dan Kewirausahaan Nobel Community Services Journal
Mashur Razak
STMIK Handayani Makassar
Aerospace Engineering Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Physics Social Sciences Transportation Other

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Analisis Pengaruh Layanan Omnichanel, Positioning Produk dan Differensiasi Produk terhadap Keputusan Nasabah dalam Menggunakan Produk Tabungan Emas pada PT. Pegadaian Cabang Pangkep Saleh, Rahmat; Razak, Mashur; Sujatmiko, Sujatmiko
YUME : Journal of Management Vol 7, No 1 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i1.7687

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh layanan omnichannel, positioning produk, dan diferensiasi produk terhadap keputusan nasabah dalam menggunakan produk Tabungan Emas di PT. Pegadaian Cabang Pangkep. Layanan omnichannel memungkinkan nasabah untuk mengakses layanan dengan lebih mudah melalui berbagai saluran, sedangkan positioning dan diferensiasi produk membantu membentuk persepsi nasabah terhadap produk Tabungan Emas, sehingga diharapkan dapat meningkatkan minat dan keputusan mereka untuk berinvestasi. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis regresi berganda untuk menguji pengaruh variabel independen terhadap variabel dependen. Data dikumpulkan melalui survei kuesioner yang disebarkan kepada nasabah PT. Pegadaian Cabang Pangkep yang telah menggunakan atau tertarik pada produk Tabungan Emas. Hasil penelitian menunjukkan bahwa layanan omnichannel, positioning produk, dan diferensiasi produk berpengaruh signifikan terhadap keputusan nasabah dalam menggunakan produk Tabungan Emas, dengan layanan omnichannel sebagai variabel yang memiliki pengaruh paling dominan. Implikasi dari penelitian ini adalah bahwa PT. Pegadaian dapat meningkatkan keputusan nasabah dengan mengoptimalkan layanan omnichannel serta memperkuat positioning dan diferensiasi produk Tabungan Emas.
Pemberdayaan Kelompok Sadar Wisata Desa Pancana Kabupaten Barru Dalam Mengembangkan Potensi Pariwisata Melalui Penerapan Tata Kelola Dan Promosi Berbasis Digital Razak, Mashur; Hazriani, Hazriani; Firman, Ahmad
Nobel Community Services Journal Vol 5 No 1 (2025): Nobel Community Services Journal
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/ncsj.v5i1.5226

Abstract

Kegiatan pengabdian pada masyarakat ini bertujuan untuk membantu mitra dalam hal ini kelompok sadar wisata Desa Pancana dalam mengatasi permasalahan yang dihadapi dengan memberikan pelatihan dan pendampingan tata kelola bisnis pariwisata dan keterampilan memasarkan produk pariwisata melalui platform digital. Sebagai realisasi dari kegiatan ini, telah dilakukan pelatihan dan pendampingan bagi 20 orang anggota pokdarwis, penandatangan MoU dengan PHRI dan ASITA setempat, pengaktifan plaform sosial media untuk media promosi dan perumusan paket wisata unggulan Desa Pancana
THE EFFECT OF DIGITAL SERVICES ON PENSION PARTICIPANTS' SATISFACTION WITH USER EXPERIENCE AND PERCEIVED VALUE AS MEDIATING VARIABLES AT PT ASABRI (Persero) PALU BRANCH. Maryanita, Maryanita; Razak, Mashur; Anshar, Ashary
Jurnal Manajemen Perbankan Keuangan Nitro Vol. 1 No. 3 (2025): Vol. 1 No. 3 (2025): Special Volume for International Collaboration
Publisher : LP2M IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of digital services on pension participants' satisfaction with user experience and perceived value as mediating variables at PT ASABRI (Persero) Palu Branch. The research was conducted over one month, from May to June 2025. The population in this study includes all pension recipients at PT ASABRI Palu Branch, while the sample consists of 100 respondents selected using the Slovin method. Data analysis was carried out using the Smart PLS method. The results of this study indicate that (1) Digital Services have a positive and significant effect on Participant Satisfaction, (2) Digital Services have a positive and significant effect on User Experience, (3) Digital Services have a positive and significant effect on Perceived Value, (4) User Experience has a positive and significant effect on Participant Satisfaction, (5) Perceived Value has a positive and significant effect on Participant Satisfaction, (6) Digital Services have a positive and significant effect on Participant Satisfaction through User Experience, and (7) Digital Services have a positive and significant effect on Participant Satisfaction through Perceived Value.
DIGITAL BRANDING STRATEGY IN THE INSTAGRAM CONTENT OF THE STATISTICS INDONESIA (BPS) SOUTH SULAWESI PROVINCE Salam, Erick; Razak, Mashur; Daga, Rosnaini
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.361

Abstract

This study aims to analyze the digital branding strategy implemented by the Statistics Indonesia (BPS) of South Sulawesi Province through its Instagram content. In the digital era, social media has become a crucial communication tool for government institutions to build their image and gain public trust. This research adopts a descriptive qualitative method with data triangulation through interviews, documentation, and observation. The findings reveal that BPS South Sulawesi actively utilizes Instagram by delivering informative, educational, and interactive visual content. The branding strategy includes presenting statistical data via infographics, using accessible language, and fostering two-way engagement with the public. Despite its effectiveness in disseminating information, there are still areas for improvement, such as content consistency, creative execution, and strengthening visual identity. This study recommends optimizing Instagram features and enhancing the role of public relations in building the institution's credibility.
Analisis Pengaruh Kualitas Pelayanan terhadap Loyalitas Nasabah Saoraja Priority PT. Bank Sulselbar Melalui Brand Image dan Brand Awareness Handayani, Lili; Razak, Mashur; Anshar, Muh. Ashary
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.9902

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel kualitas pelayanan  terhadap loyalitas Nasabah Saoraja Priority PT. Bank Sulselbar melalui brand image dan brand awareness.Alat analisis yang digunakan dalam penelitian ini adalah analisis data menggunakan SEM-PLS. Populasi penelitian ini adalah seluruh Nasabah Saoraja Priority PT.Bank Sulselbar sebanyak 648 Nasabah, dengan jumlah sampel yang digunakan adalah Nasabah Saoraja Priority PT.Bank Sulselbar sebanyak 87 Nasabah.Hasil penelitian menunjukkan bahwa : (1) Kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas Nasabah Saoraja Priority PT. Bank Sulselbar; (2) Kualitas pelayanan berpengaruh positif dan signifikan terhadap brand image Saoraja Priority PT. Bank Sulselbar; (3) Kualitas pelayanan berpengaruh positif dan signifikan terhadap brand awareness Saoraja Priority PT. Bank Sulselbar; (4) Brand image berpengaruh berpengaruh positif dan signifikan terhadap loyalitas Nasabah Saoraja Priority PT.Bank Sulselbar;(5) Brand awarness berpengaruh berpengaruh positif dan signifikan terhadap loyalitas Nasabah Saoraja Priority PT.Bank Sulselbar; (6) Kualitas pelayanan berpengaruh berpengaruh positif dan signifikan terhadap loyalitas Nasabah Saoraja Priority melalui brand image; (7) Kualitas pelayanan berpengaruh berpengaruh positif dan signifikan terhadap loyalitas Nasabah Saoraja Priority melalui brand awarness. Kata Kunci: Kualitas Pelayanan; Loyalitas Nasabah; Brand Image;  Brand Awareness;
Sistem Pemantauan Kedisiplinan Santri Berbasis Citra Raspberry Pi Dan Internet Of Things Qadri, Khaerul; Razak, Mashur; Jalil, Abdul
Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Vol 11 No 2 (2025): Journal CERITA : Creative Education of Research in Information Technology and Ar
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/cerita.v11i2.3500

Abstract

The pesantren, as a traditional Islamic educational institution, faces significant challenges in maintaining discipline due to the large number of students and the extensive area. To address these challenges, an innovative discipline monitoring system using Internet of Things (IoT) technology, Raspberry Pi, and image recognition has been developed. This system employs a webcam connected to the Raspberry Pi to capture and analyze students' faces, activating a buzzer in response to detected disciplinary patterns. The system was installed in strategic locations, with real-time audio responses provided by the buzzer and data processed and recorded via a web-based platform. Analysis of the system's performance reveals that violations most frequently occur in the afternoon, accounting for 45.7%, followed by daytime violations at 30.4%. The system demonstrates high accuracy, efficiency, and reliability in detecting and managing disciplinary issues. These findings, illustrated in the accompanying charts and pie diagram, underscore the system’s operational efficiency, high detection accuracy, and effective data management capabilities, significantly enhancing discipline management and the overall quality of education in the pesantren.
Analisis Ulasan E-commerce Menggunakan Fine Grained Sentiment Analysist dan Convolutional Neural Network Harun, Rusni; Razak, Mashur; Jalil, Abdul
Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Vol 11 No 2 (2025): Journal CERITA : Creative Education of Research in Information Technology and Ar
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/cerita.v11i2.3529

Abstract

Beragam ulasan dan komentar dari konsumen Aplikasi e-Commerce seringkali ditinggalkan pada kolom komentar merupakan pengalaman mereka saat mengadakan transaksi jual beli pada platform e-commerce dari yang sangat positif hingga sangat negatif dapat memberikan informasi berharga tentang kepuasan atau ketidakpuasan pelanggan. Ulasan seringkali di tulis dalam bahasa alami yang tidak terstruktur sehingga sulit dianalisis secara manual karena dalam skala besar. Penelitian ini dilakukan untuk menganalisis ulasan pada aplikasi e-commerce platform Bukalapak dan Tokopedia menggunakan metode Fine Grained Sentiment Analysis dan Convolutional Neural Network dengan 1000 dataset yang di scrawling dari google play store menggunakan google colab sebagai toolsnya. Penelitian ini bertujuan untuk memberikan informasi bagi perusahaan dari analisis sentimen yang diperoleh sehingga dapat merespons dengan cepat terhadap umpan balik pelanggan, dan kemudian bisa meningkatkan kualitas layanan, dan mengoptimalkan pengalaman belanja secara online. Penelitian ini menggunakan 5 kelas sentimen yaitu : sangat positif, positif, sangat negatif, negatif dan netral. Dari hasil eksperimen yang telah dilakukan hasil akurasi yang diperoleh dari aplikasi e commerce Tokopedia dengan epoch 10, 20, 40, 60, 80, 100 adalah 62.50 %, 59.26 %, 57.58 %, 48.39%, 51.85%, 65.62%, pada aplikasi Bukalapak adalah 62.50 %, 55.17 %, 62.86 %, 50.00%, 75.00%, 51.72%.
THE INFLUENCE OF TRAINING AND PERSONALITY ON EMPLOYEE JOB SATISFACTION WITH MOTIVATION AS AN INTERVENING VARIABLE AT PT BANK PEMBANGUNAN DAERAH PAPUA, SENTANI BRANCH OFFICE Rahmawaty, Ika; Razak, Mashur; Megawaty, Megawaty
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 2 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i2.398

Abstract

This study aims to examine the influence of training and personality on employee job satisfaction with motivation as an intervening variable at PT Bank Pembangunan Daerah Papua, Sentani Branch Office. The research was conducted at PT Bank Pembangunan Daerah Papua, Sentani Branch Office, over a period of two months, from May to June 2025. The population and sample in this study consisted of 70 employees from PT Bank Pembangunan Daerah Papua, Sentani Branch. This study used a survey method by distributing questionnaires to the research subjects. The statistical method used to test the hypotheses was Partial Least Squares (PLS) with the help of the SmartPLS application. The results of the analysis showed that training has a positive and significant effect on motivation; personality has a positive and significant effect on motivation; training has a positive and significant effect on job satisfaction; personality has a positive but not significant effect on job satisfaction; employee motivation has a positive and significant effect on job satisfaction; training has a positive and significant effect on job satisfaction through motivation as an intervening variable; and personality has a positive and significant effect on job satisfaction through motivation as an intervening variable.
Evaluasi Kualitas Pengajaran Dosen Menggunakan Metode K-Means Clustering di Lingkungan AMIK Luwuk Banggai Rabi’a H Maudjik; Abdul Latief Arda; Mashur Razak
Jurnal Nasional Komputasi dan Teknologi Informasi (JNKTI) Vol 8, No 4 (2025): Agustus 2025
Publisher : Program Studi Teknik Komputer, Fakultas Teknik. Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jnkti.v8i4.9396

Abstract

Abstrak - Penelitian ini bertujuan (1) Untuk mengetahui hasil dari pengelompokkan data evaluasi Dosen AMIK Luwuk Banggai dan dapat dijadikan sebagai acuan bagi pihak AMIK dan dosen dalam proses pengembangan mutu dan meningkatkan kemampuan dosen dalam mengembangkan proses pembelajaran dan juga dapat menemukan solusi dari kendala selama pembelajaran. (2) Untuk mengukur tingkat akurasi kinerja dosen yang diperoleh dengan menggunakan metode K-Means. Penelitian ini dilaksanakan di AMIK Luwuk Banggai. Metode yang digunakan dalam penelitian adalah pengolahan data dalam bentuk data mining dengan menggunakan Metode K-Means Clustering. Pengambilan data dilakukan dengan menarik data dari pengisian Google Form pada saat mahasiswa sudah melakukan ujian akhir semester. Data diolah dengan menggunakan Microsoft Excel sebagai dataset. Pada penelitian ini dilakukan optimasi dengan menggunakan metode elbow untuk mengevaluasi hasil clustering. Evaluasi model dengan menggunakan uji performa model. Berdasarkan hasil pengujian, Dari hasil pengolahan data 12 orang dosen sebagai data sampel maka diperoleh hasil evaluasi kinerja dosen berdasarkan perencanaan, pelaksanaan, dan evaluasi pembelajaran dipeoleh lima kelompok dosen berdasarkan kriteria yang dinilai. Iterasi dilakukan sampai iterasi ketiga dengan karakteristik kelompok sebagai berikut: Hasil evaluasi dosen kategori Sangat Baik, Baik, Cukup Baik, Kurang Baik dan Tidak Baik yang memiliki pusat cluster (0.17, 0.00, 0.39, 0.19, 0.00).Kata kunci: K- Means; Clustering; Pembelajaran; Evaluasi Kinerja Dosen; Mahasiswa; Abstract - This study aims to (1) determine the results of the grouping of evaluation data for AMIK Luwuk Banggai lecturers. This can serve as a reference for AMIK and lecturers in the quality development process, enhancing lecturers' abilities to develop the learning process and address obstacles during learning. (2) to measure the accuracy of lecturer performance obtained using the K-Means method. This research was carried out at AMIK Luwuk Banggai. The method used in the research is data processing in the form of data mining using the K-Means Clustering Method. Data collection was carried out by pulling data from filling out the Google Form when students had taken their final semester exams. Data was processed using Microsoft Excel as a dataset. In this research, optimization was carried out using the elbow method to evaluate the clustering results. Evaluate the model using model performance tests. Based on the test results, from the data processing of 12 lecturers as sample data, five groups of lecturers based on the criteria assessed were obtained. Iterations were carried out until the third iteration with the following group characteristics: Lecturer evaluation results in the categories Very Good, Good, Fairly Good, Not Good and Not Good which had cluster centers (0.17, 0.00, 0.39, 0.19, 0.00).Keywords: K-Means; Clustering; Learning; Lecturer Performance Evaluation; Students;
Co-Authors Abdul jalil Abdul Latief Arda Abdul Wahab Achmad Gani achmadi achmadi achmadi Agunawan Agunawan Ahmad Firman Amir Amir Andi Indriapati Andi Muhammad Ridwan ANITHA NITA TAHIR Anshar, Muh. Ashary Arwien, Riswin Arwien Asri Asri Astik Martini Martini Badaruddin Bambang Suharnanto Barhaman Barhaman Djalante, Andi Djasim, A. Kachsyfur Fatmasari Fatmasari Fatmasari Fatmasari Fatmawati Fatmawati Fiqri Haikal Gusti, Didiek Handayani Haedar Dahing Haeruddin Harlinda Harniati Arfan Harlindah Harniati Harun, Rusni Haryono, Didi Hazriani, Hazriani Hengky Yasing Ibnu Munzier Hasri Gani Japaruddin Japaruddin Jeni Kamase Kamaluddin, La Ode Amijaya Kartini Jafar Khaeriah Khaeriah Khaerullah H Khaerullah H Khaerullah H, Khaerullah H Lili Handayani, Lili M. Ihsan Indra Jaya Maryanita, Maryanita Masdar J Pratama Maslim Maslim, Maslim Megawaty, Megawaty Mudinillah, Adam Muh. Ashary Anshar Muhammad Amin Muhammad Hdayatullah Rahman Muhammad Hidayat Muhammad Hidayat Muhammad Hidayat Muhammad Rizal Mukhtar Hamzah Muliana Muliana Mulyawan Amin Nadya Utari Gunawan Nur Ainun Alwi Nur Baya Nuraeni Nuraeni Nurbayati Nurbayati Nurjannah Nurjannah Qadri, Khaerul Rabi’a H Maudjik Rahmat Saleh Rahmawaty, Ika risman Umar Rosnaini Daga Safirah Syihab Salam, Erick Sarial Budi Saripuddin D Sry Devianty Subriah Subriah Suharnanto, Bambang Suharnanto, Bambang Sujatmiko Sujatmiko Surianti Surianti Surianto Surianto Sutiara, Sutiara Syamsul Alam Syarifuddin Syarifuddin Yusnani Yunus YUSRI YUNUS Yuyun Zainuddin Mustapa